The Greenspan Company

What The Greenspan Company does

Greenspan & Greenspan, P.C., doing business as Greenspan & Greenspan Injury Lawyers, is a personal injury law firm founded in 1959 by Leon Greenspan and now led by second-generation principal Michael E. Greenspan alongside attorneys Michael R. DeAngelo and Allegra P. Beals. The firm represents individual injury victims in the New York metropolitan area and Pennsylvania from five physical locations: a White Plains headquarters (Westchester County), and offices in New City (Rockland County), the Bronx, Yonkers, and Media, PA. Its practice spans car, truck, motorcycle, rideshare (Uber/Lyft), bicycle, pedestrian, bus, and construction accidents, plus catastrophic injury, wrongful death, dog bites, nursing home abuse, and a secondary traffic/DWI defense book.

The firm's revenue model is purely contingency-based: clients pay no attorney fees and no upfront costs unless the firm recovers compensation through settlement or verdict. There is no hourly billing and no disclosed fee schedule, with payouts tied to outcomes across a 60+ year track record that includes a $6.52 million wrongful death verdict and over $15 million in cumulative recoveries for catastrophic injury cases. Lead acquisition combines community reputation, attorney co-counsel referrals, local SEO across numerous NY submarket landing pages, a firm podcast, video and e-book content, a Spanish-language site, and free 24/7 consultations promoted across phone, web, and on-site (home, hospital, office) channels.

The firm operates with no proprietary technology product or platform. Its technology footprint consists of standard legal practice and case-management tools; there is no API, no SDK, no integrated AI or ML capability, and no disclosed data or integration assets. Brand equity — built over more than six decades and reinforced by Super Lawyers, American Association for Justice, and New York State Bar Association recognition, plus pro bono work for 9/11 victims — is the primary operating asset and the foundation of its competitive position.

Name

The Greenspan Company

Legal name

Greenspan & Greenspan, P.C.

Website

https://greenspans-law.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

1–10 employees

Short description

Greenspan & Greenspan, P.C. is a multi-generational, family-owned personal injury law firm founded in 1959, representing individual accident victims across the New York metropolitan area and Pennsylvania on a pure contingency-fee basis.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Other Legal Services (54119)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Car accident representation
• Wrongful death litigation
• Catastrophic injury attorney
• Traffic ticket defense

Headquarters

HQ city

White Plains

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Legal Services - Personal Injury Contingency Fees: The firm operates exclusively on a contingency fee basis. Clients pay no attorney fees unless the firm recovers compensation on their behalf. This means revenue is earned only upon successful case resolution, either through settlement or verdict. No upfront costs or hourly billing is charged to clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Greenspan & Greenspan, P.C. is a personal injury law practice that represents individuals injured by the negligence of others across car, truck, motorcycle, rideshare, bicycle, pedestrian, bus, construction, dog bite, catastrophic injury, nursing home abuse, and wrongful death cases, along with criminal/traffic defense matters. Services are delivered through contingency fee representation (no fee unless the firm wins), with free 24/7 case evaluations and multi-office accessibility in the New York metropolitan area.

Product overview

Greenspan & Greenspan Injury Lawyers is a multi-generational personal injury law firm founded in 1959, offering a unified portfolio of legal services rather than a technology product platform. The firm operates as a single-service law practice organized around practice areas, with core offerings including Personal Injury representation, Car Accident, Truck Accident, Motorcycle Accident, Rideshare/ Uber/Lyft Accident, Bicycle Accident, Pedestrian Accident, Bus Accident, Construction Accident, Dog Bite, Wrongful Death, Catastrophic Injury, Criminal/Traffic Defense, and Nursing Home Abuse legal services. All services are delivered through traditional legal practice with features such as free case evaluations and contingency fee arrangements (no fee unless the firm wins). The firm serves clients across New York State including White Plains, Yonkers, Bronx, New City (Rockland County), and surrounding communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Comprehensive legal representation for individuals injured due to the negligence of others, covering case evaluation, negotiation with insurance companies, and courtroom litigation across all personal injury matters.
• Car Accident Legal Services Legal representation for victims of automobile collisions, including assistance with medical bill payment, lost wage recovery, and property damage reimbursement.
• Truck Accident Legal Services Legal representation for victims of commercial truck accidents, handling complex cases involving federal trucking regulations, electronic logging devices, and multi-party liability.
• Motorcycle Accident Legal Services Legal representation for motorcyclists injured in crashes, addressing the unique challenges riders face including helmet use arguments and comparative fault issues.
• Rideshare (Uber/Lyft) Accident Legal Services Legal representation for victims of rideshare accidents, navigating the complex insurance coverage scenarios based on driver status at the time of the accident.
• Bicycle Accident Legal Services Legal representation for cyclists injured in collisions with vehicles, addressing liability and pursuing compensation for medical expenses and damages.
• Pedestrian Accident Legal Services Legal representation for pedestrians struck by vehicles, pursuing claims for medical care, lost wages, and pain and suffering.
• Bus Accident Legal Services Legal representation for victims of public transportation accidents, including MTA buses, with expertise in notice of claim requirements.
• Construction Accident Legal Services Legal representation for workers injured on construction sites, including falls from height, equipment accidents, and site hazard incidents.
• Dog Bite Legal Services Legal representation for victims of dog attacks, pursuing compensation for injuries and emotional trauma.
• Wrongful Death Legal Services Legal representation for families who have lost loved ones due to negligence, seeking compensation for pecuniary injuries, funeral expenses, and lost support.
• Catastrophic Injury Legal Services Legal representation for victims of severe, life-altering injuries including traumatic brain injuries, spinal cord injuries, amputations, and severe burns.
• Nursing Home Abuse Legal Services Legal representation for victims of elder abuse in nursing facilities, holding abusers accountable and protecting vulnerable residents.
• Criminal and Traffic Defense Services Legal defense services for traffic violations including traffic tickets, speeding tickets, reckless driving charges, and DWI defense.

Quantifiable outcome

• Tens of millions recovered for clients
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Morgan & Morgan: The largest personal injury law firm in the United States, operating a national footprint with a sizable New York presence. Comparable in contingency-based PI practice and aggressive marketing, though substantially larger in scale and geographic reach.

Others

• Avvo: Legal directory and lead-generation platform that aggregates personal injury consumer demand and channels it to competing law firms; relevant as the dominant digital customer acquisition channel that directly competes for the same plaintiff-side clients Greenspan targets.
• LegalMatch: Online legal matching service that connects personal injury prospects with attorneys; an adjacent platform competing for the same plaintiff-side demand the firm captures through SEO, referrals, and community channels.

Direct peers

• Cellino Law: Well-known New York personal injury firm (formerly Cellino & Barnes) with a similar contingency-fee model and metro New York focus; comparable in client acquisition emphasis on advertising and brand recognition.
• Block O'Toole & Murphy: Prominent New York-based personal injury firm with a strong record of high-value verdicts and settlements, particularly in construction and catastrophic injury cases — directly comparable in practice mix, geography, and contingency model.
• The Weinstein Law Group: New York and New Jersey plaintiff-side personal injury firm with similar vehicle-accident and catastrophic-injury focus and contingency pricing — directly comparable in service mix and regional targeting.
• Jacoby & Meyers: Long-established New York personal injury firm with multi-decade history and a comparable contingency-fee, multi-office metro-area model serving similar plaintiff-side clients.
• Pasternack Tilker Ziegler Walsh Stanton & Romano LLP: Westchester/Metro New York personal injury and workers' compensation firm; closely comparable geographic footprint (White Plains HQ) and contingency-fee plaintiff-side model with overlapping practice areas.
• Edelman, Krasin & Jaye PLLC: Long-running New York personal injury and wrongful death firm operating on contingency; comparable in family/small-firm structure, plaintiff-side practice mix, and metro-area service footprint.
• Raphaelson & Raphaelson Law Firm: New York personal injury firm with comparable plaintiff-side practice areas including vehicle accidents, wrongful death, and premises liability, serving overlapping tri-state area clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Greenspan Company