The Cultural Intelligence Project Pty Ltd

What The Cultural Intelligence Project Pty Ltd does

The Cultural Intelligence Project Pty Ltd is a privately held Australian advisory firm founded circa 2014 by Yawuru/Bunuba sisters Adele and Cara Peek and headquartered in Broome, Western Australia. The firm provides First Nations-led cultural intelligence, diversity and inclusion advisory, training, and programs to government, corporate, and community clients across sectors including mining, energy, professional services, legal, education, and environmental services.

Its core intellectual property is the Cultural Intelligence Framework, a proprietary methodology grounded in Aboriginal knowledge systems that underpins all advisory engagements and the affiliated Cultural iQ self-paced e-learning platform. Service modules include Reconciliation Action Plan (RAP) development with Systems Action Plans, recruitment and retention consulting, stakeholder engagement frameworks, Indigenous procurement support, audit frameworks, culturally intelligent project management, and an Indigenous business mentoring and innovation hub (Make It Happen HQ) that has supported 34 entrepreneurs and 15 businesses.

The business operates a hybrid revenue model combining quote-based professional services retainers, a globally distributed subscription e-learning platform (Cultural iQ), donations via Stripe, and an expanding ecosystem of affiliated sub-brands and partner initiatives (Peek Performance, Saltwater Country, Saltwater Academy, Reclaim The Narrative). Go-to-market relies on thought leadership content, podcast media, conference keynotes (e.g., Ozwater'23), earned media coverage in major Australian publications, and direct enterprise inquiry via website CTAs, with a 1-10 employee operating footprint and no disclosed external institutional funding.

Name

The Cultural Intelligence Project Pty Ltd

Legal name

The Cultural Intelligence Project Pty Ltd

Website

https://theculturalintelligenceproject.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

The Cultural Intelligence Project is a First Nations-led Australian advisory firm providing cultural intelligence, diversity and inclusion training, Reconciliation Action Plans, and Indigenous business mentoring to government, corporate, and community clients across multiple sectors.

Ownership category

akta.pro rank

Product category

Cultural Intelligence Consulting

NAICS

Other Scientific and Technical Consulting Services (54169), Research and Development in the Social Sciences and Humanities (54172)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Indigenous, Ethnic & Folk Arts/Heritage Organizations (BPAGAHAI)

akta.pro secondary industries

Cultural, Arts & Humanities Community Education (Museums/Arts Councils) (EDAAAFAD), Cultural Adjustment & Intercultural Training Programs (EDAIAKAB)

Keywords

• Cultural intelligence consulting
• First Nations advisory
• Reconciliation action plans
• Diversity inclusion training
• Indigenous business advisory

Headquarters

HQ city

Broome

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. First Nation Advisory & Consulting Services: Core revenue from advisory engagements providing cultural education, collaboration frameworks, reconciliation action plans, recruitment and retention consulting, stakeholder engagement, and audit frameworks. Billed as professional services engagements, likely on a project or retainer basis.
2. E-Learning Platform (Cultural iQ): Self-paced educational platform providing cultural intelligence training modules to individuals and organisations, delivered via culturaliq.com.au. Generates subscription or per-seat recurring revenue.
3. Donations via Stripe: The company accepts tax-deductible donations through Stripe (for contributions of $2 or more), described as supporting the TCIP Ecosystem.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

The Cultural Intelligence Project provides First Nation-led cultural intelligence, diversity and inclusion advisory, training, and consulting services to Australian organisations. Core deliverables include cultural education programmes, Reconciliation Action Plan (RAP) development, recruitment and retention consulting, stakeholder engagement frameworks, audit frameworks, and Indigenous procurement advisory, all underpinned by a proprietary Cultural Intelligence Framework grounded in Aboriginal knowledge systems. The firm also operates the Cultural iQ e-learning platform and the Make It Happen HQ innovation hub for First Nations entrepreneurs.

Product overview

The Cultural Intelligence Project is a multi-award-winning First Nation advisory firm operating as a platform-plus-modules architecture. The core offering is the TCIP brand platform providing cultural education and advisory services, under which operate several sub-brands including Cultural IQ (a self-paced e-learning platform for cultural awareness), Make It Happen HQ (a Broome-based innovation hub for First Nations entrepreneurs), and Peek Performance (an e-learning platform for First Nations entrepreneurship). The service portfolio comprises multiple modular offerings including the Cultural Intelligence Framework, Reconciliation Action Plans (RAP), Recruitment and Retention Services, Indigenous Business Initiative, Corporate with Indigenous Lens, Audit Frameworks and Reviews, Indigenous Procurement, Stakeholder Engagement, and Culturally Intelligent Project Management. TCIP also collaborates with partner initiatives such as Saltwater Country, Saltwater Academy, and the Reclaim The Narrative conference. The company positions itself as the 'mothership brand' directing a series of initiatives including creative agency, e-learning platform, and capability development programs for First Nations advancement.

Differentiator

Problem solved

Functional benefit

Brands

• Cultural iQ Education: A self-navigational educational portal for individuals and businesses to build cultural awareness. The platform provides cultural awareness training essential for everyone regardless of their position in the community or business.
• Make It Happen HQ

Products and services

• The Cultural Intelligence Project (First Nation Advisory) Multi-award-winning First Nation advisory service providing cultural education, reconciliation consulting, RAP development, recruitment and retention support, stakeholder engagement, audit frameworks, and Indigenous procurement advisory for Australian organisations.
• Cultural iQ (CiQ) Self-paced cultural awareness e-learning platform delivering Cultural Intelligence Framework modules to individuals and organisations globally via culturaliq.com.au on a subscription basis.
• Make It Happen HQ Broome, Western Australia-based innovation hub providing mentorship, funding access, and business development services for First Nations entrepreneurs in start-up and scale-up stages. Has supported 34 First Nations entrepreneurs and 15 businesses as of 2024.
• Peek Performance E-learning platform dedicated to empowering Indigenous entrepreneurs with innovative, bite-sized learning modules covering business development, physical and mental performance, and sustainable growth.

Quantifiable outcome

• Make It Happen HQ innovation hub has supported 34 First Nations entrepreneurs and 15 businesses.
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered minor and core.

• Harvard UniversityminorOthersHarvard University is featured in TCIP's client/partner logo section on the First Nation Advisory page, indicating a client or collaborative relationship.
• Indigenous Business AustraliacoreStrategic or Co-development PartnerIndigenous Business Australia (IBA) partnered with TCIP for the Make It Happen HQ initiative, supporting First Nations entrepreneurs with mentorship, funding, and business development services.
• K and L Gates Law FirmminorOthersK and L Gates Law Firm is featured in TCIP's client/partner logo section on the First Nation Advisory page.
• DeloitteminorOthersDeloitte is featured in TCIP's client/partner logo section on the First Nation Advisory page.
• Climate FriendlyminorOthersClimate Friendly is featured in TCIP's client/partner logo section on the First Nation Advisory page.
• Enterprising Girls AcademycoreStrategic or Co-development PartnerTCIP secured a partnership with Enterprising Girls Academy as part of its initiative portfolio supporting First Nations entrepreneurship and economic advancement.
• Enterprising Girls AcademycoreStrategic or Co-development PartnerPartnership with Enterprising Girls Academy confirmed as part of Adele Peek's milestone achievements, supporting girls' entrepreneurship and economic empowerment.
• Vu ConsultingminorOthersVu Consulting is featured in TCIP's client/partner logo section on the First Nation Advisory page.
• E Commerce TribeminorOthersE Commerce Tribe is featured in TCIP's client/partner logo section on the First Nation Advisory page.
• Saltwater CountrycoreStrategic or Co-development PartnerSaltwater Country is a not-for-profit Indigenous-led organisation committed to empowering Aboriginal people's connection to land, horses, and stockmanship. Part of TCIP's broader innovation ecosystem. TCIP co-founder Cara Peek also founded Saltwater Country.
• Make It Happen HQcoreStrategic or Co-development PartnerMake It Happen HQ is a First Nations innovation hub situated in Broome, WA, providing mentorship, funding, and services for First Nations entrepreneurs. Part of TCIP's ecosystem. Supported 34 entrepreneurs and 15 businesses.
• Colourwash Co.minorGTM or Marketing PartnerColourwash Co. is an inclusive brand agency with dedication to culture, providing marketing, communications, and content support to TCIP. It also designed the TCIP website.
• Cultural iQ EducationminorOthersCultural iQ (CiQ) is a self-navigational educational portal for cultural awareness training, affiliated with TCIP as part of the innovation ecosystem. Delivers self-paced cultural intelligence e-learning.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Supply Nation: Australia's leading Indigenous business directory and certification body. Directly comparable as a First Nations-focused platform connecting corporates with Indigenous suppliers and providing cultural/advisory support — overlapping with TCIP's Indigenous procurement and reconciliation offerings.
• Reconciliation Australia: National body that designs and manages the Reconciliation Action Plan (RAP) framework used by Australian organisations. Directly comparable to TCIP's RAP development service, and is the source-of-truth authority that TCIP's RAP work is built on.
• Cultural Infusion: Australia-based provider of cultural diversity, inclusion, and intercultural training for schools, workplaces, and government. Comparable offering across cultural awareness e-learning and consulting, with broader cultural remit but overlapping delivery model.
• Evolve Communities: Aboriginal-led cultural awareness, cultural competency training, and consulting firm in Australia. Closely comparable niche competitor delivering First Nations cultural training, RAP support, and advisory services to corporates and government.

Peers

• Conexus (Cultural Intelligence consulting):

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/theculturalintelligenceproject
• YouTubeinstagram.com/theculturalintelligenceproject
• Facebookfacebook.com/theculturalintelligenceproject
• LinkedInlinkedin.com/company/theculturalintelligenceproject
• Instagraminstagram.com/theculturalintelligenceproject

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Cultural Intelligence Project Pty Ltd