Tap Latin America

What Tap Latin America does

Television Association of Programmers Latin America (TAP) is a Miami-based nonprofit industry trade organization founded in 1998/1999 that represents the pan-regional Pay-TV channels and streaming platforms of seven major U.S. media companies operating across Latin America and the Caribbean: A+E Networks, AMC Networks International Latin America, NBC Universal, Paramount Global, Sony Pictures Television, The Walt Disney Company/ESPN, and Warner Bros. Discovery. In aggregate, TAP's membership covers approximately 80 cable/satellite channels (e.g., A&E, History, Lifetime, AMC, HBO, CNN, Disney Channel, MTV, Cartoon Network) and seven major streaming platforms (Discovery+, Disney+, ESPN, HBO Max, Paramount+, Pluto TV, Universal). Its core activity is industry advocacy: conducting government relations and diplomatic outreach with U.S. ambassadors, Latin American heads of state, and regulators in jurisdictions including Brazil, Mexico, Argentina, Colombia, Chile, Ecuador, Uruguay, the Dominican Republic, Venezuela, and Costa Rica.

TAP's business model is membership-dues funded, with revenue generated from its seven corporate members rather than from product sales or licensing. It does not sell technology products or services and has no proprietary technology stack. Its go-to-market is event-driven and community-led: TAP co-sponsors and hosts roundtables, summits, and conferences (e.g., BCIU Chiefs of Missions Conference, Americas Society/Council of the Americas events, NAB Show, Andina Link, Antipiracy and Content Summit Tour, AIA Internet Summit) to convene policymakers, diplomats, and industry stakeholders. The organization's leadership consists of Chairman Gustavo Pupo-Mayo (veteran media executive formerly of MGM Networks Latin America and CBS TeleNoticias) and Government Relations Director Vanessa Pérez, supported by a network of country-specific advisors and a Board of Directors populated by senior executives from each member company.

TAP's strategic focus areas include intellectual property protection (notably anti-piracy of illegal IPTV devices), support for audiovisual production incentive regimes (with quantifiable outcomes cited for Colombia and the Dominican Republic), and defense against protectionist measures affecting foreign streaming and pay-TV operators in Latin American markets. The organization does not distribute content itself; its member companies distribute programming through cable, satellite, and internet platforms to consumers across the region.

Name

Tap Latin America

Legal name

Television Association of Programmers Latin America

Website

https://taplat.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Television Association of Programmers Latin America (TAP) is a Miami-based nonprofit trade association representing seven major U.S. media companies' pan-regional Pay-TV channels and streaming platforms across Latin America and the Caribbean, conducting regulatory advocacy, IP protection, and diplomatic engagement.

Ownership category

akta.pro rank

Product category

Media Industry Trade Association

NAICS

Broadcasting and Content Providers (516)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Cable Network Groups & Portfolio Operators (Multi-Channel Brands) (MPABAFAO)

akta.pro secondary industry

International/Multilingual Cable Networks (MPABAFAL)

Keywords

• Media trade association
• Industry advocacy services
• Regulatory representation
• Pay-TV industry coordination
• Intellectual property advocacy

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: TAP generates revenue through membership dues from pan-regional Pay-TV channels and streaming platforms from major U.S. media companies. The organization represents A+E Networks, AMC Networks, NBC Universal, Paramount Global, Sony Pictures, Disney/ESPN, and Warner Bros. Discovery.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Television Association of Programmers Latin America (TAP) is an industry trade organization that represents the pan-regional Pay-TV channels and streaming platforms of seven major U.S. media companies (A+E Networks, AMC Networks, NBC Universal, Paramount Global, Sony Pictures Television, The Walt Disney Company/ESPN, and Warner Bros. Discovery) operating in Latin America, Brazil, and the Caribbean. It delivers collective industry advocacy, government relations, regulatory dialogue, and intellectual property protection support on behalf of its members, while hosting and sponsoring industry conferences and diplomatic roundtables across the region.

Product overview

Tap Latin America (Television Association of Programmers Latin America) is an industry trade organization representing pan-regional Pay-TV channels and streaming platforms from major U.S. media companies including A+E Networks, AMC Networks, NBC Universal/Telemundo, Paramount Global, Sony Pictures Entertainment, The Walt Disney Company/ESPN, and Warner Bros. Discovery. TAP represents approximately 80 channels and 7 streaming platforms (Discovery+, Disney+, ESPN, HBO Max, Paramount+, Pluto TV, and Universal) distributed throughout Latin America. Member companies produce and distribute audiovisual content programming including movies, series, documentaries, news, sports, and entertainment programs to consumers through cable/satellite subscriptions and internet platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Industry advocacy and government relations representation Collective regulatory advocacy, government relations, and policy representation on behalf of major U.S. media companies (A+E Networks, AMC Networks, NBC Universal, Paramount Global, Sony Pictures Television, The Walt Disney Company, Warner Bros. Discovery) operating pan-regional Pay-TV channels and streaming platforms across Latin America, Brazil, and the Caribbean.
• Industry events, summits, and diplomatic roundtables Hosting, co-sponsoring, and participating in industry conferences, anti-piracy summits, intellectual property summits, and private roundtables with Latin American presidents, ambassadors, and government officials (in partnership with the Americas Society/Council of the Americas), including the BCIU Chiefs of Missions Conference honoring U.S. ambassadors across Latin America.
• Intellectual property protection and anti-piracy advocacy Advocacy and industry coordination for the protection of intellectual property in the digital environment, including efforts against illegal IPTV devices and content piracy, delivered through co-organized Anti-Piracy and Content Summit Tours and related policy engagement.

Quantifiable outcome

• 58 audiovisual production projects totaling $297 million USD attracted to Colombia through production incentives
• +3 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Americas Society/Council of the Americas (AS/COA)coreStrategic or Co-development PartnerTAP maintains a longstanding strategic partnership with AS/COA, co-sponsoring events and hosting private roundtables with Latin American presidents, ambassadors, government officials, and industry leaders. The partnership facilitates high-level dialogue on trade, investment, and audiovisual industry policy between the U.S. and Latin America.
• National Association of Broadcasters (NAB)minorStrategic or Co-development PartnerTAP attends the annual NAB Show in Las Vegas, participating in discussions on new technology in the media industry and the impact of regulations on the audiovisual sector.
• TodotvMediaminorStrategic or Co-development PartnerCo-sponsor of the Antipiracy and Content Summit Tour, an industry event focused on intellectual property protection and the orange/creative economy.
• Latin America Anti-Piracy & Intellectual Property Consulting (LAAPIP)minorStrategic or Co-development PartnerCo-organizer of the Antipiracy and Content Summit Tour, focused on protecting intellectual property in the digital environment and promoting the orange/creative economy.
• Alliance for Open Internet (AIA)minorStrategic or Co-development PartnerTAP co-sponsored the Internet Summit hosted by AIA, an organization defending the right to a free and neutral internet in Brazil.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• International Federation of the Phonographic Industry (IFPI): IFPI is the global trade body representing the recording industry worldwide, coordinating cross-border anti-piracy and policy advocacy. It shares TAP's international scope and member-funded advocacy model, though IFPI focuses on music rather than audiovisual content.
• Recording Industry Association of America (RIAA): RIAA is the U.S. trade association for the recorded music industry, with a comparable mandate of representing major label members in anti-piracy enforcement, IP protection, and regulatory advocacy. RIAA's IP enforcement and policy coordination model closely mirrors TAP's approach to audiovisual content protection.
• Motion Picture Association (MPA): The MPA is the U.S.-headquartered trade association representing the major film and TV studios (Disney, Universal, Paramount, Sony, Warner Bros., Netflix). Like TAP, MPA focuses on content protection, IP enforcement, and regulatory advocacy for U.S. audiovisual companies — but operates at the global rather than regional (Latin American) level.
• Cable & Telecommunications Association for Marketing (CTAM): CTAM is the U.S. cable and telecommunications industry's marketing and member-engagement association. While CTAM focuses more on marketing and research for cable operators, it shares TAP's membership-funded model serving U.S. pay-TV content and distribution companies.

Regional players

• Associação Brasileira de TV por Assinatura (ABTA): ABTA is the Brazilian pay-TV industry trade association that represents cable and satellite operators and programmers in Brazil. It operates as a direct regional counterpart to TAP within Brazil's regulatory and policy environment, addressing similar IP, taxation, and content issues.
• Asociación de Televisoras Argentinas (ATA): ATA represents Argentina's private broadcast television industry and engages in regulatory advocacy and content protection work. It is a regional trade-body counterpart to TAP within Argentina's audiovisual policy environment.
• Cámara Nacional de la Industria de Radio y Televisión (CIRT): CIRT is the Mexican national chamber representing radio and television broadcasters and programmers. It engages in similar regulatory advocacy and content policy work as TAP but focuses specifically on the Mexican market.

Broad incumbents

• NCTA — The Internet & Television Association: NCTA is the principal U.S. trade association representing cable broadband and pay-TV operators. It pursues similar policy advocacy goals (regulatory engagement, IP protection, industry standards) as TAP but focuses on U.S. domestic operators rather than U.S. programmers distributing into Latin America.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tap-latam

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Tap Latin America