What We Are Blood does

We Are Blood is a 501(c)(3) nonprofit blood center founded on September 24, 1951 by the Travis County Medical Society, operating as the exclusive supplier of blood products and clinical services for a 10-county Central Texas region. It serves over 50 hospitals, medical facilities, and EMS agencies, including named anchor customers such as Ascension Seton, St. David's Hospital System, and Dell Children's Medical Center. The organization operates four fixed donor centers (North Lamar/Austin flagship, Round Rock, South Austin, Cedar Park) with a fifth center scheduled to open in Kyle, TX in Summer 2026, and a mobile blood drive fleet that conducts 2-5 drives daily and accounts for 50% of all collections. With over 100 employees and a daily collection target of 200 donations, the organization has grown platelet provision by 96% and red cell provision by 55% since 2015.

The core technology stack consists of automated apheresis machines for platelet and double red cell collection, whole blood processing into components (red cells, plasma, platelets), and 15-test infectious disease screening and blood typing per donation with testing performed by partner Creative Testing Solutions/Grifols (CTS San Marcos). Clinical services include Therapeutic Plasma Exchange, Red Blood Cell Exchange, White Blood Cell Depletion, Mononuclear Cell Collections, PROVENGE cellular therapy, autologous donations, and pediatric stem cell collection (launched May 2025 with Dell Children's). The organization is FDA-licensed with establishment registrations across all four locations, AABB-accredited, CAP-certified, and CLIA-compliant. Patient-facing digital tools include QuickPass (pre-donation screening) and a donor portal for appointments and wellness results.

The business model combines two revenue streams: (1) financial contributions from individuals, businesses, and community partners supporting the 501(c)(3) mission, and (2) fees from supplying blood products and clinical apheresis services to hospital and EMS customers across the regional B2B base. Blood donations are voluntary and unpaid per FDA regulations. Donor acquisition is community-led through mobile blood drives hosted at businesses, schools, churches, and high-visibility partner venues (Austin FC, Round Rock Express, H-E-B Center, YMCA), supplemented by direct-to-consumer scheduling via website and donor portal. The customer base spans individual donors (primary persona), hospitals and medical facilities (primary B2B segment), high school students, corporate and community partners, EMS providers, and patients requiring therapeutic apheresis. Demand is projected to grow at least 25% by 2030 driven by regional population growth and new medical treatments.

Name

We Are Blood

Legal name

We Are Blood

Website

https://weareblood.org

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

101–250 employees

Short description

We Are Blood is a 501(c)(3) nonprofit blood center founded in 1951 that operates as the exclusive blood supplier for a 10-county Central Texas region, serving over 50 hospitals and EMS agencies through four donor centers and a mobile blood drive network.

Ownership category

akta.pro rank

Product category

Blood Banking & Clinical Apheresis Services

NAICS

Blood and Organ Banks (621991), Voluntary Health Organizations (813212)

SIC

In Vitro & In Vivo Diagnostic Substances (2835)

akta.pro primary industry

Transfusion Medicine & Immunohematology (Blood Bank) (HLAFAMAG)

akta.pro secondary industries

Blood, Organ & Tissue Donation Organizations (BPAGACAJ), Blood Bank, Transfusion Medicine & Immunohematology (HLAHAAAH)

Keywords

• Blood bank services
• Blood donation collection
• Clinical apheresis services
• Blood component processing
• Community blood supply

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Financial Contributions and Donations: As a 501(c)(3) nonprofit organization, We Are Blood relies on financial contributions from individuals, businesses, and community partners. All contributions are tax-deductible. Gifts support mobile drive buses, innovative blood processing technologies, cellular therapy expansion, additional processing sites, patient care, and donor appreciation.
2. Blood Products and Clinical Services: We Are Blood provides blood products and clinical services to over 50 hospitals, medical facilities, and EMS agencies across a 10-county region. Revenue is generated through supplying blood components and therapeutic apheresis services to healthcare providers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

We Are Blood is a nonprofit community blood bank that collects, processes, tests, and distributes blood components (whole blood, platelets, plasma, red cells) from voluntary donors to hospitals and medical facilities across a 10-county Central Texas region. It also provides clinical therapeutic services including apheresis, cellular therapy, and pediatric stem cell collection, operating four fixed donor centers plus a mobile blood drive fleet.

Product overview

We Are Blood is a nonprofit blood center providing and protecting the Central Texas blood supply since 1951. The organization operates as a unified service with four fixed donor centers, mobile blood drives (accounting for 50% of collections), and clinical services. Core offerings include Whole Blood Donation, Platelet Donation, and Double Red Cell Donation. Clinical services encompass Therapeutic Phlebotomy, Cellular Therapy (including pediatric stem cell collection), and Therapeutic Apheresis. Patient-facing digital tools include QuickPass (pre-screening) and the Donor Portal. The organization serves over 50 hospitals across 10 counties and offers community engagement programs including volunteer opportunities, high school education programs, and donor recognition clubs.

Differentiator

Problem solved

Functional benefit

Brands

• QuickPass: Online pre-donation questionnaire tool that allows donors to complete screening questions before arriving for their appointment.
• Universal Donor Club
• HERO+ Whole Blood Program

Products and services

• Whole Blood Donation

Quantifiable outcome

• 200 blood donations needed per day to maintain adequate local blood supply
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Dell Children's Medical CentercoreStrategic or Co-development Partner · 1 May 2025In May 2025, We Are Blood's clinical services team successfully performed its first pediatric stem cell collection, launching Central Texas' first pediatric stem cell transplant program in partnership with Dell Children's Medical Center.
• Alamo DrafthouseminorGTM or Marketing PartnerLocal business partner providing donor giveaways and promotional support. Donors receive Alamo Drafthouse movie tickets as incentives for participating in blood drives and donation promotions.
• H-E-BcoreGTM or Marketing PartnerMajor community partner providing gift cards as donor incentives for platelet donations. H-E-B Center hosts blood drives with We Are Blood, serving as a key venue partner.
• Thundercloud SubsminorGTM or Marketing PartnerLocal business partner providing in-kind food donations for donor appreciation events and blood drive refreshments.
• Tiff's TreatsminorGTM or Marketing PartnerLocal business partner providing cookies and treats as donor appreciation incentives.
• WhataburgerminorGTM or Marketing PartnerLocal business partner providing gift cards and food vouchers as donor incentives.
• Amy's Ice CreamsminorGTM or Marketing PartnerLocal business partner providing ice cream treats as donor appreciation giveaways.
• KVUEminorGTM or Marketing PartnerLocal television station that hosts blood drives and provides media coverage for We Are Blood campaigns and community events.
• Austin FCcoreStrategic or Co-development PartnerMajor community partner hosting blood drives at Q2 Stadium. Austin FC co-branded blood drives engage the sports fan community and generate significant donor turnout.
• Round Rock ExpresscoreStrategic or Co-development PartnerMinor league baseball team hosting regular blood drives at Dell Diamond. Community Spotlight Night events combine baseball entertainment with blood donation promotion.
• Texas StarsminorGTM or Marketing PartnerTexas Stars hockey team hosts blood drives at HEB Center, engaging the sports community in supporting the local blood supply.
• Greater Austin YMCA and YMCA of Central TexascoreStrategic or Co-development PartnerAnnual summer blood drive partnership with Greater Austin YMCA and YMCA of Central Texas, hosting multiple convenient community blood drives across Central Texas locations.
• Austin Humane SocietyminorGTM or Marketing PartnerNonprofit partner participating in holiday and seasonal blood donation campaigns to help stabilize the community blood supply during low-donation periods.
• Central Texas Food BankminorGTM or Marketing PartnerNonprofit partner joining seasonal campaigns to support community blood supply during peak-need periods.
• TreeFolksminorGTM or Marketing PartnerNonprofit partner participating in community blood donation campaigns to maintain stable blood supply during seasonal low-donation periods.
• United Tissue ResourcesminorStrategic or Co-development PartnerSister company of We Are Blood. Job listings are cross-posted between the two organizations for candidates seeking opportunities in the tissue and blood services field.
• Local EMS Providers (HERO+ Whole Blood Program)coreStrategic or Co-development PartnerPartnership with local EMS and first responder agencies enabling pre-hospital blood transfusions. Paramedics can administer whole blood at the scene or en route to hospitals, improving survival rates for trauma patients. Includes agencies such as Austin-Travis County EMS.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Vitalant: One of the largest nonprofit blood collection organizations in the US, operating across dozens of states. Provides blood products, apheresis, and cellular therapy services at a national scale that exceeds We Are Blood but uses the same nonprofit community blood center model.
• Versiti: Multi-state blood center and blood research organization providing blood products, diagnostic services, and specialized hematology services. Comparable in service breadth and clinical services orientation, though operating at much larger scale.
• OneBlood: Large nonprofit blood center serving the southeastern United States. Comparable in mission and accreditation but materially larger scale; relevant reference for what scaled regional blood center operations look like.
• New York Blood Center Enterprises: Large nonprofit blood collection and research organization serving the greater New York area and beyond. Operates analogous donor collections, hospital supply, apheresis, and cellular therapy services, providing a benchmark for scaled Northeast blood center operations.
• American Red Cross Blood Services: National humanitarian organization that supplies approximately 40% of the US blood supply. While far larger and geographically broader than We Are Blood, it is the closest wide-incumbent peer in terms of mission, donor recruitment approach, and hospital supply.

Direct peers

• United Tissue Resources: Sister organization of We Are Blood operating in the tissue services space. Directly comparable through shared executive recruitment and operational alignment, though focused on tissue rather than blood. The closest affiliate counterpart.
• Carter BloodCare: Large nonprofit community blood center serving hospitals across Texas, including the DFW region. Directly comparable to We Are Blood as a regional, multi-site blood bank with mobile drives, apheresis services, and clinical programs. Geographic overlap and similar operating model make it the closest peer.
• Gulf Coast Regional Blood Center: Nonprofit blood center headquartered in Houston serving the Texas Gulf Coast. Operates a comparable model of fixed donor centers, mobile drives, and hospital services with a similar scale and accreditation profile, making it a close regional peer.
• South Texas Blood & Tissue Center: Nonprofit blood and tissue bank serving the San Antonio and South Texas region. Operates analogous donor center networks, mobile drives, and clinical apheresis services, with a sister organization structure (blood + tissue) similar to We Are Blood's United Tissue Resources relationship.

Others

• Blood Centers of America: Cooperative network of independent community blood centers in the US. We Are Blood is affiliated through America's Blood Centers, making Blood Centers of America an adjacent industry consortium relevant for benchmarking, sourcing, and shared services.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/weareblood
• Facebookfacebook.com/wearebloodtx
• Instagraminstagram.com/wearebloodtx

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Are Blood