Strengths Connection

What Strengths Connection does

Strengths Connection is a privately held, sole-proprietor coaching and development services business founded and operated by Brenda Jochum from Bedford and Kearney, Nebraska. The company delivers strengths-based coaching built on Gallup's licensed CliftonStrengths 34-theme assessment and the Listening Intelligence assessment, using a proprietary three-stage journey framework (Discover, Apply, Align). Service delivery is entirely human-led by the founder, with no proprietary software platform or AI components disclosed; the technology stack is limited to Squarespace (website), Calendly (scheduling), Stripe (payments), and MailerLite (newsletter).

The commercial portfolio spans five packaged coaching offerings (Strengths Discovery, Strengths in Action, Strengths for Impact, Strengths Momentum, and Connected by Strengths), individual à la carte sessions (CliftonStrengths Debrief, Listening Intelligence Debrief, Student Strengths Coaching, and full Coaching Sessions), team and organization workshops, and two signature programs: ACTIVATE for high school students ages 15+ and IGNITE for young professionals. Pricing is one-time per package or session, with modest discounts for clients who already hold CliftonStrengths results or have completed a prior workshop; no subscription, retainer, or enterprise contract structures are disclosed.

The customer base is split across individual consumers (self-served via online scheduling), teams and organizations (workshops), youth through school partnerships, and government/community committees such as the Nebraska Department of Health and Human Services FAMILY Committee and the Young Professionals Network in Kearney. Free content assets (Momentum Mail newsletter, Start with Strengths parent guide, CliftonStrengths learning resources hub) serve as top-of-funnel demand generation. Geographic reach is regional within Nebraska with virtual delivery extending reach nationwide, and no external funding, M&A activity, or institutional ownership is indicated.

Name

Strengths Connection

Legal name

Strengths Connection

Website

https://strengthsconnection.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Strengths Connection is a sole-proprietor Nebraska coaching practice that delivers Gallup CliftonStrengths and Listening Intelligence-based coaching, packaged programs, and workshops to individuals, teams, high school students, and young professionals.

Ownership category

akta.pro rank

Product category

Professional Coaching and Development Services

NAICS

Educational Support Services (61171), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Coaching, Feedback & Mentoring Skills (EDABAMAM)

akta.pro secondary industry

Student Mentoring & Peer Support Programs (EDAJALAL)

Keywords

• Strengths-based coaching
• CliftonStrengths assessments
• Leadership coaching services
• Team development workshops
• Youth strength programs

Headquarters

HQ city

Kearney

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Coaching Services: Individual coaching sessions and packages sold directly to consumers and corporate clients. Packages include Strengths Discovery, Strengths in Action, Strengths for Impact, Strengths Momentum, and Connected by Strengths. Sessions delivered virtually or in-person in the Kearney area.
2. Youth Programs: ACTIVATE program delivered to high school students (ages 15+) through school partnerships and direct enrollment. Signature high school program designed to help students discover their strengths before deciding what they want to do.
3. Team Workshops: Interactive strengths experiences for teams and organizations, building communication, trust, and collaboration through shared strengths understanding.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Strengths Connection is a coaching and development services practice that delivers strengths-based coaching for individuals, team workshops for organizations, and youth programs (ACTIVATE for high school students and IGNITE for young professionals), all built on Gallup's CliftonStrengths assessment and Listening Intelligence tools. Offerings include five packaged coaching engagements (Strengths Discovery, Strengths in Action, Strengths for Impact, Strengths Momentum, Connected by Strengths) plus discrete coaching sessions and assessment debriefs delivered virtually or in person in the Kearney, Nebraska area.

Product overview

Strengths Connection is a coaching and development services company offering a portfolio of strength-based programs and services for individuals, teams, and youth. The core offerings center on coaching engagements built around Gallup's CliftonStrengths (formerly StrengthsFinder) assessment, including five named coaching packages (Strengths Discovery, Strengths in Action, Strengths for Impact, Strengths Momentum, and Connected by Strengths) plus à la carte coaching sessions. These are supplemented by signature youth and young professional programs — ACTIVATE for high school students (ages 15+) and IGNITE for young professionals — along with specialized debrief sessions for CliftonStrengths and Listening Intelligence results. The company also provides free resources including a Parent's Guide and a curated CliftonStrengths Learning Resources hub, and publishes the monthly Momentum Mail newsletter. The overall portfolio functions as a modular coaching services lineup, ranging from single sessions to multi-package engagements, with the coaching sessions and program offerings (ACTIVATE, IGNITE) positioned as the primary delivery vehicles alongside the packaged coaching products.

Differentiator

Problem solved

Functional benefit

Brands

• ACTIVATE: Strengths Connection's signature high school program designed to help students discover who they are before deciding what they want to do. Helps students (ages 15+) discover their strengths, build confidence, and prepare for life beyond graduation.
• IGNITE
• Momentum Mail

Products and services

• Coaching Packages A suite of five tiered coaching packages (Strengths Discovery, Strengths in Action, Strengths for Impact, Strengths Momentum, and Connected by Strengths) purchased individually by consumers via Stripe, ranging from entry-level strengths discovery through ongoing momentum coaching to relationship-focused engagement. Each package follows the Discover, Apply, Align methodology.
• Coaching Session (1 hour) A one-on-one coaching session that helps individuals gain clarity, confidence, and practical next steps around their goals, strengths, challenges, and opportunities, delivered virtually or in person in the Kearney area and booked via Calendly.
• Student Strengths Coaching (45 minutes) A coaching session for students exploring how they are uniquely wired, covering strengths, school, relationships, decision-making, and future possibilities, and leaving students with greater self-awareness and confidence.
• CliftonStrengths Debrief (30 minutes) A 30-minute session for individuals who have completed the CliftonStrengths assessment, exploring their themes, how they work together, and practical application in work, relationships, and daily life.
• Listening Intelligence Debrief (30 minutes) A 30-minute session reviewing an individual's Listening Intelligence results, identifying key insights, and discussing how their listening style influences communication, relationships, leadership, and collaboration.
• ACTIVATE Program Strengths Connection's signature high school program for students aged 15+, helping them discover their strengths, build confidence, and prepare for life beyond graduation through interactive experiences on leadership, relationships, learning, and future opportunities.
• IGNITE Program A program for young professionals to discover and apply their strengths, build confidence, and ignite purpose in their early careers and professional development.
• Team Workshops Interactive strengths experiences for teams and organizations, building communication, trust, and collaboration through shared strengths understanding, with discovery conversations preceding workshop delivery.

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

One partnership is on record.

• Gallup (CliftonStrengths)coreOthersStrengths Connection operates as a certified provider of Gallup's CliftonStrengths assessment and coaching services. The business holds Gallup certification as a CliftonStrengths Coach and integrates Gallup's 34-theme framework and assessment tools into all coaching offerings.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Emerging players

• The Marcus Buckingham Company: Founded by the original CliftonStrengths researcher, this firm offers strengths-based leadership and team coaching tools. Highly comparable to Strengths Connection's strengths-based leadership and team workshop offerings.

Regional players

• College Inside Track / Student Strengths Programs: Specialty providers of strengths and career-readiness programming for high school and college students. Comparable to Strengths Connection's ACTIVATE youth program in targeting the same age cohort and identity/career clarity use case.

Broad incumbents

• BetterUp: A large-scale digital coaching platform serving individuals and enterprises with virtual coaching. It competes in the same 'professional coaching for individuals and teams' category as Strengths Connection, though at much greater scale and with a tech-enabled model.
• VitalSmarts (Crucial Learning): A corporate training company offering courses in leadership, communication, and team performance. Comparable to Strengths Connection's team workshops and organizational engagement offerings, though focused on different proprietary frameworks.
• Gallup: The owner and licensor of the CliftonStrengths and Listening Intelligence assessments Strengths Connection delivers. Gallup is the broader incumbent whose framework, certification, and content library define the practice's core offering.
• FranklinCovey: A global training and consulting firm offering leadership, team effectiveness, and individual-effectiveness programs. Operates in the same corporate team-workshop and individual-development segment as Strengths Connection, but at far larger scale and with proprietary content.

Direct peers

• Talent Plus: A strengths-based talent assessment and coaching firm focused on selecting, engaging, and developing people using strengths methodology. Overlaps with Strengths Connection's CliftonStrengths coaching and team workshop offerings.
• 34 Strong: A strengths-based coaching and training firm built on Gallup's CliftonStrengths framework, serving individuals, teams, and organizations. Strengths Connection appeared as a guest on the 34 Strong podcast, indicating direct category overlap in CliftonStrengths coaching services.
• Strengths School (various independent CliftonStrengths coaches): An independent CliftonStrengths-focused coaching practice serving individuals and teams with strengths-based development. A direct same-methodology peer illustrating the level of competition Strengths Connection faces.

Others

• International Coaching Federation (ICF) Credentialed Coaches: The ICF is the largest global credentialing body for professional coaches; its 50,000+ credentialed members form the broad peer set against which any individual coaching practice like Strengths Connection is benchmarked for credibility and standards.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/strengths-connection

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strengths Connection