TIP of Northern Nevada

What TIP of Northern Nevada does

TIP of Northern Nevada is a Reno-Sparks-based nonprofit affiliate of Trauma Intervention Programs Inc. that mobilizes trained citizen volunteers to provide on-scene emotional and practical support to individuals and families affected by sudden traumatic events — including deaths, accidents, suicides, homicides, and other emergencies. The organization operates a 24/7 crisis-response service activated by first-responder agencies, with volunteers dispatched alongside law enforcement, fire, and EMS personnel across Washoe County. Volunteers are credentialed through the proprietary Emotional First Aid (EFA) methodology, comprising 36 hours of classroom instruction followed by a three-month supervised field training period. The executive director is Gabrielle Totton.

The business model is donation- and sponsorship-driven with modest commercial revenue lines. Funding sources include individual donations, a tiered corporate sponsorship program (Bronze $2,000, Silver $3,000, Gold $5,000, Platinum $10,000+) anchored by institutional partners such as REMSA Health, Renown Health, and the Washoe County Sheriff's Office, paid community training seminars ($99 Basic / $199 Interactive), and annual fundraising events including the Heroes with Heart event ($100 individual tickets, $800 table sponsorships). The volunteer corps is approximately 28-50 active members, with no indication of material paid headcount, and operations are confined to a single metropolitan geography.

Strategic positioning is built around deep integration with the regional emergency-response ecosystem rather than product or technology differentiation. The organization has been recognized with the PBS Spotlight Award (2022) and has participated in multi-part documentary work with the Washoe County Sheriff's Office (2024). It launched a digital community resource guide as a brand and outreach asset. No AI, software platform, or proprietary technology stack is referenced in any source material; the core deliverable is human-delivered crisis support.

Name

TIP of Northern Nevada

Legal name

Trauma Intervention Program of Northern Nevada Inc.

Website

https://tipnnv.org

Company type

Private

Operating status

Operating

Short description

TIP of Northern Nevada is a Reno-Sparks nonprofit affiliate of Trauma Intervention Programs Inc. that dispatches EFA-trained citizen volunteers to provide 24/7 emotional and practical support to trauma survivors alongside Washoe County first responders.

Ownership category

akta.pro rank

Product category

Crisis Intervention Services

NAICS

Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

Keywords

• Crisis intervention services
• Emotional first aid
• Trauma support services
• Volunteer crisis response
• Nonprofit emergency assistance

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations: Tax-deductible donations from individuals and organizations to support TIP's free services to families in crisis.
2. Corporate Sponsorships: Four-tiered sponsorship program (Bronze $2,000+, Silver $3,000+, Gold $5,000+, Platinum $10,000+) with recognition benefits including website listing, event program ads, and event sponsorship.
3. Training Seminars: Fee-for-service Emotional First Aid training seminars sold to organizations: Basic 4-hour seminar at $99 per attendee, Interactive 8-hour seminar at $199 per attendee.
4. Event Revenue: Annual 'Heroes with Heart' event generates revenue through ticket sales ($100 per person) and table sponsorships ($800 for 8 seats).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

TIP of Northern Nevada deploys trained citizen volunteers to provide free, immediate, on-scene emotional first aid and practical assistance (shelter, food, transportation, family notification) to individuals affected by traumatic events in the Reno-Sparks area, 24 hours a day, 365 days a year, when called by police, fire, EMS, or hospital staff. The organization also sells Emotional First Aid training seminars to organizations and operates an online resource guide for trauma survivors.

Product overview

TIP of Northern Nevada is a nonprofit organization offering crisis intervention and emotional support services. The core offering is the Crisis Response Team, a 24/7 volunteer service that responds alongside first responders to provide emotional first aid. Related services include Emotional First Aid Training Seminars (Basic and Interactive formats) for organizations, and the TIPNNV Resource Guide - a comprehensive digital resource covering grief support, estate handling, fire recovery, and Spanish-language materials. The organization also runs an annual Heroes with Heart awards dinner and maintains a volunteer training program requiring 36 hours of classroom instruction plus 3 months of field training.

Differentiator

Problem solved

Functional benefit

Products and services

• Crisis Response Team 24/7 emergency response team of trained citizen volunteers who provide immediate on-scene emotional first aid and practical support (shelter, food, transportation, family notification) to individuals affected by traumatic events when called by first responders (police, fire, EMS) or hospital staff in the Reno-Sparks area.
• Emotional First Aid Training Seminars Paid training seminars teaching the five-skill Emotional First Aid methodology to staff of local agencies, businesses, and organizations. Available in two formats: Basic (4-hour, $99 per attendee) and Interactive (8-hour, $199 per attendee) with role play, self-awareness, helping children grieve, death notification skills, and personal safety components.
• Volunteer Training Program Certification program to prepare new citizen volunteers for crisis response, comprising 36 hours of in-class training plus 3 months of field training; participants pay a $50 training fee.
• TIPNNV Resource Guide Online resource guide providing information and support for individuals coping with tragedy, including sections on coping strategies, handling estates, fire recovery, and Spanish-language resources.
• Heroes with Heart Awards Dinner Annual ticketed event recognizing first responders who demonstrated compassion to victims of tragedy, featuring ticket sales ($100/person), table sponsorships ($800 for 8 guests), and event program ads ($500).

Quantifiable outcome

• TIP volunteers provide immediate emotional first aid to survivors at their most vulnerable moments, helping ease immediate suffering and facilitate long-term healing and recovery

Named customers7 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and champion.

• Trauma Intervention Programs Inc. (TIP National)coreStrategic or Co-development PartnerTIP of Northern Nevada is a proud affiliate of Trauma Intervention Programs Inc., the national organization. TIP National provides certified training, standards, and support for local TIP chapters across the country.
• Renown HealthchampionOthersChampion sponsor supporting TIP's mission. Renown Health is a major healthcare provider in the Reno area that works with TIP volunteers at hospital emergency rooms.
• REMSA HealthchampionOthersPlatinum-level sponsor and operational partner. REMSA Health is the regional emergency medical services provider that calls TIP volunteers to emergency scenes.
• Washoe County Sheriff's OfficechampionOthersLaw enforcement agency that calls TIP volunteers to assist citizens in crisis. Featured in recruitment videos and collaborates on community safety initiatives.
• Reno Fire DepartmentchampionOthersFire department partner that works alongside TIP volunteers at emergency scenes and is a sponsor of the organization.
• Sparks Police DepartmentchampionOthersPolice department partner that calls TIP volunteers to assist victims of crime and tragedy at emergency scenes.
• Truckee Meadows Fire and RescuechampionOthersFire protection district partner that collaborates with TIP volunteers during emergency response operations.
• Washoe County Medical SocietychampionOthersMedical society partnership for healthcare provider referrals and collaboration.
• Allegra Marketing & PrintchampionGTM or Marketing PartnerMarketing and print services sponsor supporting TIP's communications and materials.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Others

• Nevada 211: Statewide information and referral hotline connecting residents to health and human services — adjacent to TIPNNV's referral and resource-guide functions and a likely upstream/downstream partner in survivor case flow.

Emerging players

• Crisis Text Line: National 24/7 text-based crisis intervention service that competes for the same emotional-first-aid demand as TIPNNV but delivers via a digital, volunteer-driven channel rather than on-scene dispatch.

Broad incumbents

• The Salvation Army - Reno: Established emergency assistance provider in Reno offering disaster relief, shelter, and practical aid that overlaps with TIPNNV's practical-support functions (food, clothing, transportation, shelter coordination).
• American Red Cross - Northern Nevada Chapter: Large national humanitarian organization with a Northern Nevada chapter delivering emergency relief, disaster response, and family services that overlap with TIPNNV's emotional and practical support role at traumatic incidents.
• United Way of Northern Nevada and the Sierra: Regional funder and convener of social services in Washoe County, with overlapping donor base, sponsor network, and crisis-response funding partnerships relevant to TIPNNV's fundraising model.

Regional players

• The Children's Cabinet: Northern Nevada family and youth services nonprofit offering counseling, crisis intervention, and family support, overlapping with TIPNNV's trauma-informed family support use cases within the same service area.
• Eddy House: Reno-based nonprofit serving at-risk and homeless youth with drop-in services, shelter referrals, and crisis support — partially overlapping TIPNNV's crisis-response scope but focused on a younger demographic in the same geography.

Direct peers

• NAMI Western Nevada: Regional affiliate of the National Alliance on Mental Illness providing mental health support, education, and crisis-adjacent peer services in the Reno-Sparks area.
• Trauma Intervention Programs Inc. (TIP National): National umbrella organization of which TIPNNV is an affiliate. Provides certified training, standards, and operational support to local TIP chapters running the same citizen-volunteer crisis response model.
• Crisis Support Services of Nevada: Statewide 24/7 crisis intervention and suicide prevention hotline serving Nevada, overlapping with TIPNNV's crisis response mission and Northern Nevada catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Customer concentration

• YouTubeyoutube.com/@TIPNNV
• Facebookfacebook.com/TIPNNV
• Instagraminstagram.com/tipnnv?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TIP of Northern Nevada