MenuTrinfo
MenuTrinfo is a Colorado-based food safety company offering ANAB-accredited allergy training (AllerTrain), ISO 17065-accredited allergen-free product certification (Certified Free From), on-site allergen assessments (AllerCheck), and nutritional analysis services to universities, restaurants, CPG manufacturers, and foodservice operators across the US and Canada.
- Company typePrivate
- Founded2010
- HeadquartersFort Collins, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MenuTrinfo does
MenuTrinfo LLC is a Fort Collins, Colorado-based food safety and nutritional transparency company founded in 2010 by Betsy Craig and Rocky Craig. The company operates three core service lines: AllerTrain, an ANAB-accredited food allergy and gluten-free training program delivered through live sessions, eLearning (via Schoox), and microlearning modules across multiple languages, with over 100,000 participants trained; Certified Free From (CFF), the only ANAB-accredited, ISO 17065-conformant global certification program verifying that packaged food products and facilities are free from the major nine allergens; and AllerCheck, a scalable on-site assessment program covering 1 to 1,000 locations. Supporting offerings include a 26,000+ ingredient nutritional analysis and FDA-compliant menu labeling service, Certified Gluten-Free and Vegan Verified sub-certifications, and menu consulting.
The underlying technology centers on a proprietary ingredient database, a reverse ingredient lookup capability, and immunochemical allergen testing methods at 5 ppm allergen and 10 ppm gluten sensitivity, all delivered through a combination of self-serve eLearning, direct enterprise sales, and channel partnerships (notably Steritech for AllerCheck and FARE for advocacy reach). The company is WBE-certified, Women-Owned Business Enterprise, and remains founder-owned with no disclosed institutional investment. Primary customers are universities and college dining operations (1,000+ institutions), with additional exposure to restaurants and foodservice operators, CPG manufacturers, healthcare foodservice, hotels and resorts, and camps. GTM is a mix of sales-led direct engagement for certification and assessment work, channel partners for distribution, event-driven lead generation through the annual FASI symposium and National Allergy Awards, and self-serve eLearning for individual training purchases.
MenuTrinfo firmographics
Firmographics- Name
- MenuTrinfo
- Legal name
- MenuTrinfo LLC
- Website
- https://menutrinfo.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MenuTrinfo is a Colorado-based food safety company offering ANAB-accredited allergy training (AllerTrain), ISO 17065-accredited allergen-free product certification (Certified Free From), on-site allergen assessments (AllerCheck), and nutritional analysis services to universities, restaurants, CPG manufacturers, and foodservice operators across the US and Canada.
- Ownership category
- akta.pro rank
MenuTrinfo industry classification
Industry- Product category
- Food Safety Training and Allergen Certification
- akta.pro primary industry
- Gluten-Free & Allergen-Free Certification Services (AFALAMAH)
- akta.pro secondary industries
- Allergen Management & Label Control Audits (Segregation, Changeover, Label Verification) (AFALABAJ), Allergen Presence & Cross-Contact Verification (ELISA/PCR; allergen cleaning validation) (AFALAHAB), “Free-From” & Allergen-Free Claim Substantiation (e.g., gluten-free, peanut-free) (AFALAHAD), Nutrition, Dietary Management & Allergen/Accommodation Services (EDALADAJ), Allergen Risk Assessment & Cross-Contact Analysis (AFALAOAC)
Keywords
Where MenuTrinfo is headquartered
LocationHeadquarters
- HQ city
- Fort Collins
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
MenuTrinfo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- AllerTrain Training Courses: ANAB-accredited food allergy and gluten-free training courses including AllerTrain (manager-level), AllerTrain Lite (employee-level), AllerTrain U (for cafeterias), and AllerStar microlearning. Available in multiple languages (English, Spanish, French, Arabic, Simple Chinese). Delivered via live training or eLearning through Schoox platform. Certificate valid for 3 years.
- Certified Free From (CFF) Certification: Third-party certification program for facilities and CPG products verifying free-from claims for major allergens. Annual audit and certification fees. Includes Certified Free From Allergens, Certified Gluten-Free, and Certified No Artificial Colors and Flavors.
- Nutritional Analysis Services: Menu labeling, nutritional analysis, FDA-compliant labeling, recipe development support, and ingredient/allergen statements. Database contains over 26,000 ingredients for comprehensive analysis.
- AllerCheck Assessment: On-site assessment program evaluating facilities, policies, and procedures for allergen safety. Pricing available for 1 to 1,000 locations.
- Menu Consulting Services: Off-site nutrition help desk answering complex menu questions regarding allergens, nutritional information, gluten-free concerns, compliance, and ingredient verification.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | AllerCheck Assessment - scalable from 1 to 1,000 locations |
| Subscription | Annual | AllerTrain Training Courses - manager-level |
| Subscription | Annual | AllerTrain Lite - employee-level training |
| Subscription | Annual | CFF Certification - annual audit and certification |
| Hybrid | Monthly | Nutritional Menu Labeling - custom consulting |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels8 records
MenuTrinfo product offering
Product offeringCore offering
MenuTrinfo provides ANAB-accredited food allergy and gluten-free training programs (AllerTrain), third-party allergen-free certification (Certified Free From), on-site allergen safety assessments (AllerCheck), and nutritional analysis plus FDA-compliant menu labeling services. Its offerings target food manufacturers, restaurants, university dining programs, and CPG companies seeking verified allergen-safe operations.
Product overview
MenuTrinfo is a food safety and nutritional transparency company offering a platform-plus-modules architecture. The core offerings center on three pillars: (1) AllerTrain® - ANAB-accredited food allergy and gluten-free training (including AllerTrain Lite, AllerTrain U, and AllerStar microlearning); (2) Certified Free From™ (CFF) - ISO 17065 accredited third-party certification for allergen-free claims covering the Major 9 allergens and gluten; and (3) AllerCheck™ - on-site assessment and verification services. Supporting modules include Nutritional Analysis & Calculator, Menu Labeling, Menu Consulting, Food Allergy Charts, Vegan Verified™, and Certified Gluten-Free. The company also offers kitchen audits for both commercial kitchens and manufacturing facilities. Services are delivered through direct delivery, eLearning platforms, and a network of Certified AllerTrainers (CATs) throughout the US and Canada.
Differentiator
Problem solved
Functional benefit
Brands
- AllerTrain®: The nation's leading food allergy and gluten-free training program providing ANAB-accredited courses for foodservice professionals.
- Certified Free From™ (CFF)
- AllerCheck™
- AllerSTAR™
- Vegan Verified™
- Certified Gluten-Free
Products and services
- AllerTrain
Quantifiable outcome
- Over 100,000 participants trained through AllerTrain courses
- +4 more outcomes
Companies that use MenuTrinfo
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles4 records
MenuTrinfo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
MenuTrinfo partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- The Greater KneadminorThe Greater Knead received CFF certification ensuring their products are free from Top 9 allergens plus gluten. Certification provides third-party validation of allergen-free claims for consumers.
- Lorissa's KitchenminorLorissa's Kitchen became the first MenuTrinfo CFF Certified Free From allergen meat snack in the U.S., enabling 33 million Americans with food allergies to 'snack fearlessly.' This partnership validates MenuTrinfo's CFF certification program for consumer packaged goods and provides a reference customer in the CPG space.
- SteritechcoreSteritech, an industry leader in food safety assessments and consulting services, partnered with MenuTrinfo to provide AllerCheck assessments to their client base. This partnership extends MenuTrinfo's reach into Steritech's existing network of restaurant and foodservice operators requiring allergen safety verification. The collaboration addresses escalating concerns over food allergens and cross-contact in foodservice operations.
- FARE (Food Allergy Research & Education)coreMenuTrinfo and FARE joined forces to improve allergen-safe service in foodservice operations. FARE is the largest food allergy advocacy organization, providing research, education, and resources. The partnership leverages FARE's credibility and network to enhance visibility of AllerCheck certification and MenuTrinfo's broader food allergy safety solutions.
- Harvest Table Culinary GroupminorHarvest Table Culinary Group operates campus dining and received recognition at National Allergy Awards for Best Campus Social Media Presence for Allergen-Free Dining (Clark University partnership).
- SchooXcoreSchooX is the eLearning platform used to deliver all AllerTrain courses online. The platform allows course purchase, delivery, certificate generation, and progress tracking for online training participants.
- Boston UniversityminorBoston University hosts the annual FASI (Food Allergy Symposium for Industry) conference where MenuTrinfo organizes the National Allergy Awards. Conference brings together foodservice, healthcare, manufacturing, and advocacy stakeholders.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
MenuTrinfo competitors and assessment
Company assessmentDirect peers
- Nutritionix: Nutritionix is a leading nutrition data platform powering restaurant menu labeling, grocery product data, and nutrition APIs. Like MenuTrinfo, it serves restaurant chains and food manufacturers with FDA-compliant nutrition analysis and is a direct competitor in menu labeling and nutritional database services.
- MenuCalc: MenuCalc provides nutritional analysis and menu labeling services for restaurants and food service operators in Europe and globally. It directly competes with MenuTrinfo's Nutritional Analysis and Menu Labeling services, particularly for chains needing FDA-compliant disclosure and allergen identification.
- Steritech: Steritech is a direct partner and peer in food safety assessments for restaurants and foodservice operators. MenuTrinfo partnered with Steritech to distribute AllerCheck assessments, but Steritech also offers broader food safety, hygiene, and brand standards audits, making it both a channel partner and a competitor for facility assessment work.
Emerging players
- FoodDocs: FoodDocs provides digital food safety management systems including HACCP plans, allergen control programs, and training for restaurants and food manufacturers. While broader in scope, its allergen management and training features overlap with MenuTrinfo's AllerCheck assessments and AllerTrain training.
- Allergen Control Solutions: Allergen Control Solutions specializes in allergen management consulting, validation, and training for food manufacturers. While smaller in scale than MenuTrinfo, it overlaps in providing VITAL (Voluntary Incidental Trace Allergen Labeling) program support, allergen risk assessments, and food industry training.
Broad incumbents
- NSF International: NSF is a major global food safety certification, testing, and training organization with established accreditations across food, water, and consumer products. NSF offers allergen management services, gluten-free certification, and food labeling support that compete directly with MenuTrinfo's CFF and nutritional analysis offerings, though as part of a much broader portfolio.
- Eurofins Scientific: Eurofins is one of the world's largest food testing laboratory networks, offering allergen testing, gluten-free verification, and nutritional analysis services. It competes with MenuTrinfo's allergen testing methodology and CFF certification through its extensive lab footprint and B2B testing contracts with food manufacturers.
- TÜV SÜD: TÜV SÜD is a global certification body offering food safety, allergen management, and product certification services. It competes with MenuTrinfo in third-party certification programs for food manufacturers, particularly for products marketed as allergen-free or gluten-free in international markets.
- Intertek: Intertek is a global testing, inspection, and certification company offering food safety audits, allergen testing, gluten-free certification, and quality assurance programs. It competes with MenuTrinfo in CPG certification and allergen-related food safety services through its extensive international footprint.
Others
- Food Safety Magazine / FARE: FARE is the largest US food allergy advocacy organization and a strategic partner of MenuTrinfo. While not a direct commercial competitor, FARE shapes consumer awareness, education, and advocacy around food allergies that drives demand for MenuTrinfo's training and certification services. FARE's research and policy work also influences regulatory developments MenuTrinfo benefits from.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MenuTrinfo social profiles
Digital presenceMenuTrinfo compliance and trust
Trust signalCompliance5 records
MenuTrinfo financial estimates
Financial estimateRevenue estimate
Valuation estimate
MenuTrinfo leadership team
Management profileNumber of profiles
Profiles10 records
MenuTrinfo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MenuTrinfo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MenuTrinfo
What does MenuTrinfo do?
MenuTrinfo provides ANAB-accredited food allergy and gluten-free training programs (AllerTrain), third-party allergen-free certification (Certified Free From), on-site allergen safety assessments (AllerCheck), and nutritional analysis plus FDA-compliant menu labeling services. Its offerings target food manufacturers, restaurants, university dining programs, and CPG companies seeking verified allergen-safe operations.
Is MenuTrinfo a public or private company?
MenuTrinfo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MenuTrinfo founded?
MenuTrinfo was founded in 2010. It employs 11 to 50 people.
Where is MenuTrinfo based?
MenuTrinfo is headquartered in Fort Collins, United States, in the North America region.
How does MenuTrinfo make money?
Five revenue lines are on record. AllerTrain Training Courses are the primary driver. The others are certified Free From (CFF) Certification, nutritional Analysis Services, allerCheck Assessment and menu Consulting Services.
Who are MenuTrinfo's main competitors?
Direct peers on record are Nutritionix, MenuCalc and Steritech. Emerging players are FoodDocs and Allergen Control Solutions. Broad incumbents are NSF International, Eurofins Scientific, TÜV SÜD and Intertek. Food Safety Magazine / FARE is listed as an others.
Does MenuTrinfo have an API?
No public API is recorded for MenuTrinfo.
What industry is MenuTrinfo in?
MenuTrinfo's product category is Food Safety Training and Allergen Certification. Its primary akta.pro industry code is AFALAMAH, Gluten-Free & Allergen-Free Certification Services, with a secondary code of AFALABAJ, Allergen Management & Label Control Audits (Segregation, Changeover, Label Verification).