The Industry Standard Group
The Industry Standard Group is a BIPOC-led commercial theatre organization that operates Second Act Theatrical Capital (2ATC), a Regulation CF crowdfunding vehicle enabling micro-investors to participate in Broadway productions at a $500 minimum, while co-producing shows and running an educational producer-development initiative.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Industry Standard Group does
The Industry Standard Group (TISG) is a privately held, BIPOC-led commercial theatre investment and producing organization founded in 2020 by eight Broadway collaborators of color and headquartered in New York City. Its core product is Second Act Theatrical Capital (2ATC), a Regulation CF crowdfunding vehicle that allows individual investors to participate in a portfolio of Broadway productions at a $500 minimum, materially below the $25,000–$100,000 traditional producing threshold. The technical infrastructure is built on third-party platforms: Wefunder hosts the Reg CF offering, while Circle provides digital payment processing and investor communications. TISG operates a community-led go-to-market model combining events, roundtables, a newsletter, and earned media (American Theatre, Brooklyn Rail, Playbill, BroadwayWorld) to reach micro-investors and Broadway lead producers.
TISG earns revenue through two streams: co-producer economics on Broadway productions and philanthropic donations via the Curtain Up campaign. The organization holds co-producer credits on the 2024 Broadway revival of Gypsy (Tony nomination, Drama Desk recognition) and SUFFS: The Musical (Tony nomination, OCC Award), and has joined the producing team of Burnout Paradise at Astor Place in Spring 2026 as its first investor-voted venture. TISG complements 2ATC with the Theatre Producers of Color (TPOC) educational initiative, offering a tuition-free Producing 101 program to develop the next generation of BIPOC producers. As of 2024, the 2ATC portfolio includes 100+ investors across 6 U.S. states, with cumulative capital raised of $375,000 ($250K from founders 2020–2023 and $125K from the first Reg CF round).
The Industry Standard Group firmographics
Firmographics- Name
- The Industry Standard Group
- Legal name
- The Industry Standard Group
- Website
- https://theindustrystandardgroup.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Industry Standard Group is a BIPOC-led commercial theatre organization that operates Second Act Theatrical Capital (2ATC), a Regulation CF crowdfunding vehicle enabling micro-investors to participate in Broadway productions at a $500 minimum, while co-producing shows and running an educational producer-development initiative.
- Ownership category
- akta.pro rank
The Industry Standard Group industry classification
Industry- Product category
- Commercial Theatre Investment
- NAICS
- Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111), Other Performing Arts Companies (71119)
- akta.pro primary industry
- Broadway & Commercial Theatre Productions (MPAGABAA)
- akta.pro secondary industries
- Theatre Education, Training & Conservatories (MPAGABAN), Theater, Musicals & Performing Arts (THAJAFAB)
Keywords
Where The Industry Standard Group is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Industry Standard Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Investment Returns from Broadway Productions: TISG generates revenue through co-producing Broadway shows and earning returns on investments made through 2ATC. Investors purchase ownership stakes in a portfolio of Broadway productions with potential for financial returns.
- Philanthropic Donations: Donations support TISG operations, community programs, and investor education. The Curtain Up campaign represents their philanthropic giving initiative.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Minimum investment through 2ATC Reg CF round |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
The Industry Standard Group product offering
Product offeringCore offering
The Industry Standard Group develops community-based Broadway investment initiatives and produces commercial theatre projects. Its core offering is Second Act Theatrical Capital (2ATC), a democratized investment portfolio for Broadway productions that uses SEC Regulation CF to enable micro-investors to participate with a $500 minimum, compared to traditional Broadway producing thresholds of $25,000-$100,000 per show. TISG co-produces Broadway shows, earning co-producer credits and returns through its 2ATC portfolio model.
Product overview
The Industry Standard Group (TISG) is a BIPOC-led commercial theatre investment and producing organization founded in 2020. Its core product is Second Act Theatrical Capital (2ATC), a shared investment portfolio for Broadway productions that leverages SEC Regulation CF to offer democratized, open-access micro-investing, with a $500 minimum. TISG members who invest in 2ATC gain community access, investor updates, and educational programming. TISG also supports Theatre Producers of Color (TPOC), a parallel educational and mentorship initiative for BIPOC theatremakers. The organization co-produces Broadway shows, with credits including the 2024 Gypsy revival, earning Tony Award and Drama Desk nominations.
Differentiator
Problem solved
Functional benefit
Products and services
- Second Act Theatrical Capital (2ATC) A shared investment portfolio for Broadway productions that uses SEC Regulation CF to enable democratized, open-access micro-investing in commercial theater, allowing individual investors to participate with a $500 minimum (compared to traditional Broadway producing thresholds of $25,000-$100,000 per show).
- TISG Membership / Investor Community By investing in 2ATC, individuals become members of TISG, gaining access to exclusive investor updates, educational opportunities about producing, community events, and connections with theatre professionals and creatives.
- Burnout Paradise (2ATC Inaugural Investment Venture) The first collaborative investment opportunity voted on by 2ATC's Reg CF investors, enabling the 2ATC community to participate as co-producers in a specific Broadway production (Burnout Paradise at Astor Place, created by Pony Cam).
Quantifiable outcome
- Earned co-producer credit on 2024 Broadway revival of Gypsy starring Audra McDonald, resulting in Tony Award nomination and Drama Desk recognition
- +2 more outcomes
Companies that use The Industry Standard Group
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
The Industry Standard Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
The Industry Standard Group partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- WefundercoreWefunder is the Regulation CF crowdfunding platform used by TISG's 2ATC for investor onboarding, enabling micro-investors to participate in Broadway productions with the $500 minimum investment requirement.
- CirclecoreCircle provides digital payment infrastructure and investor management platform for TISG, enabling regular updates, investor education, and payment processing for the 2ATC investment vehicle.
- Second Act Theatrical Capital (2ATC)core2ATC is TISG's subsidiary and first major initiative - a democratized investment portfolio for Broadway productions using Regulation CF. It is the operational vehicle where TISG's mission comes to life.
- Theatre Producers of Color (TPOC)coreCo-founded by Miranda Gohh, TPOC empowers next generation of BIPOC producers through education, training, and mentorship. TISG members serve as mentors and collaborate on initiatives.
- Octopus TheatricalsminorAdam Hyndman serves as Resident Producer and Ronee Penoi serves as Producer at Octopus Theatricals. TISG members collaborate on developing and managing productions through this company.
- Pony Cam / Astor Placeminor2ATC partnered with Pony Cam to join the producing team of Burnout Paradise at Astor Place in Spring 2026 - the inaugural investment venture voted on by Reg CF investors.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
The Industry Standard Group competitors and assessment
Company assessmentEmerging players
- Theatre Producers of Color (TPOC): BIPOC producer education and mentorship organization co-founded by Miranda Gohh; operates TISG's parallel educational initiative. Closely affiliated peer addressing adjacent problem (pathway into producing) with shared leadership.
Direct peers
- Octopus Theatricals: Independent Broadway producing company (Mara Isaacs) where multiple TISG co-founders (Adam Hyndman as Resident Producer, Ronee Penoi as Producer) hold roles. Closest comparable as a boutique commercial theatre producer with overlapping talent and projects.
- Cardinal Theatricals: Theatrical producing company where Rob Laqui serves as Executive Producer. Directly comparable independent Broadway producer operating at the same scale and credit tier as TISG.
- Tom Kirdahy Productions: Tony-winning Broadway producing office where TISG co-founder Cynthia J. Tong works on productions like Just in Time. Directly comparable boutique Broadway producer with co-producer credit economics.
- No Guarantees Productions: Broadway producing company where TISG co-founder Rob Laqui serves as Associate Producer, with credits on Art and The Hills of California. Comparable boutique Broadway commercial producer.
- Mike Bosner Productions: Broadway producing office where TISG co-founder Miranda Gohh serves as Associate Producer, with credits including Gypsy, SUFFS, Cabaret, and Here Lies Love. Highly comparable independent Broadway producer with overlapping talent base and co-producer economics.
- P3 Productions: Independent Broadway producing company co-founded by TISG co-founder Sammy Lopez, with recent credits including How to Dance in Ohio, Job, and Call Me Izzy. Direct peer in commercial theatre producing at the boutique scale.
Regional players
- Republic: Reg CF/Reg A+ investment platform enabling community participation in private offerings. Comparable as a competing infrastructure for democratized investing that could in theory host theatrical offerings, though not a direct theatrical peer.
Others
- Wefunder: Reg CF crowdfunding platform that powers 2ATC's investment onboarding. Comparable as an enabler of democratized private-market investing rather than a direct competitor in theatrical producing.
- Maestra Music: Non-profit supporting women and non-binary theatre-makers, partner in RISE Theatre initiative where TISG co-founder Adam Hyndman led project management. Adjacent peer in the BIPOC/women-in-theatre ecosystem rather than a direct producing competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Industry Standard Group social profiles
Digital presenceThe Industry Standard Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Industry Standard Group leadership team
Management profileNumber of profiles
Profiles11 records
The Industry Standard Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Industry Standard Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Industry Standard Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Industry Standard Group
What does The Industry Standard Group do?
The Industry Standard Group develops community-based Broadway investment initiatives and produces commercial theatre projects. Its core offering is Second Act Theatrical Capital (2ATC), a democratized investment portfolio for Broadway productions that uses SEC Regulation CF to enable micro-investors to participate with a $500 minimum, compared to traditional Broadway producing thresholds of $25,000-$100,000 per show. TISG co-produces Broadway shows, earning co-producer credits and returns through its 2ATC portfolio model.
Is The Industry Standard Group a public or private company?
The Industry Standard Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Industry Standard Group founded?
The Industry Standard Group was founded in 2020. It employs 1 to 10 people.
Where is The Industry Standard Group based?
The Industry Standard Group is headquartered in New York, United States, in the North America region.
How does The Industry Standard Group make money?
Two revenue lines are on record. Investment Returns from Broadway Productions are the primary driver. The others are philanthropic Donations.
Who are The Industry Standard Group's main competitors?
Theatre Producers of Color (TPOC) is listed as an emerging player. Direct peers are Octopus Theatricals, Cardinal Theatricals, Tom Kirdahy Productions, No Guarantees Productions, Mike Bosner Productions and P3 Productions. Republic is listed as a regional player. Others are Wefunder and Maestra Music.
Does The Industry Standard Group have an API?
No public API is recorded for The Industry Standard Group.
What industry is The Industry Standard Group in?
The Industry Standard Group's product category is Commercial Theatre Investment. Its primary akta.pro industry code is MPAGABAA, Broadway & Commercial Theatre Productions, with a secondary code of MPAGABAN, Theatre Education, Training & Conservatories. Its NAICS code is 71111.