The Lucy Pet Foundation Inc

What The Lucy Pet Foundation Inc does

The Lucy Pet Foundation Inc is a California-based 501(c)(3) non-profit organization founded in 2015 by Joey Herrick, the former President and co-founder of Natural Balance Pet Foods, who seeded the foundation with $1 million of personal capital and committed to never draw a salary. The foundation's core product is a mobile veterinary clinic bus that delivers free spay and neuter surgeries, vaccinations, microchipping, and county registration services to low-income pet owners in Southern California; the foundation has cumulatively performed more than 30,000 free surgeries across more than ten years of operation. Services are not delivered through any digital or software platform — distribution is entirely physical, via a single mobile bus and event-based partnerships with rescue organizations, no-kill shelters, and celebrity ambassadors (notably Brandon McMillan, host of CBS's Lucky Dog).

The business model is donation-funded: revenue streams consist of direct charitable contributions via PayPal, passive Amazon Smile affiliate donations (Tax ID 26-4448238), episodic corporate gifts (e.g., Lucy Pet Products pet food donations), and event-driven fundraising. All services to pet owners are provided free of charge with no pricing tiers or recurring contracts. The operating geography is restricted to Southern California, and the headcount is reported at 1–10 employees. Adjacent programmatic offerings include a Pet Disaster Preparedness educational initiative (activated publicly during the 2017 Hurricane Harvey relief and 2018 Lance McCullers Jr. partnership) and content marketing through a blog and Kids Corner educational materials.

The foundation's strategic posture is mission-driven rather than growth-driven: there are no disclosed funding rounds, no institutional investors, no acquisitions, and no for-profit subsidiaries. Strategic activity concentrates on coalition-building around disaster response (Hurricane Harvey Airlift with The Rescue Train, Found Animals Foundation, Salvation Army, KTLA, and multiple rescue partners) and brand amplification through celebrity ambassadors rather than commercial scale. The organization maintains a related-company linkage to Lucy Pet Products, which has supplied pet food and litter for rescue efforts.

Name

The Lucy Pet Foundation Inc

Legal name

The Lucy Pet Foundation Inc

Website

https://lucypetfoundation.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

The Lucy Pet Foundation is a 501(c)(3) non-profit that operates a mobile veterinary clinic bus in Southern California, delivering free spay/neuter surgeries, vaccinations, microchipping, and county registration to low-income pet owners. Founded in 2015 by Joey Herrick with $1M personal funding, it has performed over 30,000 free surgeries.

Ownership category

akta.pro rank

Product category

Animal Welfare Services

NAICS

Voluntary Health Organizations (813212), Veterinary Services (541940), Veterinary Services (54194)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Veterinary Charity Clinics & Medical Aid (BPAGAIAD)

akta.pro secondary industries

Animal Shelters & Adoption Services (BPAGAIAA), Mobile & Emergency Veterinary Services (AFAEANAH), Preventive Care & Vaccination Clinics (HLAMAAAB)

Keywords

• Animal welfare services
• Mobile veterinary clinic
• Spay neuter programs
• Pet adoption services
• Pet overpopulation prevention

Headquarters

HQ city

Thousand Oaks

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Donations and Contributions: As a 501(c)(3) non-profit organization, The Lucy Pet Foundation relies primarily on charitable donations from individuals, corporations, and partners. Joey Herrick started the foundation with $1 million of personal funding and has stated he will never take a salary.
2. Amazon Smile: The foundation participates in Amazon Smile program where a percentage of eligible purchases are donated to the foundation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Lucy Pet Foundation operates a mobile veterinary clinic bus that delivers free spay and neuter surgeries, vaccinations, microchipping, and county registration to low-income pet owners across Southern California. The foundation supplements these core clinical services with periodic adoption events in partnership with rescues, an educational blog, Kids Corner resources, and a pet disaster preparedness program. All clinical services are provided at no charge to qualifying owners, with funding drawn from charitable donations, corporate contributions, and Amazon Smile giving.

Product overview

The Lucy Pet Foundation is a single-focus non-profit organization (501(c)(3)) providing free spay and neuter services primarily in Southern California through a mobile veterinary clinic bus. The organization does not operate as a product or platform company. Its primary service offering is the mobile spay and neuter program, supplemented by adoption events, educational content through blogs and a Kids Corner, and disaster preparedness resources. All services are delivered in-person at community events rather than through any digital product or software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Spay & Neuter Clinic

Quantifiable outcome

• 30,000+ free spay & neuter surgeries performed

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered minor and core.

• Lance McCullers Jr.minorGTM or Marketing Partner · 1 January 2018Houston Astros pitcher who hosted a pet disaster preparedness event with the foundation to educate pet owners about disaster preparedness for their pets during hurricane season.
• Karen "Doc" Halligan, DVMcoreOthers · 1 January 2017Chief Veterinary Officer for The Lucy Pet Foundation, who provides expert veterinary advice on pet health topics including high ammonia levels, pet insurance, disaster preparedness, and holiday pet safety hazards.
• The Rescue TraincoreStrategic or Co-development Partner · 1 January 2017Animal rescue organization that partnered with The Lucy Pet Foundation for the November Airlift, helping to move 50 animals from Houston to safety in California after Hurricane Harvey.
• Found Animals FoundationcoreStrategic or Co-development Partner · 1 January 2017Animal welfare foundation that partnered with The Lucy Pet Foundation for the November Airlift to rescue animals displaced by Hurricane Harvey.
• Stand Up For Pits / Rebecca CoreyminorStrategic or Co-development Partner · 1 January 2017Pit bull advocacy organization that partnered with The Lucy Pet Foundation for the November Airlift, helping rescue animals from Houston after Hurricane Harvey.
• Peace 4 Animals / Katie ClearyminorStrategic or Co-development Partner · 1 January 2017Animal welfare organization that partnered with The Lucy Pet Foundation for the November Airlift to rescue animals from Hurricane Harvey.
• Theresa's Country Feed And Pet (Simi Valley)minorGTM or Marketing Partner · 1 January 2017Local pet supply retailer in Simi Valley, CA that partnered with The Lucy Pet Foundation to provide pet food donations for adopted animals from the Hurricane Harvey rescue efforts.
• Pet Supply (Fountain Valley)minorGTM or Marketing Partner · 1 January 2017Local pet supply retailer in Fountain Valley, CA that partnered with The Lucy Pet Foundation to provide pet food donations for animals rescued during the Hurricane Harvey Airlift.
• Salvation ArmycoreStrategic or Co-development Partner · 1 January 2017Joined forces with KTLA and The Lucy Pet Foundation for Hurricane Harvey relief efforts. The Salvation Army collected donations while Lucy Pet committed to donate up to 30,000 lbs of pet food to Houston area shelters.
• Shelter Hope Pet ShopminorStrategic or Co-development Partner · 1 January 2017No-kill shelter that partnered with The Lucy Pet Foundation to receive animals rescued during the November Airlift from Houston after Hurricane Harvey.
• Pet Orphans of Southern CaliforniaminorStrategic or Co-development Partner · 1 January 2017Animal rescue organization that partnered with The Lucy Pet Foundation to receive rescued animals from the Hurricane Harvey Airlift.
• Heaven on EarthminorStrategic or Co-development Partner · 1 January 2017Animal rescue organization that partnered with The Lucy Pet Foundation for the November Airlift to rescue animals from Hurricane Harvey.
• Friends ForeverminorStrategic or Co-development Partner · 1 January 2017Animal rescue organization that partnered with The Lucy Pet Foundation for the November Airlift.
• Kitty Bungalow-Charm School for Wayward CatsminorStrategic or Co-development Partner · 1 January 2017Cat rescue organization that partnered with The Lucy Pet Foundation for the November Airlift.
• Recycled PetsminorStrategic or Co-development Partner · 1 January 2017Animal rescue organization that partnered with The Lucy Pet Foundation for the November Airlift.
• Lucy Pet ProductscoreOthers · 1 January 2017Related pet food company (founded by Joey Herrick) that donated bags of Lucy Pet Formulas for Life cat and dog food and Cats Incredible cat litter for animals adopted from the Hurricane Harvey rescue efforts.
• Brandon McMillancoreStrategic or Co-development Partner3x Emmy-winning host of Lucky Dog who provides educational content on shelter dog adoption tips and best practices for The Lucy Pet Foundation. Provides expertise on selecting shelter dogs and matching lifestyles with pet personalities.
• Amazon SmileminorGTM or Marketing PartnerAmazon Smile charitable program where a percentage of eligible Amazon purchases are donated to The Lucy Pet Foundation (Tax ID: 26-4448238).

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ASPCA: The ASPCA is a national 501(c)(3) animal welfare organization operating spay/neuter programs, shelters, and advocacy at vastly greater scale. Directly comparable as a veterinary charity and adoption services non-profit.
• Humane Society of the United States: HSUS is one of the largest US animal welfare nonprofits with national spay/neuter, rescue, and shelter programs. Comparable as a similarly mission-driven 501(c)(3) addressing pet overpopulation at scale.
• Petco Love: Petco Love (formerly Petco Foundation) is the corporate-affiliated nonprofit arm of a major pet retailer that funds adoption, spay/neuter, and welfare initiatives. Comparable as a grantmaking and adoption-focused animal welfare nonprofit.
• PetSmart Charities: PetSmart Charities is the largest funder of animal welfare in the US, funding spay/neuter and adoption programs. Directly comparable mission focus on pet overpopulation and accessible veterinary care.

Direct peers

• Best Friends Animal Society: Best Friends runs no-kill shelter and spay/neuter programs nationwide and is a direct operational peer focused on reducing shelter euthanasia — exactly the mission Lucy Pet pursues through its mobile clinic.
• Found Animals Foundation: Found Animals is a Los Angeles-based animal welfare foundation running spay/neuter grants and adoption programs. Directly comparable as a regional pet overpopulation nonprofit and existing Lucy Pet partner.
• Maddie's Fund: Maddie's Fund is a national family foundation that funds spay/neuter, shelter medicine, and adoption programs. Strongly comparable as a privately-funded grantmaking nonprofit tackling euthanasia reduction.

Regional players

• Spay Neuter Project of Los Angeles (SNPLA): SNPLA operates low-cost and free spay/neuter clinics in the Los Angeles area, directly overlapping Lucy Pet's Southern California service geography and veterinary charity mission.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-lucy-pet-foundation-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Lucy Pet Foundation Inc