Uma's Aura
Uma's Aura is an India-based direct-to-consumer e-commerce retailer selling Vedic spiritual products — bracelets, malas, Rudraksha, gemstones, yantras, idols, and pyrite — energized by certified astrologers before dispatch, serving individual spiritual seekers and home worship practitioners across India.
- Company typePrivate
- Founded-
- HeadquartersHyderabad, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Uma's Aura does
Uma's Aura is a direct-to-consumer Indian e-commerce retailer of spiritual products and accessories, operating through its owned website umasaura.com under the legal entity VISWAVIRAT CORPORATE SERVICES PRIVATE LIMITED, headquartered in Hyderabad, Telangana. The company sells physical spiritual artifacts organized across eight core categories — bracelets (individual crystal/stone bracelets and themed combo sets), malas, Rudraksha beads sourced from Nepal, Vedic astrology gemstones, yantras, pyrite stones, idols, and specialty ritual items such as Lakshmi Gavallu and Dakshinavratha Shankham — alongside an astrology consultation service staffed by certified experts. The company's marketed point of differentiation is that every product is "energized" by an expert astrologer before dispatch, framed as a Vedic authenticity ritual rather than a technology feature.
The business operates a pure direct-to-consumer e-commerce model with no mobile app, no marketplace presence, and no disclosed third-party retail or wholesale channels. Distribution is domestic India only, with free shipping above ₹2,000 and Cash-on-Delivery available to lower purchase friction. Pricing is unit-based and spans a wide range, from ₹416 entry-level items to ₹135,000 premium AA-Grade Natural Ceylon Yellow Sapphires, with stated discounts of 5%–65% off and an AURA20 first-purchase code offering 20% off. Customer support runs primarily through WhatsApp, and customer acquisition relies on SEO-optimized product pages tied to specific astrological and chakra benefits rather than paid digital advertising infrastructure disclosed in the source materials.
The company claims a cumulative "10,000+ Happy Customers" on its homepage and serves individual spiritual seekers and home worship practitioners as its primary segments. There is no disclosed revenue, no funding history, no parent company, no institutional investors, and no management team information available in the source data — limiting visibility into capitalization, growth investment, or strategic backers. The product catalog is the primary evidence of capability and operational scope, with all fulfillment, energization, and customer service functions executed in-house or via local partners in India.
Uma's Aura firmographics
Firmographics- Name
- Uma's Aura
- Legal name
- VISWAVIRAT CORPORATE SERVICES PRIVATE LIMITED
- Website
- https://umasaura.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Uma's Aura is an India-based direct-to-consumer e-commerce retailer selling Vedic spiritual products — bracelets, malas, Rudraksha, gemstones, yantras, idols, and pyrite — energized by certified astrologers before dispatch, serving individual spiritual seekers and home worship practitioners across India.
- Ownership category
- akta.pro rank
Uma's Aura industry classification
Industry- Product category
- Spiritual & Devotional Products Retail
- NAICS
- Jewelry, Luggage, and Leather Goods Retailers (4583)
- SIC
- Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Spiritual, Metaphysical & Inspirational Gifts Retail (CRALAJAJ)
- akta.pro secondary industry
- Religious & Cultural Fine Jewelry (CRAKAAAH)
Keywords
Where Uma's Aura is headquartered
LocationHeadquarters
- HQ city
- Hyderabad
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Uma's Aura business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales: One-time sale of physical spiritual products including bracelets, malas, rudraksha, gemstones, yantras, idols, and pyrite items. Revenue generated from individual transactions with no subscription component.
- Astrologer Consultation: Consultation services offered by certified astrology experts for personalized readings and guidance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases across categories |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Uma's Aura product offering
Product offeringCore offering
Uma's Aura sells premium spiritual and devotional products directly to consumers through its e-commerce store, including crystal bracelets, combo bracelets, malas, rudraksha beads, gemstones, vedic yantras, pyrite items, idols, and traditional puja items (Lakshmi Gavallu, Gomathi Chakara, Dakshinavratha Shankham). It also offers astrology consultation services delivered by certified astrologers, with products reportedly energized by astrologers before dispatch.
Product overview
Uma's Aura is a direct-to-consumer e-commerce platform offering premium spiritual products and astrology services. The product portfolio centers on physical spiritual products organized across eight core categories: Bracelets (individual crystal/stone bracelets and combo sets), Mala prayer bead necklaces, Rudraksha sacred beads, Gemstones for Vedic astrology, Yantras (sacred geometric diagrams), Pyrite stones, Idols (sacred deities and lingams), and specialty items. All products are energized by expert astrologers before dispatch. The company also offers astrology consultation services. Products are primarily sold through the e-commerce website with shipping across India, and prices are listed in Indian Rupees (INR).
Differentiator
Problem solved
Functional benefit
Products and services
- Bracelets
Quantifiable outcome
- 10,000+ happy customers served
Companies that use Uma's Aura
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Uma's Aura technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Uma's Aura partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Uma's Aura competitors and assessment
Company assessmentBroad incumbents
- GaneshaSpeaks: Established Indian astrology and spiritual-guidance platform. Comparable as a broad incumbent in the astrology-services and spiritual-products adjacency that overlaps with Uma's Aura's consultation and gemstone-remedy positioning.
- Astroyogi: Large India-based astrology consultation and spiritual-wellness platform. Comparable as a broader incumbent in the astrology-services space that Uma's Aura also addresses via its consultation offering, but operates at significantly larger scale with a digital-first platform rather than product-led model.
Direct peers
- Rudra Centre: Specialist retailer of Rudraksha beads, malas, yantras and spiritual artifacts with Vedic-astrology consultation. Directly comparable to Uma's Aura's Rudraksha, mala, yantra, and idol categories and its energization-plus-consultation service model.
- GemStone Universe: Online retailer specializing in Vedic-astrology gemstones and consultation-led selling. Closely comparable to Uma's Aura's combination of gemstone catalog plus expert-astrologer service layer and India D2C model.
- GemPundit: India-based D2C retailer of certified natural gemstones and spiritual jewelry with Vedic-astrology positioning. Direct competitor across Uma's Aura's gemstone, mala, and bracelet categories, serving the same spiritual-seeker persona in India.
- House of Pooja: India-based online retailer of puja items, idols, yantras and spiritual artifacts. Directly comparable to Uma's Aura's idol, yantra, and ritual-item categories, sharing the same India D2C e-commerce model and home-worship customer segment.
- 9Gem: Indian online gemstone retailer offering natural and certified stones across price tiers. Directly comparable to Uma's Aura's gemstone category, pricing ladder, and D2C e-commerce model.
Regional players
- Pooja Shoppe: Indian online retailer specializing in poja and spiritual products including idols and yantras. Comparable to Uma's Aura across its idol and yantra categories and spiritual D2C positioning, though with a narrower product mix focused on ritual items.
Emerging players
- The Mystica: India-based spiritual-products D2C retailer carrying crystals, bracelets, malas and healing stones. Directly comparable to Uma's Aura's bracelet and crystal categories and target persona of individual spiritual seekers.
- Divine India: Emerging India-based D2C retailer of spiritual artifacts and devotional items. Comparable to Uma's Aura as a smaller, growth-stage spiritual-products e-commerce brand competing for the same home-worship and spiritual-seeker segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Uma's Aura social profiles
Digital presenceUma's Aura financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uma's Aura leadership team
Management profileNumber of profiles
Uma's Aura funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uma's Aura M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uma's Aura
What does Uma's Aura do?
Uma's Aura sells premium spiritual and devotional products directly to consumers through its e-commerce store, including crystal bracelets, combo bracelets, malas, rudraksha beads, gemstones, vedic yantras, pyrite items, idols, and traditional puja items (Lakshmi Gavallu, Gomathi Chakara, Dakshinavratha Shankham). It also offers astrology consultation services delivered by certified astrologers, with products reportedly energized by astrologers before dispatch.
Is Uma's Aura a public or private company?
Uma's Aura is a private company. It is classified as unknown and is currently operating.
When was Uma's Aura founded?
Uma's Aura was founded in -1. It employs 11 to 50 people.
Where is Uma's Aura based?
Uma's Aura is headquartered in Hyderabad, India, in the Asia region.
How does Uma's Aura make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are astrologer Consultation.
Who are Uma's Aura's main competitors?
Broad incumbents on record are GaneshaSpeaks and Astroyogi. Direct peers are Rudra Centre, GemStone Universe, GemPundit, House of Pooja and 9Gem. Pooja Shoppe is listed as a regional player. Emerging players are The Mystica and Divine India.
Does Uma's Aura have an API?
No public API is recorded for Uma's Aura.
What industry is Uma's Aura in?
Uma's Aura's product category is Spiritual & Devotional Products Retail. Its primary akta.pro industry code is CRALAJAJ, Spiritual, Metaphysical & Inspirational Gifts Retail, with a secondary code of CRAKAAAH, Religious & Cultural Fine Jewelry. Its NAICS code is 4583 and its SIC code is 5944.