Slaney Farms Produce
- Company typePrivate
- Founded1996
- HeadquartersEnniscorthy, Ireland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Slaney Farms Produce firmographics
Firmographics- Name
- Slaney Farms Produce
- Legal name
- Slaney Farms Produce Ltd
- Website
- https://slaneyfarms.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Slaney Farms Produce is headquartered
LocationHeadquarters
- HQ city
- Enniscorthy
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Slaney Farms Produce business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Fresh Potato Sales: Direct sales of quality fresh potatoes to retailers, supermarkets, and foodservice companies across Ireland. Products sold in various pack sizes from 1kg to 10kg for consumer retail, plus larger formats for catering.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Slaney Farms Produce product offering
Product offeringCore offering
Slaney Farms Produce Ltd is a family-owned Irish farming business that grows, packs, and distributes fresh potatoes and other produce. The company operates a vertically integrated supply chain cultivating five main potato varieties (Rooster, Wexford Queens, Kerr's Pink, Golden Wonder, and Baby Potatoes) along with Wexford Strawberries and cereals, all within a 10-mile radius of its Tomnalossett, Enniscorthy processing facility. The state-of-the-art packing facility features refrigerated storage with capacity exceeding 5,000 tonnes and delivers nationwide to retailers, supermarkets, and foodservice customers using its own fleet of vehicles.
Product overview
Slaney Farms Produce Ltd is a family-owned agricultural business specialising in quality Irish potato growing and packing. The company operates a vertically integrated potato processing system, offering five main potato varieties (Rooster, Wexford Queens, Kerr's Pink, Golden Wonder, and Baby Potatoes) along with Wexford Strawberries and cereal crops. All produce is grown within a 10-mile radius of their facility in Enniscorthy, Co. Wexford, with potatoes available in pack sizes from 1kg to 10kg, including Quick Cook and catering bulk formats. The company delivers nationwide to retailers and supermarkets using its own fleet of vehicles, with storage capacity for over 5,000 tonnes enabling year-round supply.
Differentiator
Problem solved
Functional benefit
Products and services
- Rooster Potatoes Irish potato variety with smooth russet dark red skin and shallow eyes, featuring fluffy floury yellow flesh with deep earthy flavour. Versatile and well-suited for roasting, baking, chipping and boiling; sold across the standard Slaney Farms pack size range.
- Wexford Queens Potatoes Shallow-eyed Irish potato variety grown since the early 1900s, oval shaped with pale skin and shallow pink-tinged eyes. Light floury white flesh with good flavour, suitable as an all-rounder for most cooking types.
- Kerr's Pink Potatoes Traditional Irish potato variety introduced in 1917, irregular oval shape with distinctive pink colour and deep eyes. Floury and starchy with high dry matter and good eating quality; available September to May in 10kg packs.
- Golden Wonder Potatoes Late maincrop russet-skinned potato variety, generally long oval with relatively rough skin. Considered among the best-flavoured potatoes with high dry matter; ideal for baking and steaming and suitable for long-term storage.
- Baby Potatoes Small-sized light-skinned potatoes that are easy to cook and ideal for steaming, quick roasting, or as a salad potato. Available year-round in pack sizes from 2kg to 10kg.
- Wexford Strawberries Locally grown strawberries known for plump juiciness and superior flavour. Picked daily for optimal freshness, with only the highest quality produce reaching supermarket shelves.
- Cereals Cereal crops grown in rotation with potato production including Barley, Wheat, Oats, Beans, and Oilseed Rape. Cultivated using minimum tillage practices to reduce soil erosion and improve soil structure.
- Fresh Produce Wholesale Supply Full wholesale range of fruit and vegetables sourced from local farmers and Irish producers including Cooking Apples, Eating Apples, Bananas, Pears, Plums, Peaches, Cherries, Blackcurrants, Blackberries, Raspberries, Redcurrants, Carrots, Cabbage, Onions, Tomatoes, Lettuce, and Mushrooms, supplied alongside the core Irish-grown potato range.
Quantifiable outcome
- 4000+ tonnes storage capacity ensuring year-round supply consistency
- +4 more outcomes
Companies that use Slaney Farms Produce
Customer profileSegments3 records
Ideal customer profiles3 records
Slaney Farms Produce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Slaney Farms Produce partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- VITAcoreSlaney Farms works closely with VITA, an innovative Irish developing agency working in Africa to reduce hunger and climate change impacts. Through the Irish Potato Coalition launched in 2012, they collaborate with Teagasc and CIP (international potato centre) to improve livelihoods of farm families in seven sub-Saharan African countries including Ethiopia, Kenya, Uganda, Tanzania, Malawi, Mozambique and Eritrea.
- TeagasccoreSlaney Farms participates in the Salad Potato Project working group set up in partnership by Teagasc, Bord Bia and IFA to investigate and grow the market for indigenously grown salad potatoes in Ireland. Slaney Farms serves as the pilot trials farm for this initiative.
- Bord Bia Quality Assurance ProgrammecoreSlaney Farms is a certified member of Bord Bia's Quality Assurance programme and displays the Bord Bia Quality Mark on all branded products. The company undergoes regular inspections and is independently checked at every stage of production.
- Origin GreencoreOrigin Green is Bord Bia's national food sustainability programme. Slaney Farms became verified members in February 2017, committed to implementing meaningful and measurable sustainability goals that are independently verified, covering the three-year period 2017-2020.
- EcoCertminorSlaney Farms is registered with EcoCert, a voluntary environmental performance system, demonstrating commitment to sustainable farming practices.
- Department of Agriculture's GLAS SchemecoreSlaney Farms is registered for DAFM's Green Low-Carbon Agri-Environment Scheme (GLAS) which promotes biodiversity, protects water quality, and helps combat climate change through sustainable farming practices.
- Irish Farmers Association (IFA)coreIFA collaborates with Teagasc and Bord Bia in the Salad Potato Project working group, with Slaney Farms serving as the pilot trials farm to investigate and grow the market for indigenous Irish salad potatoes.
Scale indicators6 records
Recent moves10 records
Expansion highlights5 records
Slaney Farms Produce competitors and assessment
Company assessmentDirect peers
- Meade Potato Company: Ireland's largest potato grower-packer, supplying branded and own-label fresh potatoes into Irish multiples and export channels. Directly comparable to Slaney across product mix, customer set, and vertically integrated farm-packer model.
- Country Crest: Irish vertically integrated fresh-produce grower and packer supplying potatoes, root vegetables, and salads to Irish multiples and foodservice. Comparable to Slaney in vertical integration, retail channel focus, and multi-category fresh-produce scope.
- Wilson's Country: Leading Northern Ireland/UK potato packer with comparable branding across mainstream potato varieties, supplying Tesco, Asda, and independents. Comparable across product range, retail channel mix, and vertically integrated packer model to Slaney.
- Albert Bartlett: UK/Scotland-headquartered family-owned potato packer, the dominant supplier of branded Rooster potatoes in UK multiples. Closest peer to Slaney on Rooster range, branded retail strategy, and family-ownership DNA.
- Iverk Produce: Irish grower-packer of fresh produce including potatoes, supplying Irish and UK retailers. Comparable to Slaney as a multi-variety Irish packer focused on retail multiples and foodservice channels.
- Donegal Potatoes (Donegal Gold): Irish family-run potato grower and packer selling across Ireland with emphasis on provenance. Comparable to Slaney on family ownership, Irish-roots branding, and direct-to-retailer supply.
Broad incumbents
- McCain Foods: Global leader in frozen processed potatoes (fries, hash browns) supplying retail and foodservice worldwide. Operates adjacent to Slaney in potatoes but in processed/frozen format rather than fresh packing — relevant reference for category scale and value-chain dynamics.
- Lamb Weston Holdings: World's largest frozen-potato processor serving global quick-service restaurants and retail. Adjacent comparator for Slaney in terms of potato category scale and competitive intensity, though operating in processed/frozen rather than fresh.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Slaney Farms Produce social profiles
Digital presenceSlaney Farms Produce compliance and trust
Trust signalCompliance6 records
Slaney Farms Produce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Slaney Farms Produce leadership team
Management profileNumber of profiles
Profiles1 record
Slaney Farms Produce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Slaney Farms Produce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Slaney Farms Produce
What does Slaney Farms Produce do?
Slaney Farms Produce Ltd is a family-owned Irish farming business that grows, packs, and distributes fresh potatoes and other produce. The company operates a vertically integrated supply chain cultivating five main potato varieties (Rooster, Wexford Queens, Kerr's Pink, Golden Wonder, and Baby Potatoes) along with Wexford Strawberries and cereals, all within a 10-mile radius of its Tomnalossett, Enniscorthy processing facility. The state-of-the-art packing facility features refrigerated storage with capacity exceeding 5,000 tonnes and delivers nationwide to retailers, supermarkets, and foodservice customers using its own fleet of vehicles.
Is Slaney Farms Produce a public or private company?
Slaney Farms Produce is a private company. It is classified as family owned and is currently operating.
When was Slaney Farms Produce founded?
Slaney Farms Produce was founded in 1996. It employs 11 to 50 people.
Where is Slaney Farms Produce based?
Slaney Farms Produce is headquartered in Enniscorthy, Ireland, in the Europe region.
How does Slaney Farms Produce make money?
One revenue line is on record: fresh Potato Sales.
Who are Slaney Farms Produce's main competitors?
Direct peers on record are Meade Potato Company, Country Crest, Wilson's Country, Albert Bartlett, Iverk Produce and Donegal Potatoes (Donegal Gold). Broad incumbents are McCain Foods and Lamb Weston Holdings.
Does Slaney Farms Produce have an API?
No public API is recorded for Slaney Farms Produce.