34 Strong

Name

34 Strong

Legal name

34 Strong, Inc.

Website

https://34strong.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK)

akta.pro secondary industries

Executive Leadership & C-Suite Development (EDABAAAA), Corporate & Leadership Development (BPACANAA), Corporate Team-Building & Offsite Services (HSACADAF)

Keywords

• Strengths-based consulting
• Leadership development
• Executive coaching services
• Organizational culture transformation
• Team building workshops

Headquarters

HQ city

Elk Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting & Coaching Services: Strengths-based leadership consulting, executive coaching, team development workshops, and organizational transformation services for government and private sector clients
2. Training Programs: Leadership development training, talent-focused team-building workshops, and ongoing consulting support delivered in various formats (virtual, in-person, 1:1, group)
3. Executive Staff Augmentation: Temporary placement of experienced executive-level professionals into critical leadership roles for government agencies during emergencies or transitions

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

34 Strong is a strengths-based workforce development consultancy that helps organizations attract, develop, and retain talent by transforming organizational culture through the CliftonStrengths framework. Its core offerings include leadership development consulting, executive coaching, team-building workshops, executive staff augmentation, organizational change management, and emergency-management consulting for both U.S. government agencies and private-sector enterprises.

Product overview

34 Strong is a strengths-based workforce development consultancy offering a portfolio of consulting services centered on the CliftonStrengths framework. The core offering consists of organizational culture transformation and leadership development consulting, supported by specialized service modules including Executive Staff Augmentation, Organizational Change Management, Emergency Project Management, Strategic Planning for Disaster Response, and Personnel Support Solutions. The company serves both public sector (government agencies) and private sector clients, and has expanded through the acquisition of Churchill Leadership Group. Additional offerings include the Coach to Coach podcast and CliftonStrengths assessments. The company operates primarily as a consulting firm rather than a software product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Strengths-Based Consulting Services Core consulting engagement that helps organizations build strengths-based cultures through talent assessment, leadership development, team building, and organizational transformation programs grounded in the CliftonStrengths framework. Targeted at government agencies and private-sector organizations.
• Executive Staff Augmentation Temporary placement of experienced executive-level professionals into critical leadership roles within government agencies and organizations during emergencies or leadership transitions. Provides mission-aligned interim executive support.
• Organizational Change Management (OCM) Structured strengths-based process supporting individuals, teams, and organizations through transitions, including communication, leadership alignment, stakeholder engagement, and behavior change. Used during emergency and non-emergency organizational change.
• Emergency Project Management Application of project management principles to handle unforeseen crises requiring immediate response and resource coordination, helping organizations prioritize, structure, and manage emergency tasks.
• Strategic Planning for Disaster Response Development of systems, roles, and communication protocols enabling fast and effective emergency response, including comprehensive disaster response planning and pre-disaster preparation.
• Personnel Support Solutions Personnel Support Liaisons serve as communication bridges between agencies and communities during crises, ensuring coordinated information sharing and response efficiency.
• Private Sector Solutions Organizational culture transformation services for private businesses, including talent assessment, leadership development, team-building workshops, manager coaching, HR outsourcing, and succession planning.
• Churchill Leadership Group (Executive Coaching) Executive coaching and leadership development services for Fortune 500 companies and high-growth businesses, operated as a wholly owned subsidiary under the Churchill Leadership Group brand following its April 2025 acquisition.

Quantifiable outcome

• Organizations report improved team productivity, higher employee engagement, reduced turnover, and better crisis response capability

Named customers10 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Activate Human Capital GroupcoreStrategic or Co-development Partner · 11 June 2026Partnership focused on employee engagement measurement and survey results interpretation. Combines Activate's HR solutions expertise with 34 Strong's strengths-based approach to help employers build stronger teams and improve engagement.
• Personify LeadershipcoreStrategic or Co-development Partner · 23 March 2026Strategic partnership integrating CliftonStrengths methodology with Personify's experiential learning programs. 34 Strong serves as Personify's dedicated strengths partner, bringing expertise to their established experiential framework. First joint open-enrollment experiences planned for May 2026 in Sacramento and July 2026 in Denver.
• Churchill Leadership GroupcoreStrategic or Co-development Partner · 7 April 2025Acquisition of Churchill Leadership Group, a premier executive coaching and leadership development firm serving Fortune 500 companies. Brings executive coaching expertise and corporate leadership development capabilities to 34 Strong's portfolio, bridging public and private sector leadership excellence.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• GiANT Worldwide: Strengths-based leadership development firm that also builds on CliftonStrengths and similar assessment tools for coaching, team development, and culture transformation — a direct niche overlap with 34 Strong's methodology and go-to-market.
• CoachHub: Global digital coaching platform delivering personalized coaching at scale to enterprise and government clients. A digital-native competitor that pressures the economics of traditional consulting-led coaching offerings like 34 Strong's.
• BetterUp: Digital coaching platform combining 1:1 coaching, AI-driven insights, and leadership development for enterprise clients. Represents the digital-delivery alternative to 34 Strong's in-person consulting model for similar enterprise buyers.

Direct peers

• Center for Creative Leadership (CCL): Research-backed leadership development provider offering executive education, coaching, and customized programs. Highly comparable in delivering tailored leadership training and executive coaching to enterprise and government clients.
• The Arbinger Institute: Organizational development consultancy focused on mindset shift, leadership, and culture transformation in enterprises and government agencies. Comparable in delivering customized culture change and leadership programs for similar buyer profiles.
• Ken Blanchard Companies: Leadership training and consulting firm built on Situational Leadership and related methodologies. Competes in the same enterprise and government leadership development space with customized training, coaching, and culture change programs.
• FranklinCovey: Large publicly-traded leadership and organizational performance consultancy offering signature programs (e.g., The 7 Habits) plus custom enterprise leadership development — competing for the same Fortune 500 and government training budgets as 34 Strong.
• Development Dimensions International (DDI): Global leadership development firm specializing in selection, assessment, and leadership pipeline programs for large enterprises. Comparable in offering leadership assessments, executive development, and culture transformation services to enterprise clients.
• Gallup: Creator and owner of the CliftonStrengths assessment that anchors 34 Strong's entire methodology. Gallup directly sells strengths-based coaching, leadership development, and management consulting to enterprises and governments — making it both the IP supplier and the most direct competitor.

Broad incumbents

• Korn Ferry: Global organizational consulting firm spanning executive search, leadership development, and talent management. Significantly larger portfolio but overlapping capabilities in leadership consulting and assessment, often competing for the same enterprise L&D RFPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@34strong
• Facebookfacebook.com/34strong
• LinkedInlinkedin.com/company/34-strong-inc-
• Xx.com/34stronginc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 34 Strong