P3 Productions
P3 Productions is a privately held Broadway and Off-Broadway theatrical producing company founded in 2023 in New York City by Ben Holtzman, Sammy Lopez, and Fiona Howe Rudin. It develops, finances, and produces original musicals and plays across Broadway, Off-Broadway, the West End, national touring markets, and a dedicated Theatre for Young Audiences subsidiary, Third Wish Productions.
- Company typePrivate
- Founded2023
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What P3 Productions does
P3 Productions is a privately held Broadway and Off-Broadway theatrical producing company founded in 2023 and headquartered in New York City. The company is led by co-founders Ben Holtzman, Sammy Lopez, and Fiona Howe Rudin, supported by a team of approximately eight full-time staff including a senior producer, associate producer, operations coordinator, producing fellow, and producing assistant. P3 develops, finances, and produces original and adapted theatrical productions, anchoring a current portfolio that includes Mexodus (Off-Broadway and national tour), Wanted, Inter Alia, How to Dance in Ohio, Job, Call Me Izzy, and The Ninth Woman on Broadway; co-producer credits on Sunset Blvd., Hamlet Hail to the Thief, The Last Five Years, Next to Normal, and Kinky Boots; and a Fall 2025-launched subsidiary, Third Wish Productions, focused on Theatre for Young Audiences with Chicka Chicka Boom Boom currently touring and Lyle Lyle Crocodile: The Musical in development.
Revenue is generated through three primary streams: ticket sales and profit participation on Broadway/Off-Broadway productions, co-producer credits on both Broadway and West End titles (where capital contribution yields a share of net profits), and a licensing/royalty-adjacent model in the TYA sub-brand via touring family productions. Distribution is run through partnerships with established venues rather than direct sales: P3 places shows at tier-one houses including the James Earl Jones Theatre, Music Box Theatre, Belasco Theatre, Hayes Theater, and Studio 54 domestically, and the National Theatre, Old Vic, Royal Shakespeare Company, Factory International, and London Coliseum in the UK, with national-tour routing through Pasadena Playhouse, Alliance Theatre, A.R.T., Studebaker Theater Chicago, and Seattle Children's Theatre. Marketing is conducted through owned social channels (LinkedIn, Instagram, Facebook, TikTok), a newsletter funnel, dedicated show pages, and earned-media coverage in Billboard, Variety, The New York Times, LA Times, Deadline, Playbill, and BroadwayWorld.
The company's strategic positioning centers on bold, original work featuring diverse voices and underrepresented stories, which has yielded critical recognition including four Lucille Lortel Awards, three Drama Desk Awards, a Drama League Award, and a New York Times Critic's Pick. There is no proprietary software platform, no AI/ML capability, no disclosed funding rounds, and no patents; competitive advantage is talent-driven and content-driven, not technology-driven.
P3 Productions firmographics
Firmographics- Name
- P3 Productions
- Legal name
- P3 Productions
- Website
- https://p3.productions
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- P3 Productions is a privately held Broadway and Off-Broadway theatrical producing company founded in 2023 in New York City by Ben Holtzman, Sammy Lopez, and Fiona Howe Rudin. It develops, finances, and produces original musicals and plays across Broadway, Off-Broadway, the West End, national touring markets, and a dedicated Theatre for Young Audiences subsidiary, Third Wish Productions.
- Ownership category
- akta.pro rank
P3 Productions industry classification
Industry- Product category
- Live Theatre Production
- NAICS
- Theater Companies and Dinner Theaters (71111), Other Performing Arts Companies (71119), Performing Arts Companies (7111)
- akta.pro primary industry
- Broadway & Commercial Theatre Productions (MPAGABAA)
- akta.pro secondary industries
- Musical Theatre (Non-Broadway/Fringe) (MPAGABAG), Touring Theatre Productions (MPAGABAC), Theater, Musicals & Performing Arts (THAJAFAB)
Keywords
Where P3 Productions is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
P3 Productions business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Theatrical Ticket Sales: Primary revenue stream from Broadway and Off-Broadway productions. The company produces shows at major venues including the James Earl Jones Theatre, Music Box Theatre, Belasco Theatre, and others, generating revenue through ticket sales at these productions.
- Co-Producer Credits: Revenue from co-producer credits on various productions including SUNSET BLVD., HAMLET HAIL TO THE THIEF, THE LAST FIVE YEARS, and other shows. Co-producers typically contribute capital and receive a share of profits.
- Theatre for Young Audiences (Third Wish Productions): Fall 2025 launched Third Wish Productions as a new branch dedicated to TYA productions, including Chicka Chicka Boom Boom: The Musical and Lyle Lyle Crocodile: The Musical, targeting family audiences.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
P3 Productions product offering
Product offeringCore offering
P3 Productions is a Broadway and Off-Broadway producing company that develops, finances, and stages original theatrical productions from the ground up, working hand-in-hand with writers, composers, directors, and performers to bring new work to leading venues. Through its subsidiary brand Third Wish Productions, the company also produces Theatre for Young Audiences (TYA) productions for family and child audiences, with shows touring nationally and at regional theatres.
Product overview
P3 Productions is an award-winning Broadway and Off-Broadway theatre producing company founded in 2023, led by Ben Holtzman, Sammy Lopez, and Fiona Howe Rudin. The company operates as a unified producing platform that develops and stages theatrical productions across Broadway, Off-Broadway, and West End venues. Their core portfolio includes original musicals such as Mexodus (hip-hop Underground Railroad story), Wanted/Gun & Powder (outlaw sisters musical), and How to Dance in Ohio (autistic-led coming-of-age musical), as well as plays like Inter Alia (legal drama starring Rosamund Pike), Job (tech thriller), and Call Me Izzy (one-woman show starring Jean Smart). In Fall 2025, P3 launched Third Wish Productions as a sub-brand focused on Theatre for Young Audiences, including productions like Chicka Chicka Boom Boom: The Musical and the upcoming Lyle Lyle Crocodile: The Musical.
Differentiator
Problem solved
Functional benefit
Brands
- Third Wish Productions: A new branch of the P3 ecosystem dedicated to creating innovative theatrical experiences in collaboration with leading Theatre for Young Audiences (TYA) companies across the country.
Products and services
- Mexodus A live-looping hip-hop musical created and performed by Brian Quijada and Nygel D. Robinson that unearths the untold story of the Underground Railroad's path into Mexico. Off-Broadway production with a national tour.
- Wanted
Quantifiable outcome
- Mexodus won 4 Lucille Lortel Awards including Outstanding Musical, 3 Drama Desk Awards, and Outstanding Production of a Musical at Drama League Awards
- +2 more outcomes
Companies that use P3 Productions
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
P3 Productions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
P3 Productions partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and major.
- Third Wish ProductionscoreThird Wish Productions is a new branch of the P3 ecosystem launched in Fall 2025, dedicated to creating innovative theatrical experiences in collaboration with leading Theatre for Young Audiences (TYA) companies across the country. The first project, Chicka Chicka Boom Boom: The Musical, premiered at Seattle Children's Theatre and is on national tour.
- Seattle Children's TheatrecoreWorld premiere partner for Chicka Chicka Boom Boom: The Musical, the first production under Third Wish Productions banner. Currently hosting national tour of the production.
- Alliance TheatremajorPartnership with Alliance Theatre for Mexodus tour (October 2026) and upcoming Lyle Lyle Crocodile: The Musical (early 2027), featuring songs by EGOT-winners Benj Pasek and Justin Paul.
- Pasadena PlayhousemajorPasadena Playhouse is hosting Mexodus performances from July 8 – August 2, 2026 as part of the show's national tour.
- American Repertory Theater (A.R.T.)majorA.R.T. is hosting Mexodus performances from December 4 – January 10, 2027 as part of the national tour.
- Benj Pasek and Justin PaulcoreEGOT-winning songwriters (The Greatest Showman, Dear Evan Hansen, La La Land) providing original songs for Lyle Lyle Crocodile: The Musical at Alliance Theatre in early 2027, collaborating with Mark Sonnenblick, Ari Afsar, Emily Xu Hall, and Joriah Kwamé.
- Sammi CannoldmajorDirector of How to Dance in Ohio on Broadway, bringing innovative direction to the production featuring seven autistic actors.
- Suzie Miller and Justin MartincoreReunited Olivier Award-winning writer Suzie Miller with BAFTA Award-winning director Justin Martin for Inter Alia on Broadway, described as a 'swaggering epic' by Independent.
- Brian Quijada and Nygel D. RobinsoncoreCreators and performers of Mexodus, a groundbreaking hip-hop musical about the Underground Railroad's path into Mexico. The show has won 4 Lucille Lortel Awards and multiple other honors.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
P3 Productions competitors and assessment
Company assessmentBroad incumbents
- Roundabout Theatre Company: One of Broadway's largest not-for-profit producers with a multi-venue Broadway and Off-Broadway portfolio. Overlaps with P3 in producing new and revived theatrical work, though operates at significantly greater scale and owns/operates multiple Broadway houses.
- Manhattan Theatre Club: Established Broadway and Off-Broadway producer that develops and transfers new plays and musicals to Broadway. Comparable producing model to P3, though with a longer institutional track record and Samuel J. Friedman Theatre base.
- The Shubert Organization: The largest Broadway theater owner and producer, controlling the majority of Broadway houses. Comparable as a producer of Broadway theatrical content but operates at vastly greater scale as both venue owner and producer.
- Nederlander Organization: Major Broadway theater owner, operator, and producer with a portfolio of productions and venues. Operates in the same Broadway production ecosystem as P3 but at substantially larger scale with owned real estate.
Direct peers
- Second Stage Theater: Off-Broadway and Broadway producing organization with a similar mission of developing new work and championing underrepresented voices. Directly comparable as a producing company operating in the same Off-Broadway-to-Broadway pipeline P3 navigates.
- New York Theatre Workshop: Off-Broadway producer renowned for developing bold new work (e.g., original Hadestown, Rent) before Broadway transfers. Closely aligned with P3's mission of nurturing original, diverse theatrical content.
- Atlantic Theater Company: Off-Broadway company producing new work and adaptations with a similar development-driven approach. Comparable in producing scale, Off-Broadway-to-Broadway trajectory, and commitment to original storytelling.
- Seaview Productions: Independent Broadway producing company backing multiple new musicals and plays each season. Closely comparable operating model to P3 as a portfolio-style commercial Broadway producer.
- Tom Kirdahy Productions: Independent Broadway producer focused on new plays and musicals with a similarly curated portfolio approach. Comparable as a founder-led producing entity developing bold new theatrical work.
- Linda Gross Productions: Independent Broadway and Off-Broadway producer backing new and revived theatrical productions. Directly comparable as an independent producing entity developing and staging commercial theatrical work in NYC.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
P3 Productions social profiles
Digital presenceP3 Productions financial estimates
Financial estimateRevenue estimate
Valuation estimate
P3 Productions leadership team
Management profileNumber of profiles
Profiles8 records
P3 Productions subsidiaries and ownership
Company hierarchySubsidiaries1 record
P3 Productions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
P3 Productions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about P3 Productions
What does P3 Productions do?
P3 Productions is a Broadway and Off-Broadway producing company that develops, finances, and stages original theatrical productions from the ground up, working hand-in-hand with writers, composers, directors, and performers to bring new work to leading venues. Through its subsidiary brand Third Wish Productions, the company also produces Theatre for Young Audiences (TYA) productions for family and child audiences, with shows touring nationally and at regional theatres.
Is P3 Productions a public or private company?
P3 Productions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was P3 Productions founded?
P3 Productions was founded in 2023. It employs 1 to 10 people.
Where is P3 Productions based?
P3 Productions is headquartered in New York, United States, in the North America region.
How does P3 Productions make money?
Three revenue lines are on record. Theatrical Ticket Sales are the primary driver. The others are co-Producer Credits and theatre for Young Audiences (Third Wish Productions).
Who are P3 Productions's main competitors?
Broad incumbents on record are Roundabout Theatre Company, Manhattan Theatre Club, The Shubert Organization and Nederlander Organization. Direct peers are Second Stage Theater, New York Theatre Workshop, Atlantic Theater Company, Seaview Productions, Tom Kirdahy Productions and Linda Gross Productions.
Does P3 Productions have an API?
No public API is recorded for P3 Productions.
What industry is P3 Productions in?
P3 Productions's product category is Live Theatre Production. Its primary akta.pro industry code is MPAGABAA, Broadway & Commercial Theatre Productions, with a secondary code of MPAGABAG, Musical Theatre (Non-Broadway/Fringe). Its NAICS code is 71111.