K-POP RADAR
K-POP RADAR is a Seoul-based fandom data analytics platform operated by BIGC Inc. that aggregates K-pop artist metrics across YouTube, Twitter, Instagram, TikTok, Spotify, and Fan Cafe via a freemium dashboard and an AI-powered 2.0 product, serving both individual users and K-pop entertainment companies through a B2B Fandom Incubating Service.
- Company typePrivate
- Founded2019
- HeadquartersSeoul, South Korea
- Headcount—
- GTM typeB2B and B2C
- OfferingSoftware
What K-POP RADAR does
K-POP RADAR (케이팝레이더) is a fandom data analytics platform for the K-pop industry, operated by BIGC Inc. (주식회사 빅크), a private South Korean corporation headquartered in Seoul's Gangnam district. The platform was founded in August 2019 by Space Oddity (주식회사 스페이스오디티) as the first service of its Fandom Lab 'blip' and was transferred to BIGC Inc. on April 30, 2026, with all existing contracts and obligations assumed by the new entity. K-POP RADAR aggregates K-pop fandom metrics across YouTube, Twitter, Instagram, TikTok, Spotify, and Kakao Fan Cafe, providing real-time tracking of artist fan base size, growth rates, and milestone achievements without platform weighting bias.
The core product is K-POP RADAR 2.0, an upgraded platform launched in 2026 that combines per-platform data dashboards (viewcount, subscribers, followers, TikTok creations, Fan Cafe members, and an achievement badge board) with an AI-powered dashboard featuring a Position Map built from 15,000+ fan survey responses and 60 keywords mapped into a 2D artist-positioning visualization. The platform also publishes an Insight content section with trend reports and offline event coverage (including the K-POP Lovers Club series). Underlying data collection is performed via direct detection of official public metrics on each social platform, with daily refreshes for most boards and real-time updates for YouTube music video viewcounts.
K-POP RADAR operates a dual business model: a self-serve freemium web platform (kpop-radar.com) with a free dashboard tier and a paid premium subscription offering advanced AI dashboard features, paired with a B2B Fandom Incubating Service (팬덤 인큐베이팅 서비스) targeting K-pop entertainment companies and labels. The B2B service follows a five-step process covering artist data analysis, custom creative development, content format design, fandom playbook creation, and data reporting, supplemented by Korean gamebook and Super Fan Party events. Named B2B clients and partners include RBW, DSP Media, Great Library, MUZE, Young Posse, 82MAJOR, Buldak, and the Seoul Metropolitan Government.
K-POP RADAR firmographics
Firmographics- Name
- K-POP RADAR
- Legal name
- 주식회사 빅크
- Website
- https://kpop-radar.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Short description
- K-POP RADAR is a Seoul-based fandom data analytics platform operated by BIGC Inc. that aggregates K-pop artist metrics across YouTube, Twitter, Instagram, TikTok, Spotify, and Fan Cafe via a freemium dashboard and an AI-powered 2.0 product, serving both individual users and K-pop entertainment companies through a B2B Fandom Incubating Service.
- Ownership category
- akta.pro rank
K-POP RADAR industry classification
Industry- Product category
- Music & Entertainment Analytics Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Public Relations Measurement, Analytics & Monitoring (BPAFADAL)
Keywords
Where K-POP RADAR is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
K-POP RADAR business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Premium Subscription: Subscription-based service with free tier and premium paid plans. Users can subscribe to access advanced features. Paid subscriptions can be cancelled anytime with prorated refund policies based on usage within 7-day window.
- Fandom Incubating Service: B2B consulting service for entertainment companies and artists. Includes 5-step process: artist data analysis, custom creative development, content format design, fandom playbook creation, data reporting, plus Korean gamebook and super fan party events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic dashboard access |
| Subscription | Monthly | Premium subscription with advanced features |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
K-POP RADAR product offering
Product offeringCore offering
K-POP RADAR is a fandom data observatory platform that detects and tracks K-pop artists' fandom size, growth, and milestones across YouTube, Twitter, Instagram, TikTok, Spotify, and Fan Cafe platforms, presenting objective, unweighted data through a unified dashboard. The K-POP RADAR 2.0 upgrade introduces an AI-powered dashboard with a Position Map feature built on 15,000+ fan responses and 60 keywords. A separate B2B Fandom Incubating Service provides customized fandom development solutions for entertainment companies and artists.
Product overview
K-POP RADAR operates as a fandom data observatory platform consisting of multiple data dashboards and an AI-powered intelligence system. The core product includes K-POP RADAR 2.0 with AI Dashboard and Insight modules, alongside specialized tracking boards for YouTube (viewcount and subscribers), Twitter, Instagram, TikTok (followers and video creations), Spotify, Fan Cafe, and achievement badges. A separate B2B service called Fan Incubating Service provides customized fandom cultivation solutions for entertainment companies.
Differentiator
Problem solved
Functional benefit
Brands
- blip: 팬덤 연구소 블립 (Fandom Lab blip) — a fandom research lab established by Space Oddity in August 2019. 'Blip' means the blinking point or object detected by the radar. The lab focuses on observation, analysis, and making fandom data accessible through technology.
Products and services
- K-POP RADAR 2.0 AI-powered analytics platform that tracks K-pop artists' fandom metrics across YouTube, Twitter, Instagram, TikTok, Spotify, and Fan Cafe platforms. Offers freemium access with premium subscription tier. Includes Position Map visualization, multi-platform dashboards, and milestone badges.
- Fan Incubating Service (팬덤 인큐베이팅 서비스) B2B service targeting K-pop entertainment companies and record labels that develops seed fans into super fans through customized creative content, platform missions, and rewards. Includes artist data analysis, custom creative development, content format design, fandom playbook creation, and data reporting.
Quantifiable outcome
- Position Map based on 15,000+ fan responses and 60 keywords
- +1 more outcomes
Companies that use K-POP RADAR
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
K-POP RADAR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature5 records
K-POP RADAR partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Seoul Metropolitan GovernmentcoreSeoul Metropolitan Government is listed as a client and partner on the K-POP RADAR contact page, indicating collaboration on K-pop promotion initiatives in Seoul.
- RBWcoreRBW is a major K-pop entertainment company listed as a partner/client on the K-POP RADAR platform, indicating collaboration on fandom data and incubating services.
- DSP MediacoreDSP Media is a prominent K-pop entertainment company listed as a partner/client on the K-POP RADAR platform.
- Great LibraryminorGreat Library (그레이트) is listed as a partner/client on the K-POP RADAR platform.
- MUZEminorMUZE is listed as a partner/client on the K-POP RADAR platform.
- Buldak (불닭)minorBuldak is listed as a partner/client on the K-POP RADAR platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
K-POP RADAR competitors and assessment
Company assessmentDirect peers
- Soundcharts: Artist and music analytics platform providing real-time tracking across Spotify, Apple Music, YouTube, social media, and radio. Direct peer to K-POP RADAR with similar cross-platform aggregation, dashboards for labels, and freemium/paid SaaS tiers.
- Chartmetric: Music and artist analytics platform that aggregates streaming, social, and radio data across platforms. Closest direct competitor to K-POP RADAR's multi-platform fandom tracking, with broader genre coverage but similar B2B SaaS model targeting labels and artists.
- Viberate: Music data analytics platform offering artist charts, audience demographics, and cross-platform performance tracking. Comparable to K-POP RADAR in serving music industry professionals with data-driven artist and fandom insights.
- Kworb: K-pop and global music streaming/charting aggregator that tracks YouTube views, Spotify streams, and other metrics in real-time. Highly comparable methodology to K-POP RADAR's viewcount and follower tracking, though less productized and more community-driven.
- Social Blade: Cross-platform social media analytics service tracking YouTube, Twitter, Instagram, TikTok, and Twitch statistics. Comparable to K-POP RADAR in real-time subscriber/view tracking across platforms, though not music-specific.
Broad incumbents
- Tunecore: Music distribution and analytics platform serving independent artists and labels with streaming stats, trend reports, and audience insights. Comparable business model (data + services for music industry) though focused on distribution.
- YouTube Analytics / YouTube Studio: First-party YouTube analytics providing real-time view, subscriber, and demographic data to channel owners. Direct free alternative to K-POP RADAR's YouTube Viewcount and Subscriber Boards, with deep first-party data access.
- Spotify for Artists: First-party Spotify analytics dashboard for artists and labels providing real-time streaming, audience, and playlist data. Competes with K-POP RADAR's Spotify Followers Board as a free native alternative, though limited to Spotify data only.
Others
- HYBE/Big Hit Music analytics functions: Major K-pop entertainment group operating internal analytics functions (e.g., Weverse, Fanplus) that compete with K-POP RADAR's value proposition. Represents both a potential enterprise client and an internal competitor building proprietary fandom intelligence.
- MUSICBRAINZ / Music Metrics: Open music metadata and metrics databases used for industry intelligence. Adjacent data infrastructure peer to K-POP RADAR's analytics positioning, though focused on catalog metadata rather than fandom tracking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
K-POP RADAR social profiles
Digital presenceK-POP RADAR financial estimates
Financial estimateRevenue estimate
Valuation estimate
K-POP RADAR leadership team
Management profileNumber of profiles
Profiles1 record
K-POP RADAR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
K-POP RADAR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about K-POP RADAR
What does K-POP RADAR do?
K-POP RADAR is a fandom data observatory platform that detects and tracks K-pop artists' fandom size, growth, and milestones across YouTube, Twitter, Instagram, TikTok, Spotify, and Fan Cafe platforms, presenting objective, unweighted data through a unified dashboard. The K-POP RADAR 2.0 upgrade introduces an AI-powered dashboard with a Position Map feature built on 15,000+ fan responses and 60 keywords. A separate B2B Fandom Incubating Service provides customized fandom development solutions for entertainment companies and artists.
Is K-POP RADAR a public or private company?
K-POP RADAR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was K-POP RADAR founded?
K-POP RADAR was founded in 2019.
Where is K-POP RADAR based?
K-POP RADAR is headquartered in Seoul, South Korea, in the Asia region.
How does K-POP RADAR make money?
Two revenue lines are on record. Premium Subscription is the primary driver. The others are fandom Incubating Service.
Who are K-POP RADAR's main competitors?
Direct peers on record are Soundcharts, Chartmetric, Viberate, Kworb and Social Blade. Broad incumbents are Tunecore, YouTube Analytics / YouTube Studio and Spotify for Artists. Others are HYBE/Big Hit Music analytics functions and MUSICBRAINZ / Music Metrics.
Does K-POP RADAR have an API?
No public API is recorded for K-POP RADAR.
What industry is K-POP RADAR in?
K-POP RADAR's product category is Music & Entertainment Analytics Software. Its primary akta.pro industry code is BPAFADAL, Public Relations Measurement, Analytics & Monitoring. Its NAICS code is 516210 and its SIC code is 7990.