GROWLAND
GROWLAND is a privately held Japanese agricultural services company, founded in 1947 and based in Wakayama Prefecture, that sells, rents, repairs, and buys back agricultural machinery and materials through a physical store, the nationwide アグリズ (Agriz) e-commerce platform, and adjacent media and lodging businesses, serving local farmers and agricultural operations across Japan.
- Company typePrivate
- Founded1978
- HeadquartersMinabe, Japan
- Headcount11–50
- GTM typeB2C
- OfferingServices
What GROWLAND does
GROWLAND (株式会社GROWLAND) is a privately held Japanese agricultural services company headquartered in Minabe Town, Wakayama Prefecture, with operating roots dating to 1947 and formal incorporation on April 14, 1978. It sells, rents, repairs, and buys back agricultural machinery and materials, and operates the アグリズ (Agriz) nationwide e-commerce platform (www.agriz.net) that extends its reach well beyond its local Kansai region base. The company serves a vertical customer base of family farms and agricultural businesses — primarily small to mid-sized operations requiring equipment consultation, repair, and seasonal machinery access — through three coordinated channels: the 藤原農機 (Fujiwara Nōki) physical retail store, field sales/visits to existing customers, and the Agriz online storefront.
The portfolio is organized across five interlocking sub-brands: 藤原農機 (Fujiwara Nōki) for in-store sales, repair, maintenance, and trade-in consultation; アグリズ (Agriz) for nationwide e-commerce of machinery, materials, and parts; AGRIPICK for web media and content; ふじ乃や (Fujinoya) for accommodation/lodging; and 関西農機買取センター (Kansai Agricultural Machinery Purchase Center) for used-equipment buying. The technology stack is not described as proprietary; operational capability centers on logistics and warehouse operations (picking, packing, inventory), in-person technical repair, and a multi-brand e-commerce and content presence rather than any disclosed software platform.
The business model combines one-time product sales, recurring rental revenue, professional repair/maintenance services, transaction-fee income from used-equipment buyback, and online hardware sales. Pricing is not publicly disclosed; recruitment data shows full-time sales and repair roles paying ¥219,000–¥325,000 per month and warehouse part-time roles paying ¥1,150 per hour. The company is founder-led — represented by director Fujihara Taichi — with approximately 40 employees and ¥10 million in stated capital, operating without disclosed institutional investors, parent companies, or external funding.
GROWLAND firmographics
Firmographics- Name
- GROWLAND
- Legal name
- 株式会社GROWLAND
- Website
- https://growland.co.jp
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GROWLAND is a privately held Japanese agricultural services company, founded in 1947 and based in Wakayama Prefecture, that sells, rents, repairs, and buys back agricultural machinery and materials through a physical store, the nationwide アグリズ (Agriz) e-commerce platform, and adjacent media and lodging businesses, serving local farmers and agricultural operations across Japan.
- Ownership category
- akta.pro rank
Where GROWLAND is headquartered
LocationHeadquarters
- HQ city
- Minabe
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
GROWLAND business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales: Sales of agricultural machinery, fertilizers, pesticides, materials and other agricultural related products through physical stores and online platform.
- Repair and Maintenance Services: Professional repair and maintenance services for agricultural machinery, supporting customer retention and recurring service revenue.
- Rental Service: Rental of agricultural machinery on as-needed basis, allowing customers to reduce costs while providing recurring rental revenue.
- Purchase/Buyback Service: Purchase of unwanted agricultural machinery, enabling inventory for resale and supporting customer trade-in cycles.
- Online Store Sales: Internet e-commerce sales through アグリズ platform, enabling nationwide reach beyond local market.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | 藤原農機 Store Sales Position |
| Other | Pay-as-you-go | Aguri-z Warehouse Part-time Position |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
GROWLAND product offering
Product offeringCore offering
GROWLAND sells, rents, repairs, maintains, and buys back agricultural machinery, fertilizers, pesticides, and related farming materials through the 藤原農機 physical store and the アグリズ (Agriz) e-commerce site. It also operates AGRIPICK as an agricultural web media property and ふじ乃や as a lodging business, while 関西農機買取センター handles purchases of used farm equipment from farmers across Japan.
Product overview
GROWLAND operates as a diversified agricultural solutions company offering a portfolio of five distinct sub-brands under its umbrella. The core business centers on agricultural machinery sales, repair, maintenance, and rental services through 藤原農機 (Fujiwara Nōki), complemented by the e-commerce platform アグリズ (Agriz) for nationwide online sales. The company further extends into web media with AGRIPICK and hospitality with ふじ乃や, while 関西農機買取センター handles used equipment purchasing. This multi-channel approach serves farmers across sales, service, digital commerce, and ancillary services.
Differentiator
Problem solved
Functional benefit
Brands
- 藤原農機: 店舗サービス（農業機械・農業資材の接客・提案、修理・買い替え相談）
- アグリズ
- AGRIPICK
- ふじ乃や
- 関西農機買取センター
Products and services
- 藤原農機 (Fujiwara Nōki) — Agricultural Machinery Retail Store Service Physical retail store and service operation in Minabe, Wakayama, offering sales, consultation, repair, maintenance, rental, and trade-in of agricultural machinery and materials to local farmers.
- アグリズ (Agriz) — Agricultural E-commerce Platform Online mail-order store (www.agriz.net) selling agricultural machinery, agricultural materials, and parts to individual farmers and small agricultural operations nationwide, with logistics and warehouse fulfillment out of Wakayama.
- ふじ乃や (Fujinoya) — Accommodation Business Lodging services offered to travelers and visitors, promoted primarily through the ふじ乃や Instagram presence.
- 関西農機買取センター (Kansai Nōki Buyback Center) — Used Farm Equipment Purchase Service Buyback and trade-in service for used and unwanted agricultural machinery, enabling farmers to sell off equipment they no longer need and supporting GROWLAND's resale inventory.
Companies that use GROWLAND
Customer profileSegments1 record
Ideal customer profiles1 record
GROWLAND technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GROWLAND partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
GROWLAND competitors and assessment
Company assessmentBroad incumbents
- ジョイフル本田 (Joyful Honda): Japanese home-center chain carrying agricultural tools, machinery, fertilizers and pesticides. Competes with GROWLAND's product sales and rental services across Japan and has substantially larger scale and buying power.
- アークランドサカモト (Arkland Sakamoto): Home-center operator (including the "Hondex" chain) with strong agricultural-product assortment and rural footprint. Comparable to GROWLAND as a multi-format rural retailer competing for farmer wallet share on machinery and inputs.
- コメリ (Komeri): Large nationwide Japanese home-center chain with a meaningful agricultural supplies and small-machinery category. Competes with Agriz's online ag-inputs offering and with Fujiwara Nōki's local retail on price and assortment.
- ヤンマー (Yanmar): Major Japanese ag-machinery OEM with own retail/service footprint in tractors, combines, and implements. Comparable because both sell, service, and finance ag equipment to Japanese farmers, even though Yanmar is the upstream manufacturer.
- ナフコ (NAFCO): Japanese home-center chain with significant agricultural supplies and tools category. Comparable to GROWLAND on rural retail of agricultural materials and machinery, but with national scale.
- クボタ (Kubota): Japan's largest agricultural machinery manufacturer with nationwide dealer/service network. GROWLAND competes with Kubota's dealer network for end-customer relationships and may also act as a downstream reseller of Kubota equipment.
- 井関農機 (ISEKI): Established Japanese maker of tractors, rice transplanters, and combines with domestic dealer/service operations. Competes with GROWLAND for end-customer equipment sales and service revenue across Japan's farming regions.
Direct peers
- 中古農機市場 / ノウキナビ (Noukigu Navi): Online marketplace and dealer for used Japanese agricultural machinery. Comparable to GROWLAND's Agriz e-commerce channel and used-equipment buyback business for both buyers and sellers of farm equipment.
- 農機具王 (Noukigu-oh): Japanese used agricultural machinery dealer and buyer operating online and through depots. Closely mirrors GROWLAND's combination of used-equipment purchasing, sales, and rental/repair services for farmers.
- 農機具・農業機械ドットコム (Noukigu.com): Online direct-to-farmer retailer of new and used agricultural machinery in Japan. Closely comparable to Agriz's e-commerce model and to GROWLAND's nationwide shipment capability from a single regional base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
GROWLAND social profiles
Digital presenceGROWLAND financial estimates
Financial estimateRevenue estimate
Valuation estimate
GROWLAND leadership team
Management profileNumber of profiles
Profiles1 record
GROWLAND subsidiaries and ownership
Company hierarchySubsidiaries5 records
GROWLAND funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GROWLAND M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GROWLAND
What does GROWLAND do?
GROWLAND sells, rents, repairs, maintains, and buys back agricultural machinery, fertilizers, pesticides, and related farming materials through the 藤原農機 physical store and the アグリズ (Agriz) e-commerce site. It also operates AGRIPICK as an agricultural web media property and ふじ乃や as a lodging business, while 関西農機買取センター handles purchases of used farm equipment from farmers across Japan.
Is GROWLAND a public or private company?
GROWLAND is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GROWLAND founded?
GROWLAND was founded in 1978. It employs 11 to 50 people.
Where is GROWLAND based?
GROWLAND is headquartered in Minabe, Japan, in the Asia region.
How does GROWLAND make money?
Five revenue lines are on record. Product Sales are the primary driver. The others are repair and Maintenance Services, rental Service, purchase/Buyback Service and online Store Sales.
Who are GROWLAND's main competitors?
Broad incumbents on record are ジョイフル本田 (Joyful Honda), アークランドサカモト (Arkland Sakamoto), コメリ (Komeri), ヤンマー (Yanmar), ナフコ (NAFCO), クボタ (Kubota) and 井関農機 (ISEKI). Direct peers are 中古農機市場 / ノウキナビ (Noukigu Navi), 農機具王 (Noukigu-oh) and 農機具・農業機械ドットコム (Noukigu.com).
Does GROWLAND have an API?
No public API is recorded for GROWLAND.