Vu Consulting

What Vu Consulting does

Vu Consulting is a boutique public relations and communications consultancy headquartered in Sydney, Australia, founded in 2020 by Mylan Vu. The firm delivers a unified suite of nine professional service lines — media relations, crisis communications, content development, media training, thought leadership, corporate profiling, fundraising, advocacy, and business case writing — to a deliberately heterogeneous client base spanning technology brands, B2B organisations, corporate enterprises, small businesses, not-for-profits, charities, and social enterprises. Approximately 50% of the firm's time is committed to pro bono work with grassroots NFPs and charities, and the remaining capacity serves paying corporates and technology clients through a quote-based engagement model structured around multi-year contracts; discounted pricing is available to corporates with diverse founder or leadership teams. The firm holds Social Traders certified social enterprise status, distinguishing its operating model from conventional agency structures.

Operationally, Vu Consulting runs as a lean senior team of four consultants — Mylan Vu (Founder), Caroline La Rose (Senior PR Director), Amy Teutenberg (PR Director), and Louise Jaques (Content Director) — executing work in-house with no proprietary technology platform, software product, API, or distribution channel partners. Distribution is entirely direct: clients are acquired via the firm website, email outreach ([email protected]), and referral-style engagement evidenced by an extensive public testimonial library spanning roughly 20 named engagements including AvePoint, Avertro, Australian Spatial Analytics, VAPAR, First Nations Projects Group, Pink Elephants Support Network, Women of Colour Australia, CLIMARTE, All Together Now, and HerSpace. Strategic partnerships with First Australians Capital, Cultural Intelligence, Make It Happen HQ, and the More Voices More Representation at International Women's Day campaign anchor the firm's purpose-led positioning, and disclosed outcomes include 70+ media mentions within 24 hours for the All Together Now research launch and a Melbourne-to-national audience expansion for HerSpace.

The business model is pure professional services with no disclosed revenue, no funding history, no parent company, and no acquisitions. Geographic footprint is restricted to Australia despite APAC-scope mandates referenced by enterprise clients. The principal commercial mechanics are (i) multi-year, quote-based professional services retainers and project fees from paying technology and corporate clients, (ii) discounted fee structures for diverse-led corporates, and (iii) absorbed-cost pro bono delivery to grassroots NFPs and charities. There are no patents, no published AI/ML capabilities, no apps, and no API surface; service quality is entirely a function of senior practitioner expertise.

Name

Vu Consulting

Legal name

Vu Consulting Pty Limited

Website

https://vu-consulting.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Boutique Sydney-based PR and communications consultancy offering media relations, crisis communications, content development, and advocacy services to enterprises, technology brands, B2B firms, and not-for-profits under a social enterprise model that dedicates 50% of time to pro bono work.

Ownership category

akta.pro rank

Product category

Public Relations Consulting

NAICS

Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Corporate & Financial Communications PR (MPAAADAA)

akta.pro secondary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Public relations services
• Communications consulting
• Media relations
• Crisis communications
• Thought leadership

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. PR and Communications Consulting: Professional services revenue from providing PR and communications services including media relations, crisis communications, content development, media training, thought leadership, corporate profiling, fundraising, advocacy, and business case writing to enterprises, small businesses, not-for-profits, B2B and technology brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Vu Consulting is a boutique PR and communications consultancy that sells professional services spanning Media Relations, Crisis Communications, Content Development, Media Training, Thought Leadership, Corporate Profiling, Fundraising, Advocacy, and Business Case Writing. Services are delivered directly by senior PR consultants to enterprises, small businesses, not-for-profits, social enterprises, and B2B and technology brands on project-based and multi-year engagements.

Product overview

Vu Consulting is a boutique PR and communications consultancy offering a unified suite of professional services. The portfolio includes nine distinct service offerings: Media Relations, Crisis Communications, Content Development, Media Training, Thought Leadership, Corporate Profiling, Fundraising, Advocacy, and Business Case Writing. These services are delivered by a team of senior PR consultants to technology companies, corporates, not-for-profits, social enterprises, and B2B organisations. The company operates a social enterprise model, dedicating 50% of time to pro bono work with grassroots NFPs and charities.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Relations Proactive and reactive press office management based on strong local relationships, helping clients manage their public image and media presence across top-tier, regional, and hyperlocal outlets including television, radio, print, and online.
• Crisis Communications Strategic communications support during crises and forward planning for potential risks, protecting and managing client reputation during challenging situations.
• Content Development Fast turn-around of high-quality blogs, social media content, corporate bios, website content, and similar materials for clients across multiple platforms.
• Media Training Half-day training sessions ensuring spokespeople take control of interviews and effectively communicate with media.
• Thought Leadership Generating cut-through with unique thought leadership messaging and press office activities to position clients as industry experts.
• Corporate Profiling Strategic positioning of industry experts to boost their reputation and industry rapport through targeted communications.
• Fundraising Targeted grassroots campaigns that engage with audiences and donors to drive impact for not-for-profit clients.
• Advocacy Messaging development and training to initiate change, engage government and corporate stakeholders, or raise awareness of marginalised communities and issues.
• Business Case Writing Compelling narrative development for business cases or cases for support that help attract investment, funding, or stakeholder buy-in.

Quantifiable outcome

• 70+ media mentions within 24 hours of media release for All Together Now research report launch
• +2 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• First Australians CapitalcoreStrategic or Co-development PartnerFor-purpose partner organization supporting First Nations initiatives; Vu Consulting provides PR support to amplify First Nations stories and causes
• Cultural IntelligencecoreStrategic or Co-development PartnerFor-purpose partner organization; collaborative relationship supporting diversity and cultural intelligence initiatives
• Make It Happen HQminorStrategic or Co-development PartnerFor-purpose partner organization featured on Vu Consulting's partner page
• More Voices More Representation at International Women's DaycoreStrategic or Co-development PartnerVu Consulting team are founding members of this campaign which aims to champion underrepresented, underserved, minoritised and racialised women and non-binary voices across IWD events, panels, and media coverage

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Edelman: Global public relations firm with a large Australian practice serving enterprise, technology and B2B clients across corporate communications, crisis, and thought leadership — directly overlapping with Vu Consulting's service lines at much greater scale.
• Hill+Knowlton: Global public relations firm with established APAC operations covering corporate communications, crisis, and content strategy — competes for enterprise communications engagements in the same geographies and verticals.
• WE Communications: Global communications agency with strong technology and B2B credentials. Overlaps directly with Vu Consulting's enterprise tech and B2B positioning while operating at significantly greater scale.
• FleishmanHillard: Large global PR and communications network with an Australian presence, offering integrated corporate communications, content, and stakeholder engagement — competing for the same enterprise and technology client mandates.
• Ogilvy PR: Global communications network offering PR, social, and brand strategy as part of a wider creative portfolio. Competes with Vu Consulting for integrated communications mandates from large enterprise and technology brands.

Direct peers

• SenateSHJ: Australian mid-sized PR consultancy offering corporate communications, stakeholder engagement, and content services to enterprise and government clients. Comparable in service mix and geographic footprint, though larger in headcount.
• Thrive PR: Sydney-based boutique PR agency serving corporate, technology, and consumer brands with media relations and communications strategy. Direct peer given shared geography, boutique positioning, and similar client-segment overlap.
• Sling & Stone: Australian boutique PR and communications agency with comparable mid-sized senior team structure and a strong mix of enterprise, technology and purpose-driven clients. Closest direct analogue to Vu Consulting's boutique, senior-led model in the same geography.
• Icon Agency: Australian independent communications and PR consultancy with a purpose-led brand and NFP, government and corporate clients. Comparable mission-driven positioning and service mix to Vu Consulting.
• Bastion Brands: Australian independent communications and brand consultancy with corporate, consumer and purpose-driven clients. Comparable boutique scale and integrated communications offer, competing for similar mid-market engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vuconsulting

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vu Consulting