The Franco Law Firm

What The Franco Law Firm does

The Franco Law Firm (Franco Law Firm, LLC) is a privately held, single-office plaintiff law firm founded in 1990 by Managing Partner Manny Franco and headquartered at 800 W. Dr. M.L. King Jr. Boulevard, Suite 1, Tampa, Florida. The firm serves injured and disabled individuals across the Tampa Bay area through three practice areas: workers' compensation, personal injury, and Social Security Disability, with sub-practices spanning auto, construction, catastrophic injury, wrongful death, CRPS/RSD, first responder, and healthcare worker claims. Manny Franco, who was admitted to the Florida Bar in 1990 and to the U.S. Middle District Federal Court, leads the practice as a Certified Circuit Civil Mediator and the 2025-2026 president of Florida Workers Advocates.

The firm operates on a contingency-fee model under which clients pay only upon successful recovery, with free initial consultations delivered in person, by phone, or via Zoom. Revenue is derived entirely from contingency fees subject to court review, with no disclosed pricing tiers, subscription components, or alternative fee arrangements. The firm is bilingual in English and Spanish and runs a dedicated Spanish-language website at espanol.francofirm.com to serve the Tampa Bay Hispanic/Latino market.

The core team consists of 4-6 personnel, including Manny Franco, Paralegal Sara Guerra, Case Manager Sonia Vega, and Bilingual Receptionist Jennifer Morilla, with active job postings for additional Receptionist and Legal Assistant roles. Marketing channels include a bilingual blog, LinkedIn, YouTube, Instagram, 10 Tampa Bay Great Day Live television appearances, and community content celebrating Hispanic Heritage Month. The firm relies on MileMark Media for website and digital marketing. There is no external investment, no parent company, no subsidiaries, and no technology, API, or AI product surface; the business is a pure legal-services practice.

Name

The Franco Law Firm

Legal name

Franco Law Firm, LLC

Website

https://francofirm.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

The Franco Law Firm is a privately held Tampa, Florida plaintiff law firm founded in 1990 by Manny Franco, representing injured workers, accident victims, and Social Security Disability claimants in the Tampa Bay area on a contingency-fee basis with bilingual English/Spanish services.

Ownership category

akta.pro rank

Product category

Personal Injury and Workers' Compensation Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industry

Employment & Labor Law (BPAHAAAD)

Keywords

• Workers compensation law
• Personal injury law
• Social security disability
• Legal representation
• Contingency fee law

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Contingency Fee - Personal Injury & Workers' Compensation: The firm takes all matters on a contingency basis. Clients only pay a fee after successful recovery of compensation. Fees come solely from the monetary award recovered and in many cases are subject to court review to ensure fairness. This aligns with the no-win, no-fee model common in personal injury and workers' compensation practice.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Franco Law Firm is a Tampa-based personal injury and workers' compensation law practice that provides legal representation for injured Florida workers, accident victims, and Social Security Disability claimants. All matters are accepted on a contingency fee basis (no recovery, no fee), with free initial consultations and bilingual English/Spanish services. The firm also offers certified Circuit Civil Mediation for workers' compensation and personal injury disputes in West Central Florida.

Product overview

The Franco Law Firm is a Tampa-based law firm offering legal services through three primary practice areas: Workers' Compensation (including claims, benefits, death benefits, and specialized injury types), Personal Injury (auto accidents, construction accidents, catastrophic injuries), and Social Security Disability. The firm also provides certified Circuit Civil Mediation services. Services are delivered through in-person consultations and Zoom meetings, with a contingency-based fee structure where clients pay only upon successful recovery. The firm is bilingual (English/Spanish) and serves clients throughout the Tampa Bay area.

Differentiator

Problem solved

Functional benefit

Products and services

• Workers' Compensation Legal Services Legal representation for injured workers in Florida, covering workplace accidents, occupational diseases, and benefits claims including temporary disability, permanent disability, and death benefits. Serves employees who have suffered workplace injuries and are seeking denied or delayed workers' compensation benefits under Florida law.
• Personal Injury Legal Services
• Social Security Disability Legal Services
• Auto Accident Legal Services
• Construction Accident Legal Services
• Workers' Compensation Death Benefits
• Mediation Services
• CRPS/RSD Legal Services
• First Responders Injury Legal Services
• Nurses and Healthcare Professionals Injury Legal Services

Quantifiable outcome

• Social Security Disability case approved after approximately 2 years
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MileMark MediaminorImplementation/ SI/ Consulting PartnerWebsite design and digital marketing partner. MileMark Media manages the firm website and legal marketing efforts. Located at milemarkmedia.com.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Dennis Hernandez & Associates: Large Tampa-based personal injury and workers' compensation firm serving the Hispanic community with bilingual staff. Most direct competitor on combination of geography, practice areas, and Spanish-language service.
• Block & O'Toole: Personal injury law firm with Florida practice and contingency fee model. Direct competitor on personal injury case acquisition, though larger and multi-state.
• The Law Offices of Robert W. Elton: Florida workers' compensation and personal injury firm with similar boutique positioning and contingency fee model. Directly comparable in size and practice areas.
• The Morgan Law Group: Tampa Bay personal injury firm with comparable practice mix and contingency fees. Competes for the same auto accident, slip and fall, and injury cases in the local market.
• Anidjar & Levine: Florida personal injury firm with significant Tampa-area presence and bilingual marketing. Competes for the same auto accident and injury cases with a similar contingency-fee approach.
• Rosenblum Law: Florida-based personal injury and workers' compensation firm operating on contingency fees. Comparable practice mix and client base to Franco Law Firm.
• Gordon & Partners: Multi-attorney Tampa-area personal injury firm with bilingual capabilities and similar contingency-fee model. Directly competes with Franco in the same geographic market for car accident and injury cases.
• Perenich, Caulfield, Avril & Noyes: Florida personal injury and workers' compensation firm with statewide presence. Comparable practice focus and contingency-fee model for injured-worker and accident cases.

Others

• MileMark Media: Legal marketing agency that designs Franco Law Firm's website and runs digital marketing. Industry vendor and ecosystem partner rather than a competitor.
• Florida Workers Advocates (FWA): Statewide professional association for injured-worker attorneys, of which Manny Franco is now President. Serves as referral network and peer community rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCFGKts9-oTy-yL-kL7KFnbw
• LinkedInlinkedin.com/company/franco-law-firm
• Instagraminstagram.com/francofirmtampa

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Franco Law Firm