Hestia Hotel Group

What Hestia Hotel Group does

Hestia Hotel Group OÜ is a privately held Estonian hotel management company operating a portfolio of 10 hotels and 3 apartment properties across four Baltic cities — Tallinn, Haapsalu, and Pärnu in Estonia, and Riga in Latvia. The portfolio is structured into four categories: Superior (Hestia Hotel Kentmanni, Europa, Seaport), Comfort (Hestia Hotel Susi, Ilmarine), Old Town boutique (Hestia Hotel Barons, Jugend, Draugi), and Spa (Hestia Hotel Haapsalu Spa, Hestia Hotel Strand). The group also operates apartment-style extended-stay units in Tallinn and Riga Old Town districts. Each property is held through a wholly-owned subsidiary, with the parent entity (registration 12774215) registered at Paadi 5, 10151 Tallinn.

The company's revenue model combines hotel accommodations, spa and wellness services, apartment rentals, conference and event facilities, and gift-card sales through a proprietary e-shop. Spa and wellness, particularly at Hestia Hotel Haapsalu Spa, is built around therapeutic treatments using Haapsalu medicinal mud with documented anti-inflammatory and healing properties. The business is sold predominantly through a direct-to-consumer channel — the group's own multi-language website (Estonian, English, Finnish, Latvian) with a secure booking system — supplemented by a dedicated corporate client request form for business travelers and group bookings. Customer segments span leisure travelers, business travelers, wellness seekers, and extended-stay guests. The company highlights a sustainability focus and operates under a decentralized ownership structure where each hotel functions as a separate legal entity.

Name

Hestia Hotel Group

Legal name

Hestia Hotel Group OÜ

Website

https://hestiahotels.com

Company type

Private

Operating status

Operating

Short description

Hestia Hotel Group OÜ is a privately held Estonian hotel chain operating 10 hotels and 3 apartment properties across Estonia and Latvia, serving leisure and business travelers, wellness seekers, and extended-stay guests in Tallinn, Haapsalu, Pärnu, and Riga.

Ownership category

akta.pro rank

Product category

Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Other Traveler Accommodation (72119), All Other Traveler Accommodation (721199)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Destination Spa Resorts (THAGAMAA), Historic & Heritage Full-Service Hotels (THAGAAAG), Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

Keywords

• Hotel accommodations
• Spa and wellness services
• Conference facilities
• Apartments rentals
• Boutique hospitality

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Accommodations: Revenue from room bookings across 10 hotels in Estonia and Latvia, offering various categories from Superior to Comfort level accommodations.
2. Spa and Wellness Services: Revenue from spa treatments, packages, and wellness services at Hestia Hotel Haapsalu Spa, including massages, mud therapies, facial treatments, and specialized wellness packages.
3. Apartments: Revenue from apartment rentals in Tallinn and Riga Old Town areas.
4. Conferences and Events: Revenue from conference facilities and meeting spaces available at various hotel locations.
5. Gift Cards: Sale of Hestia Hotel Group gift cards (HHG kinkekaart) through their e-shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Hestia Hotel Group operates a portfolio of 10 hotels and 3 apartment properties across Estonia and Latvia, offering accommodations in four categories: Comfort, Superior, Old Town boutique, and Spa. Core services include room rentals, therapeutic spa treatments (notably Haapsalu medicinal mud therapies), conference and meeting facilities, and serviced apartment rentals in Tallinn and Riga Old Town areas.

Product overview

Hestia Hotel Group is a Baltic hotel chain operating 10 hotels across Estonia and Latvia, plus 3 apartment properties. The portfolio includes Superior-class hotels (Kentmanni, Europa, Seaport), Comfort-class hotels (Susi, Ilmarine), Old Town boutique hotels (Barons, Jugend, Draugi), and Spa hotels (Haapsalu Spa, Strand). Additionally, they operate apartment properties in Tallinn and Riga. The group offers diverse accommodation from Superior to Comfort levels, spa and wellness services (particularly at Haapsalu with Haapsalu curative mud treatments), conference facilities, and an e-commerce platform for gift cards and vouchers. Hotels are located in Baltic capitals (Tallinn, Riga) and Estonian cities (Haapsalu, Pärnu).

Differentiator

Problem solved

Functional benefit

Products and services

• Hestia Hotel Kentmanni A Superior-class hotel located in Tallinn's city center, offering stylish rooms and a wide range of services for leisure and business travelers.
• Hestia Hotel Europa A Superior-class hotel in Tallinn, part of the Hestia Hotel Group portfolio, offering city-center accommodations.
• Hestia Hotel Seaport A Superior-class hotel in Tallinn located near the seaport, offering comfortable accommodations for travelers.
• Hestia Hotel Susi A Comfort-class hotel in Tallinn focusing on good value, comfortable rooms, and quality service with breakfast included.
• Hestia Hotel Ilmarine A Comfort-class hotel in Tallinn offering practical accommodations with a good price-quality ratio.
• Hestia Hotel Barons A boutique hotel in Tallinn's Old Town offering unique experiences with historic surroundings, special interior design, and personalized service.
• Hestia Hotel Haapsalu Spa A spa hotel in Haapsalu offering wellness treatments, water and sauna facilities, and therapeutic mud treatments using Haapsalu curative mud, with multiple restaurants including Blu Holm resto and Lesila lounge.
• Hestia Hotel Strand A spa hotel in Pärnu (Estonia's summer capital) offering wellness treatments, seaside location, and proximity to the beach.
• Hestia Hotel Jugend A boutique hotel in Riga's Old Town offering historic ambiance, Art Nouveau (Jugendstil) character, and personalized service.
• Hestia Hotel Draugi A boutique hotel in Riga's Old Town offering unique experiences in the historic district.
• Hestia Apartments Barons Stylish apartments located in Tallinn's Old Town near Hestia Hotel Barons, providing apartment-style accommodation for extended stays.
• Hestia Apartments Seaport Comfortable apartments near Tallinn's seaport and city center for extended-stay travelers.
• Hestia Apartments Jugend Apartments in Riga's Old Town near Hestia Hotel Jugend for extended-stay guests.
• Spa Packages at Hestia Hotel Haapsalu Spa Curated spa packages including marine relaxation (Mereline lõõgastus, from EUR 142), 'Mina mudakuningas' (Mud King, from EUR 204), romantic couples retreats (from EUR 370), and friends' wellness packages (from EUR 229) at Hestia Hotel Haapsalu Spa.
• Wellness Spa Treatments Comprehensive wellness treatments including massage therapies (classic EUR 32-52, aromatherapy EUR 68, mud massage EUR 58), body treatments (sea salt scrub EUR 34, mud and peat therapies, black pearl body care), facial treatments (Physiodermie, D'Difference, Chrono Repair, express facial EUR 40), water and sauna spa therapies, and specialized treatments for men, children, and pregnant women.
• Conference & Meeting Facilities Conference, seminar, and meeting facilities available across Hestia Hotel Group properties for business events and corporate meetings.
• Spa Seminar Packages Seminar packages that combine business meeting facilities with spa treatments for corporate retreats at Hestia Hotel Haapsalu Spa.
• Hestia Hotel Group E-Shop (Gift Cards and Vouchers) Online store offering Hestia Hotel Group gift cards (HHG kinkekaart) with customizable amounts, spa products, and vouchers redeemable across Hestia Hotel Group properties.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Radisson Hotel Group (Baltics): International chain operating Radisson Blu and Park Inn hotels in Tallinn and Riga. Competes with Hestia's Superior-class hotels in the same city-center and business-traveler segments, but with global loyalty programs and broader brand infrastructure.
• Hilton Tallinn Park: International full-service hotel operating in Tallinn city center. Competes with Hestia Hotel Kentmanni and Europa for premium business and conference bookings, with significantly larger loyalty and distribution scale.
• Strawberry (Nordic Hotels & Resorts): Large Nordic hospitality group with historic and lifestyle hotels. Comparable to Hestia's Old Town boutique properties in heritage positioning, with stronger scale and cross-Nordic distribution.
• Sokos Hotels (Estonia): Finnish chain with presence in Tallinn. Targets overlapping business and leisure segments and leverages a Nordic loyalty base that mirrors Hestia's focus on Finnish-speaking visitors.

Direct peers

• Tallink Hotels: Estonian-headquartered multi-property hotel chain operating across the Baltics (Tallinn, Riga). Directly comparable to Hestia in geographic footprint, mid-tier positioning, and target customer mix of business and leisure travelers.
• Hotel Telegraaf: Luxury boutique hotel in Tallinn Old Town with comparable positioning to Hestia Hotel Barons. Both compete in the Tallinn Old Town historic-accommodation segment with personalized service and premium pricing.
• Tervise Paradiis Spa Hotel: Estonian spa hotel in Pärnu competing directly with Hestia Hotel Strand. Both target the wellness-tourism segment with water/sauna facilities, treatment packages, and Estonian coastal-resort positioning.
• Meriton Hotels: Multi-property mid-tier hotel chain in the Baltics with comparable Comfort-to-Superior tiering. Similar business model focused on city-center and conference-segment business travelers.
• Original Sokos Hotel Viru: Iconic full-service hotel in central Tallinn with conference capacity. Direct competitor to Hestia Hotel Kentmanni for business travelers and corporate events.

Emerging players

• Von Stackelberg Hotel Tallinn: Boutique Tallinn Old Town hotel with similar heritage-property positioning. Competes for the same boutique leisure-traveler segment as Hestia Hotel Barons and Jugend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hestia Hotel Group