Troost Kirurgia OÜ

What Troost Kirurgia OÜ does

Troost Kirurgia OÜ is a privately-held, single-surgeon medical practice founded in 2013 by Dr. Sven Troost and registered as an OÜ (private limited company) in Estonia. The clinic provides three core surgical service lines: abdominoplasty (kõhuplastika, including full and mini variants), liposuction (rasvaimu) using a water-jet assisted technique, and bariatric surgery (sleeve gastrectomy and mini-bypass). All procedures are performed at Fertilitase erahaigla, a private hospital in Viimsi, on a partnership basis rather than in a clinic-owned operating theatre, which keeps the operating model capital-light and centered on the surgeon's time.

The business operates as a direct-to-consumer self-pay practice serving adult patients in Estonia, predominantly individuals seeking body contouring after pregnancy, weight loss, or age-related change, and obese patients requiring metabolic surgery. Pricing is published in euros on the company's website, ranging from approximately €1,800 for a single-area liposuction to €5,499 for a full abdominoplasty with liposuction, with bariatric procedures priced at or above the upper body-contouring range. To lower the upfront cost barrier, the clinic partners with Inbank to offer 'pay in 3 installments' (€75–€2,500) and hire-purchase financing (€100–€10,000, 3–72 months, 9.9%). Demand generation is content-led, relying on the company website, organic Estonian-language search, and an educational blog, with no disclosed paid advertising or social-media activity.

The company is founder-owned, with no external investment, no parent entity, and no disclosed headcount beyond the founder-surgeon, who also maintains a separate surgeon role at Lääne-Tallinna Keskhaigla. Over 400+ surgical procedures have been completed since founding, and the practice emphasizes a medical (non-cosmetic) framing, realistic outcome expectations, and a structured three-step patient journey of consultation, operation, and recovery. The addressable market is essentially domestic Estonia, with a Russian-language website toggle as the only signal of adjacent-segment outreach.

Name

Troost Kirurgia OÜ

Legal name

Troost Kirurgia OÜ

Website

https://troostkirurgia.ee

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Troost Kirurgia OÜ is a privately-held Estonian surgical practice founded in 2013 by Dr. Sven Troost, offering self-pay abdominoplasty, water-jet assisted liposuction, and bariatric surgery (sleeve gastrectomy and mini-bypass) to adult patients in Estonia, with procedures performed at Fertilitase erahaigla in Viimsi.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Surgical procedures (out-of-pocket / self-pay): The primary revenue stream is fee-for-service payments from patients for surgical procedures. Procedures are paid directly by patients, with financing options available through Inbank (installment plans and hire purchase). Services include abdominoplasty, liposuction, sleeve gastrectomy, and mini-bypass surgery.
2. Inbank financing partnerships: Troost Kirurgia partners with Inbank to offer patients payment plan options including 'pay in 3 installments' (for purchases 75–2500€ with no extra charge) and hire purchase (100–10,000€, 3–72 months, 9.9% interest). This enables patients to spread costs, driving procedure uptake.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Troost Kirurgia is a private surgical clinic specializing in body contouring and bariatric surgery for adult patients in Estonia. Its core offerings include abdominoplasty (full and mini), water-jet assisted liposuction across multiple body areas, sleeve gastrectomy, and mini-bypass weight loss surgery. Procedures are performed at Fertilitase erahaigla (private hospital) in Viimsi, with patient consultations, operations, and recovery managed through a three-step care pathway led by founder Dr. Sven Troost.

Product overview

Troost Kirurgia is a medical surgery clinic specializing in body contouring and weight surgery. The clinic offers a unified service portfolio comprising abdominoplasty (Kõhuplastika), liposuction (Rasvaimu), and bariatric procedures including sleeve gastrectomy and mini-bypass operations. The clinic, led by Dr. Sven Troost, provides comprehensive surgical care from consultation through recovery, with procedures performed at Fertilitase private hospital in Viimsi. Services are positioned as medical rather than cosmetic, focusing on patient health, anatomical suitability, and realistic outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• Kõhuplastika (Abdominoplasty) Surgical procedure for correcting loose abdominal skin, stretched abdominal wall, and torso contour. Includes full abdominoplasty and mini-abdominoplasty options, often combined with liposuction for body contouring. Targeted at adult patients with loose abdominal skin following pregnancy, weight loss, or aging.
• Rasvaimu (Liposuction) Body contouring procedure using water-jet assisted liposuction to remove localized fat deposits from specific body areas such as abdomen, flanks, thighs, knees, arms, and chin. Pricing is structured by number of areas treated.
• Sleeve Operatsioon (Sleeve Gastrectomy) Bariatric surgery procedure that reduces stomach size by approximately 80%, creating a sleeve-shaped stomach. Food passes through the digestive tract naturally, inducing significant weight loss by affecting appetite, hunger, and metabolism.
• Mini-Bypass Operatsioon (Mini-Bypass Surgery) Bariatric surgery method suitable for patients with BMI 35 kg/m² or higher. Creates a single intestinal connection with effective weight loss comparable to standard bypass procedures.

Quantifiable outcome

• 20 years of practical surgical experience
• +1 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Fertilitase erahaigla (Fertility Private Hospital)coreOthersAll surgical procedures are performed at Fertilitase erahaigla, a private hospital in Viimsi, Estonia. The clinic describes the procedure environment as a 'safe medical environment' with post-procedure recovery rooms. This is the primary facility where all abdominoplasty, liposuction, and bariatric surgeries are conducted.
• Lääne-Tallinna Keskhaigla (Western-Tallinn Central Hospital)minorOthersDr. Sven Troost has worked as a surgeon at Lääne-Tallinna Keskhaigla since 2002. While this is an employment relationship rather than a formal partnership, it represents a clinical collaboration where Dr. Troost maintains active surgical practice at the public hospital in addition to his private practice at Troost Kirurgia.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Nordesthetics: Lithuanian private plastic and bariatric surgery clinic with a similar cash-pay, international medical-tourism model. Directly comparable in service mix (liposuction, abdominoplasty, bariatric) and direct-to-consumer digital marketing approach, though at larger scale.

Broad incumbents

• The Private Clinic: UK private clinic group offering liposuction, abdominoplasty, and other body contouring procedures on a self-pay model. Comparable in cash-pay elective surgery positioning and digital patient-acquisition approach.
• Transform Hospital Group: UK-based cosmetic surgery chain offering abdominoplasty, liposuction, and bariatric procedures on a self-pay basis. Comparable business model (cash-pay elective surgery with financing rails) at much larger scale.
• MYA Cosmetic Surgery: UK cosmetic surgery provider with integrated patient financing. Comparable in self-pay cosmetic procedure model, financing partnership, and digital-led patient acquisition strategy.

Emerging players

• Weight Loss Riga: Latvia-based bariatric surgery provider serving Nordic and European patients on a self-pay basis. Comparable in cash-pay bariatric focus and proximity-driven cross-border patient model adjacent to Troost Kirurgia's market.
• Estetik International: Turkey-based cosmetic and bariatric surgery group targeting international medical tourists. Comparable service mix and direct-to-consumer digital marketing, but a competing destination for cross-border surgical patients from Europe.

Regional players

• Qvalitas Medical Centre: One of Estonia's largest private medical providers offering outpatient specialty services. Comparable as a domestic Estonian private-clinic competitor for elective procedure referrals, though broader in scope than Troost's surgical focus.
• Confido Medical Centre: Estonian private clinic network providing specialty consultations, day surgery, and aesthetic services. Comparable as a local competitor for the elective procedure patient segment within the same Estonian market.
• Kaubamaja Ilukliinik / Beauty Clinic (Estonia): Estonian aesthetic medicine provider offering body and facial aesthetic services on a self-pay basis. Comparable as a domestic competitor for the elective cosmetic patient segment, though broader in service scope.

Others

• Fertilitase erahaigla: Estonian private hospital in Viimsi where Troost Kirurgia performs all of its surgical procedures. Listed as a peer because it is the operating partner and could be considered an infrastructure/ecosystem player with overlapping patient relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Troost Kirurgia OÜ