STAMI STUDIOS LTD

What STAMI STUDIOS LTD does

Stami Studios Ltd is a UK-based, artist-owned kawaii lifestyle brand founded in 2016 by Sam Rostami. The company designs, manufactures via outsourced production (a partner in China), and sells globally a portfolio of original-character merchandise spanning enamel pins (GatchaPin, Pin RPG, Kitty Beans, Potions series), bags (ita, plush, tote, travel), clothing (tops, bottoms, bodywear, Stami KIDS), plushies, stationery (stickers, washi tape, prints, notebooks), accessories (phone cases, charms, lanyards, hats), and digital products (wallpapers, iOS/Android themes, Twitch/YouTube/Discord badges, gift cards). The product surface is unified by a proprietary character IP library of 10+ original characters (Miso & Chu, The Frogots, Soy, Pi Duck, Kuma, Cosmo, Chabisu, Chiclit, Lemon, Lablet) owned by the founder, with all website content asserted as copyrighted by Sam Rostami.

Revenue is generated through one-time purchases of physical and digital goods at unit prices denominated in GBP, augmented by a Pin Club monthly subscription that delivers exclusive pins, up to 20% member discounts on pins, free worldwide shipping on club orders, and members-only shop access. Customer engagement is reinforced by the Stami Stars loyalty program, which awards points for purchases and reviews. Distribution runs primarily through a WooCommerce-powered direct-to-consumer website (stamistudios.com) with global shipping (free UK over £35, free worldwide over £100), an Etsy storefront, and a wholesale/stockist program. Customers are segmented into kawaii/pin collector enthusiasts (primary), kawaii lifestyle consumers, digital kawaii enthusiasts, and the LGBTQ+ community, with no enterprise or B2B contracts disclosed.

The company is registered in Bournemouth, England (45, BH89JN), operates as a private limited company with no public listing, and is described as a one-artist family-run business with no external venture or private equity investment, no acquisitions, no subsidiaries, and no parent company. EU regulatory representation is maintained via Axitera GmbH (Frankfurt am Main), and plush products are certified to EU health and safety standards, with broader product compliance covering flammability and restricted-substance requirements (lead, phthalates, cadmium, bisphenols).

Name

STAMI STUDIOS LTD

Legal name

Stami Studios Ltd

Website

https://stamistudios.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Stami Studios Ltd is a UK-based artist-owned kawaii lifestyle brand founded in 2016, designing and selling original-character enamel pins, bags, clothing, plushies, stationery, accessories, and digital products globally via its e-commerce website, Etsy marketplace, and select wholesale stockists.

Ownership category

akta.pro rank

Product category

Kawaii Collectible Pins & Character Merchandise

NAICS

Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120), Gift, Novelty, and Souvenir Retailers (45942), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Hobby, Toy & Game Shops (5945), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro industry

PRIMARYCRALAJAK

Pop Culture, Licensed & Fandom Gifts Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Gift, Novelty & Souvenir Retail

SECONDARYCRALAGAL

Toys & Action Figures Collectibles Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Collectibles, Trading Cards & Memorabilia Retail

SECONDARYCRAEAGAI

Stationery, Gifts & Greeting Value Stores

Consumer Products & Retail/Discount, Club & Value Retail/Variety Stores & Five-and-Dime Retail

Keywords

• Enamel pin collectibles
• Kawaii lifestyle merchandise
• Original character products
• Subscription pin club
• Cute fashion accessories

Headquarters

HQ city

Bournemouth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct Product Sales: One-time purchase model for physical products including enamel pins, clothing, bags, accessories, stationery, and plushies. E-commerce transactions processed through their WooCommerce website.
2. Digital Products: Sale of digital goods including phone wallpapers, iOS/Android themes, Twitch/Youtube/Discord badges, printables, and gift cards.
3. Pin Club Subscription: Monthly subscription pin club offering exclusive monthly pins, 20% discount on all pins, free worldwide shipping on club orders, members-only shop access, and free digital goodies.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Stami Studios designs and sells kawaii-themed collectible merchandise built around original character IP. The portfolio centers on enamel pins, Pin Club monthly subscription boxes, and ita bags, extended across clothing, plushies, stationery, accessories, and digital goods. Sales are made direct-to-consumer globally through the brand's e-commerce website, with additional reach via Etsy and a wholesale stockist program.

Product overview

Stami Studios is an artist-owned kawaii lifestyle brand founded in 2016 by Sam Rostami, offering a cohesive ecosystem of collectible products built around original character IP. The portfolio centers on enamel pins (including GatchaPin mystery pins, Pin RPG series, and Potions collection), a Pin Club subscription service, and bags (ita bags, plush bags, totes). These core offerings are complemented by clothing (t-shirts, hoodies, dresses, overalls, kids wear), plushies featuring characters like Lemon and Soy, stationery (stickers, washi tape, prints), digital products (wallpapers, themes, badges), and accessories (phone cases, charms, lanyards, hats). All products feature original character artwork (Miso & Chu, The Frogots, Soy, Pi Duck, Kuma, Cosmo, Chabisu, Chiclit, Lemon, Lablet) creating cross-category appeal. The brand operates a loyalty program (Stami Stars) and sells globally through its website and select retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Enamel Pins Collectible hard and soft enamel pins featuring original character designs such as Miso & Chu, The Frogots, and Soy, sold individually and via the GatchaPin mystery-pin format; designed for kawaii aesthetic enthusiasts and pin collectors.
• Pin Club Monthly subscription service delivering exclusive themed pins to members, with up to 20% discount on all pins, free worldwide shipping on club orders, members-only shop access, and free digital goodies; targeted at repeat collectors who want guaranteed monthly drops.
• Bags Character-themed bags including clear PVC ita bags designed for displaying pins, plush bags, tote bags, and travel cases for kawaii lifestyle and pin-collecting customers.
• Clothing T-shirts, sweaters, hoodies, shirts, trousers, skirts, dresses, overalls, and the Stami KIDS line featuring original character artwork and kawaii aesthetic; offered in size-inclusive ranges for everyday wear.
• Plushies Soft plush toys featuring original characters (e.g., Lemon the Chick Plush at approximately 25cm with removable hat), meeting EU health and safety standards for global consumer sale.
• Stationery Stickers, foil and standard washi tape, notebooks, temporary tattoos, prints and cards, traditional art pieces, glassware, and cushions featuring character artwork for journaling, gifting, and home decoration.
• Digital Products Phone wallpapers, iOS and Android themes, Twitch/YouTube/Discord badges, coloring-page printables, and e-gift cards; offered as downloadable digital goods aligned with the brand's kawaii aesthetic for online identity customization.
• Accessories Phone cases, charms and keyrings, lanyards, hats, hair accessories, socks, and pin display banners for kawaii and pin-collecting consumers.
• Stami Stars Loyalty Program Points-based loyalty program where members earn Stami Stars on purchases and reviews that can be redeemed for discounts on future orders, with 100 free stars awarded on sign-up to drive repeat buying and customer advocacy.
• The Snita Bag Limited-edition snail-and-ita hybrid bag launched for pre-order in January 2025, combining novelty character design with the brand's signature clear-pin-display ita bag format for kawaii collectors.

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Manufacturing Partner in ChinaminorOthersProducts manufactured by one of their partners in China. Stami Studios maintains quality control and design ownership while outsourcing production.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pusheen Corp: Pusheen is an original kawaii cat character brand with plushies, stationery, apparel, bags, accessories, and digital goods. It directly mirrors Stami's model of one core character IP expanded across categories via DTC and wholesale, and serves a near-identical customer demographic.
• Smoko: UK-based kawaii-inspired accessories and lifestyle brand selling mugs, stationery, bags, and cute character goods globally. Comparable small-team, original-IP, e-commerce-led model with a similar cute-aesthetic customer base.
• Tokidoki: Italian-founded kawaii lifestyle brand offering character-driven apparel, bags, accessories, stationery, and collectibles globally. Highly comparable product architecture (character IP across physical categories), direct-to-consumer plus wholesale distribution, and global e-commerce — making Tokidoki the closest scale analogue to Stami Studios.
• Kidrobot: Designer art-toy and collectible brand producing limited-edition vinyl figures, pins, and art collectibles. Comparable in the collectible-artist-DTC space and serves the same collector-with-disposable-income segment.
• Loungefly: Specializes in character/brand-licensed bags, pins, and accessories — including ita-style pin display bags. Overlaps directly with Stami's ita bag and pin categories and targets the same pin-collector and fandom consumer.

Broad incumbents

• Funko: Global collectibles giant producing Pop! vinyl figures, pins, and licensed character merchandise. Overlaps with Stami in the collectibles/pins category and competes for the same fandom-driven discretionary spend, though at vastly greater scale.
• BoxLunch: Pop-culture and fandom gifts retailer selling apparel, bags, accessories, pins, plushies, and collectibles. Directly comparable assortment mix and customer demographic, though BoxLunch is a multi-IP retailer versus Stami's original-IP approach.
• Sanrio: Owner of Hello Kitty and the dominant kawaii character IP portfolio globally, with massive distribution across product categories. Sanrio is the category-defining incumbent whose presence defines the kawaii market Stami competes within.
• Sugarfina: Premium adult-oriented candy and gifting brand with collectible packaging, DTC e-commerce, and subscription offerings. Comparable in combining original IP, giftable collectibles, subscription (Sugarfina had a Candy Club), and a design-forward gifting positioning.

Emerging players

• Anhing Apparel / Wild Honey Boutique (Etsy-native kawaii sellers): A cluster of small artist-owned kawaii and enamel pin brands selling via Etsy and own websites (e.g., And Others, Wild Honey). They compete with Stami for the same kawaii collector wallet on Etsy and offer a comparable original-IP, small-batch model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STAMI STUDIOS LTD