What Menu Analytics does

Menu Analytics, LLC is a US-based food service consulting firm founded in 2015 and headquartered in Cary, North Carolina, providing nutrition analysis, allergen marking, FDA-compliant labeling, recipe data services, and operational consulting to food service operators. The company's primary vertical is collegiate dining, where it works with self-operated and contract-managed universities on special dietary needs programs, food allergy audits, menu transparency, and production system optimization. It also serves chain restaurants subject to FDA menu labeling rules and independent retail restaurants and coffee shops. Its core technology is a proprietary nutrition analysis workflow used by registered dietitians to produce accurate recipe-level nutrition data, ingredient-level allergen tagging (9 major allergens plus gluten), and FDA-compliant Nutrition Facts panels, with integration experience across Jamix, Cbord, Galley, and Parsley food production platforms.

The company operates on a project-based professional services model with publicly disclosed unit pricing: $150 per recipe for nutrition analysis, $50 per recipe for allergen marking, $300 per recipe for FDA Nutrition Facts labels, and $125 per hour for consulting. Go-to-market is sales-led and community-led, anchored by founders Lisa Eberhart, RD/LDN/CDE (former Director of Nutritional Wellness Services at NC State University) and Randy Lait, CASP (former Senior Director of Hospitality Services at NC State University, 36 years), who together hold NACUFS membership and a sustained conference speaking cadence across NACUFS, IFMA, UMASS Chefs, FARE, and the Mediterranean Diet Roundtable. Distribution is exclusively direct, with no channel partners or marketplace presence. In 2024, Menu Analytics was acquired by Nutrislice, and its services now operate under the DataTrust brand on Nutrislice's platform.

Name

Menu Analytics

Legal name

Menu Analytics, LLC

Website

https://menuanalytics.com

Company type

Private

Founded year

2015

Operating status

Acquired

Headcount range

1–10 employees

Short description

Menu Analytics, a Cary, NC-based food service consultancy founded in 2015, provides dietitian-led nutrition analysis, allergen marking, FDA-compliant labeling, and recipe data services to US collegiate dining operators, chain restaurants, and retail foodservice businesses.

Ownership category

akta.pro rank

Product category

Food Service Nutrition and Menu Data Consulting

NAICS

Food Service Contractors (72231), Special Food Services (7223)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Menu Planning, Nutrition & Dietary Accommodation Services (Allergens, Special Diets) (EDAEAEAD)

akta.pro secondary industries

Nutrition, Dietary Management & Allergen/Accommodation Services (EDALADAJ), Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH)

Keywords

• Nutrition analysis services
• FDA menu labeling
• Allergen marking
• Recipe data services
• Collegiate dining consulting

Headquarters

HQ city

Cary

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Recipe Nutrition Analysis: Per-recipe pricing model for nutrition analysis services. Each recipe with multiple ingredients is analyzed at $150 per recipe. Additional portion sizes of the same recipe are provided at no charge.
2. Allergen Marking: Per-recipe charge for marking the 9 major allergens plus gluten. Charged at $50 per recipe, typically bundled with nutrition analysis services.
3. Consulting Services: Hourly consulting engagements for food service operators providing advice on menu optimization, food allergy programs, FDA compliance, operational enhancements, and strategic planning. Charged at $125 per hour.
4. FDA Nutrition Facts Labels: One-time fee per recipe for FDA-compliant Nutrition Facts label generation, including ingredient statement and allergen contains statement for packaged products.
5. Food Production System Data Cleanup: Project-based engagements for recipe system data audits, preparation, and optimization. Pricing depends on scope of work. Can be structured as incremental monthly blocks of recipes with flexible billing.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Menu Analytics is a food service consulting firm that delivers per-recipe Nutrition Analysis, Allergen Marking, FDA-compliant Nutrition Facts Label generation, Recipe and Ingredient Data Services for food production systems, on-site Food Allergy Program Audits, and specialized Collegiate Dining Consulting. Services are performed by in-house registered dietitians and foodservice experts for university dining programs, chain restaurants, and retail food operators in the United States.

Product overview

Menu Analytics is a food service consulting company offering a portfolio of nutrition and menu data services. The core offering includes DataTrust (now part of Nutrislice), which provides nutrition analysis, ingredient sourcing, allergen and dietary tagging, and menu data validation. Their service lineup includes Nutrition Analysis, Allergen Marking, Recipe and Ingredient Data Services, Collegiate Dining Consulting, Food Allergy Program Audits, Menu Development and Optimization, and FDA-compliant Nutrition Facts Labels. The company specializes in helping food service operators achieve compliance with FDA menu labeling requirements and serve customers with special dietary needs.

Differentiator

Problem solved

Functional benefit

Brands

• DataTrust: Menu data services brand now part of Nutrislice, encompassing nutrition analysis, ingredient sourcing, allergen and dietary tagging, and menu data validation.

Products and services

• DataTrust Menu data services including nutrition analysis, ingredient sourcing, allergen and dietary tagging, and menu data validation, now delivered as part of Nutrislice's platform for food service operators.
• Nutrition Analysis

Quantifiable outcome

• Increased annual revenues by over $1 million each year while cutting total food spend by $100k through improved recipe accuracy using nutrition data

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• NutrisliceflagshipStrategic or Co-development Partner · 1 January 2024Menu Analytics announced joining Nutrislice in 2024. The company's menu data services (nutrition analysis, ingredient sourcing, allergen and dietary tagging, menu data validation) will be delivered as 'DataTrust' powered by Nutrislice's platform, technology, and reach. The founding team of registered dietitians and foodservice experts will continue delivering services backed by Nutrislice's technology infrastructure and scale.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• CBORD: Foodservice management software platform with nutrition analysis and menu management capabilities for higher education and healthcare. Menu Analytics lists CBORD as an integration partner, and both serve collegiate dining operators.
• Galley Solutions: Recipe management and menu planning platform for foodservice operators. Menu Analytics has direct integration experience with Galley, and both serve similar institutional clients with recipe and nutrition data workflows.
• Nutrislice: Parent company and operator of the DataTrust platform. Directly comparable as it delivers menu data services including nutrition analysis, ingredient sourcing, allergen/dietary tagging, and menu data validation to K-12 and other foodservice operators.
• Computrition: Foodservice nutrition management software platform providing menu planning, nutrition analysis, allergen tracking, and tray tracking for healthcare, senior living, and education foodservice operations.
• MenuTrinfo: Direct competitor offering allergen and nutrition labeling software for foodservice operators, including Allertrain software for allergy awareness training and menu labeling services for restaurants and institutions.
• Jamix: Food production and nutrition management software used in institutional foodservice. Menu Analytics has direct integration experience with Jamix, supporting recipe data builds and nutrition analysis workflows.

Broad incumbents

• Aramark: Large contract foodservice operator with extensive higher-education and collegiate dining business. Maintains in-house nutrition, allergen, and menu labeling capabilities, making it a broad incumbent competitor in the same end market.
• Sodexo: Global contract foodservice operator with significant higher-education and institutional dining presence. Operates internal nutrition and allergen management programs, competing broadly with Menu Analytics in target verticals.
• Chartwells Higher Education: Compass Group division specializing in collegiate dining with in-house nutrition and dietary accommodation capabilities. A broad incumbent serving the same higher-education foodservice market as Menu Analytics.

Emerging players

• Parsley: Recipe and nutrition management platform for foodservice operators. Menu Analytics has direct integration experience with Parsley, and the two overlap in serving institutional and commercial kitchens with nutrition data workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/menuanalytics
• LinkedInlinkedin.com/company/menu-analytics

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Menu Analytics