Uus Maa Kinnisvarabüroo

What Uus Maa Kinnisvarabüroo does

Uus Maa Kinnisvarabüroo OÜ is an Estonian real estate brokerage and property services firm founded in 1992, headquartered in Tallinn and operating a network of 17 directly-listed offices and 13+ franchise-branded offices across every major Estonian city. The firm generates revenue primarily through commission-based residential and commercial brokerage (4,600 transactions in 2025), professional property appraisals accepted by all Estonian banks (approximately 7,070 in 2025), and adjacent fee-based services including interior design staging, legal services, investment consulting, and franchise royalties. Its technology stack centers on a proprietary property listing portal (the largest in Estonia with 3,517+ live listings across residential, commercial, luxury, land, and new development categories), electronic appraisal documents with encryption and electronic signatures operational since 2001, and a direct data connection between the brokerage and Estonian banks for mortgage-adjacent workflows.

The company operates a hybrid sales-led and franchise go-to-market: 220+ brokers (210+ credentialed professionals) operate a sales-led model in which approximately 80% of transactions are sourced through internal cooperation across offices, supported by weekly training and knowledge sharing. The firm is structured as a private partnership owned by Jaanus Laugus, Mika Sucksdorff, Meelis Tammre (joined 2014), and Argo Pillesson (Chairman, joined 2016), with no external private equity or venture capital disclosed. Growth since 1992 has been driven by internal expansion and a series of franchise integrations, most notably the absorption of Remax Plus, Remax City, and Remax Capital between 2019 and 2020. Sub-brands include Uus Maa Ärikinnisvara (commercial real estate subsidiary established 2018), Uus Maa Luxum (luxury boutique launched 2021), and a single international entity, Uus Maa Marbella Spain SL (2015), serving cross-border Mediterranean interests of Estonian clients.

Name

Uus Maa Kinnisvarabüroo

Legal name

Kinnisvarabüroo Uus Maa OÜ

Website

https://uusmaa.ee

Company type

Private

Founded year

1992

Operating status

Operating

Short description

Uus Maa Kinnisvarabüroo is Estonia's largest real estate brokerage, founded 1992, providing residential and commercial brokerage, bank-accepted property appraisals, interior design, legal, and investment consulting services through 220+ professionals across a nationwide office and franchise network.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Appraisers (53132), Nonresidential Property Managers (531312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Luxury & High-End Residential Brokerage (BPAJAAAC), Tenant Representation & Corporate Services Brokerage (BPAJABAJ)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Property valuation appraisals
• Luxury real estate agency
• Real estate investment consulting

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices18 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Real Estate Brokerage: Commission-based real estate transactions for residential and commercial properties. Brokerage services for buying, selling, and renting properties.
2. Property Appraisals: Professional property valuations accepted by all banks. Approximately 7000+ expert appraisals annually.
3. Interior Design Services: Pre-sale interior design staging services to present properties optimally.
4. Legal Services: Legal services related to real estate transactions.
5. Investment Consulting: Consulting services for real estate investment decisions and property investment analysis.
6. Franchise Fees: Revenue from franchise offices operating under the Uus Maa brand across Estonia.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Uus Maa Kinnisvarabüroo is Estonia's largest real estate brokerage, providing residential and commercial property brokerage, professional property appraisals accepted by all banks, luxury real estate services through the Luxum brand, pre-sale interior design staging, legal services for real estate transactions, and real estate investment consulting. The firm operates through 20+ owned and franchise offices nationwide, completing roughly 4,600 transactions and 7,000+ appraisals annually.

Product overview

Uus Maa Kinnisvarabüroo operates as a comprehensive real estate services platform with a main brokerage brand and multiple specialized sub-brands and franchise offices. The core offering includes residential brokerage (Elamispindade vahendus), commercial real estate (Ärikinnisvara), luxury properties (Luxum), property appraisals (Hindamine with 27+ certified appraisers), interior design (Sisekujundusteenus), legal services (Õigusteenus), and investment consulting. The company operates a network of over 20 bureau locations across Estonia under franchise arrangements, including Uus Maa Maakri, Uus Maa City, Uus Maa Capital, Uus Maa Nord, Uus Maa Arena, Uus Maa Pluss, Uus Maa Kadriorg, Uus Maa Pirita, Uus Maa Luxum, Uus Maa Pärnu, Uus Maa Tartu, and regional offices in Rakvere, Jõhvi-Narva, Kuressaare, Viljandi, Jõgeva, Võru, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Uus Maa Luxum: Luxury real estate boutique focused on high-value property transactions
• Uus Maa Ärikinnisvara

Products and services

• Residential Property Brokerage (Elamispindade vahendus) Brokerage services connecting buyers and sellers of apartments, houses, summer homes, and other residential properties across Estonia, supported by 220+ brokers and a nationwide office network.
• Commercial Real Estate Services (Ärikinnisvara) Commercial real estate brokerage, valuation, management, and investment advisory for office, retail, warehouse, and industrial properties, delivered through a dedicated division and subsidiary.
• Luxury Real Estate Services (Luxum) Luxury real estate brokerage and exclusive listings for high-value residential properties, including luxury apartments, houses, and villas, delivered through the dedicated Luxum boutique brand.
• Property Appraisals (Hindamine) Certified property appraisals conducted by 28 to 32 professional appraisers, accepted by all Estonian banks, with approximately 7,000 to 9,000 valuations completed annually for mortgages, insurance, legal proceedings, and investment decisions.
• Interior Design Staging Service (Sisekujundusteenus) Pre-sale interior design service to enhance property presentation, including room preparation, staging, and professional photography, intended to help sellers present their properties optimally.
• Legal Services (Õigusteenus) Legal services related to real estate transactions, providing clients with comprehensive legal support for buying, selling, and renting properties.
• Real Estate Investment Consulting (Investeeringute nõustamine) Investment consulting services for real estate investment decisions, portfolio analysis, and property investment guidance, primarily delivered through the commercial real estate division.

Quantifiable outcome

• 4600 real estate transactions completed in 2025
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered strategic and minor.

• KA VaradstrategicStrategic or Co-development Partner · 6 July 2026KA Varad is the developer of the R82 Padel and Business Center in Tartu, where Uus Maa branding is featured in the center's name (Padel+ Uus Maa). Investment of over 8 million euros into the 5600+ sqm facility with 7 padel courts.
• Padel+ CollectivestrategicStrategic or Co-development Partner · 6 July 2026Padel+ is the operator of the padel center in Tartu. Partnership involves co-branding 'Padel+ Uus Maa' as the name of Tartu's largest padel facility.
• Mapri EhitusminorImplementation/ SI/ Consulting Partner · 6 July 2026Mapri Ehitus is the construction company building the R82 Padel and Business Center in Tartu. They have approximately 50 padel enthusiasts among their team.
• Noto TartuminorOthers · 6 July 2026Noto Tartu will open a finishing salon on the first floor of the R82 Padel and Business Center, occupying the largest commercial space in the building.
• LuminoriminorGTM or Marketing Partner · 19 June 2026Luminori is mentioned as a banking partner in market analysis discussions. Elar Ollik, Luminori's partner relations manager, provides market commentary alongside Uus Maa experts.

Scale indicators8 records

Recent moves29 records

Expansion highlights6 records

Direct peers

• Pindi Kinnisvara: Established Estonian real estate brokerage competing for the same residential and commercial transactions; comparable in scale, services, and nationwide office footprint.
• RE/MAX Estonia: Global real estate franchise with an Estonian presence that directly competes for brokerage commissions and franchisees in the same Estonian market. Several former RE/MAX Estonia offices (Plus, City, Capital) have already been absorbed into Uus Maa, underscoring direct competitive overlap.
• Arco Vara: Estonian-listed real estate company with brokerage, development, and appraisal operations across the Baltics. Directly comparable in service mix and home market focus.
• Sotheby's International Realty (Estonia): Luxury real estate brand competing with Uus Maa Luxum in Estonia's high-end residential segment; relevant specifically for the premium/luxury tier of the market where Uus Maa has positioned its Luxum sub-brand.
• City24: Major Baltic real estate classifieds portal operating across Estonia, Latvia, and Lithuania; competes directly for consumer attention in Estonian property search and listing, with growing PropTech features that pressure traditional brokerages.
• Kinnisvara24: Estonia's leading online real estate listing portal that competes with Uus Maa for buyer/seller attention and is increasingly enabling direct or low-commission transactions, threatening traditional broker economics in Estonia.
• Ober-Haus: One of the largest real estate service companies in the Baltics, offering brokerage, valuation, and consulting across Estonia, Latvia, and Lithuania. Directly comparable to Uus Maa in scale, services, and regional ambition.

Regional players

• Latio: Major Latvian real estate services firm offering brokerage, valuation, and consulting. Comparable service mix and operating model; relevant as a benchmark for cross-Baltic expansion potential for Uus Maa.

Broad incumbents

• Knight Frank: Global real estate advisory with a presence in the Baltics; competes in commercial real estate advisory, valuation, and investment consulting where Uus Maa's Ärikinnisvara division also operates.
• Colliers International: Global commercial real estate services firm with Baltic operations; overlaps with Uus Maa Ärikinnisvara in commercial brokerage, valuation, and investment consulting for enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@uusmaa20
• Facebookfacebook.com/uusmaa
• Instagraminstagram.com/uusmaa_real_estate
• TikToktiktok.com/@uusmaa_realestate
• LinkedInlinkedin.com/company/uusmaa

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uus Maa Kinnisvarabüroo