CRN Asia
CRN Asia is a B2B media brand that publishes IT channel news, analysis, research, and newsletters, and runs events including Channel Awards Asia, Women of the Channel Leadership Summit Asia, and XChange Asia, targeting resellers, distributors, and vendors across Asia-Pacific.
- Company typePrivate
- Founded-
- HeadquartersSydney, Australia
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What CRN Asia does
CRN Asia is a regional B2B media brand serving the IT channel ecosystem across the Asia-Pacific market. It publishes independent news, analysis, research, and newsletters targeted at value-added resellers, cloud solution providers, software developers and ISVs, service providers, system integrators, and OEMs - i.e., the partners that vendors rely on to take products to market. The platform is positioned as the No. 1 trusted source for IT channel news in the region and is delivered across print, digital, online editions, e-newsletters, events, and webinars, with a free subscription membership unlocking content and early access to programming.
The company's core technology is a cross-media publishing platform anchored at crnasia.com and an affiliated membership funnel, supplemented by branded LinkedIn and X (parent) presence. Its product surface comprises five principal lines: a free membership/subscription, the CRN Asia news platform, the annual CRN Channel Awards Asia (30 categories in 2026), the Women of the Channel Leadership Summit Asia (Singapore, in partnership with charity EverFree), and XChange Asia 2026.
Revenue is generated primarily through B2B event sponsorship and advertising, with awards entry kept free. Sponsorship packages for Channel Awards Asia tables of 10 are priced at USD 5,900 (Silver), USD 7,100 (Gold), and USD 8,400 (Platinum), with the flagship sponsor role held by Proofpoint in 2026; standard summit tickets are priced at USD 649. CRN Asia is the Asian operation of US-based The Channel Company Inc., legally published in Asia by bChannels Pty., Ltd., headquartered at 388 George St, Sydney, Australia. The brand is part of a multi-region portfolio that includes CRN Australia and CRN India.
CRN Asia firmographics
Firmographics- Name
- CRN Asia
- Legal name
- bChannels Pty., Ltd.
- Website
- https://crnasia.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- CRN Asia is a B2B media brand that publishes IT channel news, analysis, research, and newsletters, and runs events including Channel Awards Asia, Women of the Channel Leadership Summit Asia, and XChange Asia, targeting resellers, distributors, and vendors across Asia-Pacific.
- Ownership category
- akta.pro rank
Where CRN Asia is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
CRN Asia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Free Subscription/Membership: CRN Asia offers free subscriptions that provide unlimited access to in-depth journalism, research, analysis, newsletters, and early access to events and awards programmes. The subscription is positioned as FREE with premium benefits.
- Event Sponsorship and Advertising: CRN organizes events including Channel Awards Asia and Women of the Channel Leadership Summit. Revenue is generated through sponsorship packages (Platinum at USD 8,400, Gold at USD 7,100, Silver at USD 5,900 for tables of 10), ticket sales (USD 649 standard), and advertising opportunities across the platform.
- Awards Entry Fees: All categories for CRN Channel Awards Asia are free to enter, suggesting the revenue model relies on sponsorship and event attendance rather than entry fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One-time | Standard ticket for Women of the Channel Asia Leadership Summit |
| Subscription | One-time | Platinum Table Package - Premium table of 10 with VIP amenities |
| Subscription | One-time | Gold Table Package - Table of 10 with standard amenities |
| Subscription | One-time | Silver Table Package - Table of 10 with basic benefits |
| Freemium | Monthly | CRN Asia Free Subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
CRN Asia product offering
Product offeringCore offering
CRN Asia is a B2B media brand that publishes IT channel news, analysis, research, and market intelligence for technology vendors, distributors, value-added resellers (VARs), system integrators, and solution providers across Asia. It complements its editorial content with signature industry events including the CRN Channel Awards Asia (30 award categories), the Women of the Channel Asia Leadership Summit, and XChange Asia, supported by a free subscription membership model.
Product overview
CRN Asia operates as a unified media platform offering news, analysis, and research content for IT channel partners across Asia, supplemented by signature events including the CRN Channel Awards Asia (an annual awards program with 30+ categories recognizing channel excellence), the Women of the Channel Asia Leadership Summit (a professional development conference for women in tech), and XChange Asia (a channel leadership conference). The publication also offers a free subscription membership that provides content access and event privileges.
Differentiator
Problem solved
Functional benefit
Products and services
- CRN Asia News Platform The primary digital news and content platform providing technology news, analysis, and insights for IT channel partners and solution providers across Asia.
- CRN Channel Awards Asia Annual awards program recognizing outstanding achievements of vendors, distributors, partners, and IT professionals driving the Asian IT channel forward, featuring 30+ award categories.
- Women of the Channel Asia Leadership Summit Leadership summit bringing together pioneering women leaders in tech for networking, professional development, and empowerment, held annually in Singapore.
- XChange Asia Conference driving real outcomes for Asia's channel leaders, providing networking and strategic insights for IT channel professionals.
- CRN Asia Subscription Free subscription service providing unlimited access to in-depth journalism, research, analysis, newsletters, and early access to events and awards programs.
Quantifiable outcome
- 91% of attendees said the Women of the Channel Leadership Summit event is very/extremely important to their personal & professional development
Companies that use CRN Asia
Customer profileSegments3 records
Ideal customer profiles3 records
CRN Asia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CRN Asia partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- ProofpointflagshipProofpoint is the named sponsor for CRN Channel Awards Asia 2026, indicating a flagship sponsorship relationship with the premier channel awards event in Asia.
- EverFreecoreEverFree is featured as the 'In Support Of' charity partner for Women of the Channel Leadership Summit Asia 2026, with their Country Director Jonna Eleccion presenting on supporting survivors of abuse and exploitation. The partnership includes raffle donations benefiting EverFree's mission.
- The Channel CompanycoreCRN Asia is a media brand of The Channel Company (bChannels Pty., Ltd.), which provides publishing, events, and marketing solutions for the IT channel across Asia-Pacific.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
CRN Asia competitors and assessment
Company assessmentDirect peers
- Channel Insider: Channel Insider (formerly The VAR Guy / ChannelE2E under Informa) is a dedicated IT channel media property covering VARs, MSPs, and solution providers. It competes directly with CRN Asia on channel news, awards, and community engagement.
- ITPro Today: ITPro Today (Informa) is a B2B technology media brand serving IT professionals and decision-makers with news, tutorials, and analysis. It targets a closely adjacent audience to CRN Asia's channel readership and competes for similar IT vendor advertising and sponsorship budgets.
- CRN (US/Global, The Channel Company): CRN is the parent global brand of CRN Asia, also owned by The Channel Company. While CRN Asia covers Asia-Pacific specifically, the global CRN shares editorial DNA, audience (IT channel decision-makers), and products (awards, summits, news), making it the most analogous operating peer.
- Channel Futures: Channel Futures, operated by Informa, is one of the largest global IT channel media brands and a direct competitor to CRN Asia. It serves MSPs, VARs, and channel decision-makers with news, research, awards (Channel Futures MSP 501), and events, overlapping closely with CRN Asia's editorial and events franchise.
- Channelnomics: Channelnomics is an IT channel-focused research and media outlet covering vendors, distributors, and solution providers with analysis and advisory content. It directly competes with CRN Asia for the same channel decision-maker audience on news, research, and vendor marketing services.
Others
- Diginomica: Diginomica is an independent enterprise technology analysis publication covering digital transformation, cloud, and enterprise software. It is thematically adjacent to CRN Asia, targeting similar senior enterprise IT decision-makers but without a channel-specific focus.
- CompTIA: CompTIA is the leading global IT industry trade association serving the channel partner community (MSPs, VARs, distributors). It overlaps with CRN Asia's audience and runs its own community, awards, and events, but as a non-profit trade body rather than a commercial media brand.
- SiliconANGLE / theCUBE: SiliconANGLE and theCUBE provide enterprise technology news, analysis, and video event coverage. They do not focus specifically on the IT channel but cover the same vendor ecosystem that CRN Asia reports on, and occasionally compete for vendor sponsorship dollars at technology events.
Broad incumbents
- IDG Communications: IDG Communications is a long-established enterprise IT media group publishing brands such as CIO, Computerworld, and PCWorld. While broader in scope than CRN Asia, it competes for IT vendor marketing budgets and covers overlapping enterprise technology topics across global markets.
- TechTarget: TechTarget (now part of Informa Tech) is a broad enterprise IT media and intent-data platform with many vertical properties. It is a larger incumbent serving IT buyers across multiple segments, overlapping with CRN Asia on enterprise IT vendor marketing solutions but at much greater scale and breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CRN Asia social profiles
Digital presenceCRN Asia financial estimates
Financial estimateRevenue estimate
Valuation estimate
CRN Asia leadership team
Management profileNumber of profiles
Profiles9 records
CRN Asia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CRN Asia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CRN Asia
What does CRN Asia do?
CRN Asia is a B2B media brand that publishes IT channel news, analysis, research, and market intelligence for technology vendors, distributors, value-added resellers (VARs), system integrators, and solution providers across Asia. It complements its editorial content with signature industry events including the CRN Channel Awards Asia (30 award categories), the Women of the Channel Asia Leadership Summit, and XChange Asia, supported by a free subscription membership model.
Is CRN Asia a public or private company?
CRN Asia is a private company. It is classified as corporate owned and is currently operating.
When was CRN Asia founded?
CRN Asia was founded in -1. It employs 501 to 1,000 people.
Where is CRN Asia based?
CRN Asia is headquartered in Sydney, Australia, in the Oceania region.
How does CRN Asia make money?
Three revenue lines are on record. Free Subscription/Membership is the primary driver. The others are event Sponsorship and Advertising and awards Entry Fees.
Who are CRN Asia's main competitors?
Direct peers on record are Channel Insider, ITPro Today, CRN (US/Global, The Channel Company), Channel Futures and Channelnomics. Others are Diginomica, CompTIA and SiliconANGLE / theCUBE. Broad incumbents are IDG Communications and TechTarget.
Does CRN Asia have an API?
No public API is recorded for CRN Asia.