Caffè Lusso Roastery
Caffè Lusso Roastery is a Redmond, Washington-based specialty coffee roastery founded in 2000 that sources single-origin and espresso blend coffees via direct trade, selling through a Shopify DTC store, subscription service, wholesale partner program, and on-site roastery retail to home brewers, cafes, and socially conscious consumers.
- Company typePrivate
- Founded2000
- HeadquartersRedmond, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Caffè Lusso Roastery does
Caffè Lusso Roastery is a specialty coffee roastery founded in Redmond, Washington in 2000 by Philip Meech, operating a vertically integrated farm-to-cup business from a single roastery facility at 17725 NE 65th St. The company roasts single-origin coffees and espresso blends on state-of-the-art equipment certified by the Puget Sound Clean Air Agency, sourcing green coffee via long-standing direct trade relationships (15+ years) with farms in Brazil, Guatemala, Ethiopia, Sumatra, and Costa Rica, paying above market value to growers. The product catalog comprises five single-origin SKUs (Guatemala Finca Florencia, Dark Sumatra, Brazil Peaberry, Ethiopia Zema, Costa Rica La Minita) and six blends/espresso SKUs (Gran Miscela Carmo, Lionshare, Atlas Free, Decaf, Cold Brew, Classic Drip), priced at $21-$26 per 12oz with volume tiers up to 5lb. Supporting the core retail line are brewing accessories, a trademarked educational content library (the Brew Guide), and the Macchinista School for professional training housed within the roastery.
The business operates three revenue streams: direct-to-consumer e-commerce via a Shopify storefront with subscription recurring delivery, wholesale distribution to cafes, restaurants, and offices through an application-based partner program, and on-site retail at the Redmond roastery. Customer segments are segmented horizontally across specialty coffee enthusiasts, B2B wholesale buyers, and socially conscious consumers (anchored by the Atlas Free™ Blend partnership since 2012, which donates 10% of sales to anti-human trafficking efforts). Marketing combines content (Brew Guide blog, articles), email newsletter capture, monthly open houses, and group tasting events. Distribution is US-domestic only with no international footprint. The company is privately held, founder-owned, bootstrapped since inception, and has received no disclosed institutional funding or undergone any ownership change across its 25-year operating history.
Caffè Lusso Roastery firmographics
Firmographics- Name
- Caffè Lusso Roastery
- Legal name
- Caffè Lusso Coffee Roasters
- Website
- https://caffelusso.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Caffè Lusso Roastery is a Redmond, Washington-based specialty coffee roastery founded in 2000 that sources single-origin and espresso blend coffees via direct trade, selling through a Shopify DTC store, subscription service, wholesale partner program, and on-site roastery retail to home brewers, cafes, and socially conscious consumers.
- Ownership category
- akta.pro rank
Caffè Lusso Roastery industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)
- akta.pro secondary industries
- Coffee Roasting & Grinding (AFAFADAB), Coffee Blending & Flavoring (AFAFADAC), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
Keywords
Where Caffè Lusso Roastery is headquartered
LocationHeadquarters
- HQ city
- Redmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Caffè Lusso Roastery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Coffee Product Sales: Direct sales of roasted whole bean and ground coffee to consumers. Products include single origin coffees, espresso blends, decaf, and cold brew options. Sold in 12oz, 1kg, and 5lb quantities with various grind sizes.
- Coffee Subscriptions: Repeat delivery subscription model where customers select frequency and receive regular deliveries. Subscriptions can be managed online through account login with ability to cancel or modify at any time.
- Wholesale: Bulk sales to cafes, restaurants, and other businesses through wholesale partnership program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Guatemala Finca Florencia - $23.00 (12oz) to $115.00 |
| Unit Pricing | Pay-as-you-go | Lionshare Espresso Blend - $22.00 (12oz) to $110.00 |
| Unit Pricing | Pay-as-you-go | Gran Miscela Carmo Espresso Blend - $21.00 (12oz) to $105.00 |
| Unit Pricing | Pay-as-you-go | Ethiopia Zema - $26.00 (12oz) to $130.00 |
| Unit Pricing | Pay-as-you-go | Decaf Blend - $24.00 (12oz) to $120.00 |
| Unit Pricing | Pay-as-you-go | Costa Rica La Minita - $25.00 (12oz) to $125.00 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Caffè Lusso Roastery product offering
Product offeringCore offering
Caffè Lusso Roastery is a specialty coffee roastery that sources green coffee directly from farmers in Brazil, Guatemala, Ethiopia, Sumatra, and Costa Rica, roasts it at its Redmond, Washington facility, and sells single-origin coffees, espresso blends, decaf, and cold brew products to consumers via its Shopify online store and on-site retail, and to businesses through a wholesale program. The company also offers a coffee subscription service, brewing accessories, and professional coffee training through the Macchinista School housed within the roastery.
Product overview
Caffè Lusso Roastery is a specialty coffee company offering a portfolio of single-origin coffees and espresso blends. Their single-origin lineup includes Guatemala Finca Florencia, Dark Sumatra, Brazil Peaberry, Ethiopia Zema, and Costa Rica La Minita. Their espresso and blend offerings include Gran Miscela Carmo Espresso Blend, Lionshare Espresso Blend, Atlas Free™ Blend, Decaf Blend, Cold Brew Blend, and Classic Drip. The company complements its coffee products with a subscription service, brewing accessories, an educational Brew Guide, a wholesale program for businesses, and the Macchinista School for professional coffee training.
Differentiator
Problem solved
Functional benefit
Brands
- Macchinista School™: A hub for training, education, and collaboration dedicated to learning every aspect of coffee for coffee professionals, housed within the Redmond roastery facility.
Products and services
- Guatemala Finca Florencia A single-origin specialty coffee from the Huehuetenango region of Guatemala, medium-dark roast with tasting notes of baking chocolate and orange peel, sold in 12oz, 1kg, and 5lb sizes with multiple grind options.
- Dark Sumatra A dark roast single-origin coffee from Sumatra, Indonesia, with notes of fresh earth and cocoa, bold and rich body, sold in multiple sizes and grind options for home brewing.
- Brazil Peaberry A single-origin peaberry coffee from the Carmo de Minas region of Brazil, featuring notes of unsweetened chocolate, vanilla bean, and mild nuttiness, available in multiple sizes and grind options.
- Ethiopia Zema A light-roast single-origin coffee from the Keffa zone in Ethiopia, naturally processed with vibrant fruit-forward notes of blueberries, cream, mango lassi, and dark honey, sold in multiple sizes and grind options.
- Costa Rica La Minita A single-origin coffee from Costa Rica's La Minita estate, featuring sweet citrus and cocoa nibs with a clean finish, available in multiple sizes and grind options.
- Gran Miscela Carmo Espresso Blend A trademarked espresso blend composed of three coffees from the Carmo de Minas region of Brazil, featuring milk chocolate and caramel tasting notes, crafted for cappuccinos, lattes, and americanos.
- Lionshare Espresso Blend A trademarked medium-roast espresso blend inspired by traditional central Italian style, composed of dry-processed Brazil and Ethiopia Sidama beans with washed robusta peaberry, featuring cranberry and salted chocolate notes with aromatic sandalwood.
- Atlas Free Blend A trademarked blend of Brazil and Ethiopia coffees featuring blueberry cobbler and almond tasting notes, with 10% of sales donated to the Atlas Free nonprofit to support anti-human trafficking efforts since 2012.
- Decaf Blend A medium-roast decaf coffee using the chemical-free Swiss Water Process, featuring brown sugar and toasted walnut tasting notes, available in multiple sizes and grind options.
- Cold Brew Blend A cold brew blend featuring notes of mixed berries and chocolate mousse, designed to be decadently smooth and refreshing, available in multiple sizes and grind options.
- Classic Drip A light-medium roast blend of washed Central American coffees designed for classic morning drip brewing, featuring toasted almonds and a citrus finish, available in multiple sizes and grind options.
- Coffee Accessories and Parts Coffee brewing accessories and replacement parts sold through the caffelusso.com online store to support home brewing customers.
- Coffee Subscription A recurring delivery subscription service where customers select their preferred coffee product and delivery frequency through account login, with the ability to cancel or modify at any time.
- Wholesale Program A wholesale partnership program for cafes, restaurants, and businesses to source Caffè Lusso roasted coffee in bulk for commercial espresso programs and drip brewing, accessed via a partner application form.
- Macchinista School A training, education, and collaboration hub housed within the Redmond roastery facility, dedicated to teaching coffee professionals every aspect of coffee, including roastery tours and group events.
Quantifiable outcome
- Direct trade relationships with farms paying above market value for coffee
- +1 more outcomes
Companies that use Caffè Lusso Roastery
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Caffè Lusso Roastery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Caffè Lusso Roastery partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Atlas Free (formerly Rescue:Freedom)corePrimary nonprofit partner since 2012. For every bag of Atlas Free Blend sold, 10% of sales is donated to help bring freedom to those in slavery. The organization supports women and children previously forced into human trafficking and sexual slavery, providing freedom, support, and mentorship.
Scale indicators1 record
Recent moves9 records
Expansion highlights4 records
Caffè Lusso Roastery competitors and assessment
Company assessmentDirect peers
- La Colombe Coffee Roasters: Philadelphia-based specialty roaster with a multi-city cafe footprint, DTC e-commerce, and draft latte RTD line. Comparable specialty positioning with a broader channel mix.
- Blue Bottle Coffee: Oakland-origin specialty roaster with cafe retail, DTC subscription, and nationwide wholesale. Direct competitor in specialty single-origin and subscription, though at significantly larger scale.
- Stumptown Coffee Roasters: Portland-based third-wave specialty coffee roaster offering direct-trade single-origin coffees, espresso blends, and wholesale to cafes. Direct competitor in the same product category, customer segments, and DTC-plus-wholesale go-to-market.
- Verve Coffee Roasters: Santa Cruz-based specialty roaster with direct-trade farmer partnerships, single-origin portfolio, and cafe-retail-plus-subscription model. Comparable craft roaster scale and customer base.
- Intelligentsia Coffee: Chicago-based specialty coffee roaster with strong direct-trade farmer relationships, premium single-origin positioning, and a wholesale program targeting high-end cafes. Closely comparable specialty positioning and operating model.
- Counter Culture Coffee: Durham, NC specialty roaster with deep direct-trade sourcing, sustainability focus, and a coffee education program analogous to Lusso's Macchinista School. Strong peer on values, sourcing model, and B2B training initiatives.
Emerging players
- Kicking Horse Coffee: Canadian specialty roaster with organic and fair-trade certified beans, DTC e-commerce, and grocery distribution. Overlaps on direct-trade specialty positioning but primarily serves a Canadian consumer base.
- Onyx Coffee Lab: Arkansas-based award-winning specialty roaster with strong competition pedigree, direct-trade sourcing, and a growing DTC plus wholesale footprint. Comparable craft scale and quality-first positioning.
Broad incumbents
- Starbucks Reserve Roastery: Starbucks' premium specialty roastery and cafe concept offering small-lot single-origin coffees. Adjacent in the specialty/premium tier but vastly broader in scale, geography, and marketing reach.
- Peet's Coffee: Major specialty coffee roaster founded in Berkeley, CA with national grocery distribution, cafe retail, and wholesale. Overlaps with Lusso on roasted bean product but operates at significantly larger scale and broader channel reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Caffè Lusso Roastery social profiles
Digital presenceCaffè Lusso Roastery compliance and trust
Trust signalCompliance1 record
Caffè Lusso Roastery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Caffè Lusso Roastery leadership team
Management profileNumber of profiles
Profiles1 record
Caffè Lusso Roastery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Caffè Lusso Roastery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Caffè Lusso Roastery
What does Caffè Lusso Roastery do?
Caffè Lusso Roastery is a specialty coffee roastery that sources green coffee directly from farmers in Brazil, Guatemala, Ethiopia, Sumatra, and Costa Rica, roasts it at its Redmond, Washington facility, and sells single-origin coffees, espresso blends, decaf, and cold brew products to consumers via its Shopify online store and on-site retail, and to businesses through a wholesale program. The company also offers a coffee subscription service, brewing accessories, and professional coffee training through the Macchinista School housed within the roastery.
Is Caffè Lusso Roastery a public or private company?
Caffè Lusso Roastery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Caffè Lusso Roastery founded?
Caffè Lusso Roastery was founded in 2000. It employs 1 to 10 people.
Where is Caffè Lusso Roastery based?
Caffè Lusso Roastery is headquartered in Redmond, United States, in the North America region.
How does Caffè Lusso Roastery make money?
Three revenue lines are on record. Coffee Product Sales are the primary driver. The others are coffee Subscriptions and wholesale.
Who are Caffè Lusso Roastery's main competitors?
Direct peers on record are La Colombe Coffee Roasters, Blue Bottle Coffee, Stumptown Coffee Roasters, Verve Coffee Roasters, Intelligentsia Coffee and Counter Culture Coffee. Emerging players are Kicking Horse Coffee and Onyx Coffee Lab. Broad incumbents are Starbucks Reserve Roastery and Peet's Coffee.
Does Caffè Lusso Roastery have an API?
No public API is recorded for Caffè Lusso Roastery.
What industry is Caffè Lusso Roastery in?
Caffè Lusso Roastery's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is AFAFADAJ, Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing, with a secondary code of AFAFADAB, Coffee Roasting & Grinding. Its NAICS code is 311920 and its SIC code is 2080.