Kirjastus Tänapäev

What Kirjastus Tänapäev does

Kirjastus Tänapäev (legal entity Tänapäev AS) is a private Estonian publishing house founded in 1999 and headquartered in Tallinn. The company publishes fiction, non-fiction, and children's books in Estonian, with a catalog that spans more than 27 years and over 100 distinct book series, including original Estonian works and translated international literature from authors such as Anthony Horowitz, Juliet Grey, David Foenkinos, and Adam Kay. Its product portfolio includes flagship branded series — Punane raamat (French literature in translation), Tänapäeva noorsooromaan (young adult fiction with an annual writing competition), and Avasta (domestic Estonian travel guides) — as well as the literary periodical Ajaleht Raamat.

The company operates an e-commerce platform at tnp.ee with shopping cart, checkout, customer accounts, and home delivery across Estonia (3-14 business days). Pricing is per-unit, with featured titles ranging from approximately €16 to €32. Beyond direct online sales, the catalog is distributed through Estonian physical bookstores. The publisher runs two long-running annual writing competitions — Minu esimene raamat (children's stories, €3,000 prize fund, now in its 12th edition) and a young adult novel competition (€3,500 prize fund) — co-organized with Eesti Lastekirjanduse Keskus (Estonian Children's Literature Center) and Ajakiri Täheke magazine, which function as both author development pipelines and community engagement channels.

The business model is straightforward one-time-purchase book sales with no subscription or licensing layer. The customer base is horizontal: general adult readers as the primary segment, with secondary audiences in children (5-9) and young adults (14-18). Operations are domestic-only with no disclosed geographic expansion. Headcount is 1-10 employees and revenue is not disclosed. The 2026 publication slate includes celebrity memoirs (Charlie Sheen, Paul Burrell) and an interactive children's maze/puzzle book, indicating some expansion into premium translated non-fiction and activity-book formats, but the company remains a small-scale, Estonian-language niche publisher with no disclosed AI capabilities, funding, M&A activity, or institutional ownership.

Name

Kirjastus Tänapäev

Legal name

Tänapäev AS

Website

https://tnp.ee

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Kirjastus Tänapäev is an Estonian publishing house (Tänapäev AS) founded in 1999 that sells physical fiction, non-fiction, and children's books in Estonian through its tnp.ee e-commerce store and domestic bookstore distribution, serving general adult readers, young adults, and children in Estonia.

Ownership category

akta.pro rank

Product category

Book Publishing

NAICS

Book Publishers (513130)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Trade Book Print-on-Demand (Fiction & Nonfiction) (MPAJANAA)

akta.pro secondary industry

Children’s Book Print-on-Demand (Picture Books, Early Readers, YA) (MPAJANAC)

Keywords

• Estonian book publishing
• Children's literature
• Translated fiction
• Online bookstore
• Young adult novels

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Book sales: One-time purchase revenue from physical books sold through the company's e-commerce website and implied bookstore distribution. Books are sold in Estonian language at prices ranging from approximately €16 to €32.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Kirjastus Tänapäev is an Estonian publishing house that publishes original Estonian fiction, non-fiction, children's, and young adult books, along with translated international literature, and sells them directly to consumers through its online bookstore at tnp.ee and physical bookstore distribution in Estonia. The catalog spans 1999–2026 with over 100 book series across crime fiction, history, biographies, self-help, and youth literature. The company also operates annual writing competitions co-organized with cultural partners to develop emerging Estonian authors.

Product overview

Kirjastus Tänapäev is an Estonian publishing house operating primarily through an e-commerce platform (tnp.ee) that sells physical books in Estonian and translated international literature. The portfolio includes original Estonian fiction and non-fiction, children's and young adult literature, and translated works from authors like Anthony Horowitz, Juliet Grey, and others. The company maintains several branded series including 'Punane raamat' (French literature in translation), 'Tänapäeva noorsooromaan' (young adult fiction with an annual competition), and 'Avasta' (domestic travel guides). Additionally, the company publishes 'Ajaleht Raamat', a periodical combining literary reviews and cultural commentary. The e-commerce platform features shopping cart functionality, online purchasing, and home delivery across Estonia.

Differentiator

Problem solved

Functional benefit

Products and services

• Kirjastus Tänapäev Online Bookstore (tnp.ee)

Quantifiable outcome

• Prize fund of €3000 for children's story competition and €3500 for young adult novel competition

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Eesti Lastekirjanduse Keskus (Estonian Children's Literature Center)coreStrategic or Co-development PartnerCo-organizer of children's story competition 'Minu esimene raamat' for children ages 5-9, with prize fund of €3000. Partnership has run for 11+ editions (12th edition announced). Also co-organizer of young adult novel competition with €3500 prize fund.
• Ajakiri TähekecoreStrategic or Co-development PartnerCo-organizer of children's story competition 'Minu esimene raamat' for children ages 5-9, working alongside Estonian Children's Literature Center and Kirjastus Tänapäev.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SE&JK / Petrone Print: Estonian publisher with a varied catalog spanning fiction, non-fiction, and children's literature. Competes for similar Estonian-language reader segments and retail channel placement.
• Tammerraamat: Estonian publisher producing fiction, children's books, and hobby/non-fiction titles. Similar product mix and Estonian-language focus, with overlap in children's and translated titles.
• Varrak: One of Estonia's largest domestic trade publishers, publishing fiction, non-fiction, children's books, and textbooks in Estonian language. Directly comparable as a general-trade Estonian-language publisher targeting the same reader base.
• Eesti Raamat: Estonian-language publisher with a broad fiction, non-fiction, and children's catalog. Directly comparable to Kirjastus Tänapäev in scope, target audience, and Estonian-language publishing model.
• Ersen Kirjastus: Estonian publisher of fiction, non-fiction, and children's books in Estonian language. Similar scale and product mix to Kirjastus Tänapäev, competing for the same Estonian reader and author pool.
• Hea Lugu: Estonian-language publisher focused on literary fiction, non-fiction, and translated works. Comparable niche overlap with Kirjastus Tänapäev's translated-literature and literary-fiction segments.
• Kunst Kirjastus: Estonian publisher with a diverse catalog of fiction, non-fiction, and reference books. Operates in the same Estonian-language trade publishing space as Kirjastus Tänapäev.
• Basam Books: Estonian publisher focused on non-fiction, history, reference, and some translated titles. Comparable as a domestic Estonian-language publisher with an emphasis on substantive genres.

Regional players

• Zvaigzne ABC: Latvian-language publisher with a broad catalog of fiction, non-fiction, children's books, and educational materials. Comparable Baltic regional publisher serving a small-language market with similar multi-genre trade model.
• Alma Littera: Lithuanian-language publisher with fiction, non-fiction, children's, and educational titles. Comparable Baltic small-language publisher with a multi-genre trade catalog and DTC e-commerce operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Tanapaev

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kirjastus Tänapäev