Magic Smiles for Kids

What Magic Smiles for Kids does

Magic Smiles for Kids is a private pediatric dental practice operating two office locations in Lindenhurst and Bay Shore on Long Island, New York, serving children from infancy through late teenagers. The practice delivers a full suite of pediatric dental services including routine preventative cleanings, digital x-rays, tooth-colored fillings, fluoride treatments, dental sealants, Silver Diamine Fluoride (SDF) applications, emergency dental care, and multi-modal sedation dentistry (nitrous oxide, oral sedation, and IV conscious sedation administered by a registered anesthesiologist). The clinical team consists of four board-eligible or board-certified pediatric dentists (Drs. Rebecca Dunninger, Kuljit Singh, Heather Camhi, and Manpreet Dhillon) whose training spans Children's National Hospital, UCSF, University of Michigan, NYU, and Virginia Commonwealth University. The practice is legally organized as S. C. Schwartz, D.D.S., PLLC, a New York professional limited liability company, and is founder/physician-owned with no disclosed institutional investment.

The business model is fee-for-service pediatric dental care billed directly to patients and through a broad insurance panel that includes major commercial carriers (Aetna, CIGNA, Delta Dental PPO, MetLife, Guardian, United Healthcare) and multiple Medicaid plans (United Healthcare Community Plan, Affinity, Fidelis, Healthfirst, Emblem Health), plus discount plans offering roughly 25% off services. Patient acquisition is direct-to-consumer via phone, online booking, walk-ins, and word-of-mouth referrals. The practice reports having served over 20,000 patients and maintains a 4.8/5.0 rating across 200+ Google reviews, indicating strong local brand equity within its Long Island service area. Operating hours are Monday-Friday 9am-6pm with one Saturday per month, reflecting a conventional multi-clinician dental practice footprint.

Name

Magic Smiles for Kids

Legal name

S. C. Schwartz, D.D.S., PLLC

Website

https://magicsmiles4kids.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Magic Smiles for Kids is a private pediatric dental practice operating two Long Island locations (Lindenhurst and Bay Shore), serving children from infancy through adolescence with preventive, restorative, and sedation dentistry delivered by four board-certified pediatric dentists.

Ownership category

akta.pro rank

Product category

Pediatric Dentistry

NAICS

Offices of Dentists (6212)

akta.pro primary industry

Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA)

akta.pro secondary industries

Pediatric Restorative Dentistry (Fillings/Crowns/Pulp Therapy) (HLABAGAB), Pediatric Dental Trauma & Emergency Care (HLABAGAF), Hospital-Based & Medically Complex Pediatric Dentistry (HLABAGAE)

Keywords

• Pediatric dentistry
• Children dental care
• Preventive dental services
• Dental sealants
• Sedation dentistry

Headquarters

HQ city

Lindenhurst

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Pediatric Dental Services: Fee-for-service pediatric dental care including routine cleanings, x-rays, fillings, fluoride treatments, sealants, emergency care, and sedation dentistry. Services are billed directly to patients or through accepted insurance plans including major dental insurers and Medicaid programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Magic Smiles for Kids is a pediatric dental practice providing preventive, restorative, and emergency dental care to children across two Long Island offices. Services include routine cleanings, fluoride treatments, dental sealants, fillings, Silver Diamine Fluoride (SDF) treatment, sedation dentistry, and emergency dental care.

Product overview

Magic Smiles for Kids operates as a pediatric dental practice offering a unified suite of dental care services for children from infancy through adolescence. The core service offering encompasses preventive care (routine cleanings, fluoride treatments, sealants), diagnostic services (X-rays), restorative treatments (tooth-colored fillings), emergency care, and sedation dentistry options. The practice serves patients at two locations in Lindenhurst and Bay Shore, NY, with a team of four board-eligible or board-certified pediatric dentists. No software products, platforms, or digital tools were identified as distinct product offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Dental Cleanings

Quantifiable outcome

• Over 20,000 patients served (smiles brightened)
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Heartland Dental: Largest US dental support organization supporting thousands of offices nationwide. Comparable as the dominant DSO whose acquisition strategy and pediatric service offerings shape the competitive context for independent practices like Magic Smiles.
• Dental Care Alliance: Multi-specialty DSO with practices across the eastern US including pediatric offerings. Comparable as an established DSO consolidator that frequently targets independent multi-doctor practices for acquisition in markets like Long Island.
• Aspen Dental: National DSO with thousands of supported offices including pediatric service lines. Comparable as a broad incumbent whose scale, marketing budget, and insurance breadth set the baseline for consumer expectations in suburban dental care.
• Pacific Dental Services: Large US DSO supporting hundreds of practices across multiple specialties including pediatric dentistry. Comparable as a back-office and operational scale benchmark for any future DSO partnership Magic Smiles might pursue.

Direct peers

• Kool Smiles / Benevis: Multi-state DSO historically focused on pediatric and family dental care with high Medicaid acceptance. Comparable as a pediatric-specialty DSO whose payer mix and patient demographic closely mirror Magic Smiles' Medicaid-accepting pediatric model.
• Dental365: Long Island-headquartered multi-location dental group that has expanded rapidly across NY, NJ, and CT. Closest geographic and operating peer to Magic Smiles, also serving pediatric and family patients through multiple offices with comparable insurance/Medicaid acceptance.
• Tend Dental: Modern, brand-forward dental group concentrated in NYC and select East Coast metros, emphasizing patient experience and digital-first booking. Competes for the same Long Island / metro family segment with a more premium positioning.
• Great Expressions Dental Centers: Multi-specialty DSO with deep presence across NY, NJ, and the broader East Coast offering pediatric, orthodontic, and general dentistry. Comparable as a multi-site, insurance-accepting dental group competing for the same suburban family demographic.

Others

• Smile Doctors: Largest US orthodontic support organization with hundreds of locations. Adjacent peer given Magic Smiles provides orthodontic-related X-rays and pediatric orthodontic referrals; competes for the same family-decision-maker wallet share.

Emerging players

• Big Smiles (Pediatric Dental Services): School-based and in-office pediatric dental services provider targeting Medicaid-eligible children. Comparable as a pediatric-dentistry operator focused on the same Medicaid-dependent demographic Magic Smiles serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Magicsmilesforkids

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magic Smiles for Kids