Southern Adirondack REALTORS®, Inc.

What Southern Adirondack REALTORS®, Inc. does

Southern Adirondack REALTORS®, Inc. (SAR) is a New York-incorporated nonprofit professional trade association serving licensed real estate practitioners and affiliated businesses across the Southern Adirondack region, with principal operations in Queensbury, NY (296 Bay Road). Its served geography spans Warren County, northern Washington County, northern Saratoga County, and extends into Essex and Hamilton counties. The organization is a chartered local REALTOR® association affiliated with both the New York State Association of REALTORS (NYSAR) and the National Association of REALTORS (NAR), operating under the nationally licensed REALTOR® trademark.

SAR's core service stack for its hundreds of REALTOR® members includes MLS training and access via the third-party Navica platform (Global MLS), continuing-education courses, Code of Ethics administration, advocacy representation at state and federal levels, networking events (Board and committee meetings, annual golf tournament), and community-outreach programs including the recently launched Community Fund (April 2026). Affiliate members — lenders, title companies, insurers, and home-service providers — participate for referral and networking access. Distribution is direct through the association office and affiliated platforms; marketing is conducted via website, email, monthly market-statistics publications, and event programming.

Revenue is generated primarily through recurring membership dues from REALTOR® and affiliate members; pricing is not publicly disclosed. The organization is governed by a Board of Directors, led since August 2025 by CEO/Association Executive Molly DeVaux, with Scott Cross as Association President and Saraha Millington as President-Elect. There is no parent company, no external institutional ownership, and no disclosed funding rounds.

Name

Southern Adirondack REALTORS®, Inc.

Legal name

Southern Adirondack REALTORS®, Inc.

Website

https://southernadkrealtors.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Southern Adirondack REALTORS®, Inc. is a nonprofit trade association serving hundreds of licensed real estate professionals and affiliates across the Southern Adirondack region, delivering MLS training, continuing education, advocacy, and networking through membership dues.

Ownership category

akta.pro rank

Headquarters

HQ city

Queensbury

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: The organization generates revenue through membership dues from REALTORS® and affiliate members in the Southern Adirondack region. Members pay dues for access to association programs, services, MLS training, continuing education, and representation through state and national associations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Southern Adirondack REALTORS®, Inc. is a nonprofit professional trade association that provides REALTOR® and affiliate memberships, continuing education and Navica MLS training, advocacy through its NYSAR and NAR affiliations, and community outreach programs to real estate professionals in the Southern Adirondack region. Funding is derived from membership dues, and members are licensed real estate agents and affiliated businesses operating in Warren, northern Washington, northern Saratoga, Essex, and Hamilton counties in upstate New York.

Product overview

Southern Adirondack REALTORS® is a professional trade association serving real estate professionals in the Southern Adirondack region. Rather than offering a traditional product portfolio, the organization provides member services including professional development and education programs (CE courses, MLS training via Navica), industry advocacy through NYSAR and NAR affiliations, community outreach initiatives, and networking events. The association does not operate a technology product platform but facilitates access to third-party real estate tools and resources for its members.

Differentiator

Problem solved

Functional benefit

Products and services

• REALTOR® Membership Membership program for licensed real estate professionals in the Southern Adirondack region, providing access to association programs, MLS training, continuing education, advocacy through NYSAR and NAR, and use of the REALTOR® trademark.
• Affiliate Membership Membership program for related businesses such as lenders, title companies, insurance providers, and home service companies that serve the real estate industry, providing networking and referral opportunities with REALTORS®.
• Continuing Education (CE) Courses Continuing education courses offered to REALTOR® members to satisfy professional licensing requirements and support ongoing professional development.
• Navica MLS Training MLS training provided through the Navica platform (Global MLS) for member property listings and real estate transaction management.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• National Association of REALTORS®, Inc. (NAR)coreStrategic or Co-development PartnerSAR is a proud member of NAR, the largest trade association in the United States. This membership provides SAR members with access to national advocacy, resources, training materials, REALTOR® branding, and representation at the federal level.
• New York State Association of REALTORS®, Inc. (NYSAR)coreStrategic or Co-development PartnerSAR is a proud member of NYSAR, which provides state-level advocacy, education, and resources for real estate professionals in New York State. SAR participates in NYSAR Lobby Day and other state initiatives.
• Global MLS / NavicacoreTechnology or IntegrationSAR provides MLS training through the Navica platform (Global MLS), which members use for property listings and real estate transaction management.
• Hiland Park Country ClubminorOthersThe golf course located at 195 Haviland Road, Queensbury is used as the venue for SAR's Annual Golf Tournament fundraiser supporting the Community Fund.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Hudson Gateway Association of REALTORS: One of the largest local REALTOR associations in New York, serving the lower Hudson Valley region. Mirrors SAR's nonprofit trade association structure with NAR/NYSAR affiliation and member-driven governance, but at significantly larger scale.
• Greater Rochester Association of REALTORS: Upstate New York REALTOR association serving the Rochester-Finger Lakes region. Same trade association mission, member services, and three-tier affiliation structure as SAR, operating at larger scale in a different New York geography.
• Greater Capital Association of REALTORS: Local REALTOR trade association serving the Albany, NY capital district. Closest functional peer — same trade association model, New York-based, NAR/NYSAR-affiliated, serving a different but adjacent geography. Identical business model with overlapping MLS and statewide affiliation.
• Adirondack-Champlain Valley Association of REALTORS: Adjacent upstate New York REALTOR association covering the Adirondack and Champlain Valley region. Direct functional peer with same business model, regional orientation, and NAR/NYSAR affiliation. Geographic neighbor to SAR with potential membership overlap.
• Buffalo Niagara Association of REALTORS: Western New York REALTOR trade association also affiliated with NYSAR/NAR. Comparable membership-based nonprofit model serving a different regional market, but with structurally similar service offerings (CE courses, MLS access, advocacy).
• Northern Adirondack Board of REALTORS: Small regional REALTOR association in northern New York. Direct structural peer — same nonprofit membership model, NYSAR/NAR affiliation, and small-scale community-focused operations comparable to SAR.

Others

• OneKey MLS: Regional MLS provider in New York that consolidates multiple listing services. Functions as a technology/infrastructure partner for SAR members rather than a direct competitor, but increasingly relevant as MLS consolidation reshapes local REALTOR value propositions.
• Global MLS / Navica: MLS technology platform that SAR partners with to provide MLS training and listing access to members. Serves as a technology enabler for SAR's member services rather than a competing association.

Broad incumbents

• National Association of REALTORS (NAR): The national federation of which SAR is a local chapter. NAR provides SAR with branding, advocacy, MLS standards, and ethics framework. SAR is part of the NAR network, making NAR the overarching umbrella organization and broad incumbent in the same industry.
• New York State Association of REALTORS (NYSAR): State-level REALTOR umbrella organization to which SAR belongs. Direct vertical peer with identical member-service mandate, plus state-level advocacy and education that SAR leverages for its members.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/southern-adirondack-realtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Adirondack REALTORS®, Inc.