Construct CRM
Construct CRM provides an AI-powered white-label contractor CRM platform that enables building products distributors to digitize estimating, ordering, financing, and payments for their contractor customers across roofing, plumbing, HVACR, and electrical trades.
- Company typePrivate
- Founded2021
- HeadquartersDelray Beach, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Construct CRM does
Construct CRM is an AI-powered white-label contractor CRM platform that enables building products distributors to digitize their relationships with contractors. The company provides distributors a private-labeled CRM where contractors can estimate jobs using automated property takeoffs, submit bids, place material orders against the distributor's catalogs, manage projects, invoice, and process payments within a single workflow. At the core of the platform is an AI-powered software factory that compresses full implementations with Epicor, DMSI, and Infor ERP systems to approximately one week, against traditional months-long integration timelines, and digitizes distributor catalogs to enable real-time online ordering. A second product line, Roof Edge CRM, offers the same capabilities directly to roofers, siding installers, and exterior contractors on a freemium basis; a third module, Gateway OMS, extends the platform to sales-rep and branch-level order management and is targeted for full availability by Q4 2026.
The platform integrates property intelligence from EagleView (aerial imagery, square footage, roof pitch), embedded point-of-sale lending from U.S. Bank Avvance (offering contractors full payment within 48 hours), and AI-enabled AR automation from Payra (e-ACH payments, next-day funding). Construct CRM sells to enterprise distributors under outcome-based pricing tied to profitable orders generated through the platform — with no licenses, transaction charges, or upfront commitments — while generating direct contractor-side revenue through premium financing and property intelligence features. Named distribution customers include Richards Building Supply (60+ locations across 15 U.S. states) and Spec Building Materials (Texas and Florida), with 30,000+ roofing contractors reportedly having platform access today and a stated target of 100,000+ contractors by 2027.
The company is headquartered in Delray Beach, Florida, operates with 11-50 employees, and is privately held and actively raising Series A capital. Strategic focus areas over the past six months include expanding from roofing and exterior building products into plumbing, HVACR, and electrical trades — supported by the appointment of distribution veteran John Pehler to a newly formed Advisory Board — and extending the Roof Edge CRM product into Canada (planned April 2026), with broader aspirations in Europe and Australia. Construct CRM targets the $373 billion U.S. home improvement spend, positioning itself as the contractor-facing digital layer for traditional building products distribution.
Construct CRM firmographics
Firmographics- Name
- Construct CRM
- Legal name
- Construct CRM
- Website
- https://constructcrm.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Construct CRM provides an AI-powered white-label contractor CRM platform that enables building products distributors to digitize estimating, ordering, financing, and payments for their contractor customers across roofing, plumbing, HVACR, and electrical trades.
- Ownership category
- akta.pro rank
Construct CRM industry classification
Industry- Product category
- Construction CRM Software
- NAICS
- Custom Computer Programming Services (541511)
- akta.pro primary industry
- Sales Force Automation (SFA) CRM (HDAEAFAA)
- akta.pro secondary industries
- Customer Service, Support & Contact Center CRM (HDAEAFAC), Customer Success & Account Management CRM (HDAEAFAD)
Keywords
Where Construct CRM is headquartered
LocationHeadquarters
- HQ city
- Delray Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Construct CRM business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- White-Label Software Licensing: Provides white-label contractor CRM technology to building products distributors under outcome-based pricing tied to profitable orders, with no licenses, transaction charges, or upfront commitments.
- Freemium CRM Tools: Offers free self-service CRM for contractors with premium financing and property intelligence features (e.g., complimentary Eagleview first report), monetizing through financing partnerships and expanded tool access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Outcome-based pricing for distributors |
| Freemium | Monthly | Free CRM for contractors |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Construct CRM product offering
Product offeringCore offering
Construct CRM provides an AI-powered white-label contractor CRM platform that enables building products distributors to digitize their contractor relationships through unified estimating, bidding, ordering, project management, invoicing, payments, and integrated financing. The platform includes an AI-powered software factory that completes full ERP implementations with Epicor, DMSI, and Infor in one week (versus traditional months-long timelines). A direct-to-contractor free product, Roof Edge CRM, also extends project management, instant quoting, invoicing, payments, and financing to individual exterior contractors.
Product overview
Construct CRM is an AI-powered eCommerce and order platform for building products distributors, offered as a white-label contractor CRM platform. The core product consists of a unified platform for distributors that enables contractors to estimate jobs, submit bids, and place orders for exterior building materials through a single digital system. The portfolio includes: the core White-Label Contractor CRM (underlying platform powering all deployments), sub-brand products like Roof Edge CRM (free CRM for roofers and exterior contractors), the AI-Powered Software Factory for ERP integrations with Epicor, DMSI, and Infor, and the roadmap Gateway OMS (sales rep CRM with branch-level order management). The platform integrates property intelligence (EagleView), embedded financing (U.S. Bank Avvance), and AI-enabled payment processing (Payra) as integrated capabilities within the white-label offering.
Differentiator
Problem solved
Functional benefit
Brands
- Roof Edge CRM: A free, self-service CRM solution for roofers, siding installers, and exterior contractors, offering project management, instant quoting, invoicing, payments, and integrated financing.
- Gateway OMS
Products and services
- White-Label Contractor CRM AI-powered white-label contractor CRM platform for building products distributors that unifies estimating, bidding, ordering, project management, invoicing, and payment processing into a single digital system delivered under the distributor's own brand. Powers private-label deployments such as Richards Building Supply (60+ locations, 15 U.S. states) and Spec Building Materials.
- Roof Edge CRM (RoofEdgeCRM.com) Free self-service CRM built on the Construct CRM platform for U.S. roofers, siding installers, and exterior contractors, offering project management, instant quoting, invoicing, payments, integrated financing via U.S. Bank Avvance, and access to EagleView property intelligence including a complimentary first report. Canada availability planned for April 2026.
Quantifiable outcome
- Full payment within 48 hours for contractors using financing
- +1 more outcomes
Companies that use Construct CRM
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Construct CRM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature4 records
Construct CRM partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- PayracoreAI-enabled ERP-native payment platform integrating unified payment solutions into Construct CRM's white-label contractor CRM platform. Enables seamless e-ACH payments, next-day funding for contractors and distributors, and automation of the entire accounts receivable process from invoice to cash application. Partnership aims to eliminate paper check reliance and reduce cashflow interruptions.
- U.S. Bank AvvancecorePoint-of-sale lending solution enabling over 30,000 roofing contractors to embed home improvement installment loans directly into sales estimates and proposals. Contractors can pre-approve customers during planning or offer installment plans at point of sale, receiving full payment within 48 hours.
- EagleviewcoreProperty intelligence integration providing aerial measurement technology including square footage, roof pitch, and aerial imagery. Enables contractors to generate accurate material quantities and purchase orders without manual measurements. Access provided to customers at no additional onboarding costs.
- Spec Building MaterialscorePartnership to expand CRM platform into Texas and Florida, supporting contractors with free CRM tools and online ordering. Enables Spec to launch its private-label CRM, enhancing project management and customer service for roofing and building material contractors.
- Epicor, DMSI, InforflagshipERP system integrations enabling full implementations in just one week. Allows building products and materials distributors to digitize catalogs, enable real-time online ordering, and automate order processing using Construct CRM's White-Label Contractor CRM technology.
- John Pehler (Advisory Board)coreDistribution and eCommerce veteran with over 30 years of experience joins newly formed Advisory Board to guide strategic growth. Board leverages expertise to accelerate expansion from roofing and exterior building products focus into plumbing, HVACR, and electrical trades.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Construct CRM competitors and assessment
Company assessmentDirect peers
- Housecall Pro: CRM, scheduling, and payment software for home service professionals (HVAC, plumbing, electrical, cleaning, etc.). Comparable target SMB contractor user and similar feature scope (CRM + estimating + payments + financing).
- AccuLynx: CRM and project management software purpose-built for roofing contractors, with estimating, job management, and material ordering workflows. Highly comparable because it targets the same roofing/exterior contractor end-user that Construct CRM enables distributors to serve.
- Buildertrend: Construction project management and CRM platform for residential builders and remodelers. Comparable in serving contractor-side project management, customer communication, and ordering workflows adjacent to Construct CRM's use cases.
- JobNimbus: CRM and job management platform for roofing, restoration, and exterior contractors. Directly comparable on customer base (roofers/siding contractors) and on core CRM plus estimating-plus-ordering workflows.
- ServiceTitan: Vertical CRM/field service management platform for residential trades including HVAC, plumbing, and electrical. Comparable because it serves the same trades Construct CRM is expanding into and offers contractor-facing CRM, estimating, and financing workflows.
Broad incumbents
- Procore: Large, publicly traded construction management platform with CRM-adjacent capabilities for general contractors and specialty trades. A broader incumbent operating in the construction software category, with potential to expand into contractor-facing CRM.
- Salesforce: Dominant general-purpose CRM platform with industry-specific clouds and AppExchange ecosystem. A broad incumbent that competes for CRM budget at distributors and could move down-market into vertical contractor CRM.
- HubSpot: SMB-focused CRM, marketing, and operations platform used widely by distributors and small contractors. Broad incumbent providing off-the-shelf CRM that could substitute for Construct CRM in less demanding deployments.
- Zoho CRM: Cost-competitive general-purpose CRM with broad workflow customization. A broad incumbent alternative for distributors evaluating CRM options outside of vertical-specific platforms like Construct CRM.
Others
- Epicor: ERP vendor for building products distribution and other verticals, and a current Construct CRM integration partner. Included as an adjacent/enabling peer because ERP-vendor CRM extensions or partner-program changes could affect Construct CRM's distribution channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Construct CRM social profiles
Digital presenceConstruct CRM financial estimates
Financial estimateRevenue estimate
Valuation estimate
Construct CRM leadership team
Management profileNumber of profiles
Profiles2 records
Construct CRM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Construct CRM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Construct CRM
What does Construct CRM do?
Construct CRM provides an AI-powered white-label contractor CRM platform that enables building products distributors to digitize their contractor relationships through unified estimating, bidding, ordering, project management, invoicing, payments, and integrated financing. The platform includes an AI-powered software factory that completes full ERP implementations with Epicor, DMSI, and Infor in one week (versus traditional months-long timelines). A direct-to-contractor free product, Roof Edge CRM, also extends project management, instant quoting, invoicing, payments, and financing to individual exterior contractors.
Is Construct CRM a public or private company?
Construct CRM is a private company. It is classified as venture growth investor backed and is currently operating.
When was Construct CRM founded?
Construct CRM was founded in 2021. It employs 11 to 50 people.
Where is Construct CRM based?
Construct CRM is headquartered in Delray Beach, United States, in the North America region.
How does Construct CRM make money?
Two revenue lines are on record. White-Label Software Licensing is the primary driver. The others are freemium CRM Tools.
Who are Construct CRM's main competitors?
Direct peers on record are Housecall Pro, AccuLynx, Buildertrend, JobNimbus and ServiceTitan. Broad incumbents are Procore, Salesforce, HubSpot and Zoho CRM. Epicor is listed as an others.
Does Construct CRM have an API?
No public API is recorded for Construct CRM.
What industry is Construct CRM in?
Construct CRM's product category is Construction CRM Software. Its primary akta.pro industry code is HDAEAFAA, Sales Force Automation (SFA) CRM, with a secondary code of HDAEAFAC, Customer Service, Support & Contact Center CRM. Its NAICS code is 541511.