Shine Interior Design Studio

What Shine Interior Design Studio does

Shine Interior Design Studio is a privately held, woman-owned interior design practice headquartered in Lonoke, Arkansas, with a regional presence in Little Rock. Founded by Stacey Breezeel (commercial lead, NCIDQ and LEED AP credentialed) and Natalie Biles (residential lead), the firm operates with a small core team and serves both individual residential clients and boutique commercial customers. Its service portfolio spans Full Service Interior Design (new construction, whole-home renovations, kitchen and bath design), Commercial Design (restaurants, healthcare clinics, fitness centers, corporate offices, hospitality venues), Virtual Design for remote engagements, Designer for a Day consultations, and a 60-minute Design Strategy Session that functions as the entry point for most engagements.

The studio's underlying methodology is the proprietary "Shine Healthy Home" framework, a wellness-centered design approach built on three pillars: healthy materials, spatial zoning, and indoor air quality. This framework was recognized with the 2023 ASID National Focus Wellness Award for the Falstone House project and has been presented at the Kitchen & Bath Industry Show (KBIS) in 2024, 2025, and 2026. Supporting infrastructure includes a DesignFiles.co client portal for project collaboration, a Typeform-based Style Quiz for lead generation, a free Healthy Home Starter Guide PDF as a lead magnet, and a weekly email newsletter via Mailchimp.

The business model is professional services, sales-led. Engagement is initiated through a website project request form, followed by a Design Strategy Session, and converted into Full Service engagements priced at 8-10% of project budget, or smaller Designer for a Day sessions. Geographic reach is concentrated in Central Arkansas with a nationwide extension enabled by Virtual Design and earned media presence in Forbes, Martha Stewart, Southern Living, and Washington Post. The firm holds SBA Woman-Owned Small Business certification, ASID Firm Partner membership, and has accumulated multiple regional and national ASID Excellence in Design Awards.

Name

Shine Interior Design Studio

Legal name

Shine Interior Design Studio

Website

https://shineidstudio.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Shine Interior Design Studio is a privately held, woman-owned boutique interior design firm in Lonoke, Arkansas, offering licensed residential, commercial, and wellness-centered design services across Central Arkansas and nationwide, priced as professional services fees.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141), Interior Design Services (541410)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro industry

PRIMARYBPAHAKAB

Interior Design Services

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services

SECONDARYHSAPAEAI

Luxury Whole-Home Renovation (High-End Finishes & Custom Build)

Home & Personal Services/Residential Renovation Services/Whole-Home Renovation & Remodel

Keywords

• Residential interior design
• Commercial interior design
• Wellness-centered design
• Healthy home design
• Luxury interior design

Headquarters

HQ city

Lonoke

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Full Service Interior Design: Comprehensive design services for new construction, renovations, and multi-room furnishing projects. Design fee investment is typically between 8-10% of project budget, quoted by project type and scope.
2. Design Strategy Session: Focused 60-minute consultation providing clear design plan and next steps. Entry-level service to assess project scope and develop tailored approach.
3. Designer for a Day: Quick-start consultation service that can be scheduled rapidly for clients needing expedited design guidance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Shine Interior Design Studio provides full-service luxury interior design for residential projects (new construction, whole-home renovations, kitchen and bath design, room refreshes) and boutique commercial spaces (restaurants, healthcare clinics, fitness centers, corporate offices, hospitality). Services are delivered by NCIDQ-licensed, LEED AP-credentialed designers under a wellness-centered methodology (materials, zones, air quality), starting with a Project Request Form and a 60-minute Design Strategy Session, with design fees typically set at 8–10% of project budget.

Product overview

Shine Interior Design Studio is a luxury interior design firm offering a comprehensive suite of services centered around two core offerings: Residential Design Services and Commercial Design Services. Their residential services cover new construction, full renovations, kitchen and bath design, and room refreshes, while commercial design encompasses restaurants, healthcare facilities, fitness centers, and corporate spaces. The firm operates on a modular service model where clients typically begin with a Design Strategy Session, then can engage Full Service Design, Designer for a Day sessions, or Virtual Design depending on scope. A distinctive differentiator is their Healthy Home Services offering, which applies wellness-focused design principles across projects. Supporting these core services are several digital touchpoints including a Design Identity Quiz for lead generation, a free Healthy Home Starter Guide, an educational Design Journal blog, and a Client Portal for project collaboration. The studio has been recognized regionally and nationally, appearing in publications such as Forbes, Martha Stewart, Southern Living, and being honored with ASID awards.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Design Services Full-service interior design for residential projects including new construction, whole-home renovations, kitchen and bath design, and room-by-room refreshes. Services include space planning, material selection, furnishings procurement, and project management for homeowners seeking luxury, wellness-centered outcomes.
• Commercial Design Services Interior design services for boutique commercial spaces including restaurants, healthcare facilities, fitness centers, corporate offices, and hospitality venues. Focused on human-centered spaces that foster connection, calm, and success.
• Healthy Home Services Specialized wellness-focused interior design incorporating healthy materials, air quality considerations, zoning principles, and sustainability, built on three pillars: materials, zones, and air quality. Includes environments for clients with specific health considerations such as latex-free spaces.
• Virtual Design Remote interior design services enabling clients to work with Shine designers regardless of location, providing design plans, specifications, and guidance without in-person meetings.
• Design Strategy Session A focused 60-minute consultation that provides clients with a clear design plan and next steps. Serves as the starting point for most projects to align priorities with budget and vision before committing to a full engagement.
• Designer for a Day Quick-start consultation service that can be scheduled promptly for clients needing immediate or focused design guidance on specific tasks or decisions.

Quantifiable outcome

• Spaces that are not only beautiful but also support health and well-being
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• 10FitnesscoreStrategic or Co-development PartnerOngoing partnership for fitness facility interior design across multiple Arkansas locations including Cantrell (adaptive reuse from Stein Mart), Downtown Little Rock (first 24-hour location), and Bryant (new construction template). Projects include interior layout planning, finish selections, and exterior consultation.
• Cornerstone Clinic for WomencoreStrategic or Co-development PartnerPartnership for Aldersgate location creating a serene, spa-like healthcare space using hospitality principles, flexible KI solutions, and Pallas Textiles. Project earned ASID South-Central Excellence in Design Award.
• Draft and Table RestaurantminorStrategic or Co-development PartnerRestaurant interior design in Argenta District, Downtown North Little Rock. Transformation of dark, dated space into bright, flexible restaurant preserving historic Irish-crafted bar with acoustic solutions and flexible seating.
• The Grumpy Rabbit American EateryminorStrategic or Co-development PartnerAward-winning adaptive reuse restaurant in Downtown Lonoke (Arkansas AIA People's Choice 2021) in partnership with Kudzu Collective. Also designed Tater Tot Enterprises private offices within.
• Kudzu CollectiveminorStrategic or Co-development PartnerArchitecture and design collaborative partner for projects including The Grumpy Rabbit and Zara Coffee exterior design concepts.
• RPPY ArchitectsminorImplementation/ SI/ Consulting PartnerArchitectural partner for 10 Fitness Bryant new construction project.
• Stewart Deere (Deere Builders, LLC)minorImplementation/ SI/ Consulting PartnerBuilder partner for Eagle Cove new construction project in Maumelle, Arkansas.
• Jimmy Sobzak ConstructionminorImplementation/ SI/ Consulting PartnerBuilder partner for Beechfield Residence kitchen renovation in Sherwood, Arkansas.
• Harding UniversityminorImplementation/ SI/ Consulting PartnerUniversity client for Center Street Guest House renovation from overflow housing to campus guest house on Harding University's campus.
• Pettaway Square DevelopmentminorStrategic or Co-development PartnerMulti-tenant development partner for Pettaway Coffee and Blue Water Barber projects in Little Rock.

Scale indicators3 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• Amber Interiors: Boutique residential interior design studio led by a recognized founder with strong editorial presence and a published design line. Directly comparable in scale, founder-led brand model, and luxury residential focus.
• Marie Flanigan Interiors: Houston-based boutique interior design firm offering residential and select commercial services with award-winning work and a published, credentialed principal. Comparable boutique scale, design-fee model, and regional luxury positioning.
• Caitlin Wilson Design: Boutique interior design and home decor brand with a published aesthetic and national e-commerce reach. Comparable in combining design services with content-led brand building and a luxury residential customer base.
• Tess Interiors: Boutique residential interior design studio offering full-service design with a published, award-recognized founder. Comparable in boutique scale, design-fee business model, and luxury residential positioning.
• Studio McGee: National boutique interior design firm offering residential and light commercial services with a signature aesthetic, published media presence (Netflix series, Magnolia partnership), and premium positioning. Comparable in target customer (luxury residential), service model (full-service design fees), and content-led brand strategy.
• Office of Caroline Thomas Design: Boutique residential and small commercial interior design practice with published portfolio and award recognition. Comparable in boutique full-service model, founder-led brand, and luxury residential / boutique commercial client mix.
• Whittney Parkinson Design: Boutique residential interior design studio with a published founder, similar full-service design fees, and comparable small-team / high-touch service model targeting luxury homeowners.

Emerging players

• Decorist: Online interior design service delivering affordable virtual design packages. Partially overlaps with Shines Virtual Design offering, with comparable remote-delivery mechanism but different price point and target customer.
• Havenly: Online interior design platform offering remote design services at lower price points. Comparable in offering interior design as a service but competes via scale, technology, and lower fees rather than a boutique wellness specialty.

Broad incumbents

• Perkins&Will: Large global architecture and interior design firm with healthcare, hospitality, and commercial practices. Overlaps with Shines boutique commercial work (clinics, restaurants, fitness) but operates at very different scale and primarily serves enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/shineidstudio
• Facebookfacebook.com/ShineIDStudio
• LinkedInlinkedin.com/company/shineidstudio

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shine Interior Design Studio