What Astroyogi does

Astroyogi, operated by Netway India Pvt. Ltd., is a digital astrology platform founded in 2001 and headquartered in Gurgaon, India. The platform connects users with a network of 5,000+ astrologers for paid consultations and provides a suite of free astrology tools including horoscopes, kundli (birth chart) generation, tarot readings, numerology, panchang, vastu, Chinese astrology, and palmistry across web and mobile applications (iOS and Android). The platform claims 3 Cr+ (30 million+) lifetime customers and operates in 85+ countries with a stated reach of 173 countries per its FAQ section.

The core business is a two-sided marketplace monetized via per-minute consultation fees ranging from ₹12 to ₹116 per minute, billed through a prepaid wallet/calling card system, supplemented by freemium conversion (free first consultation) and e-commerce sales of gemstones, rudraksha beads, yantras, and astrology-themed jewelry through Yogii Mall. Adjacent revenue and product channels include the B2B Astrology API (REST endpoints for horoscope, kundli, panchang, and numerology data), the Yogi Live video streaming platform, and media collaborations including the co-produced JioHotstar Spark Original 'Engaged: Another Chance at Love' Season 2 (2025). Astroyogi monetizes via a hybrid mix of usage-based consultation fees, one-time e-commerce purchases, and freemium conversion, distributed through direct web/app channels and a 50+ partner network including Bajaj, MSN, Hungama, Vodafone, Yahoo, and Dailyhunt. The company is privately held with 101-250 employees and has not publicly disclosed funding rounds or revenue figures.

Name

Astroyogi

Legal name

Netway India Pvt. Ltd.

Website

https://astroyogi.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Astroyogi (Netway India Pvt. Ltd.) is a Gurgaon-based digital astrology platform founded in 2001 that connects consumers with 5,000+ astrologers for paid consultations and offers free horoscope, kundli, tarot, and numerology tools across web and mobile to users in 85+ countries.

Ownership category

akta.pro rank

Product category

Online Astrology Services

NAICS

Information (51)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF)

Keywords

• Online astrology consultations
• Vedic astrology services
• Horoscope predictions
• Spiritual ecommerce
• Astrology API platform

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Astrologer Consultations: Per-minute consultation fees charged to users for chat or call sessions with astrologers. Users purchase calling cards/wallet credits to pay for consultations. Rates vary by astrologer expertise and experience.
2. E-commerce Product Sales: Sale of spiritual products through Yogii Mall including gemstones, rudraksha beads, yantras, bracelets, and astrology jewelry.
3. Free Consultation Conversion: Free first consultation for new users to drive engagement and conversion to paid consultations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Astroyogi is an Indian astrology platform that connects users with 5,000+ verified astrologers for real-time chat, voice, and live video consultations on relationships, career, marriage, and life decisions. The platform also offers free self-service astrology tools (horoscopes, kundli generation, tarot readings, numerology, panchang, vastu), a spiritual products e-commerce store called Yogii Mall, and a B2B Astrology API for developer integration.

Product overview

Astroyogi is an Indian astrology platform founded in 2001 and operated by Netway India Pvt. Ltd., providing a comprehensive suite of astrology services through web and mobile applications. The core platform connects users with 5,000+ verified astrologers for real-time consultations via voice calls, chat, and live video sessions (Yogi Live). The product portfolio includes free tools (horoscopes, kundli generation, tarot readings, numerology calculations, panchang calendar, vastu tips) and paid consultation services (Talk to Astrologer, Session Booking, Free Astrology Chat). The ecosystem extends to Yogii Mall e-commerce store for spiritual products, an Astrology API for developer integration, and media collaborations like the JioHotstar reality show 'Engaged'. The platform operates across 173 countries serving 3 Cr+ customers through partnerships with Bajaj, MSN, Hungama, and other media companies.

Differentiator

Problem solved

Functional benefit

Brands

• Yogii Mall: E-commerce store for astrology remedies and spiritual products including gemstones, rudrakshas, yantras, and vastu items.
• Yogi Live

Products and services

• Talk to Astrologer Real-time voice and chat consultation services connecting users with expert astrologers for personalized astrology guidance on relationships, career, finances, and other life matters.
• Free Kundli (Birth Chart) Free birth chart generation based on date, time, and place of birth, including analysis of planetary positions across 12 houses and 9 planets.
• Kundli Matching Marriage compatibility analysis including Gun Milan, Manglik dosha matching, and relationship compatibility scoring for prospective couples.
• Horoscopes Daily, weekly, monthly, and yearly horoscope predictions for all 12 zodiac signs, covering love, career, health, and finance domains.
• Tarot Card Reading Various tarot reading services including one-card reading, three-card reading, love tarot, money tarot, yes/no tarot, and annual tarot predictions.
• Numerology Numerology predictions and calculations including life path number, destiny number, name numerology, and daily lucky numbers.
• Yogii Mall Online spiritual products store selling gemstone bracelets, rudraksha beads, yantras, vastu items, healing crystals, and astrology jewelry.
• Astrology API REST-based API providing horoscope predictions, kundli generation, panchang data, numerology insights, and Vedic astrology calculations for third-party integration by developers.
• Yogi Live Live video shows and streaming sessions featuring astrologers for real-time audience engagement and interactive consultations.
• Session Booking Pre-scheduled appointment booking for consultations with astrologers including popular astrologers, reiki healing, tarot learning, and Rudra Abhishek pooja services.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• JioHotstarcoreStrategic or Co-development PartnerProduction partnership for 'Engaged: Another Chance at Love' Season 2 reality dating show. Astroyogi collaborated as content partner for this JioHotstar Spark Original featuring Elvish Yadav and Jiya Shankar as matchmakers.
• News18minorGTM or Marketing PartnerMedia coverage partnership where News18 highlighted how Astroyogi is shaping the rise of astrology and rituals in modern weddings (September 2025).
• IndulgeExpressminorGTM or Marketing PartnerMedia coverage partnership featuring how Astroyogi brings purpose-driven spirituality to wearable jewelry.
• YourStoryminorGTM or Marketing PartnerMedia coverage on how Astroyogi is blending AI, ecommerce, and spiritual services (May 2025).
• BajajminorGTM or Marketing PartnerCorporate partnership for cross-promotion and brand visibility as part of Astroyogi's 50+ partner network.
• MSN (Microsoft Network)minorGTM or Marketing PartnerContent distribution partnership through MSN platform as part of partner network.
• HungamaminorGTM or Marketing PartnerEntertainment content partnership for cross-promotion on Hungama platform.
• VodafoneminorChannel Partner/ Reseller/ DistributorTelecom partnership for distribution and potentially VAS (Value Added Services) offerings.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Astrotalk: India's leading funded astrology consultation app connecting users with astrologers via chat and call. Direct head-to-head competitor with similar per-minute pricing model, freemium onboarding, and pan-India astrologer marketplace.
• GaneshaSpeaks: Long-established astrology and spiritual services platform offering horoscopes, consultations, and puja services. Comparable to Astroyogi in product breadth (Vedic astrology, tarot, numerology) and target customer segment.
• InstaAstro: Mobile-first astrology consultation platform offering chat, call, and video sessions with astrologers. Targets a similar Indian consumer base with competitive per-minute rates and freemium model.
• Clickastro: Pioneer in computerized Vedic astrology software and reports; offers Kundli software, astrology consultations, and prediction reports. Comparable to Astroyogi's Kundli generation and consultation offerings.
• AstroVed: Astrology and Vedic rituals platform combining consultation services with e-commerce for spiritual products (similar to Yogii Mall). Overlaps with Astroyogi in puja bookings, remedies, and content-based astrology guidance.
• FuturePoint India: Astrology consultation and report generation service offering Kundli, predictions, and consultations across multiple formats. Targets same Indian consumer market with comparable service breadth.

Emerging players

• AskOnAstrology: Online astrology consultation and content platform with smaller scale than Astroyogi; offers horoscopes, compatibility reports, and astrologer consultations. Focused comparison point for content-led acquisition approach.
• Anytime Astro: App-based astrology consultation platform offering on-demand chat and call sessions with astrologers. Directly comparable GTM motion (freemium, per-minute) at smaller scale.

Broad incumbents

• WowMomo / Spiritual Wellness Apps (broader): Global wellness and mindfulness platforms (Calm, Headspace) represent the broader 'spiritual wellness' category Astroyogi competes within for consumer attention and wallet share, though they don't offer personalized astrologer consultations.

Regional players

• Matrimony.com: Indian matchmaking platform where astrology (Kundli matching, compatibility) plays a significant role in member profiles and matchmaking. Adjacent competitor for marriage-related astrology services that Astroyogi monetizes via Kundli matching.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Astroyogi
• YouTubeyoutube.com/channel/UCGdF3GAzGvAiWx2LNQLMw5w
• Facebookfacebook.com/astroyogidotcom
• LinkedInlinkedin.com/company/astroyogiofficial
• Instagraminstagram.com/astroyogi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Astroyogi