WAVEME LTD

What WAVEME LTD does

WaveMe Ltd is a privately held UK apparel company founded in 2024 (with prior brand activity since 2022) and headquartered in Wiveliscombe, Somerset, operating as a small family business under director Louise McClintock. The company designs and sells sustainable outdoor and beachwear apparel — chiefly the StayDri Collection of Sherpa Micro-towelling lined hoodies and beach robes engineered for quick drying and warmth after water activities — alongside organic cotton t-shirts, beach shorts, polarized wooden sunglasses, enamel mugs, reusable beach bags, deck chairs, kids' wear (Mini-Wavers), and art sculptures produced in partnership with Ocean Sole from ocean-recovered flip-flops.

The core technology is the StayDri fabric system: a Sherpa Micro-towelling inner lining paired with double-zip construction for rapid drying, easy changing and all-day comfort after swimming or water sports. Materials are predominantly organic cotton, RPET fabrics made from recycled plastic bottles, and recycled inputs; production is UK-based and the range carries multiple third-party ethical and material certifications (Fairwear Foundation, Oeko-Tex, GOTS, WRAP, SEDEX, BSCI, Reach, Vegan, FSC for paper packaging). There is no proprietary software platform, no app, and no AI/ML components described.

WaveMe operates a direct-to-consumer business model selling one-off apparel and accessory units at price points ranging from £1 van stickers to £129.99 premium StayDri Summus hoodies, with digital gift cards (£10–£200) and limited flip-flop sculptures (from £50, with 10% donated to Ocean Sole). Revenue is generated primarily through the company's Squarespace e-commerce website, supplemented by UK coastal pop-up shops, festival/event retail (Wild Swimming Festival Dorset, Wivey Show, 10 Parishes Festival), the company's own Rock The Ocean UK beach cleanup events, and a TikTok Shop channel. Customer segments centre on wild swimmers, van-life travellers, broader outdoor enthusiasts, sustainable fashion consumers, and a secondary kids segment, all reached through Instagram, Facebook, TikTok, YouTube, a lifestyle blog, and an email newsletter — with no disclosed revenue, headcount or external funding.

Name

WAVEME LTD

Legal name

WAVEME LTD

Website

https://waveme.co.uk

Company type

Private

Founded year

2024

Operating status

Operating

Short description

WaveMe Ltd is a UK-based DTC apparel brand designing and selling sustainable beachwear and outdoor clothing for wild swimmers, van-lifers and outdoor enthusiasts. Its flagship is the StayDri Collection of Sherpa Micro-towelling lined hoodies, sold via e-commerce and UK coastal pop-ups.

Ownership category

akta.pro rank

Product category

Outdoor Beachwear and Sustainable Apparel

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

akta.pro secondary industries

Swim & Surf Performance Wear (CRAAAEAG), Outerwear & Snowsuits (Children) (CRAAAHAF), Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)

Keywords

• Outdoor beachwear
• Sustainable apparel
• Wild swim clothing
• Quick-dry hoodies
• Eco-friendly beachwear

Headquarters

HQ city

Wiveliscombe

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct online sales of apparel and accessories through waveme.co.uk. One-time purchase model for clothing items including hoodies, t-shirts, shorts, and accessories. Products sold at various price points from budget to premium.
2. Gift Cards: Digital gift cards available in denominations of £10, £25, £35, £50, £100, £135, and £200. Customers can purchase gift cards for recipients to redeem on the website.
3. Art Sculptures (Flip-flop Art): Sale of Vanlife Dubs flip-flop sculptures created by Ocean Sole. 10% of each sale is donated back to Ocean Sole for beach cleanup operations. sculptures are made from ocean waste flip-flops collected from shores.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

WaveMe designs and sells sustainable outdoor beachwear and lifestyle apparel, with its core offering being the StayDri Collection of Sherpa Micro-towelling lined hoodies built for wild swimmers and outdoor enthusiasts. The product range also includes organic T-shirts, beach shorts, kids clothing (Mini-Wavers), accessories such as polarized wooden sunglasses, reusable beach bags, enamel mugs, van stickers, deck chairs made from recycled materials, and flip-flop art sculptures.

Product overview

WaveMe is a UK-based ethical clothing brand established in 2024, offering a lifestyle-focused product portfolio centered on sustainable outdoor and beach apparel. The core offering is the StayDri Collection (including Long Hoody, Short Hoody, Hybrid, Hybrid Pro, and Summus variants) - premium Sherpa Micro-towelling lined hoodies designed for wild swimmers and outdoor enthusiasts. The product range extends to adult T-shirts (Wild Collection, Locations Collection, Dudes Collection, Palm & Wave, Classic Organic, Cropped, Tie-Dye), shorts, and the Mini-Wavers Kids sub-brand featuring child-sized versions of core products including the StayDri Long Hoody. Accessories include polarized wooden sunglasses, reusable beach bags, enamel mugs, van decal stickers, and the Eco Wave Sustainable Deck Chair made from recycled materials. WaveMe also offers exclusive Vanlife Dub flip-flop art sculptures created in partnership with Ocean Sole from Kenya, with 10% of sales supporting marine preservation. The brand emphasizes sustainability through organic, vegan, and recycled materials, UK manufacturing, zero plastic packaging, and environmental initiatives including beach cleans.

Differentiator

Problem solved

Functional benefit

Brands

• StayDri Collection: Premium Sherpa Micro-towelling lined hoodies and beach robes designed for wild swimmers and outdoor enthusiasts, including The Long Hoody, Short Hoody, and Hybrid designs.
• Mini-Wavers
• Eco-Wave
• LightWave

Products and services

• StayDri Collection Premium Sherpa Micro-towelling lined hoodies (Long, Short, Hybrid, Hybrid Pro, Summus variants) designed for wild swimmers and outdoor enthusiasts; quick-drying and warm with double-zip easy-change design.
• StayDri - The Long Hoody Full Sherpa Micro-towelling lined hoody with double zip, designed for wild swimming and outdoor activities. Available in Light Sand and other colours.
• StayDri - The Hybrid Unisex Hoody Hybrid hoody between the Long and Short Hoody with Sherpa micro-towelling lining, available in Sky Blue and Sunrise colours, with extra long arms and a waterproof outer shell.
• StayDri Mens/Unisex Dark Blue Hoody Premium Sherpa Micro-towelling lined hoody in dark blue designed for adventurers and outdoor enthusiasts, with discreet WaveMe logo.
• StayDri Summus Long Hoody in Black Premium Long Hoody with slightly longer arms than previous designs, featuring Sherpa lining; available in sizes UK 0-24.
• LightWave - The Long Hoody Limited Edition (Pink Horizon) Lightweight, fully Sherpa-lined long hoody that is easier to pack and lighter to travel with; limited edition Pink Horizon colourway.
• Hybrid Pro Unisex Waterproof Coat Waterproof coat with Sherpa lining, double zip, and ample pocket space including internal pocket; engineered for diverse UK weather conditions.
• T-shirts Collection Range of organic and sustainable T-shirts including the Wild Collection, Locations Collection, Dudes Collection, Palm & Wave Collection, Classic Organic, Cropped Sustainable Jersey Tee, and Tie-Dye designs.
• WaveMe Classic Organic T-shirt 100% pre-shrunk ringspun combed OCS organic cotton T-shirt; sustainable, soft and comfortable for outdoor enthusiasts.
• Kids Mini-Dudes Collection T-Shirts Organic cotton T-shirts for kids with matching design to the adult Dudes Collection; Vegan, Fairwear Foundation, and Oeko-Tex certified.
• WaveMe Brushed Cotton Beach Shorts Stylish, comfortable beach shorts available in male/unisex and female fits with elasticated waistband, chunky beach vibe cords, and vibrant colours.
• Mini-Wavers Kids Collection Children's clothing line including hoodies, T-shirts, and the StayDri Long Hoody for kids; made with organic, vegan, and recycled materials.
• Luxury StayDri Mini-Wavers Long Hoody Sherpa-lined Long Hoody for children, available in Red and Happy Yellow, designed for wild swimming and outdoor activities.
• Mini-Wavers WaveMe Hoody (Organic/Vegan) Organic cotton and recycled polyester kids hoody with twin needle stitching and kangaroo pocket; Vegan and Fairwear Foundation certified.
• Polarized Eco Wave Tinted Wooden Sunglasses Eco-friendly wooden sunglasses with polarized lenses and full-rim design for UV protection; available in Blue, Orange, Purple, Black, and Green.
• WaveMe Reusable Beach Bag Sustainable alternative to single-use plastic bags; large enough for beach gear and can also serve as a beach-clean bag. Dimensions 50x20x33cm, holds up to 12kg.
• WaveMe White 12oz Enamel Mug Lightweight enamel mug suited for camping and vanlife; white coating with silver rim, 12oz capacity.
• WaveMe Gift Card Online gift cards available in denominations of £10, £25, £35, £50, £100, £135, and £200 for redemption on the WaveMe website.
• WaveMe Van Stickers / Bumper Stickers Statement van decals with large transparent stickers (24cm x 9cm) and small window stickers (10x4cm); zero plastic packaging, FSC certified paper.
• Eco Wave Sustainable Deck Chair Deck chairs made from recycled plastic bottles and European Beach wood; a new tree is planted for each chair created; features quality plastic clips for stability.
• Vanlife Dub Sculpture - Flip-flop Art Exclusive flip-flop sculptures hand-carved from ocean waste by Ocean Sole artisans; Vanlife Dub designs made from recycled flip-flops collected from shores, with 10% of each sale donated back to Ocean Sole.

Quantifiable outcome

• Zero plastic packaging across all products
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Ocean SolecoreStrategic or Co-development PartnerWaveMe partnered with Ocean Sole, a Kenyan organization that hand-carves flip-flops collected from ocean shores into art sculptures. The exclusive Vanlife Dubs collection features campervan sculptures made from recycled flip-flops. WaveMe donates 10% of each sculpture sale back to Ocean Sole to support their beach cleanup operations. Ocean Sole recycles approximately 1,276,000 lbs of ocean waste per year and saves 240 trees annually.
• Behaviour Change CornwallcoreStrategic or Co-development PartnerPartnership to transform collected beach plastic waste into jewelry and coasters. WaveMe collects plastic during beach cleanup events, washes and sorts it, then delivers it to Behaviour Change Cornwall who transform it into saleable products. The resulting jewelry is sold at pop-up shops and TikTok Shop.
• National TrustminorGTM or Marketing PartnerNational Trust supported WaveMe's Rock The Ocean UK beach cleanup event held at Brean Down Beach. National Trust provided venue access and promoted the event which combined beach cleanup with environmental awareness.
• Woodland Trust Carbon Capture SchememinorStrategic or Co-development PartnerWaveMe's van stickers are part of the Woodland Trust carbon capture scheme, offsetting environmental impact of paper production.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Musto: UK-based technical sailing and outdoor apparel brand. Comparable in targeting water-sports participants with technical, weatherproof apparel and accessories.
• Sweaty Betty: Premium women's activewear and outdoor lifestyle brand with strong DTC presence and community-led marketing. Comparable in lifestyle-aligned positioning and premium price architecture.
• Fourth Element: UK-based diving and watersports apparel brand serving active ocean users. Comparable in technical clothing for water-based outdoor communities.
• Saltrock: Established UK surf and beach lifestyle clothing brand selling apparel and accessories through own retail and online. Comparable product mix (beachwear, casual apparel, accessories) and overlapping target customer.
• Finisterre: UK-based surf and outdoor lifestyle apparel brand with strong sustainability positioning, direct-to-consumer model, and similar target customer (cold-water swimmers, surfers, outdoor enthusiasts). Closest comparable in geography, niche, and values.
• Rooster: UK-based technical watersports apparel brand serving sailors, paddleboarders, and outdoor water enthusiasts. Comparable in targeting water-sports participants with technical apparel.
• Bamboo Clothing (BAM): UK sustainable apparel brand built around eco-friendly materials and ethical supply chains. Comparable in sustainability-led positioning and DTC apparel model.
• Animal: UK action sports and surf-inspired apparel brand with strong lifestyle positioning. Comparable in serving outdoor/water-sports communities with apparel and accessories.

Broad incumbents

• Patagonia: Global outdoor apparel brand with industry-leading sustainability and activism credentials. Comparable values and outdoor customer, but at much larger scale with broader product range.
• Rip Curl: Global surf apparel and wetsuit brand serving the same core customer (surfers, beach-goers, water sports participants) but at vastly larger scale and broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@waveme
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/wave_me_official
• TikTokvm.tiktok.com/ZNdeRP97H

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WAVEME LTD