H.L. Sport Shop

Name

H.L. Sport Shop

Legal name

H.L. Sport Shop

Website

https://hlssportshop.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Outdoor Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

akta.pro secondary industries

Archery Equipment & Accessories Retail (CRAMAKAB), Reloading & Gunsmithing Supplies Retail (CRAMAKAF), Hunting & Shooting Specialty Knife/Tool Retail (CRAMAKAH), Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE), Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)

Keywords

• Firearms retail
• Outdoor sporting goods
• Hunting equipment
• Ammunition sales
• Archery supplies

Headquarters

HQ city

Mcalester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales of Outdoor Sporting Goods: H.L. Sport Shop generates revenue through retail sales of firearms, ammunition, hunting equipment, outdoor gear, and accessories. Sales occur both in-store at their physical McAlester, OK location and through their e-commerce website. They also sell used firearms.

Distribution channels2 records

Marketing channels1 record

Core offering

H.L. Sport Shop is an independently owned outdoor sporting goods retailer that sells firearms (handguns, rifles, shotguns, black powder, receivers, used firearms), ammunition, optics, gun parts, air guns, knives and tools, cleaning and storage products, accessories, safety products, duty gear, apparel, camping and outdoor gear, hunting equipment, and archery supplies. The company operates one physical retail store in McAlester, Oklahoma, and an e-commerce storefront, serving individual hunters, shooters, and outdoor recreation enthusiasts, and ships firearms through FFL dealers in compliance with state restrictions.

Product overview

H.L. Sport Shop is an outdoor sporting goods retailer based in McAlester, OK, operating both physical and e-commerce storefronts. The company offers a comprehensive firearms and outdoor recreation product portfolio organized into 14 major product categories: Firearms (handguns, rifles, shotguns, black powder, receivers), Optics (scopes, night vision, red dot, binoculars), Ammunition, Gun Parts (AR parts, barrels, triggers, magazines), Air Guns, Knives and Tools, Cleaning & Storage, Accessories (electronics, firearm accessories, lights), Safety Products, Duty Gear (body armor, holsters, tactical gear), Apparel (concealed carry, hunting clothing, footwear), Camping & Outdoor gear, Hunting equipment, and Archery supplies. The company carries major firearm brands including Smith & Wesson, Glock, Sig Sauer, Beretta, Rock Island Armory, Henry, and Remington. As a Federal Firearms License (FFL) dealer, the company processes firearm transfers and ships to valid FFL dealers across the United States, with state-specific shipping restrictions.

Differentiator

Problem solved

Functional benefit

Products and services

• Firearms Firearms category offered to consumers, including handguns, rifles, shotguns, black powder weapons, receivers and frames, and used firearms from brands such as Smith & Wesson, GLOCK, Sig Sauer, Beretta, Rock Island Armory, Henry, and Remington.
• Optics Optical products for hunting, shooting, and outdoor use, including binoculars, monoculars, scopes, night vision, thermal imaging, red dot sights, range finders, and mounting hardware such as mounts, rings, and bases.
• Ammunition Ammunition for various firearms including black powder, pistol, rifle, rimfire, shotshell, and snap caps, sold to hunters, shooters, and sportsmen.
• Gun Parts Replacement and upgrade parts for firearms, including AR parts, barrels, bolts, buttstocks, charging handles, chokes, complete uppers, conversion kits, frames and chassis, gas blocks, grips and fore grips, triggers, magazines, muzzle devices, rails, slides, slings, stocks, and buffer tubes.
• Air Guns Air pistols and rifles along with accessories and optics for air gun shooting.
• Knives and Tools Cutting tools and outdoor blades including automatics, fillet knives, fixed blades, folding knives, machetes, multi-tools, saws, sharpeners, shovels, swords, throwing knives, axes, and hatchets.
• Cleaning and Storage Gun maintenance and storage products including cleaning supplies, barrel cleaning tools, bore lights, cleaning kits and patches, handgun and long gun cases, ammo boxes, range packs, backpacks, safes, and vaults.
• Accessories General shooting and outdoor accessories including electronics (cameras, chargers, chronographs, radios), firearm accessories (bipods, monopods, tripods, gun racks, safety equipment, shooting rests, speedloaders), lights and batteries, magazines, pet supplies, shooting aids, and wind meters.
• Safety Products Personal safety equipment including batons and impact devices, ear protection, eye protection, gun locks, pepper sprays, repellents, safety and protection gear, stun guns, and tasers.
• Duty Gear Tactical and law enforcement equipment including body armor and protection, electronics and communication, holsters, military and tactical gear, pouches, restraints, and training defense equipment.
• Apparel Outdoor and shooting apparel including accessories, belts, concealed carry wear, footwear, gloves, headwear, eyewear, hunting clothing, messenger bags, outerwear, tops, vests, and watches.
• Camping and Outdoor Camping and outdoor recreation equipment including accessories, backpacks, bikes, camping gear, compasses, cooking equipment, coolers, drinkware, hydration systems, food storage, furniture, health products, hiking gear, personal defense items, snow gear, survival equipment, and tools.
• Hunting Hunting equipment and supplies including ATV accessories, blinds, stands, game calls, camouflage, decoys, feeders, first aid, GPS/radios/cameras, targets, scents and repellents, and post-hunt equipment such as hoists, bags, racks, and mounts.
• Archery Bow and crossbow equipment including arrows, bolts, field points, nocks, fletching materials, bows, crossbows, broadheads, cases and storage, crossbow accessories, quivers, releases, armguards, stabilizers, targets, and string accessories.

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Direct peers

• Sportsman's Warehouse: Specialty chain retailing firearms, ammunition, hunting, fishing, and camping gear through ~100+ stores plus online; the closest U.S. multi-store specialty competitor with a near-identical firearms-led assortment and hunting/outdoor customer.
• Midway USA: Direct-to-consumer firearms, ammunition, reloading, and shooting supplies retailer; comparable because it competes in the same firearms/ammo/parts category H.L. Sport Shop serves, primarily online and shipping nationwide.
• Brownells: Specialty retailer of firearms parts, reloading supplies, gunsmithing tools, and shooting accessories; comparable to H.L. Sport Shop's gun parts, reloading, and accessories categories with a similar firearms-enthusiast customer.
• Natchez Shooters Supplies: Online firearms, ammunition, optics, and shooting accessories retailer; directly comparable e-commerce model and product category mix to H.L. Sport Shop's online store.

Broad incumbents

• Scheels: Large sporting goods chain with a strong firearms and outdoor recreation assortment; comparable product mix, though primarily located in mid-sized markets across the Midwest and West similar to H.L. Sport Shop's footprint.
• Cabela's: Major outdoor sporting goods retailer (now under Bass Pro) selling firearms, hunting gear, archery, and camping products via stores and e-commerce; directly comparable core categories and customer base to H.L. Sport Shop, though at vastly larger scale.
• Academy Sports + Outdoors: Large sporting goods retailer carrying firearms, hunting, and outdoor recreation products across stores and online; comparable product mix and value-oriented customer segment overlapping with H.L. Sport Shop.
• Rural King: Regional farm and outdoor retailer with firearms, ammunition, hunting, and outdoor departments; comparable firearms-and-outdoor assortment and rural/heartland customer base overlapping H.L. Sport Shop's Oklahoma market.
• Bass Pro Shops: Largest U.S. specialty outdoor retailer offering firearms, hunting, fishing, and camping across a national store fleet and online channel; comparable because it overlaps directly on the firearms, ammunition, optics, and hunting categories that anchor H.L. Sport Shop's assortment.

Emerging players

• Palmetto State Armory: Direct-to-consumer firearms and parts retailer with strong e-commerce presence; comparable assortment (rifles, AR parts, ammo, accessories) and similar FFL-based shipping model to H.L. Sport Shop's online channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H.L. Sport Shop