K-POP RADAR

What K-POP RADAR does

K-POP RADAR (케이팝레이더) is a fandom data analytics platform for the K-pop industry, operated by BIGC Inc. (주식회사 빅크), a private South Korean corporation headquartered in Seoul's Gangnam district. The platform was founded in August 2019 by Space Oddity (주식회사 스페이스오디티) as the first service of its Fandom Lab 'blip' and was transferred to BIGC Inc. on April 30, 2026, with all existing contracts and obligations assumed by the new entity. K-POP RADAR aggregates K-pop fandom metrics across YouTube, Twitter, Instagram, TikTok, Spotify, and Kakao Fan Cafe, providing real-time tracking of artist fan base size, growth rates, and milestone achievements without platform weighting bias.

The core product is K-POP RADAR 2.0, an upgraded platform launched in 2026 that combines per-platform data dashboards (viewcount, subscribers, followers, TikTok creations, Fan Cafe members, and an achievement badge board) with an AI-powered dashboard featuring a Position Map built from 15,000+ fan survey responses and 60 keywords mapped into a 2D artist-positioning visualization. The platform also publishes an Insight content section with trend reports and offline event coverage (including the K-POP Lovers Club series). Underlying data collection is performed via direct detection of official public metrics on each social platform, with daily refreshes for most boards and real-time updates for YouTube music video viewcounts.

K-POP RADAR operates a dual business model: a self-serve freemium web platform (kpop-radar.com) with a free dashboard tier and a paid premium subscription offering advanced AI dashboard features, paired with a B2B Fandom Incubating Service (팬덤 인큐베이팅 서비스) targeting K-pop entertainment companies and labels. The B2B service follows a five-step process covering artist data analysis, custom creative development, content format design, fandom playbook creation, and data reporting, supplemented by Korean gamebook and Super Fan Party events. Named B2B clients and partners include RBW, DSP Media, Great Library, MUZE, Young Posse, 82MAJOR, Buldak, and the Seoul Metropolitan Government.

Name

K-POP RADAR

Legal name

주식회사 빅크

Website

https://kpop-radar.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

K-POP RADAR is a Seoul-based fandom data analytics platform operated by BIGC Inc. that aggregates K-pop artist metrics across YouTube, Twitter, Instagram, TikTok, Spotify, and Fan Cafe via a freemium dashboard and an AI-powered 2.0 product, serving both individual users and K-pop entertainment companies through a B2B Fandom Incubating Service.

Ownership category

akta.pro rank

Product category

Music & Entertainment Analytics Software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Public Relations Measurement, Analytics & Monitoring (BPAFADAL)

Keywords

• Fandom analytics platform
• Social media metrics
• Music industry analytics
• Audience intelligence software
• K-pop data tracking

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Premium Subscription: Subscription-based service with free tier and premium paid plans. Users can subscribe to access advanced features. Paid subscriptions can be cancelled anytime with prorated refund policies based on usage within 7-day window.
2. Fandom Incubating Service: B2B consulting service for entertainment companies and artists. Includes 5-step process: artist data analysis, custom creative development, content format design, fandom playbook creation, data reporting, plus Korean gamebook and super fan party events.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

K-POP RADAR is a fandom data observatory platform that detects and tracks K-pop artists' fandom size, growth, and milestones across YouTube, Twitter, Instagram, TikTok, Spotify, and Fan Cafe platforms, presenting objective, unweighted data through a unified dashboard. The K-POP RADAR 2.0 upgrade introduces an AI-powered dashboard with a Position Map feature built on 15,000+ fan responses and 60 keywords. A separate B2B Fandom Incubating Service provides customized fandom development solutions for entertainment companies and artists.

Product overview

K-POP RADAR operates as a fandom data observatory platform consisting of multiple data dashboards and an AI-powered intelligence system. The core product includes K-POP RADAR 2.0 with AI Dashboard and Insight modules, alongside specialized tracking boards for YouTube (viewcount and subscribers), Twitter, Instagram, TikTok (followers and video creations), Spotify, Fan Cafe, and achievement badges. A separate B2B service called Fan Incubating Service provides customized fandom cultivation solutions for entertainment companies.

Differentiator

Problem solved

Functional benefit

Brands

• blip: 팬덤 연구소 블립 (Fandom Lab blip) — a fandom research lab established by Space Oddity in August 2019. 'Blip' means the blinking point or object detected by the radar. The lab focuses on observation, analysis, and making fandom data accessible through technology.

Products and services

• K-POP RADAR 2.0 AI-powered analytics platform that tracks K-pop artists' fandom metrics across YouTube, Twitter, Instagram, TikTok, Spotify, and Fan Cafe platforms. Offers freemium access with premium subscription tier. Includes Position Map visualization, multi-platform dashboards, and milestone badges.
• Fan Incubating Service (팬덤 인큐베이팅 서비스) B2B service targeting K-pop entertainment companies and record labels that develops seed fans into super fans through customized creative content, platform missions, and rewards. Includes artist data analysis, custom creative development, content format design, fandom playbook creation, and data reporting.

Quantifiable outcome

• Position Map based on 15,000+ fan responses and 60 keywords
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Seoul Metropolitan GovernmentcoreStrategic or Co-development PartnerSeoul Metropolitan Government is listed as a client and partner on the K-POP RADAR contact page, indicating collaboration on K-pop promotion initiatives in Seoul.
• RBWcoreStrategic or Co-development PartnerRBW is a major K-pop entertainment company listed as a partner/client on the K-POP RADAR platform, indicating collaboration on fandom data and incubating services.
• DSP MediacoreStrategic or Co-development PartnerDSP Media is a prominent K-pop entertainment company listed as a partner/client on the K-POP RADAR platform.
• Great LibraryminorStrategic or Co-development PartnerGreat Library (그레이트) is listed as a partner/client on the K-POP RADAR platform.
• MUZEminorStrategic or Co-development PartnerMUZE is listed as a partner/client on the K-POP RADAR platform.
• Buldak (불닭)minorStrategic or Co-development PartnerBuldak is listed as a partner/client on the K-POP RADAR platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Soundcharts: Artist and music analytics platform providing real-time tracking across Spotify, Apple Music, YouTube, social media, and radio. Direct peer to K-POP RADAR with similar cross-platform aggregation, dashboards for labels, and freemium/paid SaaS tiers.
• Chartmetric: Music and artist analytics platform that aggregates streaming, social, and radio data across platforms. Closest direct competitor to K-POP RADAR's multi-platform fandom tracking, with broader genre coverage but similar B2B SaaS model targeting labels and artists.
• Viberate: Music data analytics platform offering artist charts, audience demographics, and cross-platform performance tracking. Comparable to K-POP RADAR in serving music industry professionals with data-driven artist and fandom insights.
• Kworb: K-pop and global music streaming/charting aggregator that tracks YouTube views, Spotify streams, and other metrics in real-time. Highly comparable methodology to K-POP RADAR's viewcount and follower tracking, though less productized and more community-driven.
• Social Blade: Cross-platform social media analytics service tracking YouTube, Twitter, Instagram, TikTok, and Twitch statistics. Comparable to K-POP RADAR in real-time subscriber/view tracking across platforms, though not music-specific.

Broad incumbents

• Tunecore: Music distribution and analytics platform serving independent artists and labels with streaming stats, trend reports, and audience insights. Comparable business model (data + services for music industry) though focused on distribution.
• YouTube Analytics / YouTube Studio: First-party YouTube analytics providing real-time view, subscriber, and demographic data to channel owners. Direct free alternative to K-POP RADAR's YouTube Viewcount and Subscriber Boards, with deep first-party data access.
• Spotify for Artists: First-party Spotify analytics dashboard for artists and labels providing real-time streaming, audience, and playlist data. Competes with K-POP RADAR's Spotify Followers Board as a free native alternative, though limited to Spotify data only.

Others

• HYBE/Big Hit Music analytics functions: Major K-pop entertainment group operating internal analytics functions (e.g., Weverse, Fanplus) that compete with K-POP RADAR's value proposition. Represents both a potential enterprise client and an internal competitor building proprietary fandom intelligence.
• MUSICBRAINZ / Music Metrics: Open music metadata and metrics databases used for industry intelligence. Adjacent data infrastructure peer to K-POP RADAR's analytics positioning, though focused on catalog metadata rather than fandom tracking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xtwitter.com/kpopradar
• YouTubeyoutube.com/@kpopradar
• Instagraminstagram.com/kpopradar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about K-POP RADAR