BAM
- Company typePrivate
- Founded2005
- HeadquartersPlymouth, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
BAM firmographics
Firmographics- Name
- BAM
- Legal name
- BAM – Bamboo Clothing Ltd
- Website
- https://bambooclothing.co.uk
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
BAM industry classification
Industry- Product category
- Sustainable Activewear Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (4581), Apparel Manufacturing (315)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)
- akta.pro secondary industries
- Yoga, Pilates & Studio Wear Retail (CRAMACAE), Running & Endurance Wear (CRAAAEAD)
Keywords
Where BAM is headquartered
LocationHeadquarters
- HQ city
- Plymouth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
BAM business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: BAM generates revenue through direct sales of bamboo-based activewear to consumers via its e-commerce website. Products include tops, bottoms, leggings, underwear, socks, and accessories for men and women. The company also offers gift cards and collaborates with Continue for pre-loved/resale of returned garments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing ranging from budget to premium items |
| Other | Pay-as-you-go | Student and exclusive discounts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
BAM product offering
Product offeringCore offering
BAM designs, sells, and manufactures clothing and accessories made from bamboo viscose and organic cotton, sold direct-to-consumer via its e-commerce website. The product range covers men's and women's activewear (tops, leggings, yoga pants, joggers, hoodies, shorts, outerwear), underwear, socks, and digital gift cards, targeted at active lifestyle and eco-conscious consumers in the UK and internationally.
Product overview
BAM (Bamboo Clothing Ltd) is a British sustainable activewear brand offering bamboo-based clothing for men and women. The product portfolio centres on bamboo viscose and organic cotton fabrics across two core ranges: Women's Bamboo Activewear (including tops, leggings, yoga pants, shorts, outerwear, underwear, and socks) and Men's Bamboo Activewear (including T-shirts, hoodies, joggers, shorts, underwear, and socks). Key sub-brands include the Origin Collection, Grace Yoga Pants, Poise Yoga Pants, Enduro Leggings, Horizon Organic Cotton line, and Novea Training Tops. The company also offers bamboo socks as a standalone category, digital gift cards, and a pre-loved resale programme via Continue. All products feature bamboo viscose as the primary material, with certifications from Fair Wear Foundation and OekoTex, and B Corp status.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Bamboo Activewear Bamboo-based clothing line for women including tops (vests, T-shirts, hoodies, base layers), bottoms (leggings, yoga pants, shorts, joggers), outerwear, underwear, and socks designed for activities such as yoga, running, gym training, and walking.
- Men's Bamboo Activewear Bamboo-based clothing line for men including T-shirts, long sleeve tops, sweat tops, hoodies, baselayers, joggers, shorts, cargo trousers, underwear, and socks designed for yoga, running, gym, and walking activities.
- Bamboo Socks Bamboo fibre socks for men and women including everyday socks, sport socks, trainer socks, walking socks, running socks, and crew socks in various pack sizes.
- Digital Gift Cards Electronic gift cards available for purchase, allowing recipients to choose their own BAM bamboo activewear.
Quantifiable outcome
- Goal: Zero waste to landfill, zero pollution, zero wasted water by 2030
Companies that use BAM
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
BAM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature3 records
BAM partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Global-ecoreGlobal-e handles BAM's EU and international deliveries, managing local currency, duties, taxes, and checkout. They become the merchant on record for international orders and identify customer location via IP for localized experience.
- StripecoreStripe provides secure online payment processing for credit/debit card transactions. BAM uses Stripe's highly respected and secure payment system with 256-bit encryption.
- FeefominorFeefo is BAM's reviews partner. After purchase, customers are invited to leave reviews about products and services. Reviews are used for market research and displayed on BAM's website.
- Royal Mail / Parcelforce / Evri / DHLcoreDelivery partners handling BAM's order fulfillment. UK deliveries via Royal Mail, Parcelforce, or Evri. International deliveries via DHL airmail or standard tracked services.
- EpsilonminorProvides personalized advertising content using first and third-party cookies and other technologies to recognize browsers and collect web browsing activity information.
- Mention MeminorRefer-a-friend solution providing optional opportunity for customers to share offers with their contacts, driving new customer acquisition.
- RakutenminorAffiliate marketing partner for BAM's affiliate program, driving sales through commission-based referrals.
- ContinueminorBAM partners with Continue for pre-loved/resale of returned garments, supporting circular economy initiatives and reducing waste to landfill.
Scale indicators3 records
Recent moves5 records
BAM competitors and assessment
Company assessmentDirect peers
- tentree: Canadian sustainable apparel brand with B Corp certification and tree-planting mission. Sells activewear and essentials DTC globally and competes with BAM on the eco-conscious consumer, similar certifications and direct-to-consumer model.
- Vuori: Premium US activewear DTC brand focused on yoga, training and lifestyle apparel. Overlaps with BAM on yoga and training bottoms/leggings but competes on performance fabric technology and a much larger US marketing budget.
- Organic Basics: European sustainable essentials DTC brand offering activewear, underwear and socks made from organic cotton and recycled materials. Overlaps with BAM's eco-activewear positioning and targets a similar conscious-consumer segment in EU and UK.
- Boody: Australian-born bamboo viscose basics brand selling underwear, socks, activewear and loungewear direct-to-consumer globally. Nearly identical material-led positioning and product mix to BAM, making it the closest head-to-head competitor in the bamboo basics category.
Broad incumbents
- Adidas: Global sportswear incumbent with major sustainability programs (Parley, End Plastic Waste) and broad activewear assortments. Represents the scaled competition BAM faces in performance activewear and increasingly in sustainability-credentialed product.
- Patagonia: Iconic sustainable outdoor and activewear brand with deep credibility in environmental and fair-labor certifications. Competes with BAM in the sustainability-credentialed activewear segment but at a much larger scale, broader assortment, and via wholesale plus DTC channels.
- Nike: Largest global sportswear brand with its Move to Zero sustainability initiative and significant DTC and retail distribution. Defines the scale and marketing spend benchmark BAM must compete against in the performance and lifestyle activewear category.
Regional players
- Thought Clothing: UK-based sustainable clothing brand using natural and bamboo fabrics across clothing, loungewear and accessories. Direct regional competitor to BAM in the UK sustainable apparel market with overlapping materials and channels.
Emerging players
- Wolven Threads: US-based sustainable activewear DTC brand using recycled and natural fabrics. Competes for the same eco-conscious yoga and active lifestyle shopper as BAM, though at smaller scale and with a younger, social-media-led brand.
- Outerknown: US sustainable apparel brand co-founded by surfer Kelly Slater, focusing on circularity, organic and recycled fibers. Competes with BAM in sustainability-credentialed lifestyle and activewear, with comparable certifications and a DTC-led model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
BAM social profiles
Digital presenceBAM compliance and trust
Trust signalCompliance3 records
BAM financial estimates
Financial estimateRevenue estimate
Valuation estimate
BAM leadership team
Management profileNumber of profiles
Profiles2 records
BAM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BAM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BAM
What does BAM do?
BAM designs, sells, and manufactures clothing and accessories made from bamboo viscose and organic cotton, sold direct-to-consumer via its e-commerce website. The product range covers men's and women's activewear (tops, leggings, yoga pants, joggers, hoodies, shorts, outerwear), underwear, socks, and digital gift cards, targeted at active lifestyle and eco-conscious consumers in the UK and internationally.
Is BAM a public or private company?
BAM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BAM founded?
BAM was founded in 2005. It employs 51 to 100 people.
Where is BAM based?
BAM is headquartered in Plymouth, United Kingdom, in the Europe region.
How does BAM make money?
One revenue line is on record: direct Product Sales.
Who are BAM's main competitors?
Direct peers on record are tentree, Vuori, Organic Basics and Boody. Broad incumbents are Adidas, Patagonia and Nike. Thought Clothing is listed as a regional player. Emerging players are Wolven Threads and Outerknown.
Does BAM have an API?
No public API is recorded for BAM.
What industry is BAM in?
BAM's product category is Sustainable Activewear Apparel. Its primary akta.pro industry code is CRAAABAL, Outdoor & Active Lifestyle Apparel Retail, with a secondary code of CRAMACAE, Yoga, Pilates & Studio Wear Retail. Its NAICS code is 4581 and its SIC code is 5600.