Social Blade
Social Blade is a bootstrapped, cross-platform social media analytics platform that aggregates public statistics for YouTube, Instagram, Twitch, TikTok, and Facebook creators via freemium subscriptions, a Business API, and advertising, serving content creators, brands, and developers globally.
- Company typePrivate
- Founded2008
- HeadquartersRaleigh, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Social Blade does
Social Blade is a privately held social media analytics platform founded in 2008 by Jason Urgo and headquartered in Raleigh, North Carolina. The company operates a single product surface spanning five platforms — YouTube, Instagram, Twitch, TikTok, and Facebook — where it aggregates public statistics through platform APIs and web scraping, then compiles the data into daily statistics, growth charts, historical performance tables, proprietary SB Rank/Grade evaluations, and estimated earnings ranges for YouTube creators. Technical infrastructure includes a REST-based Business API that exposes programmatic access to the same statistical dataset, with historical data coverage extending up to 10 years for non-YouTube platforms and 3+ years for YouTube. The company tracks over 72 million YouTube channels, 11 million+ Instagram creators, 1.8 million+ TikTok creators, 7.3 million+ Twitch channels, and 1.8 million+ Facebook pages, serving roughly 4 million monthly unique visitors.
The business model is a freemium, product-led SaaS structure across four paid tiers (Bronze $59.99/year, Silver $149.99/year, Gold $599.99/year, Platinum $1,439.99/year), with annual billing offering a 17–20% discount. Revenue streams include premium subscriptions, usage-based Business API credits (priced from $0.06 to $0.25 per credit with volume discounts), advertising on the free tier (via Longitude as ad provider), and YouTube consulting services. The target customer base spans individual content creators and influencers tracking their own performance, brands and marketing teams conducting influencer vetting and competitive intelligence, and developers/enterprises integrating Social Blade data into other products via the API. Distribution is entirely self-serve and digital — relying on organic SEO, creator profile pages indexed in search engines, the company blog, an active Discord community, and direct web sign-ups across global geographies.
Social Blade remains bootstrapped under founder Jason Urgo's leadership with no disclosed venture capital, private equity investment, parent company, or acquisition activity. The legal entity is Social Blade, LLC, governed under North Carolina law. The company has steadily expanded platform coverage over time — adding Twitch in 2013, Instagram in 2014, Facebook in 2018, and TikTok in 2020 — and most recently consolidated payment processing by discontinuing legacy PayPal subscriptions in March 2025.
Social Blade firmographics
Firmographics- Name
- Social Blade
- Legal name
- Social Blade, LLC
- Website
- https://socialblade.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Social Blade is a bootstrapped, cross-platform social media analytics platform that aggregates public statistics for YouTube, Instagram, Twitch, TikTok, and Facebook creators via freemium subscriptions, a Business API, and advertising, serving content creators, brands, and developers globally.
- Ownership category
- akta.pro rank
Social Blade industry classification
Industry- Product category
- Social Media Analytics
- NAICS
- Web Search Portals and All Other Information Services (51929)
- akta.pro primary industry
- Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)
- akta.pro secondary industry
- Social Media Reputation & Community Management (MPAAAOAI)
Keywords
Where Social Blade is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Social Blade business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Premium Subscriptions: Tiered subscription model (Bronze, Silver, Gold, Platinum) providing ad-free experience, extended historical data access, report cards, extended top lists, and API credits. Billed annually or monthly.
- Business API: Pay-per-credit API access for developers and enterprises needing programmatic access to Social Blade data. Volume discounts available for higher usage tiers.
- Advertising: Free tier monetized through advertising. Uses Longitude as ad provider. Paid subscriptions offer ad-free experience.
- Consulting Services: Premium consulting services offered to help users grow their online presence and establish personal brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier - Basic access with limitations |
| Subscription | Annual | Bronze - Entry premium tier |
| Subscription | Annual | Silver - Mid-tier professional |
| Subscription | Annual | Gold - High-tier professional |
| Subscription | Annual | Platinum - Enterprise/ Power user |
| Usage-based | Pay-as-you-go | Business API - Pay-per-use |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Social Blade product offering
Product offeringCore offering
Social Blade operates a proprietary analytics platform that aggregates public statistics from YouTube, Instagram, TikTok, Twitch, and Facebook through API services and web scraping. It compiles daily growth metrics, historical performance data (up to 10 years), proprietary SB Rank/Grade scores, and estimated earnings into charts, top lists, and creator dashboards accessible via a consumer web platform and a Business REST API.
Product overview
Social Blade is a unified social media analytics platform that aggregates public statistics from YouTube, Instagram, Twitch, TikTok, and Facebook. The core platform provides free access to daily statistics, growth tracking, and top creator rankings, while premium subscriptions (Bronze through Platinum) unlock extended historical data, report cards, and API credits. A separate Business API product enables programmatic access for developers and enterprises, and YouTube consulting services offer personalized growth guidance. The platform tracks over 72 million YouTube channels, 11+ million Instagram creators, 1.8M+ TikTok creators, 7.3+ million Twitch channels, and 1.8+ million Facebook pages.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Blade Analytics Platform Web-based analytics platform that tracks and displays daily statistics, growth metrics, historical performance data, top creator lists, SB Rank/Grade scores, and estimated earnings for content creators across YouTube, Instagram, Twitch, TikTok, and Facebook. Free tier includes basic stats with ads; paid subscriptions unlock extended historical data, favorites, bigger top lists, and YouTube report cards.
- Social Blade Business API
Companies that use Social Blade
Customer profileSegments4 records
Ideal customer profiles3 records
Social Blade technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Social Blade partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- YouTube (API Services)coreSocial Blade utilizes YouTube API Services to access and display public statistics from YouTube. By using Social Blade, users agree to be bound by the YouTube Terms of Service. This API access is fundamental to Social Blade's ability to track YouTube statistics.
- Facebook / Instagram / TwitchcoreSocial Blade utilizes API services from Facebook, Instagram, Twitch, and YouTube to gather publicly available data. Only public statistical data is collected and displayed - no private account information is accessed.
- Longitude (Ad Provider)minorLongitude serves as Social Blade's advertising partner, providing ad monetization for the free tier of the platform. Longitude maintains its own privacy policy for ad delivery.
- Stripe and PayPalcoreThird-party payment processors handling subscription billing and payment processing. Stripe and PayPal handle payment card details directly, which never touch Social Blade's servers. PayPal legacy subscriptions were discontinued for new subscribers in March 2025.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Social Blade competitors and assessment
Company assessmentDirect peers
- HypeAuditor: HypeAuditor is a direct competitor offering AI-powered influencer analytics and fraud detection across Instagram, YouTube, TikTok, and Twitch. It targets agencies, brands, and marketers with creator discovery and audience quality scoring, overlapping heavily with Social Blade's brand and developer segments.
- Modash: Modash is a creator discovery and analytics platform covering Instagram, TikTok, YouTube, and Twitch, used by brands for influencer marketing. It competes directly with Social Blade's Business API and brand-facing segments by offering richer audience data and campaign tools.
- NoxInfluencer: NoxInfluencer is a YouTube, TikTok, and Instagram analytics platform offering channel statistics, estimated earnings, and influencer search. It directly mirrors Social Blade's creator-facing analytics and top-lists features with particular strength in Asian markets.
- Tubular Labs: Tubular Labs is a video intelligence platform providing cross-platform social video analytics for brands, agencies, and media companies. It competes with Social Blade's enterprise/API tier for video measurement and audience insights at the brand level.
- Iconosquare: Iconosquare is a social media analytics and management platform focused on Instagram, Facebook, TikTok, LinkedIn, and X. It competes with Social Blade for brand and SMB analytics budgets, with stronger scheduling and reporting features.
- Socialinsider: Socialinsider provides cross-platform social media analytics and competitor benchmarking for brands and agencies. It overlaps with Social Blade's brand/business customer segment, though its emphasis is more on owned-channel analytics than creator tracking.
Broad incumbents
- Hootsuite: Hootsuite is a broad social media management suite covering publishing, analytics, and listening. While not focused on creator analytics, its analytics and social listening modules overlap with Social Blade's brand-facing value proposition at the high end of the market.
- Similarweb: Similarweb is a broad digital intelligence platform providing web and app analytics, audience insights, and competitive benchmarking. While not creator-focused, its API and audience data products serve overlapping enterprise market research and competitive intelligence use cases.
Emerging players
- Phlanx: Phlanx is an influencer engagement-rate calculator and analytics tool with creator databases across major platforms. It overlaps with Social Blade's free creator analytics tier but with narrower paid features and a more community-driven offering.
- Influencer Marketing Hub: Influencer Marketing Hub is a media and tools platform featuring an influencer search database alongside industry reports. Its creator search and analytics functionality overlaps with Social Blade's API and discovery use cases, though content/media is the primary draw.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Social Blade social profiles
Digital presenceSocial Blade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Social Blade leadership team
Management profileNumber of profiles
Profiles1 record
Social Blade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Social Blade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Social Blade
What does Social Blade do?
Social Blade operates a proprietary analytics platform that aggregates public statistics from YouTube, Instagram, TikTok, Twitch, and Facebook through API services and web scraping. It compiles daily growth metrics, historical performance data (up to 10 years), proprietary SB Rank/Grade scores, and estimated earnings into charts, top lists, and creator dashboards accessible via a consumer web platform and a Business REST API.
Is Social Blade a public or private company?
Social Blade is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Social Blade founded?
Social Blade was founded in 2008. It employs 11 to 50 people.
Where is Social Blade based?
Social Blade is headquartered in Raleigh, United States, in the North America region.
How does Social Blade make money?
Four revenue lines are on record. Premium Subscriptions are the primary driver. The others are business API, advertising and consulting Services.
Who are Social Blade's main competitors?
Direct peers on record are HypeAuditor, Modash, NoxInfluencer, Tubular Labs, Iconosquare and Socialinsider. Broad incumbents are Hootsuite and Similarweb. Emerging players are Phlanx and Influencer Marketing Hub.
Does Social Blade have an API?
Yes. Social Blade Business API provides public statistical data on social media profiles across YouTube, Instagram, Twitch, TikTok, and Facebook. It offers access to historical and statistical data, user top charts, profile statistics, rankings, and daily performance data (up to 3 years for YouTube, up to 10 years for other platforms). Available as REST API with flexible pricing starting at $0.06/credit for heavy use to $0.50/credit for 100 credits. Premium members receive bonus API credits monthly. Developer documentation is at socialblade.com/developers/docs.
What industry is Social Blade in?
Social Blade's product category is Social Media Analytics. Its primary akta.pro industry code is MPAAALAK, Social & Digital Insights (Social Listening, Online Community Research), with a secondary code of MPAAAOAI, Social Media Reputation & Community Management. Its NAICS code is 51929.