Meriton Old Town Hotels
Meriton Old Town Hotels operates a boutique hotel in Tallinn's Old Town, together with the Trofe restaurant-bar and event spaces, serving leisure and business travelers visiting Estonia.
- Company typePrivate
- Founded2015
- HeadquartersTallinn, Estonia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Meriton Old Town Hotels does
Meriton Old Town Hotels (legal entity: MERITON HOTELS OÜ, reg. nr 10048350) is a privately held Estonian hospitality company operating a single boutique hotel property — the Meriton Old Town Garden Hotel — in Tallinn's UNESCO-listed Old Town at Lai 24/Pikk 29. The building is a heritage limestone structure with documented history dating to 1355, retaining Gothic elements, a three-story diele-dornse layout with crossvault cellar, original balusters, and wooden staircase. The property sits a couple of hundred meters from Town Hall Square, with all major Old Town sights within walking distance.
The company operates four integrated revenue streams on a single site: (1) accommodation across five room categories — Small Single, Standard Single, Standard Double/Twin, Superior, and Deluxe — priced on a nightly basis; (2) the Trofe restaurant-bar, opened in spring 2015, serving modern Nordic and Estonian cuisine daily; (3) conference and event facilities comprising the Breakfast Hall, Trofe Small Hall (50 m²), and Trofe Big Hall (127 m²); and (4) themed packages such as the 'Fifty Shades of Grey' romantic package. The technology stack is intentionally thin: a bouk.io booking and gift card platform powers direct reservations, while Tableonline handles restaurant reservations; no third-party OTA integration is indicated.
The business model is direct-to-consumer, with reservations taken via the company website, phone, email, and in-person. The customer base is broadly distributed across leisure and business travelers, event and meeting organizers, and restaurant patrons, with no named enterprise accounts. The company is led by General Manager Rasmus-Rai Kuuspu and F&B Manager Katre Kõrgesaar, with a separate accounting function. The headquarters is registered at Toompuiestee 27, Tallinn 10149, while the operating property is at Lai 24/Pikk 29, Tallinn 10133. The company operates entirely within Estonia, with no disclosed multi-property, franchise, or chain affiliation.
Meriton Old Town Hotels firmographics
Firmographics- Name
- Meriton Old Town Hotels
- Legal name
- MERITON HOTELS OÜ
- Website
- https://meritonhotels.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Meriton Old Town Hotels operates a boutique hotel in Tallinn's Old Town, together with the Trofe restaurant-bar and event spaces, serving leisure and business travelers visiting Estonia.
- Ownership category
- akta.pro rank
Meriton Old Town Hotels industry classification
Industry- Product category
- Boutique Hotel Accommodation
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Heritage & Historic Boutique Hotels (THAGADAD)
- akta.pro secondary industries
- Historic & Heritage Full-Service Hotels (THAGAAAG), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)
Keywords
Where Meriton Old Town Hotels is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices2 records
Markets served
Meriton Old Town Hotels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Hotel Accommodations: Room rentals across multiple room categories including Small Single, Standard Single, Standard Double/Twin, Superior, and Deluxe rooms. Revenue generated from nightly stays with varying price points based on room category.
- Trofe Restaurant: Restaurant and bar service open daily serving modern Nordic and Estonian cuisine. Located within the hotel premises.
- Seminar and Event Spaces: Conference and seminar room rentals including Breakfast Hall, Trofe Small Hall (50 m²), and Trofe Big Hall (127 m²) for events, meetings, and celebrations.
- Special Packages: Themed packages such as the 'Fifty Shades of Grey' erotic package including accommodation, wine, and special amenities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Nightly | Small Single Room - budget-friendly single occupancy |
| Subscription | Nightly | Standard Room - mid-range comfort |
| Subscription | Nightly | Superior Room - enhanced amenities |
| Subscription | Nightly | Deluxe Room - premium top-floor rooms |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Meriton Old Town Hotels product offering
Product offeringCore offering
MERITON HOTELS OÜ operates the Meriton Old Town Garden Hotel, a boutique hotel housed in a 14th-century Gothic building in Tallinn's Old Town, offering accommodation across five room categories (Small Single, Standard, Superior, Deluxe). The hotel also operates the Trofe Restaurant-Bar serving modern Nordic and Estonian cuisine, and three seminar/event spaces (Breakfast Hall, Trofe Small Hall 50 m², and Trofe Big Hall 127 m²) for conferences, weddings, and private events.
Product overview
Meriton Old Town Garden Hotel is a boutique hotel property offering a unified hospitality experience centered around accommodation in a historic 14th-century limestone building. The portfolio includes five distinct room categories (Small Single, Standard Single, Standard Double/Twin, Superior, and Deluxe), the Trofe Restaurant-Bar serving Nordic-inspired cuisine, and comprehensive seminar/conference facilities across three event spaces. Special themed packages such as the 'Fifty Shades of Grey' romantic package are offered as add-ons to the core accommodation service. All services are bookable through integrated third-party platforms for reservations and restaurant bookings.
Differentiator
Problem solved
Functional benefit
Brands
- Trofe: Restaurant-bar serving modern Estonian and Scandinavian cuisine. The name comes from Norwegian meaning 'trophy hunt'. Located at Pikk 29, open daily 12:00-22:00.
Products and services
- Meriton Old Town Garden Hotel Boutique hotel accommodation in the heart of Tallinn's Old Town, featuring multiple room categories, on-site dining at Trofe restaurant-bar (opened spring 2015), and conference/seminar facilities for events. Located at Lai 24/Pikk 29, just a couple of hundred meters from Town Hall Square.
- Accommodation Rooms Hotel rooms ranging from Small Single to Deluxe, located in Tallinn's historic 1355 Old Town building. Categories include Small Single (shower, TV, free WiFi, free parking at Kopli 4), Standard (double/twin with minibar, cable TV, some with sofa bed), Superior (larger rooms, some with bathtub, coffee machine, slippers, additional toiletries), and Deluxe (fifth-floor rooms, bathrobe, slippers, complimentary bottled water, historic original decor).
- Trofe Restaurant-Bar On-site restaurant and bar serving modern Nordic and Estonian cuisine — game, meat, and fish dishes with Nordic-style appetizers and desserts. Open daily 12:00-22:00, accepts table reservations via Tableonline, and caters to hotel guests and walk-in diners as well as private dining and events.
- Seminar and Conference Facilities Event spaces at Meriton Old Town Garden Hotel comprising three venues: Breakfast Hall, Trofe Small Hall (50 m²), and Trofe Big Hall (127 m²). Designed for corporate seminars, conferences, weddings, birthdays, anniversaries, and private celebrations, with bundled catering via Trofe Restaurant-Bar.
- Special Offers and Packages Themed packages combining accommodation with extras such as wine and special amenities. Current flagship offering is the 'Fifty Shades of Grey' erotic package — bookable as an add-on to a hotel stay.
Companies that use Meriton Old Town Hotels
Customer profileSegments3 records
Ideal customer profiles3 records
Meriton Old Town Hotels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Meriton Old Town Hotels partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Meriton Old Town Hotels competitors and assessment
Company assessmentDirect peers
- Three Sisters Hotel: Boutique Relais & Châteaux property in Tallinn Old Town housed in three connected 17th-century merchant houses. Direct peer due to shared heritage-building boutique positioning, premium ADR, and central Old Town location.
- von Stackelberg Hotel Tallinn: Boutique hotel just outside Tallinn Old Town offering rooms, restaurant, and conference services. Direct peer because it serves the same Old Town-adjacent leisure and corporate segment with a similar-sized boutique full-service profile.
- Solo Sokos Hotel Estoria: Boutique-style hotel in Tallinn Old Town operated by the Sokos chain. Direct peer as it competes for the same Old Town leisure and small-meeting guests with comparable room-and-F&B service.
- Schlösse Hotel: Boutique heritage hotel in Tallinn Old Town, member of Small Luxury Hotels. Direct peer because it similarly monetizes a historic Tallinn Old Town building through luxury rooms, restaurant, and event facilities.
- Nordic Hotel Forum: Full-service four-star hotel in central Tallinn offering rooms, conference facilities, and a restaurant. Direct peer due to overlapping full-service offering (accommodation + conference + restaurant) targeting similar leisure and business travelers in Tallinn.
- St. Petersbourg Hotel: Small boutique hotel in a historic Tallinn Old Town building with on-site restaurant. Direct peer competing in the same historic-boutique niche with similar room count and Old Town location.
- Hotel Telegraaf: Luxury boutique hotel located in Tallinn's Old Town in a historic 19th-century building. Direct peer because both operate heritage boutique accommodation, full-service F&B, and conference/event space in the same UNESCO Old Town micro-market.
Broad incumbents
- Hilton Tallinn Park: International full-service hotel adjacent to Tallinn Old Town with large conference space and multiple restaurants. Broad incumbent overlapping in conference and leisure demand but with chain scale and broader brand reach.
- Radisson Blu Hotel Olümpia: Large international-brand hotel in Tallinn with extensive conference facilities and multiple F&B outlets. Broad incumbent because it competes for the same corporate meetings, conferences, and leisure travelers but at significantly larger scale and broader portfolio.
Others
- ED for Hotels: Digital/web services provider for hotels, credited as the web developer for Meriton's site. Adjacent ecosystem participant rather than a competitor, illustrating its vendor relationship but not a direct comparable.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Meriton Old Town Hotels social profiles
Digital presenceMeriton Old Town Hotels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Meriton Old Town Hotels leadership team
Management profileNumber of profiles
Profiles2 records
Meriton Old Town Hotels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Meriton Old Town Hotels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Meriton Old Town Hotels
What does Meriton Old Town Hotels do?
MERITON HOTELS OÜ operates the Meriton Old Town Garden Hotel, a boutique hotel housed in a 14th-century Gothic building in Tallinn's Old Town, offering accommodation across five room categories (Small Single, Standard, Superior, Deluxe). The hotel also operates the Trofe Restaurant-Bar serving modern Nordic and Estonian cuisine, and three seminar/event spaces (Breakfast Hall, Trofe Small Hall 50 m², and Trofe Big Hall 127 m²) for conferences, weddings, and private events.
Is Meriton Old Town Hotels a public or private company?
Meriton Old Town Hotels is a private company. It is classified as unknown and is currently operating.
When was Meriton Old Town Hotels founded?
Meriton Old Town Hotels was founded in 2015. It employs 101 to 250 people.
Where is Meriton Old Town Hotels based?
Meriton Old Town Hotels is headquartered in Tallinn, Estonia, in the Europe region.
How does Meriton Old Town Hotels make money?
Four revenue lines are on record. Hotel Accommodations are the primary driver. The others are trofe Restaurant, seminar and Event Spaces and special Packages.
Who are Meriton Old Town Hotels's main competitors?
Direct peers on record are Three Sisters Hotel, von Stackelberg Hotel Tallinn, Solo Sokos Hotel Estoria, Schlösse Hotel, Nordic Hotel Forum, St. Petersbourg Hotel and Hotel Telegraaf. Broad incumbents are Hilton Tallinn Park and Radisson Blu Hotel Olümpia. ED for Hotels is listed as an others.
Does Meriton Old Town Hotels have an API?
No public API is recorded for Meriton Old Town Hotels.
What industry is Meriton Old Town Hotels in?
Meriton Old Town Hotels's product category is Boutique Hotel Accommodation. Its primary akta.pro industry code is THAGADAD, Heritage & Historic Boutique Hotels, with a secondary code of THAGAAAG, Historic & Heritage Full-Service Hotels. Its NAICS code is 72111 and its SIC code is 7011.