Digit Life
Digit Life, the life insurance arm of publicly listed Go Digit General Insurance Limited, offers term life, savings, pension, and group life products to Indian consumers and corporate employers via a digital-first platform and 80,000+ POSP partners.
- Company typePublic
- Founded2016
- HeadquartersPune, India
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Digit Life does
Digit Life is the life insurance division of Go Digit General Insurance Limited, a publicly listed Indian insurer (BSE/NSE) headquartered in Pune, Maharashtra. Launched as a distinct product line in 2023, the division offers term life insurance (Digit Glow, Digit Glow Plus, and Digit Glow Lite variants), a guaranteed returns savings plan (Digit ICON), guaranteed pension plans, and three group life products — group term, group long term, and group micro term. It serves individual Indian consumers seeking personal financial protection and family security, as well as corporate employers providing group life coverage to employees, primarily in India.
Digit Life operates on a digital-first technology platform anchored by the godigit.com website and the Digit mobile application, supporting paperless policy purchase, self-service policy management, and digital claims processing. The platform integrates with India's national digital infrastructure — CKYC for centralized identity verification, DigiLocker for document retrieval, ABHA for health account interoperability, and VAHAN for vehicle data — alongside WhatsApp for customer communication. Distribution spans self-serve digital channels, an 80,000+ POSP (Point of Sales Person) partner network, corporate agents, brokers, web aggregators, Common Service Centres, and inside sales reachable via phone, WhatsApp, and email.
Revenue is generated through recurring annual and monthly premiums on individual and group policies, supplemented by commission flows from partner distribution. Pricing is quote-based, varying by age, income range, sum insured, policy term, and coverage type. The parent group's broader scale — 7 Crore+ total customers, 3.8 Crore+ lives insured, 35 Lacs+ claims settled, and Rs 13,500 Crore+ paid in claims since inception through March 2026 — anchors Digit Life's market position. Brand visibility is amplified through Virat Kohli's celebrity ambassadorship and recognition as Best Fintech Insurance Company at the Financial Express Best Banks Awards in both 2025 and 2026.
Digit Life firmographics
Firmographics- Name
- Digit Life
- Legal name
- Go Digit General Insurance Limited
- Website
- https://godigit.com
- Company type
- Public
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Digit Life, the life insurance arm of publicly listed Go Digit General Insurance Limited, offers term life, savings, pension, and group life products to Indian consumers and corporate employers via a digital-first platform and 80,000+ POSP partners.
- Ownership category
- akta.pro rank
Digit Life industry classification
Industry- Product category
- Life Insurance
- NAICS
- Direct Life Insurance Carriers (524113), Direct Life, Health, and Medical Insurance Carriers (52411), Direct Health and Medical Insurance Carriers (524114), Pension Funds (525110)
- SIC
- Life Insurance (6311), Accident & Health Insurance (6321)
- akta.pro primary industry
- Level Term Life Insurance (FSAIAAAA)
- akta.pro secondary industries
- Convertible Term Life Insurance (FSAIAAAF), Basic Group Term Life (Employer-Paid) (FSAIADAA), Digital Retirement Platforms (IRA/401(k), Pension & Decumulation) (FSAGAEAF)
Keywords
Where Digit Life is headquartered
LocationHeadquarters
- HQ city
- Pune
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Digit Life business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Life Insurance Premiums: Digit Life generates revenue through annual/monthly premium payments from individual life insurance policyholders. Products include term life insurance, savings plans, retirement/pension plans, and group life products.
- Partner Distribution Revenue: Revenue from distributing insurance products through a network of 80,000+ POSP partners, corporate agents, brokers, and web aggregators. Partners earn commission from premium collections.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Term Life Insurance - Digit Glow, Digit Glow Plus, Digit Glow Lite |
| Subscription | Annual | Savings and Retirement Plans |
| Usage-based | Annual | Group Life Insurance |
| Usage-based | Pay-as-you-go | Pay As You Drive Car Insurance Add-on |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels9 records
Digit Life product offering
Product offeringCore offering
Digit Life is the life insurance arm of Go Digit General Insurance Limited, selling term life insurance, guaranteed-returns savings plans, retirement and pension plans, and group life products to individual consumers and corporate employers across India. Distribution runs through the company's own digital channels (godigit.com website and mobile app) and a 80,000+ POSP partner network.
Product overview
Digit Insurance operates as a multi-line insurance provider with two distinct divisions: Digit General Insurance and Digit Life. The general insurance portfolio includes motor insurance (car, two-wheeler, commercial vehicle), health insurance, property/home insurance, international travel insurance, and business insurance products. The Digit Life division offers term life insurance products (Digit Glow Term, Digit Glow Plus, Digit Glow Lite), savings plans (Digit ICON Guaranteed Returns), retirement and pension plans, and group life products (Group Term Life, Group Long Term, Group Micro Term). The company emphasizes digital-first, paperless processes with a mobile app enabling policy management, claims filing, and various customer services. Products are distributed through online channels, agents, and POSPs (Point of Sales Persons) with 80,000+ partners across India.
Differentiator
Problem solved
Functional benefit
Products and services
- Digit Glow Term Life Insurance Term life insurance product providing financial protection to families in case of the policyholder's demise during the policy term, with coverage up to Rs 1 crore. Targeted at individual Indian consumers seeking affordable life cover.
- Digit Glow Plus Term Life Insurance Enhanced term life insurance with additional coverage features and benefits beyond the base Digit Glow term plan, targeted at individual consumers seeking broader protection.
- Digit Glow Lite Term Life Insurance Streamlined term life insurance offering essential coverage at an affordable premium for budget-conscious customers in India.
- Digit ICON Guaranteed Returns Savings Plan Savings plan with guaranteed returns designed to help individual customers build wealth and secure their family's financial future through annual premium contributions.
- Guaranteed Pension Plan Retirement and pension plan offering guaranteed pension benefits to ensure financial stability during retirement years for individual policyholders.
- Digit Life Group Term Life Insurance Group term life insurance product offering coverage to groups such as employers for their employees, providing financial protection at group rates for corporate customers.
- Digit Life Group Long Term Plan Long-term group life insurance plan providing extended coverage for group members with simplified underwriting, sold to corporate employers and organisations.
- Digit Life Group Micro Term Life Insurance Micro term life insurance designed for group coverage with lower sum assured options, making group life protection accessible to a wider audience, including informal and large workforces.
Quantifiable outcome
- 35 Lacs+ claims settled since inception
- +3 more outcomes
Companies that use Digit Life
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Digit Life technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
Digit Life partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Wellness Partners (12+ providers)minorDigit Insurance offers complimentary wellness benefits through 12+ wellness partner providers, offering valuable health and wellness services to policyholders.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Digit Life competitors and assessment
Company assessmentDirect peers
- Max Life Insurance: Leading private life insurer offering term, savings, retirement, and group life products through proprietary and banca channels. Comparable in scale of life book and product portfolio breadth.
- ICICI Prudential Life Insurance: Major private-sector life insurer with term, ULIP, savings, and retirement products distributed via ICICI Bank and digital channels. Directly comparable on product breadth and bancassurance-driven distribution.
- HDFC Life Insurance: One of India's leading private life insurers offering term, savings, pension, and group life products through bancassurance (HDFC Bank) and agency channels. Highly comparable to Digit Life in product mix and target customer segments.
- Kotak Mahindra Life Insurance: Private life insurer offering term, savings, pension, and group products, leveraging Kotak Mahindra Bank's branch network. Comparable in bancassurance-led distribution and customer segments.
- Aditya Birla Sun Life Insurance: Private life insurer offering term, savings, and group products distributed through ABSLAMC and banking partners. Comparable in product mix and reliance on bancassurance and digital channels.
- TATA AIA Life Insurance: Tata-group affiliated life insurer with term, savings, pension, and group life products. Comparable as a digitally-active private player targeting similar Indian retail and group segments.
- Bajaj Allianz Life Insurance: Private life insurer offering term, ULIP, and group life products with strong bancassurance via Bajaj Finance. Notably relevant because Digit's senior management (CEO, CFO, CS, CTO, CHRO, Appointed Actuary) largely came from Bajaj Allianz.
- SBI Life Insurance: Top-tier private life insurer leveraging SBI's banking network for distribution of term, pension, and group life products. A direct competitor for Digit Life's group term and savings offerings.
Broad incumbents
- Life Insurance Corporation of India (LIC): India's dominant state-owned life insurer with the largest market share by premiums and a massive proprietary agency network. LIC is the most relevant comparator for any Indian life insurer due to its scale, brand trust, and dominant position in term and endowment products.
Emerging players
- Acko Life Insurance (proposed): Digital-first general insurer that has signalled intent to enter life insurance, mirroring Digit's fintech-led approach. Relevant as a fellow insurtech challenger taking a similar digital-first playbook into life products in India.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Digit Life social profiles
Digital presenceDigit Life financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digit Life leadership team
Management profileNumber of profiles
Profiles13 records
Digit Life funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digit Life M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digit Life
What does Digit Life do?
Digit Life is the life insurance arm of Go Digit General Insurance Limited, selling term life insurance, guaranteed-returns savings plans, retirement and pension plans, and group life products to individual consumers and corporate employers across India. Distribution runs through the company's own digital channels (godigit.com website and mobile app) and a 80,000+ POSP partner network.
Is Digit Life a public or private company?
Digit Life is a public company. It is classified as public and is currently operating.
When was Digit Life founded?
Digit Life was founded in 2016. It employs 251 to 500 people.
Where is Digit Life based?
Digit Life is headquartered in Pune, India, in the Asia region.
How does Digit Life make money?
Two revenue lines are on record. Life Insurance Premiums are the primary driver. The others are partner Distribution Revenue.
Who are Digit Life's main competitors?
Direct peers on record are Max Life Insurance, ICICI Prudential Life Insurance, HDFC Life Insurance, Kotak Mahindra Life Insurance, Aditya Birla Sun Life Insurance, TATA AIA Life Insurance, Bajaj Allianz Life Insurance and SBI Life Insurance. Life Insurance Corporation of India (LIC) is listed as a broad incumbent. Acko Life Insurance (proposed) is listed as an emerging player.
Does Digit Life have an API?
No public API is recorded for Digit Life.
What industry is Digit Life in?
Digit Life's product category is Life Insurance. Its primary akta.pro industry code is FSAIAAAA, Level Term Life Insurance, with a secondary code of FSAIAAAF, Convertible Term Life Insurance. Its NAICS code is 524113 and its SIC code is 6311.