Roomtone LLC

What Roomtone LLC does

Roomtone LLC is a privately held, founder-led full-service production company specializing in filmed media and live experiences centered on music and community. Founded by Wayne Price, who has been producing films since 2006 under the prior entity 31 Squirrel, Roomtone was established around 2017 when the name was coined for an intimate concert series hosted during the production of the documentary Heartworn Highways Revisited. The company operates two interconnected lines: Films (branded content, music videos, feature documentaries) and Experiences (intimate live concerts and festival/event production), unified by a focus on emotionally resonant storytelling tied to music and community themes.

The Films division produces enterprise-grade branded content, short-form documentaries, and feature-length films for clients including Northwell Health, Airbnb, Bose, Chase, MasterCard, Nike/Air Jordan, Bud Light Seltzer, Starbucks, Sony Music, and The Nature Conservancy, among others. Distribution channels include theatrical release (311 documentary in 240 US theaters), broadcast/NBC premieres (Northwell Side By Side), and direct digital delivery to clients. The Experiences division produces live concert and festival content including work for Governors Ball, Bonnaroo, Global Citizen, Airbnb Concerts (where Price served as Creative Lead), and corporate concerts such as the Northwell Side By Side celebration at UBS Arena.

The business model is professional services / project-based: Roomtone earns revenue through quote-based B2B production engagements with enterprise clients, supplemented by one-time licensing for documentary and feature film distribution. The company is bootstrapped and founder-owned with no disclosed institutional investors or funding rounds, and operates with a small core team augmented by recurring collaborators (e.g., Director of Photography, editors, production assistants). Pricing is not publicly disclosed. The company maintains a professional website, leverages earned media including a NY EMMY Award (2021) and Rolling Stone coverage, and grows primarily through Wayne Price's personal industry relationships and prior client work.

Name

Roomtone LLC

Legal name

Roomtone LLC

Website

https://roomtone.co

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Roomtone LLC is a privately held, founder-led full-service production company that creates filmed media and live experiences centered on music and community for enterprise clients across healthcare, consumer brands, music, and events, led by founder Wayne Price.

Ownership category

akta.pro rank

Product category

Film and Video Production Services

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Recording Studios (Commercial, Project, Mobile) (MPAIAHAA)

Keywords

• Documentary film production
• Branded video content
• Live concert production
• Music video production
• Corporate film production

Headquarters

HQ city

Pleasanton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Branded Content Production: Produces branded films, documentaries, and video content for corporate clients including Northwell Health, Bose, Chase, and Airbnb.
2. Live Event Experiences: Creates and produces live music experiences and events for festivals, corporations, and brands including Governors Ball, Airbnb Concerts, and Lagunitas.
3. Documentary and Feature Films: Produces feature documentaries and films including Heartworn Highways Revisited and 311 documentary for theatrical release and broadcast.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Roomtone LLC is a full-service production company that creates filmed media and live experiences centered on music and community. It produces feature documentaries, branded films, music videos, and intimate concert events for enterprise clients across healthcare, hospitality, consumer products, and the music industry. Work has premiered on broadcast networks such as NBC and opened in 240 U.S. theaters for feature releases.

Product overview

Roomtone LLC operates as a full-service production company offering two interconnected core offerings: Films (documentaries, music videos, branded content, and feature films) and Experiences (intimate live concert events). The Films division produces documentary content for clients including Northwell Health, Bose, and Airbnb, while the Experiences division creates intimate artist performances in small venues. Both offerings are unified by the company's focus on music and community-driven storytelling, with the Experiences concept originally inspiring the company's name when co-founder Michelle Sansone named the intimate concert events 'Roomtone' before learning the film production term.

Differentiator

Problem solved

Functional benefit

Products and services

• Films

Quantifiable outcome

• NY EMMY Award Winner 2021 for Northwell Health Side By Side documentary
• +3 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and major.

• Northwell HealthcoreStrategic or Co-development PartnerLong-term strategic partnership producing multiple documentary and branded content projects including Side By Side celebration of service (NY EMMY Winner 2021), Truly Awards, and veteran stories. Multiple projects created for Northwell Health's Military Liaison Services Program and community engagement initiatives.
• Rogers & CowancoreStrategic or Co-development PartnerEntertainment public relations firm collaborated on Northwell Health documentary production, bringing PR and communications expertise to healthcare storytelling.
• First Tube MediamajorGTM or Marketing PartnerCollaborated on multiple projects including Chase + US Open 2020 content and Seamless + A R I Z O N A concert series. First Tube Media specializes in live music marketing and events.
• Human Being MediacoreStrategic or Co-development PartnerJay Sansone of Human Being Media filmed the Northwell Health Side By Side documentary as Director of Photography for Human Being Media.
• UEGmajorStrategic or Co-development PartnerUEG (Mike Dunn) produced the Bose + Mark Ronson pre-Grammy Awards mockumentary. UEG is a music and entertainment production entity.
• Beyond ConflictmajorStrategic or Co-development PartnerPartnership to develop 'America's Divided Mind' video intervention designed to reduce political polarization. Video was named top intervention by Stanford University's Strengthening Democracy Challenge.
• Rolling StonemajorGTM or Marketing PartnerRolling Stone provided coverage and announcements for 311 documentary theatrical release and reviewed Heartworn Highways Revisited, providing major media credibility and exposure.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tool of North America: Boutique production company specializing in commercials, music videos, and branded content for major brands and artists. Similar in scale and in the music-and-brand storytelling niche.
• Anonymous Content: Independent film, TV, and branded content studio known for feature documentaries, music-driven projects, and Fortune 500 commercial work. Closely mirrors Roomtone's blend of feature docs and branded storytelling for enterprise clients.
• Park Pictures: Director-led production company producing commercials, music videos, and short-form branded content for global brands. Comparable in boutique scale, music video heritage, and enterprise B2B service model.
• Prettybird: Director-driven production company for commercials, music videos, and branded films serving major consumer brands. Comparable on boutique branded content and music-driven storytelling.
• Human Being Media: Documentary production partner (Jay Sansone served as DP on multiple Northwell projects for Roomtone). Closely comparable as a small documentary and branded storytelling shop with overlapping client work.
• Partizan: Global production house producing music videos, commercials, and branded content with strong music-industry roots. Comparable on music video production, brand-direct relationships, and live-event adjacent work.
• Radical Media: Long-standing NYC-based branded content, documentary, and commercial production company serving major brands and platforms. Directly comparable to Roomtone in enterprise B2B production, music-driven storytelling, and award-winning branded film work.
• First Tube Media: Live music marketing and content production partner that has co-produced multiple Roomtone projects (Chase + US Open 2020, Seamless + A R I Z O N A). Directly comparable in music-meets-brand content production for enterprise sponsors.

Emerging players

• Pulse Films: Multi-discipline production company producing music videos, documentaries, and branded content with strong music industry relationships. Comparable on the music/documentary/brand intersection, operating at a larger scale with international reach.

Broad incumbents

• VMLY&R Entertainment (VMLY&R Brand Experience): Large global agency producing branded entertainment, live event experiences, and documentary-style content for Fortune 500 clients. Overlaps with Roomtone on enterprise branded content and live event production but operates at much greater scale within a broader agency portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/roomtone-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roomtone LLC