Allday Goods

What Allday Goods does

Allday Goods is a London-based kitchenware company that manufactures chef-quality knives with handles made from post-consumer recycled plastic waste. Founded in 2020–2021 by Hugo Worsley, a former chef and restaurant owner, the company transforms plastic waste — including milk bottle lids, plant pots, fishing nets, and branded food company waste — into colourful knife handles through a process of collection, washing, shredding, and melting. The core product line consists of Santoku ($190), Bread ($120), Petty ($115), and Butter ($33–$42) knives, with blades manufactured by a fourth-generation forge in Sakai, Japan (partnership with knife maker Yoshikazu), a Solingen-based German manufacturer (X50CrMoV15 stainless steel, HRC 57), and a Sheffield-based UK maker for serrated bread blades.

The company sells direct-to-consumer through its own e-commerce storefront (alldaygoods.co.uk), using a limited-edition batch release model in which colourways typically sell out within hours. Brand collaborations with notable food and lifestyle names — Ottolenghi, Maldon Salt, Belazu, Kerrygold, Paul Smith, Outsiders Store, and Abel & Cole — produce co-branded products made from each partner's own plastic waste. Allday Goods holds B Corp certification and 1% for the Planet membership, donating 1% of each sale to fund plastic waste collection through CleanHub.

With a six-person team operating from Dalston, London, Allday Goods raised a £765,000 pre-seed round in March 2026 led by FIGR Ventures while reportedly operating profitably. The company ships internationally via SWAP Global with duties calculated upfront and accepts Klarna 0% installment payments at checkout. Beyond knives, the catalogue has grown to include chopping boards, knife wraps, kitchen scissors, branded apparel, recipe notebooks, coasters, and egg cups.

Name

Allday Goods

Legal name

Allday Goods

Website

https://alldaygoods.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

London-based kitchenware company making chef-quality knives with handles from post-consumer recycled plastic waste. Sells DTC via limited-edition drops and co-branded collections with food and lifestyle brands.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Knife and kitchenware product sales: Direct-to-consumer e-commerce sales of kitchen knives, knife sets, accessories, and branded merchandise. One-time purchase model with products ranging from £12 to £390.
2. Collaborative limited edition products: Co-branded products with partners like Ottolenghi, Maldon Salt, Belazu, and Kerrygold sold at premium pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Allday Goods designs, manufactures and sells chef-quality kitchen knives with handles made from post-consumer recycled plastic waste. The product line includes Santoku, Bread, Petty and Butter knives plus knife sets, knife care products, chopping boards and branded accessories, sold direct-to-consumer online and via limited London pop-up drops.

Product overview

Allday Goods is a London-based kitchenware company that makes chef-quality knives from recycled plastic waste. The core product line consists of Santoku (all-rounder chef's knives), Bread knives, Petty (utility) knives, and Butter knives - all featuring handles made from post-consumer plastic waste. The company operates on a batch release model, selling limited edition colorways that sell out quickly. Beyond knives, the product portfolio includes Knife Sets (bundles of 2-3 knives), Knife Care products (whetstones, strops, sharpeners), Chopping Boards, Knife Wraps, Kitchen Scissors, and branded merchandise including apparel, accessories, egg cups, and coasters. Allday Goods collaborates with notable brands including Ottolenghi, Maldon Salt, Belazu, Kerrygold, and Outsiders Store to create co-branded products from partner plastic waste. The company maintains a sustainable focus, donating 1% of sales to environmental causes and partnering with CleanHub for plastic waste collection offsetting.

Differentiator

Problem solved

Functional benefit

Products and services

• Santoku Knives Japanese-style all-rounder chef's knives with handles made from post-consumer recycled plastic waste. Blades are X50CrMoV15 stainless steel (HRC 57), handmade in Solingen, Germany or at the Sakai forge in Japan. Available in multiple colorways priced at $190 each, targeted at home cooks and food enthusiasts.
• Bread Knives Serrated bread knives with 230mm blades for slicing loaves. Handles made from recycled plastic waste. Priced at $120 each, available in multiple colorways including Space Dust, Whizz, Paloma, Sherbet, Blackjack, Zap, Raspberry Ripple, Percy, Maldon, and Belazu.
• Petty Knives Small utility knives with 90mm blades for precision tasks. Handles made from recycled plastic waste. Priced at $115 each, available in Belazu, Blackjack, Percy, Sherbet, Maldon, Raspberry Ripple, Paloma, Ottolenghi, Fruit Salad, Space Dust, Zap, and Whizz variants.
• Butter Knives Small spreading knives with 80mm dishwasher-safe stainless steel blades and recycled plastic handles. Priced at $33-$42 each depending on colorway, available in Zap, Whizz, Raspberry Ripple, Percy, Paloma, Ottolenghi, Maldon, Sherbet, and Kerrygold variants.
• Knife Sets Bundled knife collections combining Petty, Santoku and Bread knives. Available as 2-piece Petty+Santoku sets at $290 and 3-piece Everyday sets at $390. Each set offsets plastic waste equivalent to 362-487 bottles.
• Knife Care Products Knife maintenance tools including Rust Erasers ($12), Sharpening Clips ($15), Naniwa Leather Strops ($48), 10Good Whetstones ($62), and Stay Sharp Sets ($120).
• Chopping Boards Maple wood chopping boards handmade in London. Available in V1 ($150, 37x25x2cm, 1kg) and V2 ($107) versions.
• Allday Knife Wrap Handmade knife wraps from deadstock English fabric, made in Tottenham, London. Fits 4 knives (3 large + 1 small), measures 84x31cm, weighs 150g. Priced at $74.
• Japanese Kitchen Scissors Hot-forged stainless steel kitchen scissors made by Kurichu Seisakusho in Sanjo City, Japan (since 1979). Hand-adjusted blades with proper tension. Priced at $85.
• Apparel and Branded Merchandise Branded apparel including Cooks Tees ($35), Atomic Tees ($35-36), Dusty Knuckle Tees, Kerrygold Tees, Cooks Caps ($35), Mile High Caps ($34), Scarves ($40), Patches ($14), Cooks Pencils ($12), and Market Bags ($42).

Quantifiable outcome

• 24,029KG of plastic saved from landfill
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core manufacturing partner, manufacturing partner, key collaboration, early collaboration, brand collaboration, impact partnership, sustainability partnership and uk maker partnership.

• Yoshikazu (Sakai Forge)core manufacturing partnerTechnology or IntegrationFourth-generation knife maker in Sakai, Japan. Regarded as one of the best knife makers in Japan. Uniquely agreed to put plastic handles on traditional Japanese forged knives.
• Solingen Knife Manufacturercore manufacturing partnerTechnology or IntegrationGerman family knife maker that has been making knives since 1790. Produces Santoku blades using X50CrMoV15 stainless steel.
• Sheffield Knife Makermanufacturing partnerTechnology or IntegrationFourth generation knife maker in Sheffield, UK producing Belazu bread knives with serrated N5MOV stainless steel blades.
• Ottolenghikey collaborationStrategic or Co-development PartnerFood brand collaboration creating knives from Ottolenghi's plastic waste. The plastic is collected, washed, shredded and melted into knife handles.
• Maldon Saltkey collaborationStrategic or Co-development PartnerCollaboration creating Santoku, bread, and petty knives from Maldon Salt's waste plastic.
• Belazukey collaborationStrategic or Co-development PartnerCollaboration creating Santoku, bread, and petty knives from Belazu's plastic waste.
• Kerrygoldkey collaborationStrategic or Co-development PartnerKerrygold x Allday Goods collaboration including knives, bags, and apparel.
• Abel & Coleearly collaborationStrategic or Co-development PartnerEarly partner (Batch 2, June 2021) that provided broken/disused plastic milk bottles to be transformed into knife handles.
• Paul Smithbrand collaborationStrategic or Co-development PartnerFashion brand collaboration for product co-development.
• Outsiders Storebrand collaborationStrategic or Co-development PartnerCollaboration on folding knife and Nalgene water bottle (50% plastic waste) products.
• CleanHubimpact partnershipStrategic or Co-development PartnerImpact partner for plastic waste collection. Each product funds collection of specific plastic bottle equivalents (e.g., Santoku saves 237 bottles, knife sets save 487 bottles).
• Plastic@Baysustainability partnershipStrategic or Co-development PartnerScottish coastal organization that taught founder about plastic waste on shores. Hugo camped off northwest coast of Scotland (Batch 3, August 2021) to collect old fishing nets for knife handles.
• Justin's Chopping Boardsuk maker partnershipStrategic or Co-development PartnerLondon-based maker Justin hand carves maple chopping boards sold through Allday Goods.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Global Knives: Japanese-style premium kitchen knife brand owned by Yoshikin. Direct category competitor in Japanese-style chef knives with broader retail presence.
• Shun (Kai USA): Premium Japanese-style kitchen knife brand with established US/UK distribution. Direct competitor in the Santoku / chef knife segment where Allday plays.
• Zwilling J.A. Henckels: One of the largest premium kitchen knife and cookware brands globally, headquartered in Solingen, Germany. Overlaps directly with Allday's Santoku and chef knife categories through brands like Miyabi and Zwilling Pro.
• Wusthof: German family-owned premium knife manufacturer based in Solingen, with 200+ years of history. Direct competitor in the premium kitchen knife category, with broad retail distribution and a much wider product portfolio.

Emerging players

• Great Jones: DTC kitchen brand (famous for the Dutchess cast iron) expanding into knives and accessories. Similar design-led, millennial-targeting DTC playbook but with cookware focus.
• Our Place: DTC kitchen brand (famous for the Always Pan) that has expanded into knives and tableware. Comparable as a design-led, mission-driven DTC kitchen brand, though more cookware-focused and at much larger scale.
• Blok Knives: Direct-to-consumer chef knife brand with emphasis on design and affordability. Closest like-for-like peer given the digital-native, design-led, single-SKU hero-product approach.

Direct peers

• Made In: US-based DTC kitchen knife and cookware brand selling directly to consumers at premium price points. Highly comparable in business model (DTC, founder-led, premium pricing, content-driven marketing), though Allday adds a sustainability angle Made In lacks.
• Misen: DTC kitchen knife brand built around affordable premium chef's knives with direct-to-consumer positioning and content marketing. Same target customer (aspiring home cooks), same DTC channel, similar price architecture.
• Material Kitchen: Premium DTC kitchen knife and cookware brand targeting design-conscious home cooks. Comparable in customer profile, design-led positioning, and DTC-only distribution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/alldaygoods

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allday Goods