VEGAN STORE LTD
Vegan Store Ltd, operating as Will's Vegan Shoes, is a bootstrapped direct-to-consumer vegan fashion retailer founded in 2012. It sells bio-based vegan footwear, clothing, and accessories manufactured in Italy and Portugal via four regional e-commerce storefronts serving 30+ European countries plus the UK, US, Canada, Australia, and New Zealand.
- Company typePrivate
- Founded2012
- HeadquartersSt. Venera, Malta
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What VEGAN STORE LTD does
Vegan Store Ltd, operating as Will's Vegan Shoes (WVS), is a direct-to-consumer vegan fashion retailer founded in 2012 by Will Green and registered in Malta as a private limited company (C99779). The company designs, sources, and sells vegan footwear, clothing, and accessories through four regional e-commerce storefronts serving the UK (wills-vegan-shoes.com), the US/Canada/Australia/New Zealand (wills-vegan-store.com), Europe (vegan-store.eu), and Germany (wills-vegan-shop.de), with fulfillment from a single warehouse in Rijen, Netherlands. Distribution covers 30+ European countries plus selected international markets, and one third-party retail partnership at Third Estate in Camden, London provides a physical try-on point; the company does not operate owned brick-and-mortar stores.
The product portfolio spans women's and men's vegan fashion including Chelsea boots, loafers, brogues, sandals, sneakers, hiking and trail footwear, jackets, coats, knitwear, and accessories, manufactured in Italy and Portugal under EU employment standards. Core technical inputs include a bio-based vegan leather containing 62-69% plant-origin renewable materials sourced from non-food, non-GMO cereal crops with eucalyptus-based viscose backing, 100% polyurethane vegan suede (Oeko Tex and REACH compliant), recycled rubber outsoles, and recycled memory foam insoles. The company employs four construction methods across its lines: mounted (glued), Goodyear welted (resoleable), injection moulded (used in the WVSport performance sub-brand), and Strobel (athletic flexibility). The 2021 LDN Sneakers launch added a fully biodegradable model, and a premium Goodyear Welt line offers resolable dress shoes and boots.
The business model is a fixed-price, no-discount, permanent-collection model with product pricing ranging from approximately €45 to €231+ (most footwear €120-€160). Revenue is generated through direct one-time product sales plus non-expiring multi-currency gift cards (GBP, EUR, USD). Customer acquisition is predominantly word-of-mouth and recommendations, with minimal traditional marketing spend. The company holds PETA-approved vegan certification since inception, full Carbon Neutral certification including shipping, Plastic-Free supply chain certification, and a partnership with the Vegetarian Association of France. Owner-operator Will Green remains the sole named executive, and the company has not raised external institutional funding.
VEGAN STORE LTD firmographics
Firmographics- Name
- VEGAN STORE LTD
- Legal name
- Vegan Store Limited
- Website
- https://vegan-store.eu
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Short description
- Vegan Store Ltd, operating as Will's Vegan Shoes, is a bootstrapped direct-to-consumer vegan fashion retailer founded in 2012. It sells bio-based vegan footwear, clothing, and accessories manufactured in Italy and Portugal via four regional e-commerce storefronts serving 30+ European countries plus the UK, US, Canada, Australia, and New Zealand.
- Ownership category
- akta.pro rank
VEGAN STORE LTD industry classification
Industry- Product category
- Vegan Footwear & Apparel
- NAICS
- Footwear Manufacturing (3162), Footwear Manufacturing (31621), Shoe Retailers (45821), Shoe Retailers (4582), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (45811), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Footwear, (No Rubber) (3140), Rubber & Plastics Footwear (3021), Women's, Misses', And Juniors Outerwear (2330), Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Vegan/Alternative Material Goods Manufacturing (PU/Plant-based/Mycelium) (IMAOAHAH)
- akta.pro secondary industries
- Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI), Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK), Outdoor & Active Lifestyle Apparel Retail (CRAAABAL), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
Keywords
Where VEGAN STORE LTD is headquartered
LocationHeadquarters
- HQ city
- St. Venera
- HQ country
- Malta
- HQ region
- Europe
Offices3 records
Markets served
VEGAN STORE LTD business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Direct Product Sales: One-time purchase model for vegan footwear, clothing, and accessories. Products are sold at fixed prices with no discounts or sales. Prices range from approximately €45 to €231+ depending on product type and construction method.
- Gift Cards: Gift cards sold in GBP, EUR, and USD currencies. Never expire. Can be redeemed against any product on the website. Balance can be carried over to future purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard pricing across all products with no discounts or sales |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
VEGAN STORE LTD product offering
Product offeringCore offering
Vegan Store Ltd (trading as Will's Vegan Shoes) designs, sources, and sells vegan footwear, clothing, and accessories directly to consumers through four regional e-commerce storefronts serving the UK, US/Canada/Australia/New Zealand, Europe, and Germany. The range spans women's and men's shoes, boots, sandals, sneakers, coats, jackets, knitwear, and belts, manufactured in Italy and Portugal under EU employment laws using bio-based vegan leather (62-69% plant-origin materials) and 100% polyurethane vegan suede. A sub-brand, WVSport, covers performance hiking and trail-running footwear made with Vibram outsoles and injection-moulded construction.
Product overview
VEGAN STORE LTD operates Will's Vegan Shoes as a direct-to-consumer online vegan fashion retailer offering a comprehensive portfolio of vegan footwear, clothing, and accessories. The product lineup centers on women's and men's vegan fashion collections encompassing shoes, boots, sandals, sneakers, coats, jackets, and knitwear. The company maintains the WVSport sub-brand for performance hiking boots and trail runners, and offers a premium Goodyear Welt line for dress footwear. All products are certified carbon neutral, ethically manufactured in Italy and Portugal, and use bio-based vegan leather containing plant-origin materials. The company follows slow fashion principles, offering permanent collections rather than seasonal trends.
Differentiator
Problem solved
Functional benefit
Brands
- WVSport: Vegan performance footwear collection including hiking boots, trekking boots, and trail runners, designed and made in Italy with technical efficiency and cruelty-free materials.
Products and services
- Women's Vegan Fashion
Quantifiable outcome
- 6,342+ verified customer reviews with average rating
- +2 more outcomes
Companies that use VEGAN STORE LTD
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
VEGAN STORE LTD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
VEGAN STORE LTD partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- ShopifycoreE-commerce platform provider hosting all four regional storefronts. Provides online store functionality, payment processing integration, and analytics. Critical infrastructure partner for all online sales operations.
- DHL ParcelcorePrimary delivery partner for European orders. Ships from Netherlands warehouse. Offers standard and express delivery options. All deliveries insured and carbon-neutral certified.
- DHL ExpresscoreExpress delivery option for time-sensitive European shipments. Complements DHL Parcel standard service for faster delivery needs.
- Deutsche PostminorAlternative delivery option for German market deliveries. Provides additional delivery flexibility for specific regions.
- Global PaymentscorePayment provider for card transactions. Runs fraud checks including CVC and address verification. Processes Visa, MasterCard, Maestro payments. Also uses Braintree for payment processing.
- PayPalcoreAlternative payment method for customers. Recommended for those experiencing card payment issues. Enables checkout without sharing financial details.
- Third Estate (Camden)minorIndependent retail store in London stocking a large portion of the WVS collection. Recommended as the only physical retail location for trying products before purchasing. Located at 27 Brecknock Rd, Kentish Town, London.
- Vegetarian Association of France (AVF)minorOfficial partner organization. Supports AVF's mission to promote vegan lifestyle and food model change. Company participates in promoting vegan choices through this partnership.
- Lancashire Sports RepairsminorUK-based shoe repair service recommended for resoling and repairing WVSport models. Helps customers extend life of technical footwear.
Scale indicators6 records
Recent moves6 records
Expansion highlights7 records
VEGAN STORE LTD competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
VEGAN STORE LTD social profiles
Digital presenceVEGAN STORE LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
VEGAN STORE LTD leadership team
Management profileNumber of profiles
Profiles1 record
VEGAN STORE LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VEGAN STORE LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VEGAN STORE LTD
What does VEGAN STORE LTD do?
Vegan Store Ltd (trading as Will's Vegan Shoes) designs, sources, and sells vegan footwear, clothing, and accessories directly to consumers through four regional e-commerce storefronts serving the UK, US/Canada/Australia/New Zealand, Europe, and Germany. The range spans women's and men's shoes, boots, sandals, sneakers, coats, jackets, knitwear, and belts, manufactured in Italy and Portugal under EU employment laws using bio-based vegan leather (62-69% plant-origin materials) and 100% polyurethane vegan suede. A sub-brand, WVSport, covers performance hiking and trail-running footwear made with Vibram outsoles and injection-moulded construction.
Is VEGAN STORE LTD a public or private company?
VEGAN STORE LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VEGAN STORE LTD founded?
VEGAN STORE LTD was founded in 2012.
Where is VEGAN STORE LTD based?
VEGAN STORE LTD is headquartered in St. Venera, Malta, in the Europe region.
How does VEGAN STORE LTD make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are gift Cards.
Does VEGAN STORE LTD have an API?
No public API is recorded for VEGAN STORE LTD.
What industry is VEGAN STORE LTD in?
VEGAN STORE LTD's product category is Vegan Footwear & Apparel. Its primary akta.pro industry code is IMAOAHAH, Vegan/Alternative Material Goods Manufacturing (PU/Plant-based/Mycelium), with a secondary code of CRAMACAI, Outdoor Performance Footwear & Apparel Retail (Trail/Hike). Its NAICS code is 3162 and its SIC code is 3140.