MAACO
- Company typePrivate
- Founded1972
- HeadquartersCharlotte, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
MAACO firmographics
Firmographics- Name
- MAACO
- Legal name
- MAACO FRANCHISING, INC.
- Website
- https://maaco.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
MAACO industry classification
Industry- Product category
- Auto Body Repair and Collision Services
- akta.pro primary industry
- Bumper, Panel & Plastic Repair (Composite/Trim) (TLAKAEAG)
Keywords
Where MAACO is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
MAACO business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Auto Painting Services: One-time paint service revenue from individual consumers purchasing Good/Better/Best paint packages ranging from basic single-stage enamel to premium base coat/clear coat systems. Pricing varies by vehicle condition, paint type, and warranty level.
- Collision Repair Services: Revenue from light collision repair including dent removal, scratch repair, bumper work, panel repair, and structural repairs. Services include OEM, aftermarket, and recycled parts options at varying price points.
- Insurance Claim Processing: Revenue generated through direct relationships with insurance carriers under DRP (Direct Repair Program) arrangements. Coordinates complete repair process from inspection through final delivery.
- Fleet Services: Volume-based fleet painting and repair services for commercial operators including car rental agencies, government agencies, telecommunications providers, and corporations. Includes resale preparation, rebranding, and accident repair.
- Financing Partnership Revenue: Revenue generated through partnership with Synchrony Financial offering the Driven Brands Credit Card with promotional financing (6, 9, or 12 months) on qualifying purchases of $199+, helping customers manage payment over time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Basic Paint Service - Single-stage enamel with 1-year warranty |
| Unit Pricing | Pay-as-you-go | Preferred Paint Service - Single-stage urethane with 3-year warranty |
| Unit Pricing | Pay-as-you-go | Premium Paint Service - Two-stage base coat/clear coat with 5-year warranty |
| Subscription | Monthly | Driven Brands Credit Card Financing - 0% interest promotional periods |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
MAACO product offering
Product offeringCore offering
MAACO operates a franchise network of over 400 independently owned and operated auto body shop locations across North America, providing auto body painting, light collision repair, paintless dent repair, headlight restoration, and insurance claim coordination. The company pioneered the 'cosmollision' concept combining affordable cosmetic vehicle refreshes with light collision repair, and offers three-tier paint packages (Basic, Preferred, Premium) for retail consumers and dedicated fleet services for commercial operators.
Product overview
MAACO is an auto body shop and collision repair franchise network offering a comprehensive suite of automotive paint and repair services. The core offerings include auto body painting (with Good/Better/Best paint packages: Basic, Preferred, and Premium), light collision repair, paintless dent repair, headlight restoration, and insurance claims handling. The company pioneered the 'cosmollision' concept combining cosmetic refreshes with light collision repair. MAACO serves both retail customers and commercial fleets through its over 400 independently owned and operated locations across North America, with services spanning from affordable touch-ups to premium base coat/clear coat paint systems and full collision repair.
Differentiator
Problem solved
Functional benefit
Brands
- Cosmollision: A service combining cosmetic refreshes and light collision repair for fast, seamless, and affordable fixes.
Products and services
- Auto Body Painting Professional auto body painting services including color matching, spot painting, and complete paint jobs for cars, trucks, and other vehicles using single-stage enamel, urethane, and base coat/clear coat systems. Targeted at vehicle owners seeking affordable paint refreshes or full color changes.
- Light Collision Repair Collision repair services for dings, dents, scratches, and accident damage, including parts replacement (OEM, Aftermarket, Recycled), spot painting, and finishing services. Targeted at drivers with collision or accident damage needing affordable bodywork.
- Headlight Restoration Headlight cleaning, polishing, restoration, and replacement services to restore visibility and safety for night driving and poor weather conditions. Targeted at vehicle owners with oxidized or damaged headlights.
- Paintless Dent Repair (PDR) Specialized technique for repairing dents without using paint, involving gently massaging the dented metal back to its original shape using specialized tools. Ideal for shopping cart dings, door dings, and hail damage.
- Insurance Claims / DRP Services Auto body repair insurance claims coordination with all major insurance carriers, including damage assessment, communication with insurers, rental car arrangements, and certified bodywork using OEM parts and factory specs. Targeted at insurance policyholders and carriers.
- Fleet & Industrial Services Nationwide fleet painting and repair services for commercial operators including car rental agencies, government agencies, telecommunications providers, food and beverage companies, and corporations. Services include high-volume paint work, rebranding, resale preparation, and accident repair.
- Auto Damage Repair Professional repair services for rocker panels, door panels, quarter panels, bumpers, rust damage, and natural damage from environmental elements. Targeted at vehicle owners with structural or environmental body damage.
- Driven Brands Credit Card Financing Financing options through the Driven Brands Credit Card in partnership with Synchrony, offering promotional financing (6, 9, or 12 months) and flexible payment plans for qualifying purchases of $199 or more. Targeted at consumers needing financing for paint and repair services.
Companies that use MAACO
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
MAACO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MAACO partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Synchrony FinancialcorePartnership with Synchrony Bank offering the Driven Brands Credit Card providing promotional financing (6, 9, 12 months) for qualifying paint and repair services. Pre-qualification available without affecting credit score. Accepted at 1M+ auto merchant locations nationwide.
- Toys for TotsminorMAACO Foundation partnership with Marine Toys for Tots Foundation, a U.S. Marine Corps Reserve charitable program that provides new toys and books to economically disadvantaged children. MAACO Foundation has contributed over $1M to support this cause.
- National Auto Body Council (NABC) - Recycled RidesminorPartnership with NABC's Recycled Rides program where Maaco franchise owners provide veterans, military families, single mothers, and others in need with refreshed and restored vehicles.
- I-CAR (Inter-Industry Conference on Auto Collision Repair)coreThird-party certification organization providing Gold and Platinum Class training and certification for collision repair technicians. MAACO Certified Centers maintain I-CAR training requirements.
- Assured Performance NetworkcoreCertification network working with industry manufacturers to ensure best practices in collision repairs. MAACO certified locations meet individual manufacturer requirements for quality vehicle repairs.
Scale indicators6 records
Recent moves1 record
Expansion highlights6 records
MAACO competitors and assessment
Company assessmentDirect peers
- Crash Champions: Major U.S. collision repair operator (formerly ABRA Auto Body) with hundreds of locations competing head-to-head with MAACO for insurance DRP volume, fleet accounts, and retail customers.
- Caliber Collision: Largest U.S. collision repair chain with ~1,800+ centers nationwide, directly competing with MAACO on insurance DRP, fleet, and retail collision and paint work using a similar multi-channel model.
- Fix Auto: International franchise auto body repair network with a comparable franchised operating model, competing with MAACO for collision repair and paint volume, particularly in Canadian and select U.S. markets.
- CARSTAR: Franchised auto body repair network owned by Boyd Group, directly comparable to MAACO's franchise model and targeting similar DRP, fleet, and retail collision repair customers across North America.
- Gerber Collision & Glass: Multi-state collision and glass repair franchise/network within the Boyd Group that competes with MAACO on insurance DRP programs, fleet services, and retail auto body work across North America.
- Service King Collision: National collision repair chain operating company-owned and franchise locations that competes directly with MAACO on insurance claims processing, paint, and structural repair services.
Broad incumbents
- Safelite AutoGlass: Largest U.S. auto glass repair and replacement provider; adjacent competitor with overlapping insurance DRP relationships and fleet accounts, even though its core category (glass) differs from MAACO's body/paint focus.
- Boyd Group: Parent company of CARSTAR, Gerber Collision & Glass, and Assured Performance Network; a publicly traded North American multi-brand collision repair platform that competes with MAACO across the entire franchise-channel stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MAACO social profiles
Digital presenceMAACO financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAACO leadership team
Management profileNumber of profiles
MAACO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAACO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAACO
What does MAACO do?
MAACO operates a franchise network of over 400 independently owned and operated auto body shop locations across North America, providing auto body painting, light collision repair, paintless dent repair, headlight restoration, and insurance claim coordination. The company pioneered the 'cosmollision' concept combining affordable cosmetic vehicle refreshes with light collision repair, and offers three-tier paint packages (Basic, Preferred, Premium) for retail consumers and dedicated fleet services for commercial operators.
Is MAACO a public or private company?
MAACO is a private company. It is classified as corporate owned and is currently operating.
When was MAACO founded?
MAACO was founded in 1972. It employs 51 to 100 people.
Where is MAACO based?
MAACO is headquartered in Charlotte, United States, in the North America region.
How does MAACO make money?
Five revenue lines are on record. Auto Painting Services are the primary driver. The others are collision Repair Services, insurance Claim Processing, fleet Services and financing Partnership Revenue.
Who are MAACO's main competitors?
Direct peers on record are Crash Champions, Caliber Collision, Fix Auto, CARSTAR, Gerber Collision & Glass and Service King Collision. Broad incumbents are Safelite AutoGlass and Boyd Group.
Does MAACO have an API?
No public API is recorded for MAACO.
What industry is MAACO in?
MAACO's product category is Auto Body Repair and Collision Services. Its primary akta.pro industry code is TLAKAEAG, Bumper, Panel & Plastic Repair (Composite/Trim).