What Payra does

Payra is a Nashville-based B2B payments and accounts receivable automation platform purpose-built for construction suppliers, distributors, and other blue-collar industrial businesses that operate on legacy ERP systems. Founded in 2019 and bootstrapped until February 2026, the company sells an AI-enabled, ERP-native payment platform that integrates natively with more than a dozen major accounting and ERP systems, including QuickBooks (Desktop and Online), Sage (100, 300, Business Cloud, Intacct), Acumatica, NetSuite, Microsoft Dynamics, Vista Viewpoint, Viewpoint Spectrum, Foundation Software, and Epicor Prophet 21. The platform's core architectural claim is bidirectional, real-time sync to the customer's general ledger, chart of accounts, invoices, and bank deposits at the moment a payment is made, eliminating reconciliation gaps without requiring the customer to replace existing software.

The product surface comprises a unified platform with integrated modules: Smart Invoicing for automated invoice delivery and AR-aging-triggered follow-ups, a Client-Facing Portal for self-service payments, Automated Collections with escalation sequences, Credit Onboarding with ERP write-back, plus add-on modules for Subscriptions, Payment Links, and Dual Pricing. Deployment is reported in under two weeks from demo to live, with most construction material suppliers going live in under five days. AI capabilities are applied to cash application (matching payments to invoices including partial and ACH transactions), fraud monitoring for Nacha compliance, and predictive AR aging pattern recognition.

Payra generates revenue through a tiered SaaS subscription (Basic at $60/month for under 500 invoices, Standard at $100/month for 500+ invoices, Premium contact-priced for 1,500+ invoices or enterprise ERP connection) plus transaction fees on ACH and card payments processed through the platform. A dual pricing model allows merchants to offset card processing costs by passing a small fee to customers who choose card over bank payment. Go-to-market is direct enterprise field sales targeting larger general contractors and industrial suppliers, supplemented by deepening ERP integration partnerships and, as of March 2026, an embedded partnership with Construct CRM. The company reached a revenue run rate exceeding $10 million within 15 months of launch and raised $15 million in Series A growth equity from Edison Partners in February 2026 as its first institutional capital.

Name

Payra

Legal name

Payra, Inc.

Website

https://payra.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Payra is an AI-enabled, ERP-native B2B payments and accounts receivable automation platform serving construction suppliers, distributors, and other blue-collar industrial businesses running on legacy accounting and ERP systems.

Ownership category

akta.pro rank

Product category

B2B Payments & Accounts Receivable Automation Software

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Services-Prepackaged Software (7372), Finance Services (6199)

akta.pro primary industry

Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)

akta.pro secondary industries

Payment Posting, Reconciliation & Cash Application for Bills (FSAMAJAL), Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)

Keywords

• B2B payments platform
• Accounts receivable automation
• ERP integration software
• Construction payment processing
• Invoice-to-cash automation

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription: Monthly or annual subscription plans (Basic $60/mo, Standard $100/mo, Premium custom pricing) providing access to the Payra platform, AR automation features, ERP integrations, and support. Subscription tiers differentiated by invoice volume, feature access, and ERP connection capabilities.
2. Payment Processing: Transaction fees from processing ACH and card payments through the platform. Dual pricing model allows merchants to offset card processing costs by offering customers choice between card payments (with fee) and bank payments (no fee).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Payra provides an ERP-native B2B payments and accounts receivable automation platform that integrates directly with customers' existing ERP and accounting systems (QuickBooks, Sage, Acumatica, NetSuite, Viewpoint, Foundation, Epicor, Microsoft Dynamics). The platform automates the invoice-to-cash cycle from inside the customer's ERP, including digital invoice delivery, AI-driven cash application, AR-aging-triggered collections, client-facing self-service payment portals, ACH and card payment processing, and automated reconciliation to general ledger, chart of accounts, and bank deposits.

Product overview

Payra is an ERP-native B2B payments and accounts receivable automation platform serving construction and industrial businesses. The platform comprises a core unified product with integrated modules: Smart Invoicing (automated invoice delivery and collection follow-ups), Client Facing Portal (self-service payment portal), Automated Collections (AR aging-triggered reminders with escalation), Credit Onboarding (digital credit applications), and optional add-ons including Subscriptions (recurring billing), Payment Links (embeddable one-time/recurring links), and Dual Pricing (card acceptance without fees). All modules integrate natively with the customer's existing ERP system, posting data bidirectionally to the general ledger, chart of accounts, invoices, and bank deposits automatically upon payment. The platform targets blue-collar and construction-oriented businesses running on legacy ERP systems, enabling digital payments and automated reconciliation without requiring clients to replace existing systems. Deployment from demo to live reportedly takes under 2 weeks, with full go-live in under 5 days for most construction material suppliers.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Invoicing Automated invoice creation and delivery solution with follow-up reminders, nudges, and collection sequences triggered by invoice age. Provides real-time payment settlement insights and eliminates manual email follow-ups and spreadsheet tracking for construction and industrial businesses using ERP systems.
• Client Facing Portal Self-service payment portal built for construction enabling customers to pay open invoices, view statements, manage lien waivers, and store payment on file. Supports ACH and card acceptance with real-time balances and white-labeled options for the merchant.
• Subscriptions Automated recurring billing solution with intelligent retry logic for failed charges. Supports multiple subscription plans, autopay enrollment, and secure storage of cards and bank accounts for hands-off billing of construction and industrial customers.
• Payment Links One-time or recurring payment links that embed into existing software and workflow. Supports SMS and email delivery and dual pricing to accept cards without eroding margins. Used by construction and industrial businesses to collect payments without phone calls or paper checks.

Quantifiable outcome

• 40% average reduction in days sales outstanding (DSO)
• +4 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability4 records

Feature6 records

Partnerships

One partnership is on record.

• Construct CRMcoreStrategic or Co-development Partner · 18 March 2026Strategic partnership to integrate unified payment solutions into Construct CRM's white-label contractor CRM platform. The integration enables seamless e-ACH payments, next-day funding for contractors and distributors, and automation of the entire accounts receivable process from invoice to cash application. The partnership aims to eliminate reliance on paper checks and reduce cashflow interruptions for the building products industry ecosystem.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Routable: Routable is a B2B payments platform for accounts payable, vendor management, and reconciliation. Comparable to Payra on automated payment processing and reconciliation with ERP connectivity, but more AP-focused and broader in vertical.
• Modern Treasury: Modern Treasury provides payment operations infrastructure including ACH, RTP, and wire initiation with developer APIs and ERP integration. Comparable to Payra on payment infrastructure and reconciliation but at a developer/platform layer rather than verticalized AR automation.

Direct peers

• Stampli: Stampli offers AP automation and bill pay for mid-market, with collaborative invoice management and ERP integrations. Direct peer on the AP/payments side with deep ERP sync (NetSuite, Sage Intacct, etc.) comparable to Payra's ERP-native approach, though more AP- than AR-focused.
• AvidXchange: AvidXchange automates AP and bill payment for mid-market with deep vertical specialization (including construction, real estate, and HOAs). Highly comparable to Payra's vertical focus on construction/industrial and its mid-market ERP-integrated payments model.
• Tipalti: Tipalti provides end-to-end payables automation including supplier onboarding, global payments, and reconciliation, with ERP integrations. Comparable on the payments and reconciliation layer, primarily AP-focused and broader in market scope than Payra.
• Paymerang: Paymerang is a B2B payments and AP automation platform focused on mid-market verticals including construction, healthcare, and education. Direct peer in verticalized B2B payments with similar SaaS + transaction-fee model targeting ERP-running mid-market businesses.
• Versapay: Versapay offers AR automation and B2B payment networks for mid-market and enterprise, including collections, customer portals, and cash application. Most directly comparable to Payra on AR automation, customer-facing portals, and ERP integration approach, though Versapay is broader in vertical focus.
• MineralTree: MineralTree provides AP automation and B2B payments integrated with mid-market ERPs (NetSuite, Sage Intacct, Dynamics). Comparable to Payra on ERP-integrated payments for mid-market, though AP- rather than AR-led.

Broad incumbents

• HighRadius: HighRadius provides autonomous finance platforms covering order-to-cash, treasury, and B2B payments for large enterprises. Competes with Payra in AI-powered cash application and AR automation, but targets larger enterprises and broader finance automation rather than mid-market construction suppliers.
• BILL Holdings: BILL is a large, publicly-traded B2B payments and AP/AR automation platform serving SMBs and mid-market. While BILL covers similar invoicing and bill pay workflows, it is a horizontal, scale-driven incumbent whereas Payra is vertically specialized in construction/industrial and ERP-native bidirectional sync.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/payrasoftware

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Payra