Name

Velcro Limited

Legal name

Velcro IP Holdings LLC

Website

https://velcro.com

Company type

Private

Founded year

1957

Operating status

Operating

Ownership category

akta.pro rank

Product category

Hook and Loop Fasteners

NAICS

Fastener, Button, Needle, and Pin Manufacturing (339993), Apparel Accessories and Other Apparel Manufacturing (3159), Surgical Appliance and Supplies Manufacturing (339113)

SIC

Cutlery, Handtools & General Hardware (3420), Broadwoven Fabric Mills, Man Made Fiber & Silk (2221)

akta.pro primary industry

Fasteners & Closures (Zippers/Snaps/Hooks & Eyes/Hook-and-Loop) (IMAOALAA)

akta.pro secondary industries

Bag & Accessory Components/Hardware (Straps, Buckles, Zippers) (CRAAAJAJ), Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK)

Keywords

• Hook and loop fasteners
• Industrial fastening solutions
• Reusable closure systems
• Consumer organization products
• Custom converting services

Headquarters

HQ city

Sandbach

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2B Industrial and Commercial Fastener Sales: Sale of hook and loop fasteners, straps, tapes, and custom fastening solutions to industrial customers across medical, automotive, transportation, military, construction, packaging, and personal care industries. Products sold directly to OEM manufacturers and through distributor networks.
2. B2C Consumer Products: Sale of consumer-facing VELCRO Brand products including organization supplies, home improvement fasteners, crafting materials, garden ties, and electronics management solutions through e-commerce and retail channels.
3. Licensing and Custom Development: Co-development of custom fastening systems tailored to specific customer product and performance needs, along with brand licensing arrangements for manufacturers.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

Core offering

Velcro Limited designs, manufactures, and sells hook and loop fastening products under the VELCRO® brand for consumer and industrial applications. The product portfolio spans textile hook and loop tape, specialty fasteners (SLEEK & THIN, ALFA-LOK, PRESS-LOK, ONE-WRAP, FLEX-ZONE), and finished goods sold through the velcro.com e-commerce site, authorized distributors, and direct B2B sales. The company also offers custom converting, fabrication, and licensing services for OEM customers in medical, automotive, military, personal care, packaging, construction, and apparel sectors.

Product overview

Velcro Companies offers a comprehensive portfolio of hook and loop fastening solutions spanning both consumer and B2B/industrial segments. Consumer products include Organization (Sticky Back Tape/Strips/Dots/Squares, ONE-WRAP Heavy Duty Rolls), Home Improvement (Industrial Strength), HANGables Damage-Free Solutions, Crafting & Decorating, Fabric Fasteners (sewable and stick-on), Garden Products (reusable ties), Electronics Organization (ONE-WRAP ties, cable sleeves), Outdoor & Garage (Extreme Outdoor, EASY-HANG straps), Kitchen & Bath, and ECO Collection (30-70% recycled materials). B2B solutions target Medical (orthopedics, surgical, respiratory), Personal Care (diapers, incontinence), Transportation (automotive, aerospace), Data Center Cable Management (ONE-WRAP with UL-certified plenum ratings), Industrial, Footwear & Apparel (including adaptive clothing), Military & Government (Berry compliant), Construction, and Packaging sectors. Key B2B products include SLEEK & THIN Fastener (soft/skin-safe), ALFA-LOK (hook-to-hook), PRESS-LOK closures, Professional Series, and various specialized hooks. The company also offers converting and finishing services for custom applications.

Differentiator

Problem solved

Functional benefit

Brands

• VELCRO® Brand: Primary consumer and industrial brand for hook and loop fastening solutions
• HANGables®
• SLEEK & THIN™
• ALFA-LOK®
• PRESS-LOK®
• ONE-WRAP®
• EASY HANG™
• ECO Collection
• Professional Series
• FLEX-ZONE™

Products and services

• VELCRO Brand Organization Products Hook and loop-based organization solutions for household, office, and personal use, including cable management, ties, and general-purpose fasteners. Target consumers: households and DIY users.
• VELCRO Brand Home Improvement Products (Industrial Strength) Heavy-duty hook and loop fasteners for home improvement applications, including mounting and structural fastening. Target consumers: DIY homeowners and contractors.
• HANGables Damage-Free Solutions Removable, damage-free hanging solutions using hook and loop and adhesive-backed fasteners for walls and surfaces. Target consumers: renters and homeowners.
• VELCRO Brand Crafting & Decorating Products Hook and loop fasteners, dots, and tapes designed for arts, crafts, and decorative projects. Target consumers: crafters and educators.
• VELCRO Brand Fabric Fasteners Sew-on hook and loop fasteners for fabric, apparel, and textile applications. Target customers: garment manufacturers, DIY sewers, and apparel consumers.
• VELCRO Brand Garden Products Hook and loop-based plant ties, garden ties, and outdoor fastening solutions for gardening applications. Target consumers: gardeners and outdoor enthusiasts.
• VELCRO Brand Electronics Organization Products Cable ties and fasteners for managing electronics cords, cables, and devices. Target consumers: home and office users.
• VELCRO Brand Outdoor & Garage Products Heavy-duty outdoor and garage fasteners for securing items, bundling, and weather-resistant applications. Target consumers: homeowners and outdoor users.
• VELCRO Brand Kitchen & Bath Products Hook and loop fastening solutions for kitchen, bath, and household storage applications. Target consumers: households.
• VELCRO Brand ECO Collection Environmentally focused hook and loop product line with sustainable materials and packaging. Target consumers: eco-conscious consumers and businesses.
• VELCRO Brand Medical Solutions Hook and loop fasteners for medical devices, wearables, and healthcare equipment, designed to meet regulatory and biocompatibility requirements. Target customers: medical device manufacturers and healthcare OEMs.
• VELCRO Brand Personal Care Solutions Fasteners for personal care products such as diapers, hygiene products, and wearable care items. Target customers: personal care product manufacturers.
• VELCRO Brand Transportation Solutions Automotive and transportation fastening solutions for interior assembly, harnesses, and component securing. Target customers: automotive OEMs and Tier 1 suppliers.
• VELCRO Brand Data Center Cable Management Solutions (ONE-WRAP) Self-engaging ONE-WRAP fasteners for cable management in data centers, networking, and IT infrastructure. Target customers: data center operators and IT infrastructure integrators.
• VELCRO Brand Industrial Solutions General industrial hook and loop fasteners for manufacturing, assembly, and MRO applications. Target customers: industrial manufacturers.
• VELCRO Brand Footwear & Apparel Solutions Hook and loop fasteners for footwear, apparel, and clothing applications. Target customers: footwear and apparel manufacturers.
• VELCRO Brand Military & Government Solutions Fasteners for military, defense, and government applications requiring durability and compliance with government specifications. Target customers: defense and government agencies.
• VELCRO Brand Construction Solutions Construction-grade hook and loop fasteners for building, scaffolding, and jobsite applications. Target customers: construction companies.
• VELCRO Brand Packaging Solutions Reusable hook and loop packaging closures for shipping, bundling, and consumer packaging. Target customers: packaging and shipping companies.
• SLEEK & THIN Fastener Low-profile, thin hook and loop fastener designed for sleek applications where reduced bulk is required. Target customers: OEMs and product designers requiring minimal-profile fastenings.
• ALFA-LOK Fastener Mushroom-head hook fastener providing high-strength, multi-directional closure. Target customers: industrial and OEM customers needing high-strength closure.
• PRESS-LOK Closures Press-to-close closure system designed for flexible packaging applications. Target customers: packaging OEMs.
• VELCRO Brand Professional Series Professional-grade hook and loop products sold at retail for trade and prosumer use. Target customers: tradespeople and prosumers.
• Textile Hook & Loop Bulk textile hook and loop materials for OEMs and converters. Target customers: industrial converters and manufacturers.
• High Technology Hook Advanced hook materials engineered for high-performance and technical applications. Target customers: industrial and OEM customers.
• Hook To Hook "LOK" Fasteners Hook-to-hook self-engaging fastener configuration. Target customers: industrial OEMs needing alternative closure systems.
• Self-Engaging & Back to Back Fasteners Self-engaging hook-to-hook and back-to-back fastener constructions. Target customers: industrial and OEM customers.
• Converting Options Custom converting services for hook and loop, including slitting, die-cutting, and fabricating to customer specifications. Target customers: OEMs and converters.
• Finished Products Fully finished hook and loop products ready for end-use, including straps, ties, and pre-cut fasteners. Target customers: distributors and end users.

Quantifiable outcome

• Industrial-strength products have 50% more holding power than general-use fasteners
• +5 more outcomes

Named customers2 records

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• ZARAcoreStrategic or Co-development Partner · 1 February 2024Following a design for recycling approach, Velcro Companies collaborated with ZARA to create a hook and loop product made from 100% recycled textile waste (loopamid) for ZARA's new jacket collection. This partnership demonstrates commitment to sustainable fashion and circular economy principles.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• 3M: Diversified industrial conglomerate with the Dual Lock reclosable fastener system and Command adhesive strips that overlap with Velcro's fastening portfolio, particularly in industrial, consumer organization, and cable management.
• YKK Group: Global leader in fastening products (zippers, snaps, hook-and-loop tape) serving apparel, footwear, and industrial customers; overlaps with Velcro's footwear & apparel and industrial fastening solutions.
• Tesa SE: Beiersdorf subsidiary producing industrial adhesive tapes and fastening solutions for automotive, electronics, and construction; competes with Velcro's industrial and cable management fastener lines.

Direct peers

• Kuraray: Japanese chemical and specialty materials company with hook-and-loop fastener products (Magic Tape) serving apparel, footwear, and industrial customers; competes with Velcro especially in Asia-Pacific markets.
• Scapa Group: UK-listed manufacturer of industrial adhesive tapes and hook-and-loop fastening products serving healthcare, industrial, and consumer markets; directly comparable product portfolio and customer base to Velcro.
• Duraco Specialty Materials: US-based converter and manufacturer of specialty tapes and hook-and-loop fastening products for industrial, retail, and OEM customers; competes directly with Velcro in converted fastening solutions.
• APLIX: French-headquartered hook-and-loop fastener manufacturer and Velcro's closest direct competitor, serving consumer, industrial, and personal care applications globally with comparable woven and extruded fastener technology.
• HALCO (Hook & Loop): US-based hook-and-loop manufacturer and converter serving industrial, military, and consumer markets; directly comparable to Velcro in product category with overlap in military/industrial specifications.

Emerging players

• Essentra plc: UK-based manufacturer of specialty components including hook-and-loop fasteners, cable ties, and fastening solutions for industrial and consumer markets; smaller scale than Velcro but directly comparable product mix.

Regional players

• Berry Global Group: Large US-based packaging manufacturer whose reclosable packaging closures and flexible packaging products overlap with Velcro's PRESS-LOK packaging closure business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/velcrobrand
• YouTubeyoutube.com/channel/UCqdBtar2KyebOtuzyxzoCIA
• Facebookfacebook.com/velcrobrand
• LinkedInlinkedin.com/company/velcro-companies
• Instagraminstagram.com/velcrobrand
• TikToktiktok.com/@velcrobrand

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velcro Limited