Susanna
Susanna Beverly Hills is a privately held, founder-operated haute couture fashion house in Beverly Hills that designs custom-made-to-order and ready-to-wear womenswear for ultra-high-net-worth clients including Fortune 500 executives, politicians, royalty, and entertainers.
- Company typePrivate
- Founded1976
- HeadquartersBeverly Hills, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Susanna does
Susanna Beverly Hills is a privately held, founder-operated haute couture fashion house established in 1976 by designer Susanna Chung Forest in Beverly Hills, California. The company designs and sells custom made-to-order womenswear suits, dresses, coats, and formal business attire, alongside a ready-to-wear collection organized around Spring/Summer and Fall/Winter seasons. Production is anchored by a small in-house team (1-10 employees) operating out of a single exclusive flagship boutique at 9663 Santa Monica Blvd, with the founder personally directing design and tailoring. The company does not sell through any wholesale or third-party channels; all revenue is generated through direct boutique sales and bespoke commissions.
The clientele is concentrated among ultra-high-net-worth individuals, including Fortune 500 CEOs, corporate executives, politicians, and entertainment figures, with a historical roster that has included Barbra Streisand, Carol Burnett, Senator Hillary Clinton, Judge Judy Sheindlin, the Royal Family of Saudi Arabia, and the Suharto family. The brand is positioned around a "Dress for Success" power-dressing philosophy and is recognized as one of the most successful clothing stores per square foot in the world. Earlier in its history, the house designed costumes for television and film productions (Dynasty, Hotel, Basic Instinct, Loveboat, Moonlighting) and held an annual contract with Ford Motor Company's International Auto Show from 1990 to 2000; the business is now focused on direct couture commissions.
Revenue is generated entirely from made-to-measure commissions and ready-to-wear piece sales at quote-based pricing; no standard price list is disclosed. The company has no identified external investors, no parent company, no subsidiaries, no patents, no partnerships beyond historical client engagements, and no digital or AI-driven technology layer, operating as a traditional artisan atelier. The business model relies on the founder's personal creative direction, proprietary tailoring expertise developed over nearly five decades, and repeat commissions from a small base of high-profile clients.
Susanna firmographics
Firmographics- Name
- Susanna
- Legal name
- Susanna Beverly Hills
- Website
- https://susannabh.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Susanna Beverly Hills is a privately held, founder-operated haute couture fashion house in Beverly Hills that designs custom-made-to-order and ready-to-wear womenswear for ultra-high-net-worth clients including Fortune 500 executives, politicians, royalty, and entertainers.
- Ownership category
- akta.pro rank
Susanna industry classification
Industry- Product category
- Luxury Womenswear / Haute Couture Fashion
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Apparel Manufacturing (315), Cut and Sew Apparel Contractors (315210)
- SIC
- Retail-Women's Clothing Stores (5621), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Luxury Haute Couture (CRAAAFAB)
- akta.pro secondary industries
- Luxury Womenswear (CRAAAFAG), Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL), Luxury & Designer Apparel Houses (CRAAAAAC)
Keywords
Where Susanna is headquartered
LocationHeadquarters
- HQ city
- Beverly Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Susanna business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Haute Couture Custom-Made Clothing: Custom made-to-order haute couture garments tailored to individual measurements. The company creates bespoke clothing for high-profile clients including CEOs, politicians, and royalty.
- Ready-to-Wear Collection: Pre-designed luxury clothing available in standard sizes, offering the brand's signature elegance to a broader clientele.
Distribution channels1 record
Marketing channels8 records
Susanna product offering
Product offeringCore offering
Susanna Beverly Hills designs, produces, and sells haute couture womenswear from its Beverly Hills boutique, including custom made-to-order garments tailored to individual client measurements and seasonal ready-to-wear collections (Spring/Summer and Fall/Winter) comprising pantsuits, dresses, coats, jackets, and tuxedos. The company serves an international clientele of Fortune 500 executives, CEOs, politicians, royalty, and celebrities with both bespoke commissions and ready-to-wear purchases.
Product overview
Susanna Beverly Hills is a luxury haute couture fashion house founded in 1976, offering two seasonal collections (Spring/Summer and Fall/Winter) alongside custom made-to-order and ready-to-wear garments. The product portfolio centers on womenswear tailored for Fortune 500 executives, CEOs, and professional women, comprising pantsuits, dresses, coats, jackets, and formal evening wear. The Spring/Summer and Fall/Winter Collections form the core product line, with individual pieces sold under seasonal collection banners.
Differentiator
Problem solved
Functional benefit
Products and services
- Fall/Winter Collection
Companies that use Susanna
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Susanna technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Susanna partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
Susanna competitors and assessment
Company assessmentBroad incumbents
- Ralph Lauren Collection: American luxury house offering custom couture, womenswear, and lifestyle. Comparable custom-couture service (Made-to-Measure) for elite clientele but at vastly greater scale.
- Christian Dior: Major French couture maison with custom haute couture, ready-to-wear, and broad luxury portfolio. Competes for the same elite custom-couture client base that Susanna serves.
- Chanel: Global haute couture incumbent offering custom couture, ready-to-wear, and luxury accessories. Operates broadly across categories and geographies that Susanna serves only through a single boutique.
Direct peers
- Giambattista Valli: Independent haute couture and ready-to-wear house producing custom couture for high-profile women and red-carpet clients. Similar boutique couture-house scale and bespoke model.
- St. John Knits: American luxury womenswear brand specializing in tailored knit suits and dresses for executive and professional women — closely overlapping product category and customer profile with Susanna.
- Oscar de la Renta: American haute couture and ready-to-wear house dressing political figures, socialites, and red-carpet clients. Comparable custom couture and seasonal collection model serving similar elite clientele.
- Donna Karan (DKNY): Originator of the modern "power dressing" concept with the Seven Easy Pieces collection. Closely aligned with Susanna's "Dress for Success" philosophy targeting professional women.
- Max Mara: Italian luxury house famous for tailored women's coats, suits, and power-business attire. Closely comparable on the executive-womenswear product axis that defines Susanna's core offering.
- Akris: Swiss luxury house renowned for precisely tailored womenswear, suits, and couture-level construction serving executives and society women. Comparable on technical tailoring and executive clientele.
- Carolina Herrera: Luxury fashion house known for elegant, polished womenswear with a strong power-dressing identity targeting executives, first ladies, and high-society women — directly comparable to Susanna's executive-women couture positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Susanna social profiles
Digital presenceSusanna financial estimates
Financial estimateRevenue estimate
Valuation estimate
Susanna leadership team
Management profileNumber of profiles
Profiles1 record
Susanna funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Susanna M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Susanna
What does Susanna do?
Susanna Beverly Hills designs, produces, and sells haute couture womenswear from its Beverly Hills boutique, including custom made-to-order garments tailored to individual client measurements and seasonal ready-to-wear collections (Spring/Summer and Fall/Winter) comprising pantsuits, dresses, coats, jackets, and tuxedos. The company serves an international clientele of Fortune 500 executives, CEOs, politicians, royalty, and celebrities with both bespoke commissions and ready-to-wear purchases.
Is Susanna a public or private company?
Susanna is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Susanna founded?
Susanna was founded in 1976. It employs 1 to 10 people.
Where is Susanna based?
Susanna is headquartered in Beverly Hills, United States, in the North America region.
How does Susanna make money?
Two revenue lines are on record. Haute Couture Custom-Made Clothing is the primary driver. The others are ready-to-Wear Collection.
Who are Susanna's main competitors?
Broad incumbents on record are Ralph Lauren Collection, Christian Dior and Chanel. Direct peers are Giambattista Valli, St. John Knits, Oscar de la Renta, Donna Karan (DKNY), Max Mara, Akris and Carolina Herrera.
Does Susanna have an API?
No public API is recorded for Susanna.
What industry is Susanna in?
Susanna's product category is Luxury Womenswear / Haute Couture Fashion. Its primary akta.pro industry code is CRAAAFAB, Luxury Haute Couture, with a secondary code of CRAAAFAG, Luxury Womenswear. Its NAICS code is 458110 and its SIC code is 5621.