Greenwill
- Company typePrivate
- Founded1999
- HeadquartersKunshan, China
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Greenwill does
Greenwill Stationery Group Company is a privately-held Chinese stationery manufacturer and brand service provider established in 1999 and headquartered at No. 551, Jujin Road, Zhangpu Town, Kunshan City, Jiangsu Province, China. The company specializes in eco-friendly erasers, erasable writing pens (gel pens, glitter pens, 4-color press switch pens), pencil sharpeners (including multi-function sharpeners with integrated erasers), crayons (bottle-shaped and triangular colored pencils), markers and highlighters, and sharpen-free writing instruments including the Magic Endless Pencil. Underlying product technology is built on material chemistry (TPR, PVC-free and latex-free compounds compliant with European EN71-1/2/3/9, SVHC, and PAHs safety standards) and on mechanical/ink formulation know-how for erasable gel pens and multi-function sharpener-eraser combinations. International product development draws on design capabilities sourced from Germany, South Korea, and Taiwan.
Greenwill generates revenue primarily through three streams: (1) OEM/ODM manufacturing services for major international stationery brands including BIC, Crayola, Maped, Papermate, Pelikan, Staedtler, Schneider, Sanrio, and TESCO, with quote-based pricing tied to specifications, materials, volume, and customization; (2) sales of proprietary Greenwill-branded stationery products through international distribution channels; and (3) Private Label brand development for retail partners seeking customized product lines under their own brand names. Pricing is not publicly disclosed and is contract-based, with multi-year OEM agreements typical for the category. The go-to-market motion is channel-partner-led rather than direct-to-consumer, with the company positioning itself as a factory partner to established global brands rather than building a consumer-facing brand.
Customer concentration is in B2B enterprise accounts, with nine named global brand partners across writing instruments, art supplies, character licensing, and retail. The company's website is deployed in 13 languages (English, Spanish, Russian, French, German, Italian, Arabic, Portuguese, Thai, Indonesian, Turkish, Persian, and Polish), reflecting its international inbound B2B orientation. No public revenue, headcount, or ownership disclosure is available, and no funding rounds, M&A activity, or public listing are indicated in the source data.
Greenwill firmographics
Firmographics- Name
- Greenwill
- Legal name
- Greenwill Stationery Group Company
- Website
- https://greenwillplus.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Ownership category
- akta.pro rank
Greenwill industry classification
Industry- Product category
- Stationery Manufacturing
- NAICS
- Stationery Product Manufacturing (32223), Office Supplies (except Paper) Manufacturing (339940)
- SIC
- Pens, Pencils & Other Artists' Materials (3950)
- akta.pro primary industry
- Stationery & Office Paper Products (notebooks, pads, forms) (IMAMAHAG)
Keywords
Where Greenwill is headquartered
LocationHeadquarters
- HQ city
- Kunshan
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Greenwill business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- OEM/ODM Manufacturing: Original Equipment Manufacturing and Original Design Manufacturing services for international stationery brands. Greenwill designs and manufactures products according to partner specifications and brand requirements, generating revenue through product manufacturing fees and design services.
- Proprietary Product Sales: Sales of branded Greenwill stationery products including eco-friendly erasers, erasable pens, sharpeners, crayons, markers, and highlighters through international distribution channels.
- Private Label Brand Development: Development of Private Label Brands for retail partners, offering customized product lines under partner brand names.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | OEM/ODM manufacturing pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Greenwill product offering
Product offeringCore offering
Greenwill manufactures and supplies eco-friendly erasers, erasable writing pens, multi-function pencil sharpeners, crayons, markers, highlighters, and related school and office stationery products. The company operates as both an OEM/ODM manufacturer serving international stationery brands and a producer of its own branded product lines, with a focus on environmentally friendly materials (TPR, PVC-free, latex-free) compliant with European safety standards.
Product overview
Greenwill is a stationery manufacturer and brand service provider established in 1999, specializing in environmentally friendly erasers and diversified products including erasable writing pens and multi-function sharpeners. The company operates with a platform of core product categories: erasers (Topper, Fancy, Classical, Multi Function, Gift, and Cute variants), writing pens (erasable gel pens, glitter pens, 4-color press switch pens), Magic Endless Pencils, pencil sharpeners, crayons, and markers/highlighters. Greenwill offers OEM and ODM production services and has established partnerships with brands such as BIC, Crayola, Maped, TESCO, Papermate, Pelikan, Staedtler, Sanrio, and Schneider. The product portfolio emphasizes eco-friendly materials (TPR, PVC-free, latex-free), creative designs (themed erasers in novelty shapes), and compliance with international safety standards including EU EN71 and SVHC.
Differentiator
Problem solved
Functional benefit
Products and services
- Erasers (Topper, Fancy, Classical, Multi-Function, Gift, Cute) Eco-friendly erasers in pencil topper, novelty shaped (astronaut, mummy, ladybird, food-themed, national flag), ergonomic, and multi-function eraser-with-built-in-sharpener variants. Made from TPR, PVC-free, latex-free materials meeting EU EN71-1/2/3/9, SVHC, and PAHs safety standards. Sold to school, gift, and stationery retail markets and as OEM/ODM output to international brands.
- Writing Pens (Erasable Gel Pens, Glitter Erasable Pens, 4-Color Press Switch Pens) Erasable gel pens including fancy designs, glitter variants, and multi-color press-switch pens that use erasable ink technology for clean error correction. Targeted at students, teachers, and office users.
- Magic Endless Pencil Sharpen-free pencils with rotating core design and comfortable grip, targeted at students, teachers, artists, and office workers. Designed to reduce pencil waste through sustainable use.
- Pencil Sharpeners Multi-function pencil sharpeners with novelty designs including high-heel shoe, cactus, mermaid tail, and animal shapes. Some models combine sharpeners with erasers for combined utility.
- Crayons (Bottle-Shaped, Triangular Colored Pencils) Non-toxic crayons featuring ergonomic bottle-shaped designs and triangular colored pencils designed for children with safety and creative expression in mind.
- Markers and Highlighters Markers and highlighters including retractable, pastel, dual-tip with stamps, metallic two-tip, and erasable variants. Marketed for school and office use.
- OEM and ODM Manufacturing Services Original Equipment Manufacturing and Original Design Manufacturing services for custom erasers, writing instruments, and stationery, including private label brand development for retail partners. Customers include BIC, Crayola, Maped, TESCO, Papermate, Pelikan, Staedtler, Sanrio, and Schneider.
Quantifiable outcome
- Products meet European safety standards EN71-1/2/3/9, SVHC, and PAHs
- +1 more outcomes
Companies that use Greenwill
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles2 records
Greenwill technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Greenwill partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered major and core.
- BICmajorLong-term OEM manufacturing partnership for stationery products. Greenwill manufactures erasers and other stationery items under BIC brand specifications.
- CrayolamajorOEM manufacturing partnership for art supplies and crayons. Greenwill produces Crayola-branded stationery and art products.
- MapedmajorOEM manufacturing partnership for drawing and drafting tools. Greenwill produces Maped-branded measuring and drawing instruments.
- TESCOmajorRetail partnership for private label stationery products sold through TESCO retail stores and distribution network.
- PapermatecoreOEM manufacturing partnership for writing instruments. Greenwill produces Papermate-branded pens and pencils.
- PelikancoreOEM manufacturing partnership for premium stationery products under Pelikan brand.
- StaedtlercoreOEM manufacturing partnership for professional stationery products including drafting tools and writing instruments.
- SanriocoreLicensed character-based stationery product manufacturing. Greenwill produces stationery featuring Sanrio characters including Hello Kitty and other properties.
- SchneidercoreOEM manufacturing partnership for writing pens. Greenwill produces Schneider-branded pens and writing instruments.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Greenwill competitors and assessment
Company assessmentBroad incumbents
- BIC: Global mass-market writing instruments and stationery brand. Directly comparable product categories (pens, pencils, erasers, markers) and is itself a Greenwill customer; illustrates the partner-brand archetype Greenwill manufactures for.
- Pentel: Japanese writing instruments manufacturer specializing in pens, markers, erasers, and creative stationery. Highly comparable product overlap, especially in erasable pens and novelty erasers that are core Greenwill categories.
- Tombow: Japanese writing instruments manufacturer with strong eraser and marker portfolio. Comparable product overlap, especially in premium erasers and creative stationery — directly relevant to Greenwill's eco-friendly and novelty eraser lines.
- Pilot Corporation: Japanese writing instruments manufacturer with global distribution. Comparable in erasable gel pens (Greenwill's signature writing category) and broader pen/pencil product lines; representative incumbent competing for similar retail shelves.
- Faber-Castell: Global writing instruments and art supplies manufacturer with extensive own-brand portfolio. Comparable end-product categories (pencils, pens, erasers, art supplies), though Faber-Castell is brand-led rather than OEM-led.
- Staedtler: German writing and drawing instruments manufacturer. Direct product-category overlap (pencils, pens, erasers, sharpeners) and is also a Greenwill customer; serves as a benchmark for the premium-tier brand partner profile.
Emerging players
- Sakura Color Products: Japanese art supplies and creative writing instruments specialist with Crayola-style art range overlap. Comparable in art supplies and novelty/creative stationery, particularly crayons and markers where Greenwill also operates.
Direct peers
- M&G Stationery (晨光文具): Leading Chinese stationery manufacturer with strong proprietary brand plus OEM operations. Comparable in operating geography, product mix (pens, erasers, crayons), and hybrid brand/contract model, though larger scale.
- Deli Group (得力): One of China's largest office supplies and stationery manufacturers, combining OEM production with a proprietary brand. Comparable in scale, product breadth, and dual OEM + branded sales model across writing instruments and stationery categories.
- Beifa Group: Major Chinese OEM/ODM manufacturer of writing instruments and stationery exporting globally. Most direct peer — runs a comparable China-based contract-manufacturing model serving international brands with similar product breadth in pens, pencils, and erasers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Greenwill compliance and trust
Trust signalCompliance3 records
Greenwill financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenwill leadership team
Management profileNumber of profiles
Greenwill funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenwill M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenwill
What does Greenwill do?
Greenwill manufactures and supplies eco-friendly erasers, erasable writing pens, multi-function pencil sharpeners, crayons, markers, highlighters, and related school and office stationery products. The company operates as both an OEM/ODM manufacturer serving international stationery brands and a producer of its own branded product lines, with a focus on environmentally friendly materials (TPR, PVC-free, latex-free) compliant with European safety standards.
Is Greenwill a public or private company?
Greenwill is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Greenwill founded?
Greenwill was founded in 1999.
Where is Greenwill based?
Greenwill is headquartered in Kunshan, China, in the Asia region.
How does Greenwill make money?
Three revenue lines are on record. OEM/ODM Manufacturing is the primary driver. The others are proprietary Product Sales and private Label Brand Development.
Who are Greenwill's main competitors?
Broad incumbents on record are BIC, Pentel, Tombow, Pilot Corporation, Faber-Castell and Staedtler. Sakura Color Products is listed as an emerging player. Direct peers are M&G Stationery (晨光文具), Deli Group (得力) and Beifa Group.
Does Greenwill have an API?
No public API is recorded for Greenwill.
What industry is Greenwill in?
Greenwill's product category is Stationery Manufacturing. Its primary akta.pro industry code is IMAMAHAG, Stationery & Office Paper Products (notebooks, pads, forms). Its NAICS code is 32223 and its SIC code is 3950.