SIA Media

What SIA Media does

SIA Media Inc. (株式会社エスアイエーメディア) is a Tokyo-based branded entertainment studio founded in August 2024. The company plans, develops, and globally distributes entertainment content IPs in co-creation with enterprise brand clients, positioned at the intersection of Japanese manga/anime IP, Hollywood production expertise, and corporate brand marketing. SIA Media operates three integrated service lines: (1) Branded Entertainment - the core offering, in which the studio partners with brands to develop and produce content IPs; (2) Content R&D - a technology-supported pre-production research and development function intended to improve IP-market fit before greenlighting production; and (3) New Media Buying - a financial-solution-style media buying service that monetizes influencer and celebrity influence for brand campaigns. The company is led by Representative Director (CEO) Minoru Hagiwara (萩原 穣) and operates from a 1-10 person team headquartered on the 18th floor of the KDDI Otemachi Building in central Tokyo. The business model combines content development fees, production services, and potentially revenue-sharing arrangements for global content distribution, supplemented by service fees on media buying placements. The GTM motion is enterprise field sales targeting major advertisers and brands, conducted largely through referral and warm-introduction channels.

Name

SIA Media

Legal name

株式会社エスアイエーメディア

Website

https://siamedia.jp

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

SIA Media is a Tokyo-based branded entertainment studio, founded August 2024, that co-creates entertainment content IPs with enterprise brand clients by combining Japanese manga/anime IP with Hollywood production expertise, serving advertisers seeking global brand storytelling.

Ownership category

akta.pro rank

Product category

Branded Entertainment Production

NAICS

Broadcasting and Content Providers (516), Media Buying Agencies (541830), Media Representatives (541840)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Branded Entertainment & Long-Form Content (Series, Shorts, Films) (MPADAEAG)

akta.pro secondary industries

Co-Production & Distribution Partnerships (Pre-Sales, Output Deals) (MPABANAI), Branded Content & Sponsorship Licensing (Integrations, Product Placement) (MPABANAH)

Keywords

• Branded entertainment
• Content IP development
• Entertainment production
• Media buying services
• Brand storytelling

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Branded Entertainment Content Production: SIA Media develops and produces branded entertainment content IPs in collaboration with brand partners. Revenue is generated through content development fees, production services, and potentially revenue sharing arrangements with brands for global content distribution.
2. Technology-enabled Media Buying Solutions: New financial solution-type media buying leveraging influencer and celebrity influence for brand clients. This innovative media buying approach monetizes through service fees based on campaign performance and media placement.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

SIA Media is a branded entertainment studio that plans, develops, and globally distributes entertainment content IPs in partnership with corporate brands. The company fuses Japanese manga and anime creative ecosystems with Hollywood production expertise to produce entertainment content that maximizes brand value. Complementary offerings include technology-driven content R&D for IP development and a financial-solution-style media buying service that leverages influencer and celebrity networks.

Product overview

SIA Media operates as a single-service branded entertainment studio rather than a platform with multiple products. The core offering is Branded Entertainment — a unified service where the company plans, produces, and globally distributes entertainment content IPs in partnership with brands. This is complemented by Content R&D (technology-driven IP development) and New Media Buying (influencer/celebrity-powered financial-solution media buying). All offerings are delivered as integrated services under the SIA Media brand, not as discrete product modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Branded Entertainment (ブランデッド・エンターテインメント) Full-service branded entertainment offering for enterprise brands and major advertisers. SIA Media plans, develops, and globally distributes entertainment content IPs in collaboration with brand partners, leveraging Japanese manga/anime creative networks, Hollywood production expertise, and cross-industry relationships to maximize brand value through entertainment storytelling.
• Content R&D (コンテンツR&D) Technology-driven IP development and research service for brand entertainment initiatives. Content R&D focuses on creating new intellectual property and innovative content formats and storytelling approaches, applying technological innovation and data-driven insights to develop more attractive IPs before entering full production.
• New Media Buying (新しいメディアバイイング) A financial-solution-style media buying service that leverages influencer and celebrity influence to deliver branded content. Provides enterprise brand clients with innovative marketing reach and media placement through SIA Media's global talent network, monetized via service fees tied to campaign performance and media placement.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Daiko Advertising Inc. (株式会社大広)coreStrategic or Co-development Partner · 11 May 2026Capital and business partnership with Hakuhodo DY Holdings group company Daiko Advertising. This strategic alliance enables SIA Media to leverage Daiko's advertising expertise and client network in the branded entertainment business. The partnership strengthens distribution capabilities within Japan's major advertising groups.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• Fremantle: One of the world's largest creators, producers, and distributors of film and TV entertainment, with a long-established branded entertainment division serving global advertisers. Like SIA Media, it packages premium entertainment IP and production capabilities into enterprise marketing solutions for major brands.
• UUUM: A leading Japanese influencer marketing and creator management company that monetizes celebrity/influencer IP for brand campaigns. SIA Media's 'New Media Buying' (influencer/celebrity-powered media buying) and UUUM both sit at the intersection of celebrity IP and brand marketing in Japan.
• BitStar: A Japan-based influencer marketing firm offering creator-driven branded content and media services for advertisers. It competes directly with SIA Media's influencer/celebrity media-buying proposition for Japanese brand marketing budgets.

Broad incumbents

• Hakuhodo DY Holdings: Japan's second-largest advertising group and the parent of SIA Media investor Daiko Advertising. As the dominant Japanese agency network with full creative, media, and content capabilities, it overlaps substantially with SIA's enterprise branded entertainment offering while serving a far broader portfolio of services.
• Endeavor: Global entertainment, sports, and talent representation company (owner of WME, IMG, UFC) that bridges Hollywood talent with brand IP opportunities worldwide. Functionally comparable to the CAA side of SIA Media's Caravan Japan JV — both monetize top-tier entertainment IP into brand partnerships.
• CyberAgent: A major Japanese digital media conglomerate operating ABEMA (streaming), internet advertising, and creator economy businesses. Its internet-ad and ABEMA units overlap with SIA's content and influencer-driven media-buying offerings for Japanese brand advertisers.
• Toho: Major Japanese entertainment conglomerate with film production, distribution, and IP management capabilities (e.g., Godzilla franchise, Studio Ghibli distribution). Comparable to SIA's Japanese-IP-monetization thesis at much larger scale, though focused on franchise-owned content rather than branded entertainment services for advertisers.
• Dentsu: Japan's largest advertising group with deep global content, production, and sports/entertainment marketing capabilities. It competes with SIA Media for branded entertainment mandates from major Japanese advertisers and brings substantially greater scale, headcount, and client relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIA Media