K2 Foundation

What K2 Foundation does

K2 Foundation is a UK-registered charitable foundation (Micro-Trust of GivingWorks, Charity Number 1078770) established in 2023 as the dedicated fundraising and umbrella vehicle for the global charitable activities of K2 Group, a privately owned corporate mobility firm founded in 2002 by Nick Plummer and Richard Rutledge. The foundation funds education, healthcare, wellbeing, sport, and personal development opportunities for children and young people in communities touched by K2's worldwide operations, working through long-term partnerships with local charities and community leaders rather than one-off donations.

Its core programmatic assets are threefold: the São Paulo School Project — a capital-intensive school constructed in partnership with Associação Semeando Amor com a Tia Mônica in the Parelheiros district of São Paulo, opened January 2025 with 150 children and growing to 171 by August 2025; the Employee Volunteering Programme, which grants all K2 employees globally two days of paid charitable leave per year; and a portfolio of Global Charity Partnerships spanning the UK (Naomi House & Jacksplace, Rainbow Trust), Sweden (Ronald McDonald House Lund), South Africa (SOS Africa Grabouw, sponsoring five named children), Ecuador (Hacienda La Danesa football field), Australia (Barnardos), and Brazil supply-chain contributors (PremierDS, One Moving). The foundation is governed by a K2 Foundation Committee chaired by Global Head of Compliance and ESG Linda Rafferty, with all payments requiring dual approval from the committee and GivingWorks trustees.

K2 Foundation does not sell products or services and generates no commercial revenue; it is funded through JustGiving donations, employee fundraising events (marathons, cycling challenges, walks including the Downs Link, Race to the Stones, Florence Marathon, and Babble Ride Across Britain), corporate contributions from K2 Group, and partner co-funding. Marketing and beneficiary storytelling are delivered through an Impact Blog, YouTube documentaries, and organic social channels. Fundraising throughput is event-driven and small in absolute terms, with disclosed 2025 event-level inflows aggregating roughly £83,000 and a £200,000 target attached to the 2023 Nepal Trip.

Name

K2 Foundation

Legal name

K2 Corporate Mobility Limited

Website

https://k2.foundation

Company type

Private

Founded year

2023

Operating status

Operating

Short description

K2 Foundation is a UK-registered charitable foundation established in 2023 by K2 Group that funds education, healthcare, wellbeing, sport, and personal development projects for children and young people in communities where K2 operates globally. It delivers impact through a São Paulo school, employee volunteering, and long-term charity partnerships across EMEA, Americas, Africa, and APAC.

Ownership category

akta.pro rank

Product category

Charitable Foundation Services

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (81321), Civic and Social Organizations (8134)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Private Foundations (BPAGAKAA)

akta.pro secondary industries

Education Grantmaking Foundations (BPAGAKAK), K–12 Support & School Improvement Nonprofits (BPAGADAB), International Grantmaking & Development Foundations (BPAGAKAH)

Keywords

• Charitable foundation
• Children education funding
• Employee volunteering program
• Global charity partnerships
• Community impact projects

Headquarters

HQ city

Guildford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Donations and Fundraising: K2 Foundation generates support through charitable donations, JustGiving platform, employee fundraising events (marathons, cycling challenges, walks), and corporate contributions. The foundation is a Micro-Trust of GivingWorks.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

K2 Foundation is a charitable foundation that funds and delivers education, healthcare, wellbeing, sport and personal development programmes for children and young people in communities touched by K2 Group's global presence. Its core offerings are the São Paulo School Project (construction and ongoing support of a school in Brazil), the Employee Volunteering Programme (two paid days of charitable leave per K2 employee annually), and Global Charity Partnerships with vetted nonprofits across EMEA, Americas, Africa and APAC. The foundation raises funds through donations, corporate contributions from K2 Group, and employee-led fundraising events.

Product overview

K2 Foundation is a charitable foundation established in 2023 as an umbrella organization for K2 Group's global charitable activities. It operates three core service areas: the São Paulo School Project (its inaugural initiative to build and support a school in Brazil), the Employee Volunteering Programme (granting staff two paid days annually for charitable work), and Global Charity Partnerships (supporting children-focused organizations across multiple continents). The foundation focuses on education, wellbeing, healthcare, sport, and personal development opportunities for children and young people.

Differentiator

Problem solved

Functional benefit

Products and services

• São Paulo School Project K2 Foundation's inaugural project: construction and ongoing operational support for a school serving children from the Parelheiros community in São Paulo, Brazil. Operated in partnership with Associação Semeando Amor com a Tia Mônica.
• Employee Volunteering Programme Programme offering all K2 Group employees globally two days of paid charitable leave per annum to support volunteering activities with K2 Foundation charity partners or personal charitable causes.
• Global Charity Partnerships Strategic partnerships with charities across regions where K2 Group operates, focusing on improving the lives of children and young people. Partners include SOS Africa, Naomi House & Jacksplace, Rainbow Trust Children's Charity, Ronald McDonald House Lund, and Barnardos.

Quantifiable outcome

• 171 children enrolled and receiving education at São Paulo school as of August 2025
• +2 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Associação Semeando Amor com a Tia MônicacoreStrategic or Co-development Partner · 1 January 2025Brazilian charity that operates the school in São Paulo's Parelheiros district. Founded by Tia Mônica for her nephew Jhonatan who had Cornelia de Lange syndrome. K2 Foundation funded construction of new school building opened January 2025. Foundation committed to long-term operational support.
• SOS AfricacoreStrategic or Co-development PartnerGrassroots South African charity funding education and care of disadvantaged African township children. K2 began partnership in 2023, sponsoring 5 primary school children: Luhle, Lelothando, Sibonokuhle, Enzokuhle and Onthatile. K2 South Africa team conducts termly visits and receives progress reports.
• Naomi House & JacksplacecoreStrategic or Co-development PartnerHospices supporting life limited and life threatened children and young adults from Hampshire, Wiltshire, Berkshire, Dorset, Isle of Wight. K2 provides employee volunteers for warehouse days, Santa Fun Run, and donations (£2000 in 2025). Partnership includes thank you card writing and garden maintenance.
• Rainbow Trust Children's CharitycoreStrategic or Co-development PartnerProvides emotional and practical support for families with children with life-threatening or terminal illnesses. K2 employees volunteer at family events, Santa's Grotto, Halloween activities, garden maintenance, and corporate golf days. Golf Day 2025 raised over £23,000.
• Ronald McDonald House LundcoreStrategic or Co-development PartnerHome away from home for families of children receiving specialist care at Lund University Hospital, Sweden. K2 Sweden team has been volunteering since 2023 for seasonal activities and events including summer party garden preparation.
• BarnardosminorStrategic or Co-development PartnerAustralian child welfare organization listed as charity partner in APAC region.
• Hacienda La DanesaminorImplementation/ SI/ Consulting PartnerEcuadorian accommodation provider. Founder Neils Olsen acted as local liaison for San Antonio community project, gathering quotes, arranging permissions, and engaging contractors for football field construction completed February 2022.
• PremierDSminorStrategic or Co-development PartnerK2 partner that donated paint for school mural, refrigerator and industrial blender for school kitchen. President Rita Hernandez visited school with K2 Brazil team in September 2025.
• One MovingminorStrategic or Co-development PartnerHHG partner that accompanied K2 Brazil team on school visit in December 2025. Partner network contributed supplies and finishing items for São Paulo school.
• SituminorStrategic or Co-development PartnerService accommodation partner that participated in Race to the Stones 2023, a 100km ultra marathon raising £11,935 for the K2 Foundation and São Paulo school.
• BabbleminorStrategic or Co-development PartnerK2 partner that organizes Ride Across Britain cycling challenge. K2 Kinetic Cruisers participated in 980-mile Land's End to John O'Groats ride September 2024 to raise funds for K2 Foundation.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• LEGO Foundation: Corporate charitable foundation of the LEGO Group focused on children, learning through play, and early childhood development globally. Comparable in structure (corporate-funded foundation) and beneficiary focus (children), though at materially larger scale.
• IKEA Foundation: Philanthropic arm of Ingka/IKEA focused on children and youth in underserved communities, particularly through long-term partnerships with international NGOs. Comparable corporate-foundation structure with multi-region program delivery.
• The Prince's Trust: UK youth-focused charity supporting education, wellbeing and personal development for young people. Comparable in beneficiary age group, UK base, and reliance on corporate partnerships and individual donations.
• BBC Children in Need: UK charity funding projects for children and young people, including education, health, and wellbeing. Comparable beneficiary focus and grantmaking model, with substantially larger scale and brand recognition.
• SOS Children's Villages International: Global nonprofit supporting vulnerable children through education, family strengthening, and care — one of K2 Foundation's partner-adjacent comparables in mission (children's welfare) and operating model (long-term community support rather than one-off giving).

Others

• Charities Aid Foundation (CAF): UK charity that administers charitable giving, donor-advised funds, and GivingWorks (K2 Foundation's own umbrella). Comparable in giving-infrastructure role rather than direct beneficiary service, and a direct administrative counterparty.

Broad incumbents

• Wellcome Trust: Large UK charitable foundation with global health and education grantmaking. Comparable only in being a major UK-registered grantmaking foundation; mission, scale, and funding model differ materially.
• Children's Investment Fund Foundation (CIFF): Large independent philanthropic foundation focused on improving children's lives in low- and middle-income countries. Comparable mission area but with multibillion-dollar endowment versus K2's small pass-through structure.
• Save the Children UK: Major UK-headquartered international NGO focused on children's education, health, and protection globally. Overlaps with K2 Foundation's mission but operates at significantly larger scale with institutional donor funding.
• NSPCC: UK's leading children's charity focused on child welfare and protection. Overlaps in beneficiary focus and UK base, but operates direct service programmes at materially larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wearek2group
• YouTubeyoutube.com/@wearek2group
• LinkedInlinkedin.com/showcase/k2-foundation
• Instagraminstagram.com/wearek2group

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about K2 Foundation