Solidus
Solidus is a Newport Beach-based private lender providing sub-1% retention loans and zero-cost procurement loans to US construction subcontractors, using a sales-led, portal-based workflow to improve cash flow and project bidding capacity.
- Company typePrivate
- Founded2021
- HeadquartersNewport Beach, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Solidus does
Solidus is a Newport Beach, California-based private financial services company that provides lending products to US construction subcontractors. The company addresses two structural cash-flow pain points in commercial construction: retention withholding (where general contractors hold back a portion of earned payment as insurance) and material procurement (where subcontractors need working capital to pay suppliers). Solidus offers Retention Loans priced at less than 1% of total project cost with no personal guarantees, secured against the underlying project rather than the borrower's personal assets, and Procurement Loans offered at zero nominal cost to subcontractors by leveraging Solidus's supplier relationships and financial strength to make cash-on-delivery payments to trade suppliers.
The platform is delivered through a web-based client portal supporting document submission, project tracking, and account management, complemented by pre-qualification and savings calculators (retention and procurement). The GTM motion is direct and sales-led: prospects enter via educational content and a monthly newsletter, complete a 5-minute pre-qualification questionnaire, schedule a free 20-minute consultation (primarily handled by Brian LaGrange via HubSpot), submit documentation through the portal, and proceed through a 48-hour internal review, underwriting, and funding workflow. The team comprises construction industry veterans with over 100 years of combined experience, led by founder Jeff Hall (formerly of $7B+ project management firm Paragon Construction Consulting, founded 2008), alongside co-founder Harold Robinson (CRO), Troy Latimer (CTO), and Brian LaGrange (Business Development). Solidus holds a California Finance Lenders Law license and is licensed to lend from its 1600 Dove Street headquarters.
Solidus firmographics
Firmographics- Name
- Solidus
- Legal name
- Solidus
- Website
- https://solidusco.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Solidus is a Newport Beach-based private lender providing sub-1% retention loans and zero-cost procurement loans to US construction subcontractors, using a sales-led, portal-based workflow to improve cash flow and project bidding capacity.
- Ownership category
- akta.pro rank
Solidus industry classification
Industry- Product category
- Construction Lending
- SIC
- Finance Lessors (6172)
- akta.pro primary industry
- Accessory Dwelling Unit (ADU) Construction Financing (FSALAHAL)
Keywords
Where Solidus is headquartered
LocationHeadquarters
- HQ city
- Newport Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Solidus business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Retention Loan Interest: Revenue generated from interest on retention loans provided to subcontractors. Loans are structured at less than 1% of total project cost, with interest payments reserved in an interest reserve account until retention is released. Subcontractor makes one payment to Solidus at the time their retention is released.
- Procurement Loan Facilitation: Procurement loans offered at zero cost to subcontractors. Solidus pays suppliers cash upon delivery, leveraging trade supplier relationships and financial strength. Revenue model unclear but likely based on volume rebates, early payment discounts, or relationship-based fees from suppliers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Multi-year contract | Retention Loans - Project-Based Pricing |
| Freemium | Pay-as-you-go | Procurement Loans - Zero Cost |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Solidus product offering
Product offeringCore offering
Solidus is a construction lending platform that provides two core products to subcontractors: Retention Loans that unlock funds tied up in retention at less than 1% of total job cost with no personal guarantees, and Procurement Loans that enable cash-on-delivery payments for materials and equipment at zero cost to the subcontractor. Both products are delivered through a proprietary web-based client portal supported by online pre-qualification calculators and project-based underwriting.
Product overview
Solidus is a construction lending platform offering two core loan products for subcontractors: Retention Loans and Procurement Loans. Retention Loans are project-based financing that unlocks funds held in retention (money owed for completed work) at less than 1% of job cost, without requiring personal guarantees from borrowers. Procurement Loans provide zero-cost financing enabling subcontractors to pay cash on delivery for materials and equipment, leveraging Solidus's financial relationships for better supplier pricing. Both products are accessed through a web-based platform featuring a secure client portal for document submission and project tracking, complemented by pre-qualification calculators and account management tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Retention Loans Project-based loans that enable construction subcontractors to access funds tied up in retention payments, priced at less than 1% of total job cost, requiring no personal guarantees and using project assets as collateral.
- Procurement Loans Zero-cost financing solutions that allow subcontractors to pay cash on delivery for materials and equipment, increasing buying power and enabling better supplier terms through Solidus's financial strength and trade supplier relationships.
Quantifiable outcome
- 30-65% reduction in financing costs compared to traditional factoring (12-65%+) vs. Solidus sub-1% retention loans
- +2 more outcomes
Companies that use Solidus
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Solidus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Solidus partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Solidus competitors and assessment
Company assessmentBroad incumbents
- BlueVine: BlueVine is a well-capitalized SMB lender offering lines of credit and working-capital products; it competes for the same subcontractor working-capital wallet as Solidus but serves a much broader SMB universe.
- Fundbox: Fundbox provides SMB working-capital advances and lines of credit, competing with Solidus for subcontractor working-capital demand, though without construction-specific underwriting or product design.
- OnDeck: OnDeck is a long-standing online SMB lender offering term loans and lines of credit; it is comparable to Solidus in product shape (short-term working capital) but operates in a much broader SMB segment.
Others
- Built Technologies: Built Technologies provides construction loan management software for lenders and developers, making it an ecosystem participant adjacent to Solidus's construction-lending workflow and potential integration partner.
- Lendio: Lendio is an SMB lending marketplace that routes small businesses to multiple loan products, including construction and contractor financing, making it a partial competitor and lead-generation channel for Solidus's target customers.
Direct peers
- Hearth: Hearth offers financing to home improvement and trade contractors for project-based work, overlapping with Solidus's construction-lending focus and subcontractor customer base.
- Billd: Billd provides materials and equipment financing specifically to construction subcontractors, the same end customer as Solidus, and similarly targets the cash-flow gap created by retention and project-payment delays.
Emerging players
- Rabbet: Rabbet is a construction finance platform that connects lenders with real estate and construction projects, addressing the same construction-lending workflow and capital-availability gap that Solidus is attacking.
- RenoFi: RenoFi finances home renovation and improvement projects via a home-equity-based loan product; it is comparable to Solidus in that both serve project-based financing needs for the construction trades.
- Levelset: Levelset manages lien rights, payment documents, and receivables for construction subcontractors and GCs, addressing the same cash-flow and payment-delay pain points that Solidus's retention loans target.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Solidus social profiles
Digital presenceSolidus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Solidus leadership team
Management profileNumber of profiles
Profiles4 records
Solidus funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Solidus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Solidus
What does Solidus do?
Solidus is a construction lending platform that provides two core products to subcontractors: Retention Loans that unlock funds tied up in retention at less than 1% of total job cost with no personal guarantees, and Procurement Loans that enable cash-on-delivery payments for materials and equipment at zero cost to the subcontractor. Both products are delivered through a proprietary web-based client portal supported by online pre-qualification calculators and project-based underwriting.
Is Solidus a public or private company?
Solidus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Solidus founded?
Solidus was founded in 2021. It employs 1 to 10 people.
Where is Solidus based?
Solidus is headquartered in Newport Beach, United States, in the North America region.
How does Solidus make money?
Two revenue lines are on record. Retention Loan Interest is the primary driver. The others are procurement Loan Facilitation.
Who are Solidus's main competitors?
Broad incumbents on record are BlueVine, Fundbox and OnDeck. Others are Built Technologies and Lendio. Direct peers are Hearth and Billd. Emerging players are Rabbet, RenoFi and Levelset.
Does Solidus have an API?
No public API is recorded for Solidus.
What industry is Solidus in?
Solidus's product category is Construction Lending. Its primary akta.pro industry code is FSALAHAL, Accessory Dwelling Unit (ADU) Construction Financing. Its SIC code is 6172.