Technisch Handelscentrum Asjes B.v.

What Technisch Handelscentrum Asjes B.v. does

Technisch Handelscentrum Asjes B.V. is a privately held Dutch machinery dealer and service company headquartered in Alkmaar, Netherlands. Founded in 1955 when P.C. Asjes took over a city smithy, the business has progressively evolved from horseshoeing and stove sales into an integrated dealer of agricultural, earthmoving, and garden/park equipment, complemented by in-house manufacturing of the Nautitrans line of boat lifts and boat transporters for marinas. The company represents major OEM brands including JCB (since 1989), Case IH, Steyr, Krone, Honda, and Massey Ferguson (added in December 2020), and operates a VCA/VA-keur certified workshop with mobile service vehicles and a breakdown-recovery truck. It serves four core customer segments — agriculture, earthmoving/construction, general industry, and marina operators — across North Holland, South Holland, and part of Utrecht.

The underlying technology is primarily mechanical and trade-based rather than digital. Asjes controls the full dealer-service-parts value chain in-house under the slogan 'Alles in eigen hand' (everything in our own hands): equipment sales, in-house repair and custom fabrication (extended dipper arms, bucket wear-parts, fender assemblies), a parts warehouse stocked with new and used components, and the proprietary Nautitrans manufacturing line. Part logistics is materially extended by an integration with Kramp, granting next-day access to over 1,500,000 catalogue SKUs. The company holds VCA* 2017/6.0 safety, VA-keur 2.0 machinery-inspection, and RDW (Dutch Vehicle Authority) certifications, and is recognised as an SBB 'Erkend Leerbedrijf' apprenticeship training company.

Revenue is generated through three streams: (1) one-time sales of new and used equipment (tractors, earthmoving machines, agricultural implements, attachments) at prices that are predominantly quote-based for new units and listed for selected used items; (2) workshop services including scheduled maintenance, fault-troubleshooting, emergency callout, VA-keur inspections, and custom fabrication, billed as professional services; and (3) parts and components sales, both direct and via the Kramp Shop online channel. Go-to-market is a direct enterprise field-sales model run by a small team of named sales advisors (Oscar van den Berg, Paul Kuijper, Peter Kooij) supplemented by a workshop manager (Ben Vergers), trade-fair participation (Landbouw vakdagen West Nederland), and an asjes.nl catalogue site with active Facebook marketing. The business is privately owned — no external investors, parent entity, subsidiaries, or public listing have been disclosed.

Name

Technisch Handelscentrum Asjes B.v.

Legal name

Technisch Handelscentrum Asjes B.V.

Website

https://asjes.nl

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

1–10 employees

Short description

Asjes is a privately held Dutch dealer and service company in Alkmaar that sells, repairs, and maintains tractors, agricultural machinery, earthmoving equipment, and garden/park machines — and manufactures Nautitrans boat lifts — for agricultural, construction, industrial, and marina customers across North Holland, South Holland, and part of Utrecht.

Ownership category

akta.pro rank

Product category

Construction and Agricultural Equipment Dealership

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Commercial and Service Industry Machinery Manufacturing (33331)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM)

Keywords

• Earthmoving equipment dealership
• Agricultural machinery dealer
• Marine boat lifts
• Construction equipment parts
• Heavy equipment repair services

Headquarters

HQ city

Alkmaar

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Sales (New & Used): Sale of new and pre-owned tractors, agricultural machinery, earthmoving equipment, and compact machines. The company carries a range of JCB, Case IH, Steyr, Massey Ferguson, Krone, and Honda products, as well as own-brand Nautitrans boat lifts and transporters.
2. Workshop / Repair & Maintenance Services: VCA/VA-keur certified workshop offering repairs, service inspections, and fault resolution including emergency callout service. The workshop also performs custom fabrication such as fender assembly, extended dipper arms, and bucket wear-part replacements.
3. Parts & Components Sales: Sale of new and used spare parts for tractors, machines, and earthmoving equipment. Stock includes a large inventory of common parts plus universal components. As a Kramp Shop partner, the company also facilitates access to over 1,500,000 articles from the Kramp catalogue with next-day delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Technisch Handelscentrum Asjes B.V. is a Dutch technical trading company that sells, services, and parts-supports equipment for earthmoving, agriculture, industry, and marinas. Based in Alkmaar, Netherlands, it operates as an authorized dealer for JCB, Case IH, Steyr, Krone, Honda, and Massey Ferguson, runs a multi-brand workshop for repairs and maintenance, supplies parts through a Kramp Shop-integrated catalog, and manufactures its own Nautitrans line of boat lifts and boat transporters.

Product overview

Technisch Handelscentrum Asjes B.v. is a technical trading center serving earth-moving companies, the agricultural sector, and industry in North Holland, South Holland, and part of Utrecht. With over 100 years of history, the company operates as a dealer and service provider for major equipment brands including JCB, Case IH, Steyr, Krone, Honda, and Massey Ferguson (added December 2020). The company also manufactures its own Nautitrans brand of boat lifts and boat transporters for marinas. Core offerings include sales, repair, and maintenance of tractors, agricultural implements, earth-moving equipment, and garden/park machines. The business operates a VCA/VA-keur certified workshop offering comprehensive service capabilities including on-site repairs, specialized installations, and VA-keur inspections. Parts services are supported through a Kramp Shop integration providing access to over 1,500,000 articles. The company also sells used equipment (occasions) and new/used attachments.

Differentiator

Problem solved

Functional benefit

Brands

• Nautitrans: Boat lifts and boat transporters for marinas, manufactured by Asjes since 1980

Products and services

• JCB Earthmoving Equipment Sales of new JCB earthmoving equipment (excavators, backhoe loaders, telehandlers, and related machinery) along with authorized warranty service and parts supply, targeted at construction, civil-engineering, and infrastructure contractors.
• Case IH Agricultural Machinery Sales and service of Case IH tractors and agricultural machinery for arable, livestock, and mixed farming operations.
• Massey Ferguson Agricultural Machinery Sales and service of Massey Ferguson tractors and agricultural equipment for farmers and agricultural contractors.
• Steyr Tractors Sales and service of Steyr tractors for agricultural operations.
• Krone Agricultural Implements Sales and service of Krone agricultural implements (forage harvesting, mowing, and crop handling equipment) for farming operations.
• Honda Outdoor Power Equipment Sales and service of Honda outdoor power equipment (such as engines, generators, and similar professional-grade power units) for industrial and commercial users.
• Nautitrans Boat Lifts and Boat Transporters Proprietary in-house manufactured boat lifts and boat transporters sold under the Nautitrans brand, with custom fabrication available, for marinas, harbor operators, yacht clubs, and individual boat owners needing dry-storage and overland vessel movement.
• Used Equipment Sales Sale of pre-owned earthmoving, agricultural, industrial, and marine equipment from the company's represented brands, including trade-in and resale inventory.
• Multi-Brand Workshop Repair and Maintenance Services Repair, maintenance, and authorized warranty servicing for the represented equipment brands (JCB, Case IH, Steyr, Krone, Honda, Massey Ferguson) and Nautitrans marine products, delivered from the company's Alkmaar workshop.
• Parts Catalog (Kramp Shop Integration) Online parts catalog for genuine replacement and wear parts across the company's represented brands, integrated with the Kramp Shop platform for ordering and availability.
• Custom Fabrication Services Custom fabrication of boat lifts, boat transporters, and related marine handling equipment tailored to customer specifications, delivered as part of the Nautitrans product line.

Quantifiable outcome

• Next-day parts delivery for non-stock items via Kramp partnership
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Massey FergusoncoreChannel Partner/ Reseller/ Distributor · 11 December 2020Massey Ferguson tractors were added as a represented brand effective 11 December 2020, expanding Asjes's agricultural equipment portfolio alongside existing brands Case IH and Steyr.
• JCBcoreChannel Partner/ Reseller/ DistributorJCB dealership acquired in 1989, covering the full JCB programme including earthmoving machines and the verreiker (telescopic handler) product line. JCB is one of the most prominently featured brands in Asjes's inventory.
• Case IHcoreChannel Partner/ Reseller/ DistributorCase IH tractor dealership was one of the earliest brand partnerships, established shortly after P.C. Asjes took over the business in 1955. Represents the core agricultural tractor line.
• SteyrcoreChannel Partner/ Reseller/ DistributorSteyr tractors represented alongside Case IH as the second tractor brand in the portfolio. Multiple Steyr series are listed: Terrus CVT, CVT, Profi Serie, Multi Serie, and Kompakt Serie.
• KronecoreChannel Partner/ Reseller/ DistributorKrone agricultural implements including Comprima balers, EasyCut mowers, KW-KWT tedders, MX and RX pickup wagons, Swadro rakes, and TX silage wagons are listed in Asjes's product portfolio.
• HondaminorChannel Partner/ Reseller/ DistributorHonda is listed as one of the represented brands, likely covering Honda-powered equipment or compact garden/park machines.
• KrampcoreChannel Partner/ Reseller/ DistributorAsjes operates a Kramp Shop, giving customers access to Kramp's catalogue of over 1,500,000 technical parts, hydraulics, drive technology, tools, and consumables. Orders placed before 18:00 are delivered overnight or the following day. This partnership extends Asjes's effective parts inventory far beyond what it holds physically.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Reesink: Reesink is a larger Dutch machinery dealer holding company operating multiple agricultural, construction, and turf-care equipment brands across the Netherlands, offering overlapping dealer capabilities at significantly greater scale than Asjes.

Direct peers

• Abemec: Abemec is a Dutch agricultural mechanisation group that sells and services tractors and equipment through a regional branch network, comparable in customer mix (farmers and contractors) and service model to Asjes.
• Kamps de Wild: Kamps de Wild is a longstanding Dutch Case IH and Steyr agricultural and construction machinery dealer with workshop services and parts supply — a direct parallel to Asjes's core Case IH / Steyr / earthmoving franchise in the Dutch market.
• Weevers Groep: Weevers is a Dutch agricultural and earthmoving machinery dealer with workshop services, parts supply, and own-brand attachments — closely comparable to Asjes in customer base, OEM mix, and integrated service offering.
• Mecaplus Mechanisatie: Mecaplus is a Dutch agricultural mechanisation dealer supplying tractors and equipment with service and parts — a directly comparable mid-sized regional machinery dealer in the Dutch market.
• Vlamertinge / Vlamert BV: Vlamertinge is a Dutch regional agricultural and construction equipment dealer providing tractor and earthmoving sales with workshop services — comparable regional dealer profile to Asjes.
• Van der Sluis Agri: Van der Sluis Agri is a Dutch agricultural machinery dealer offering tractors, equipment, and parts/service to farming customers in a defined regional territory — directly comparable in scale and scope to Asjes.
• Staadegaard B.V. Staadegaard is a Dutch dealer of agricultural and garden/park machinery serving regional contractors and farmers with sales, service, and parts — directly comparable to Asjes's mixed agricultural and garden/park equipment business.
• GroeNoord: GroeNoord is a John Deere dealer group serving the northern Netherlands with agricultural machinery, workshop, and parts operations — a direct parallel to Asjes's multi-brand dealer, workshop, and parts model.

Others

• Kramp: Kramp is Asjes's strategic parts-supply partner, providing the 1.5M+ SKU catalogue behind Asjes's Kramp Shop. As a wholesale parts distributor to machinery dealers across Europe, Kramp is an ecosystem enabler rather than a competitor, but shapes the economics of Asjes's parts business.

Market position

Strengths5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebooknl-nl.facebook.com/Asjes-Technisch-Handelscentrum-271647036312336
• LinkedInlinkedin.com/company/technisch-handelscentrum-asjes-b-v-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Technisch Handelscentrum Asjes B.v.