Can Praxis EAL

Name

Can Praxis EAL

Legal name

Can Praxis EAL

Website

https://canpraxis.com

Company type

Private

Founded year

2013

Operating status

Operating

Ownership category

akta.pro rank

Product category

Equine-Assisted Mental Health Therapy Services

NAICS

Social Assistance (624), Services for the Elderly and Persons with Disabilities (62412), Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO)

akta.pro secondary industries

Adaptive & Para-Sport Training Programs (MPAKAJAK), Behavioral Health & MTSS/RTI Tiered SEL Supports (EDAKAMAE)

Keywords

• Equine-assisted therapy
• Mental health services
• Veterans support programs
• First responder wellness
• PTSD treatment programs

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations from Individuals and Corporations: Can Praxis operates as a registered Canadian charity (#799907894RR0001) relying primarily on donations from individuals, corporations, and sponsors. Donations fund all programs which are provided free to participants including flights, meals, accommodations, and childcare.
2. Government Grants (Veterans Affairs Canada): Federal funding from Veterans Affairs Canada Veteran and Family Well-Being Fund - received $460,000 in 2022 for Breaking the Cycle Family Program.
3. Apparel Sales: Merchandise sales including polo shirts ($35.75), hoodies ($68.75), t-shirts ($26.75) for both Can Praxis and Three Sisters Camp branding. All proceeds support programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Can Praxis EAL is a Canadian registered charity that provides free equine-assisted therapy programs for Veterans, First Responders, and their families affected by Operational Stress Injuries (OSI) such as PTSD. Its core offering is a structured three-phase, nine-day program combining equine-assisted learning with mediation practices, hosted at partner ranches in rural Alberta. Programs include Phase 1 Couples Program, Phase 2 Peer Support Program, Phase 3 Wilderness Adventure Program, and the Breaking the Cycle Family Program for children aged 8-24.

Product overview

Can Praxis EAL is a charitable organization (not a software/SaaS company) providing equine-assisted mental health recovery programs. The core offering consists of a three-phase nine-day program for veterans, first responders, and their families living with Operational Stress Injuries (OSI) such as PTSD. Phase 1 (Couples Program) is a three-day intensive held at Horse in Hand Ranch for up to 6 couples combining equine-assisted learning with a mediation practice. Phase 2 (Peer Support Program) is a three-day riding and peer networking experience for Phase 1 graduates. Phase 3 (Wilderness Adventure) is a three-day outdoor program for stable couples to practice skills with controlled triggers. The Breaking the Cycle Family Program extends support to children ages 8-24 with educational tools and horse interactions. The Three Sisters Women's Veteran Camp is a specialized sub-brand program for female veterans. The organization also sells branded apparel merchandise (polo shirts, hoodies, t-shirts) with proceeds supporting programs. All programs are provided free to participants with costs covered including travel, meals, and accommodations.

Differentiator

Problem solved

Functional benefit

Brands

• Three Sisters Camp: Women's Veteran Camp for Canadian Armed Forces women, serving and/or retired, who have been diagnosed with an Operational Stress Injury (OSI) such as PTSD. A three-day camp held in Alberta limited to 10 participants.

Products and services

• Phase 1 - Couples Program Three-day/night intensive equine-assisted therapy program for up to 6 couples (Veterans or First Responders with spouse/partner/family member), held at Horse in Hand Ranch in Blackfalds, Alberta. Combines a mediation practice with equine-assisted learning where participants walk alongside horses without riding.
• Phase 2 - Peer Support Program Three-day equine-assisted therapy program with some riding component for Veterans, First Responders, or family members who have completed Phase 1. Participants attend without their spouse to develop a nationwide peer support network. Held June-August in central Alberta at a private ranch setting.
• Phase 3 - Wilderness Adventure Program Three-day wilderness program for couples who have completed Phase 2 and are sufficiently stable in their relationship. Intentionally reintroduces controlled triggers for participants to practice self-mediation skills in a controlled outdoor setting.
• Breaking the Cycle Family Program Family program providing children of Veterans and First Responders with OSI education and tools to understand their parent's injury. Includes mindfulness training, emotion regulation, communication skills, and exercises with horses. Children aged 8-24 can attend with their families. Funded by Veterans Affairs Canada ($460,000 via Veteran and Family Well-Being Fund).
• Three Sisters Women's Veteran Camp Three-day women's veteran camp for female Canadian Armed Forces Veterans and First Responders diagnosed with OSI such as PTSD. Limited to 10 participants with all costs covered (accommodations in private cabins, meals). Facilitated by female trauma-informed psychologist, experienced horsewoman who is a Veteran, and serving Veteran. Partnership between Canadian Legacy Project and Can Praxis.
• Can Praxis Apparel Branded apparel including polo shirts ($35.75), hoodies ($68.75), men's t-shirts ($26.75), and women's t-shirts ($26.75). Designed by Can Praxis, printed by Canada for Victory in Canada.
• Three Sisters Camp Apparel Branded apparel for Three Sisters Camp including women's t-shirts and hoodies featuring the Three Sisters logo. Proceeds support Can Praxis programs.
• The Big Colouring Book: For Families With an Operational Stress Injury Free colouring book designed to help children ages 8+ understand and communicate about their parent's OSI. Distributed with assistance from Red Friday Organization through RCMP Veterans Association, IVEGOTYOURBACK911, Royal Newfoundland Constabulary, Beyond the Blue, MFRCs across Canada, Lord Strathcona's Horse, Royal Canadian Legion branches, and Red Friday Organization.

Quantifiable outcome

• 93% of participants report program still helping them 40 months later
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Horse In Hand Ranch LtdcoreStrategic or Co-development PartnerPrimary host location for Phase 1 programs in Blackfalds, Alberta. Home of Central Alberta Equestrian Federation. Provides private ranch facilities for equine-assisted therapy sessions away from triggers and crowds.
• Canadian Legacy ProjectcoreStrategic or Co-development PartnerCo-facilitator of Three Sisters Women's Veteran Camp for female Canadian Armed Forces veterans with OSI. Provides funding and support for women's programming.
• CanadaHelpscoreChannel Partner/ Reseller/ DistributorOnline donation platform enabling charitable giving. Issues tax receipts on behalf of Can Praxis. Also listed on Benevity workplace giving platform.
• Dr. Brad HagencoreStrategic or Co-development PartnerRegistered Psychologist serving as team psychologist and Program Advisor. 35 years experience supporting military, law enforcement, and first responders with mental health challenges.
• CIMVHR (Canadian Institute for Military and Veteran Health Research)minorStrategic or Co-development PartnerResearch forum where Can Praxis team participates to present programs and connect with healthcare research community.
• Red Friday OrganizationminorGTM or Marketing PartnerAssisted with distribution of The Big Colouring Book for children affected by OSI. Contributed to funding for family support materials.
• BenevityminorChannel Partner/ Reseller/ DistributorWorkplace giving platform enabling employee donation matching and corporate philanthropy programs.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• EAGALA (Equine Assisted Growth and Learning Association): Global professional organization that sets the standards and certification framework for equine-assisted psychotherapy and learning. Comparable as the umbrella methodology organization governing the discipline that Can Praxis applies, though it does not deliver programs directly.
• PATH International (Professional Association of Therapeutic Horsemanship): US-based professional association promoting safety and best practices in equine-assisted services. Comparable as the broader industry body within which Can Praxis's therapeutic riding and equine-assisted learning activities sit.

Direct peers

• True Patriot Love Foundation: National Canadian foundation supporting military families and veterans through funded programs. Comparable as a funder/donor peer and program partner within the same veterans mental health ecosystem in which Can Praxis operates.
• BraveHearts Therapeutic Riding & Educational Center: US-based therapeutic horsemanship organization that explicitly serves military veterans and first responders with PTSD. Directly comparable operating model combining equine-assisted therapy with veteran/first responder mental health recovery.
• VETS Canada (Veterans Emergency Transition Services): Canadian charity supporting veterans in transition and crisis. Comparable as a national charity serving the same ill and injured veteran population and listed as a contact referral for Can Praxis participants.
• Soldier On: Canadian Armed Forces charitable program delivering sport, recreation, and rehabilitation activities to ill and injured veterans. Directly comparable as a Canadian veteran-focused rehabilitation charity competing for the same VAC funding pool and serving overlapping participant populations.
• Wounded Warriors Canada: Major Canadian charity funding mental health programs for ill and injured veterans, including PTSD. Directly comparable in mission, donor base, and VAC funding competition, though broader in program types than Can Praxis's equine-assisted niche.
• Hearts & Horses Therapeutic Riding Center: Therapeutic riding center providing equine-assisted services to individuals with disabilities, veterans, and at-risk youth. Directly comparable in delivering equine-assisted therapy programs to special populations including veterans with PTSD.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/CanPraxis
• YouTubeyoutube.com/@canpraxiseal4373
• Facebookfacebook.com/CanPraxis
• Instagraminstagram.com/canpraxis

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Can Praxis EAL